File: /home/seopositiveltd.co.uk/blog/three-seo-trends-to-scout-for-in-2012.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "https://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="https://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head profile="https://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>Three SEO Trends to Scout for in 2012 « SEO Positive Blog</title>
<link rel="canonical" href="https://www.seopositiveltd.co.uk/blog/three-seo-trends-to-scout-for-in-2012" />
<link rel="stylesheet" href="https://www.seopositiveltd.co.uk/blog/wp-content/themes/seopositive/style.css" type="text/css" media="screen"/>
<link rel="pingback" href="https://www.seopositiveltd.co.uk/blog/xmlrpc.php"/>
<!--[if IE 6]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie6.css" type="text/css" media="screen" />
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie7.css" type="text/css" media="screen" />
<![endif]-->
<script src="../ajax/libs/jquery/1.4.2/jquery.min.js" type="text/javascript"></script>
<script type="text/javascript" src="https://www.seopositiveltd.co.uk/blog/wp-includes/js/comment-reply.js?ver=20090102"></script>
<link rel="index" title="SEO Positive Blog" href="https://www.seopositiveltd.co.uk/blog"/>
<link rel="start" title="Link Building Tip #1" href="https://www.seopositiveltd.co.uk/blog/link-building-tip-1"/>
<link rel="shortlink" href="https://www.seopositiveltd.co.uk/blog/?p=3325"/>
<meta name="tweetmeme-title" content="Three SEO Trends to Scout for in 2012"/>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/AC_RunActiveContent.js" type="text/javascript"></script>
<!-- Place this tag in your head or just before your close body tag -->
<script type="text/javascript" src="https://apis.google.com/js/plusone.js">
{lang: 'en-GB'}
</script>
</head>
<body class="single single-post postid-3325">
<div id="wrapper">
<div class="hidden"></div>
<div id="header">
<div class="hidden">
<img src="../wp-content/themes/seopositive/images/misc/main-but-ro.png" width="129" height="31" alt="SEO"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-drker-ro.jpg" width="144" height="33" alt="SEO Positive"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-ro.jpg" width="144" height="33" alt="Top SEO"/>
</div>
<div id="logo"><a href="https://www.seopositive.co.uk/"><img src="../wp-content/themes/seopositive/images/misc/seo-positive.png" alt="SEO Positive The Online Promotion Company" width="231" height="75"/></a></div>
<div id="header-info">
<div class="menu-top-container"><ul id="menu-top" class="menu"><li id="menu-item-4228" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4228"><a href="https://my.seopositive.co.uk/">Client Login</a></li>
<li id="menu-item-4227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4227"><a href="https://www.seopositive.co.uk/careers.php">Careers</a></li>
<li id="menu-item-4229" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4229"><a href="https://www.seopositive.co.uk/partners.php">Partners</a></li>
</ul></div>
<div class="clear"></div>
<div class="call-us"><g:plusone></g:plusone> 0800 088 6000</div>
<div class="clear"></div>
</div>
<div class="clear"></div>
</div>
<div id="content-container">
<div id="content" class="narrowcolumn" role="main">
<ul id="menu-main">
<li class="non-active"><a href="/">Home</a>
<ul class="first non-active"><li class="non-active"><a href="/">Home</a></li></ul>
</li>
<li class="non-active"><a href="../about-us">About us</a>
<ul class="non-active"><li class="non-active"><a href="../about-us">About us</a></li></ul>
</li>
<li class="non-active"><a>Services</a>
<ul class="dropdown non-active"><li class="non-active"><a>Services</a></li></ul>
<ul class="services-bg non-active">
<ul class="non-active">
<li class="non-active"><a href="../search-engine-optimisation">Search Engine Optimisation</a></li>
<li class="non-active"><a href="../pay-per-click">Pay Per Click Management</a></li>
<li class="non-active"><a href="https://www.webdesignpositive.co.uk/">Website Design</a></li>
<li class="non-active"><a href="../website-design-portfolio">Design Portfolio</a></li>
</ul>
<ul class="non-active">
<li class="non-active"><a href="../email-marketing">Email Marketing</a></li>
<li class="non-active"><a href="../reputation-management">Reputation Management</a></li>
<li class="non-active"><a href="../link-building">Link Building</a></li>
<li class="non-active"><a href="../hosting">Hosting</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../search-engine-optimisation">SEO Services</a>
<ul class="non-active"><li class="non-active"><a href="../search-engine-optimisation">SEO Services</a></li></ul>
</li>
<li class="non-active"><a href="../pay-per-click">PPC Services</a>
<ul class="non-active"><li class="non-active"><a href="../pay-per-click">PPC Services</a></li></ul>
</li>
<li class="non-active"><a>Testimonials</a>
<ul class="dropdown non-active"><li class="non-active"><a>Testimonials</a></li></ul>
<ul class="testimonials-bg non-active">
<ul class="non-active">
<li><a href="../seo-testimonials">Search Engine Optimisation</a></li>
<li><a href="../ppc-testimonials">Pay Per Click</a></li>
<li><a href="../web-design-testimonials">Website Design</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../awards">Awards</a>
<ul class="non-active"><li class="non-active"><a href="../awards">Awards</a></li></ul>
</li>
<li class="non-active"><a href="../contact-us">Contact us</a>
<ul class="non-active"><li class="non-active"><a href="../contact-us">Contact us</a></li></ul>
</li>
<li class="active"><a>Blog</a>
<ul class="last active"><li><a href="../blog">Blog</a></li></ul>
</li>
</ul>
<div id="main-content">
<div id="content-left">
<div class="navigation">
<div class="alignleft"><p><a href="../blog/choosing-an-seo-agency" rel="prev">« Choosing an SEO Agency</a></p></div>
<div class="alignright"><p><a href="../blog/50-free-business-cards" rel="next">50 FREE Business Cards »</a></p></div>
</div>
<div class="clear"></div>
<hr/>
<div class="post-3325 post type-post hentry category-search-engine-optimisation tag-2012 tag-media tag-seo tag-social tag-trends" id="post-3325">
<h2>Three SEO Trends to Scout for in 2012</h2>
<hr/>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fthree-seo-trends-to-scout-for-in-2012&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>If 2011 was the year of quality website content, thanks to the upheaval caused by Google’s Panda update, 2012 is not going to be any different. However, this year, seo trends will branch out into three more avenues, if not more.</p>
<p>In essence, seo in 2012 is going be more personified. This means that seo will depend more significantly on social signals derived from social media. While this is not something out of the blue, it is just that this time social media strategy is going to be an extension to all SEO strategies. So, till now if seo could do without social signals, it won’t, from now on. This appendage to seo has largely been facilitated by Google giving more leverage to social signals when it comes to rankings. In fact, after Google+ was rolled out last year, it indicated Google’s growing inclination towards adapting the social aspect into its algorithm. Google+ roughly translates into what people will find more relevant to them. And at the end of the day, the search engine giant will look to these very social stimulants, to determine what people find relevant to them and churn out personalised search results. This is not some farfetched idea, nor is it looking doom seo in any way. By lodging cookies or acknowledging logged in users, users will see search results more relative to their online behaviour. Add to this the element of ‘share’ and social signals may just rule the day for seo. This in no way indicates the death of seo. If anything, it is an opportunity to expand its scope into impacting a user’s social sensibilities which will in turn reflect strong social signals for improved ranking.</p>
<p>A second trend to play a more serious role in search rankings will be mobile search. Blame it on mitosis qualities of android and iOS smartphones, internet enabled communication devices are beginning to take the centre stage as far as search engine use is concerned. Almost 90 per cent of the smartphone users have internet enabled on their devices and more than 70 per cent are likely to search for a query using their smartphones and tablet PCs, while 53 per cent are likely to opt for online retailing. While search results generated on a mobile device are not much different from those on a regular computer, a website that works well across different mobile phones, loads easily, is properly coded and renders well on the platform is the one which is given preference over others. This calls on seo strategies to diversify into mobile search more strongly than ever.</p>
<p>Lastly, quality content will continue to hold fort. If you were required to regularly put up quality content, now you can expect to be penalised for not doing so.</p>
<p>Convonix is India’s leading internet marketing firm and offers SEO & <a href="https://www.socialmediaoptimisation.com/">social media marketing</a> to over 400 clients. Based in Mumbai, its thorough research & expertise enables it to establish a perfect synergy between <a href="/">SEO</a> analysis & <a href="https://www.convonix.com/social-media-strategy/" target="_blank">social media strategy</a>.</p>
<p>Tags: <a href="https://www.seopositiveltd.com/blog/tag/2012" rel="tag">2012</a>, <a href="../blog/tag/media" rel="tag">media</a>, <a href="../blog/tag/seo" rel="tag">seo</a>, <a href="../blog/tag/social" rel="tag">social</a>, <a href="../blog/tag/trends" rel="tag">trends</a></p>
</div>
</div>
</div>
<div id="sidebar">
<h3 class="widget-title">Pages</h3> <ul>
<li class="page_item page-item-1673"><a href="../blog/advertising" title="Advertising">Advertising</a></li>
<li class="page_item page-item-2014"><a href="../blog/internet-world" title="Internet World 2011">Internet World 2011</a></li>
</ul>
<h3 class="widget-title">Authors</h3>
<ul><li>Ben Austin</li><li><a href="../blog/author/danielle" title="Posts by danielle">Danielle Haley</a> (1)</li><li>Danny Hall</li><li>Evaldas Balcius</li><li>Lewis Austin</li><li>Matt Wood</li><li>Peter Andrease</li> </ul>
<h3 class="widget-title">Categories</h3> <ul>
<li class="cat-item cat-item-989"><a href="../blog/category/analytics" title="View all posts filed under Analytics">Analytics</a>
</li>
<li class="cat-item cat-item-3"><a href="../blog/category/announcements" title="View all posts filed under Announcements">Announcements</a>
</li>
<li class="cat-item cat-item-4"><a href="../blog/category/bing" title="View all posts filed under Bing">Bing</a>
</li>
<li class="cat-item cat-item-78"><a href="../blog/category/blog" title="View all posts filed under Blog">Blog</a>
</li>
<li class="cat-item cat-item-5"><a href="../blog/category/click-fraud" title="View all posts filed under Click Fraud">Click Fraud</a>
</li>
<li class="cat-item cat-item-6"><a href="../blog/category/content" title="View all posts filed under Content">Content</a>
</li>
<li class="cat-item cat-item-7"><a href="../blog/category/email-marketing" title="View all posts filed under Email Marketing">Email Marketing</a>
</li>
<li class="cat-item cat-item-984"><a href="../blog/category/facebook" title="View all posts filed under Facebook">Facebook</a>
</li>
<li class="cat-item cat-item-8"><a href="../blog/category/google" title="View all posts filed under Google">Google</a>
</li>
<li class="cat-item cat-item-9"><a href="../blog/category/in-the-press" title="View all posts filed under In The Press">In The Press</a>
</li>
<li class="cat-item cat-item-10"><a href="../blog/category/internet-news" title="View all posts filed under Internet News">Internet News</a>
</li>
<li class="cat-item cat-item-11"><a href="../blog/category/link-building" title="View all posts filed under Link Building">Link Building</a>
</li>
<li class="cat-item cat-item-12"><a href="../blog/category/pay-per-click" title="View all posts filed under Pay Per Click">Pay Per Click</a>
</li>
<li class="cat-item cat-item-1212"><a href="../blog/category/reputation-management" title="View all posts filed under Reputation Management">Reputation Management</a>
</li>
<li class="cat-item cat-item-562"><a href="../blog/category/search-engine-optimisation" title="View all posts filed under Search Engine Optimisation">Search Engine Optimisation</a>
</li>
<li class="cat-item cat-item-14"><a href="../blog/category/seo-glossary" title="View all posts filed under SEO Glossary">SEO Glossary</a>
</li>
<li class="cat-item cat-item-15"><a href="../blog/category/seo-tools" title="View all posts filed under SEO Tools">SEO Tools</a>
</li>
<li class="cat-item cat-item-16"><a href="../blog/category/social-media" title="View all posts filed under Social Media">Social Media</a>
</li>
<li class="cat-item cat-item-17"><a href="../blog/category/twitter" title="View all posts filed under Twitter">Twitter</a>
</li>
<li class="cat-item cat-item-1"><a href="../blog/category/uncategorized" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-18"><a href="../blog/category/website-design" title="View all posts filed under Website Design">Website Design</a>
</li>
<li class="cat-item cat-item-19"><a href="../blog/category/website-hosting" title="View all posts filed under Website Hosting">Website Hosting</a>
</li>
<li class="cat-item cat-item-20"><a href="../blog/category/yahoo" title="View all posts filed under Yahoo">Yahoo</a>
</li>
<li class="cat-item cat-item-1103"><a href="../blog/category/youtube" title="View all posts filed under YouTube">YouTube</a>
</li>
</ul>
<h3 class="widget-title">Archives</h3> <ul>
<li><a href="../blog/2012/01" title="January 2012">January 2012</a></li>
<li><a href="../blog/2011/12" title="December 2011">December 2011</a></li>
<li><a href="../blog/2011/11" title="November 2011">November 2011</a></li>
<li><a href="../blog/2011/10" title="October 2011">October 2011</a></li>
<li><a href="../blog/2011/09" title="September 2011">September 2011</a></li>
<li><a href="../blog/2011/08" title="August 2011">August 2011</a></li>
<li><a href="../blog/2011/07" title="July 2011">July 2011</a></li>
<li><a href="../blog/2011/06" title="June 2011">June 2011</a></li>
<li><a href="../blog/2011/05" title="May 2011">May 2011</a></li>
<li><a href="../blog/2011/04" title="April 2011">April 2011</a></li>
<li><a href="../blog/2011/03" title="March 2011">March 2011</a></li>
<li><a href="../blog/2011/02" title="February 2011">February 2011</a></li>
<li><a href="../blog/2011/01" title="January 2011">January 2011</a></li>
<li><a href="../blog/2010/12" title="December 2010">December 2010</a></li>
<li><a href="../blog/2010/11" title="November 2010">November 2010</a></li>
<li><a href="../blog/2010/10" title="October 2010">October 2010</a></li>
<li><a href="../blog/2010/09" title="September 2010">September 2010</a></li>
<li><a href="../blog/2010/08" title="August 2010">August 2010</a></li>
<li><a href="../blog/2010/07" title="July 2010">July 2010</a></li>
<li><a href="../blog/2010/06" title="June 2010">June 2010</a></li>
<li><a href="../blog/2010/05" title="May 2010">May 2010</a></li>
<li><a href="../blog/2010/04" title="April 2010">April 2010</a></li>
<li><a href="../blog/2010/03" title="March 2010">March 2010</a></li>
<li><a href="../blog/2010/02" title="February 2010">February 2010</a></li>
<li><a href="../blog/2010/01" title="January 2010">January 2010</a></li>
<li><a href="../blog/2009/12" title="December 2009">December 2009</a></li>
<li><a href="../blog/2009/11" title="November 2009">November 2009</a></li>
<li><a href="../blog/2009/10" title="October 2009">October 2009</a></li>
<li><a href="../blog/2009/09" title="September 2009">September 2009</a></li>
<li><a href="../blog/2009/08" title="August 2009">August 2009</a></li>
<li><a href="../blog/2009/07" title="July 2009">July 2009</a></li>
<li><a href="../blog/2009/06" title="June 2009">June 2009</a></li>
<li><a href="../blog/2009/05" title="May 2009">May 2009</a></li>
<li><a href="../blog/2009/04" title="April 2009">April 2009</a></li>
<li><a href="../blog/2009/03" title="March 2009">March 2009</a></li>
<li><a href="../blog/2009/02" title="February 2009">February 2009</a></li>
<li><a href="../blog/2009/01" title="January 2009">January 2009</a></li>
<li><a href="../blog/2008/12" title="December 2008">December 2008</a></li>
</ul>
<h3 class="widget-title">Blogroll</h3>
<ul class="xoxo blogroll">
<li><a href="../link-building">Link Building</a></li>
<li><a href="https://www.paidsearch.co.uk/">Paid Search</a></li>
<li><a href="../pay-per-click">Pay Per Click</a></li>
<li><a href="https://www.micrositez.co.uk/seo.html">SEO</a></li>
<li><a href="../blog">SEO Blog</a></li>
<li><a href="https://www.seobythesea.com/">SEO By The Sea</a></li>
<li><a href="/">SEO Company</a></li>
<li><a href="https://www.socialmediaoptimisation.com/">Social Media Optimisation</a></li>
<li><a href="https://www.websitedesignpositive.co.uk/">Website Design</a></li>
</ul>
</div>
<div class="clear"></div>
</div>
</div>
</div>
<div id="footer" role="contentinfo">
<div id="footer-content">
<div class="footer-section">
<h3>Additional Pages</h3>
<div class="menu-additional-pages-container"><ul class="menu" id="menu-additional-pages"><li class="menu-item menu-item-type-custom menu-item-645" id="menu-item-645"><a href="../my-sub/index">Client Login</a></li>
<li class="menu-item menu-item-type-post_type menu-item-44" id="menu-item-44"><a href="../terms">Terms & Conditions</a></li>
<li class="menu-item menu-item-type-post_type menu-item-270" id="menu-item-270"><a href="../privacy-policy">Privacy Policy</a></li>
<li class="menu-item menu-item-type-custom menu-item-2699" id="menu-item-2699"><a href="../tutorials-sub/index">Tutorials</a></li>
</ul></div></div>
<div class="footer-section">
<h3>Sitemaps & Feeds</h3>
<div class="menu-sitemaps-feeds-container"><ul class="menu" id="menu-sitemaps-feeds"><li class="menu-item menu-item-type-post_type menu-item-697" id="menu-item-697"><a href="../sitemap">Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-699" id="menu-item-699"><a href="https://www.seopositiveltd.co.uk/sitemap.xml">XML Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-2740" id="menu-item-2740"><a href="../blog">Blog</a></li>
<li class="menu-item menu-item-type-custom menu-item-2761" id="menu-item-2761"><a href="../news-sub/index">News</a></li>
</ul></div></div>
<div class="footer-section footer-section-big">
<h3>Our Address</h3>
<p><strong>Chelmsford Head Office</strong><br/>Milstrete House<br/>29 New Street<br/>Chelmsford<br/>CM1 1NT</p>
</div>
<div class="footer-section">
<h3> </h3>
<p><strong>London Head Office</strong><br/>3rd Floor<br/>1 Ropemaker Street<br/>London<br/>EC2Y 9HT</p>
</div>
<div class="footer-section footer-section-small no-padding-right">
<h3>Social Links</h3>
<a href="/" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/rss-icon.png" alt="RSS Feed"/></a>
<a href="https://twitter.com/seopositiveltd" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/twitter-icon.png" alt="Twitter"/></a>
<a href="https://www.youtube.com/user/seopositive" target="_blank" rel="nofollow"></a>
<h3>W3C Compliant</h3>
<img src="../wp-content/themes/seopositive/images/misc/w3c-css.png" alt="Valid CSS" class="compliant"/>
</div>
<div class="clear"></div>
</div>
<div id="footer-btm">
<p>© Copyright 2011 SEO Positive Ltd | Registered company in England & Wales | Company Number: 06643590 | VAT Number: 974449769</p>
</div>
</div>
</div>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jqueryui.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jquery.anythingslider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/mac-screen-slider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/class.horinaja.jquery.js" type="text/javascript"></script>
<script src="../wp-content/themes/seopositive/js/javascript.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/read-more.js" type="text/javascript"></script>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
</body>
</html>