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<div class="post-2942 post type-post hentry category-link-building tag-building tag-link" id="post-2942">
<h2>Link Building that Changed the World</h2>
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<p>We’ve all noted in recent years how SEO has become increasingly important, and nothing seems to be changing on that front. Businesses online, individual sites, blogs and a host of other media strive to get their sites on a good Search Engine Results Page (SERP), but how do they do this? Well, they tackle <a href="/">SEO</a>.</p>
<p>We all know that nowadays one of the most effective ways to get PageRank and those page good rankings is to delve into link building. Black hat, white hat and all those in between have been tried and tested and, of that, link bait has emerged as a powerful tool - and many have now started thinking up and creating link baiting strategies to get those valuable links. However, what we must remember is that there are those link building strategies that have changed the world; but how did they do it you might wonder.</p>
<p>If you look at the examples below they are forms of “natural link bait”, if you will What they did was create something so valuable that what they got in return was far greater than they could have hoped for. What this has done now is opened the door for others, you and me included, to create something that will have a major impact on the success of any online media campaign.</p>
<p>To access these tools that have been created, we will be using Opensiteexplorer, which is a form of link bait and a tool that many online marketers use with more than 60 000 inbound links. This is very advantageous, as they are seen as a huge authority figure in the online marketing world.</p>
<h3>Adobe reader</h3>
<p>Firstly let’s look at Adobe reader. They have created a reader for us to read PDF’s on your PC, and you can get it for FREE. Of course, they have other programs that you pay for, but at the start of it all Adobe set out to create something free for the people, and look what they got.</p>
<p></p>
<p>A PageRank of Ten (recognized as equally powerful to <a href="../blog/category/facebook">Facebook</a> and <a href="../blog/category/google">Google</a>) and almost six and half million inbound links, now, that is just amazing. If you suddenly say yes but it is Adobe they are a large corporation, well my answer is that they never started there. They created something for free that everyone decided to use and if you have the means you can do it too.</p>
<h3>VideoLan organization (VLC)</h3>
<p>If you are a movie, series or video nut like me, you would have heard of VLC. On their website it states, “A project and a non-profit organization, composed of volunteers developing and promoting free, open-source multimedia solutions.”</p>
<p>This again is showing that these guys set out to create an open sourced tool that everyone can use for free, turns out it is the most popular tool in its field (they make some money through donations to keep the dream alive).</p>
<p></p>
<p>Again, we can see the authority of the site and with over 200 000 inbound links, they have become one of the most respected video cross-platform multimedia player authorities. Yet another example of how creating something like this and offering it for free can create an almost viral link bait.</p>
<h3>PR Checker</h3>
<p>Finally, looking at a site such as PR Checker (a site that offers a free tool to check the PageRank of a site) all you have to do is insert your sites URL and it will pull the information.</p>
<p></p>
<p>Something that, out of the three examples, is the most unknown and probably the easiest to make has inbound links amounting to 3.7 million. This would be almost unbelievable if the stats were not in front of you. This also means that it gives them the authority now that, if they take on other projects, they will already have the trust and perceived expertise that can give them a head start.</p>
<p>Thus, one can see all the benefits that ‘natural link bait’ can bring. Simply by these sites creating a tool that was intended as a ‘stick it to the man’ kind of gesture, in creating something everyone could access free, pioneers like these have created link building that changed the online world. Anyone, if they have the drive to do it, then, who knows? Your site could offer the next free tool that is on everyone’s sites and minds.</p>
<p style="font-style: italic;">
<p>Cale Pissarra is an experienced SEO that has been helping companies rank organically for many years now. He has been working for a SEO company with some of the best <a href="https://www.roimedia.co.za/team/">SEO consultants</a> in the business.</p>
<p>Tags: <a href="../blog/tag/building" rel="tag">building</a>, <a href="../blog/tag/link" rel="tag">link</a></p>
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