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<div class="post-2018 post type-post hentry category-pay-per-click tag-keywords-in-pay-per-click" id="post-2018">
<h2>Keywords in Pay-Per-Click</h2>
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<p>For SEO consultants and SEO companies they have considered keywords to be the cornerstone of every SEO campaign, choosing the keywords for the SEO campaign could contribute to the success or failure of a search engine optimisation campaign. <a href="../pay-per-click">Pay Per Click</a> although not a direct part of an SEO campaign it has the same purpose and that is to gain traffic and conversion for the target website. Many SEO companies and SEO Consultants are also focused on conducting pay-per-click campaigns apart from doing SEO campaigns. In a pay-per-click campaign there is also a process of researching for the keywords to be used in the campaign therefore this means that keywords are also the cornerstone of the pay-per-click campaign. It is therefore imperative that when choosing the keywords that will be used in the Pay-per-click campaign would be extensively researched. Research is very important as the whole pay-per-click campaign will, just like in search engine optimisation, be built around the chosen keywords. However, in pay-per-click campaign the criteria for determining the keywords are different from that when keywords are chosen for the SEO campaign. The following are the different factors that should be considered when choosing the keywords that is to be used in a pay-per-click campaign.</p>
<p>1. Consider your clients or potential clients, who are the target audience of your product or website should be a determining factor. Therefore when choosing the keywords you have to put yourself in the shoes of a potential client.</p>
<p>2. Research on the websites of your competitors, it is important that you determine the different pay-per-click strategies that are being implemented by your competitors and analyse which would be the best strategies in <a href="../pay-per-click">pay per click</a> should be implemented and which strategies would be improved.</p>
<p>3. Finally you have to consider the product itself, one cannot convince other people to purchase the product being promoted if one does not have the proper and extensive knowledge about the product. Therefore, one should also be well versed with the product.</p>
<p>Tags: <a href="/" rel="tag">Keywords in Pay-Per-Click</a></p>
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