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<div class="post-3173 post type-post hentry category-google category-search-engine-optimisation tag-algoithm tag-freshness tag-google tag-seo tag-update" id="post-3173">
<h2>Googles’ Freshness Brings the Bestest</h2>
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<p>Believe or not there is a positive for Googles’ freshness update, although you as an <a href="https://plus.google.com/b/103584357129967335126/103584357129967335126/posts">SEO </a>may not see it straight away due to the tedious content update. It is actually a good thing that it has been released.</p>
<h2>Keeping the Numbers Up</h2>
<p>We all know Google receives the most searches globally, and that is because it provides the best search results, and it does that by having one of the toughest algorithms a search engine could have. Websites are optimised for Google to help put them up in the SERP’s, but if no one used Google as a search engine, then no one would optimise their site for the big G! The freshness update is just another element that keeps Google on top as the boss of search.</p>
<h2>Searching Far and Wide</h2>
<p>With search engines that are not as developed as Google, users must check a lot more pages to find the desired information, but with Google searches are resolved quicker and position 1 gets roughly 50% of total traffic. With the freshness update, the most recent and therefore most likely relevant results will appear higher. Freshness is yet another update that helps to make Google SERP’s the most accurate.</p>
<h2>Quality, Not Quantity</h2>
<p>Google has always loved good quality content, but now the pressure to provide content of such a high standard is on. Before the fresh new update from Google, some sites had a blog and some didn’t, but now it is more important and beneficial than ever. Not only to have a blog, but regularly update it too! This is contributing to better quality of not only content but the <a href="https://www.webdesignpositive.co.uk/">web design</a> and the whole website as a whole.</p>
<h2>Conclusion</h2>
<p>If Google did not update their search engine with updates like this then they wouldn’t be on top, we all know Google is possibly one of the most demanding things for an <a href="/">SEO</a>, but it has its benefits for its’ users and the websites that appear in the SERP’s, whether we can notice it or not.</p>
<p>Tags: <a href="/" rel="tag">algoithm</a>, <a href="/" rel="tag">freshness</a>, <a href="../blog/tag/google" rel="tag">Google</a>, <a href="../blog/tag/seo" rel="tag">seo</a>, <a href="../blog/tag/update" rel="tag">update</a></p>
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