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<div class="post-3190 post type-post hentry category-facebook category-social-media tag-facebook-2 tag-insights" id="post-3190">
<h2>Facebook Insights Upgraded</h2>
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<p>Facebook page owners would have noticed this morning that there has been an upgrade on Facebooks’ insights. Previously there was a terrible amount of data provided, but now it has definitely had an upgrade and is somewhat useful now.<br/>
The first and most obvious change would be that when an admin goes to their page, then the insights tab shows up amongst other tabs such as the wall and photos. This is, if anything, an attempt by Facebook to nudge page owners to use their analytics a little more.</p>
<h2>The Overview</h2>
<p>When you click on the insights tab, you are taken to a quite colourful graph, this shows your pages’ reach, people talking about your page and the content you posted. Displaying the graph this way allows Facebook admins to analyse what posts did well and how they can improve their future strategy by what performed well in the past.</p>
<h2>Posts In Detail</h2>
<p>Facebook now describes very detailed information about each post. Information provided is as follows: Reach, Engaged Users, Talking About This and Virality.</p>
<h3>Reach</h3>
<p>Reach is not a new term in social media, it basically means the amount of unique people that saw your post. Reach is a fairly important factor to think about, and the higher your Reach is, the more likely you fan base will increase and become active and valuable to your business. A Reach graph is available for each post and it displays the amount of organic, paid for and viral views your post has received.</p>
<h3>Engaged Users</h3>
<p>This means the amount of users who have interacted with your post, for example clicking on it or commenting. When clicking on the number of engage users you had for that post, a pie chart will be displayed. There are two categories for this chart, the amount of stories generated to other clicks. Stories generated include when someone likes, comments or shares your post. Other clicks is anything that does not fall under that umbrella, for example clicking on the post to see how many people have liked or commented.</p>
<h3>Talking About This</h3>
<p>A person talking about your post is someone who created a post about yours. This can also count as a like or comment, basically any action that would result in content appearing on a fans wall which is related to yours. When clicking on the number, another pie chart is displayed which shows the amount of comments, likes and shares.</p>
<h3>Virality</h3>
<p>Virality is a percentage which is figured out by the talking about figure divided by reach, times 100. In essence, virality is the conversion rate of a post because the aim of each post is to engage fans, and the virality percentage displays this very well.</p>
<h2>Conclusion</h2>
<p>Facebook have greatly improved their analytics and I know that I will definitely be using them to monitor my posts to see progress and find areas on which I can improve in. Social media now has an equivalent to <a href="/">SEO </a>and their Google Analytics and that is Facebooks Insights. I think this update has been much needed and now the data that is provided is up to par there is no doubt that more and more Facebook admins will be using this service.</p>
<p>Tags: <a href="../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="/" rel="tag">insights</a></p>
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