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<div align="center"><b><font face="Arial, Helvetica, sans-serif" size="3"><font color="#FFCC33"><strong><font color="#FF6600">Project
1: </font></strong></font></font></b><font color="#FF6600"><b><font face="Arial, Helvetica, sans-serif" size="3">What
does the media say about drugs?</font></b></font></div>
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<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b><font color="#FF9900">To
print this page: right click it and choose print</font></b></font></p>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This project
examines what the media has to say about drugs. As well as illegal drugs
don't forget to include tea and coffee, alcohol, tobacco and medicines.
The media includes newspapers, magazines, television, films, videos and
DVDs. </font></p>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">First decide
which media you are going to focus on. You could choose:</font></p>
<ul>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Newspapers
and magazines - collect local and national newspapers, Sunday colour
magazines and young people's magazines and cut out all the stories and
adverts which are about drugs.<br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Television
- watch (and possibly video) news programmes, documentaries, adverts
and soaps that mention or show drugs.<br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Film/video/DVD
- choose a few films which focus on drugs or show people using drugs.</font></li>
</ul>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Then analyse
what is being said about drugs. For example: </font></p>
<ul>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Which
drugs are mentioned? Who is shown as using the drugs and how are they
portrayed? Is it young people, 'down-and-outs', people seen as bad,
mad or sad, people enjoying themselves, people who are ill, etc? <br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">What is
said about young people, men, women, older people and other groups?
<br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">What is
said about the reasons why people use drugs? <br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">What is
said about the effects and risks of using drugs? Are the drugs seen
in a good or bad way? <br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">What similarities
and differences are there about the way different drugs are shown? <br>
<br>
</font></li>
<li><font face="Verdana, Arial, Helvetica, sans-serif" size="2">How accurate
is the reporting about drugs? </font></li>
</ul>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">If you are
working on newspapers and magazines you could include stories and adverts
in your project report to illustrate the way drugs are seen. Also write
about what effect you believe the media has on people's knowledge and
views about drugs. </font></p>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="3" color="#FF6600"><b>Resources<br>
<br>
</b> <font size="2" color="#000000">Here are a selection of websites that
may help with your project. Please remember that DrugScope/D-World cannot
be held responsible for the content of other sites.</font></font></p>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.alcoholconcern.org.uk/files/20031219_105216_A%20Hansen%20-%20Alcohol%20and%20Television%20Report%20Oct%2003.pdf" target="_blank"><b>The
Portrayal of Alcohol and Alcohol Consumption in Television News and Drama
Programmes</b></a> (PDF) A report by the UK organisation, <b><a href="http://www.alcoholconcern.org.uk/" target="_blank">Alcohol
Concern</a></b><a href="http://www.alcoholconcern.org.uk/"></a></font></p>
<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="http://www.tobaccofreekids.org/adgallery/" target="_blank"><b>Tobacco
Ad Gallery</b></a> - This site provides a searchable gallery of cigarette
advertisements that have appeared in magazines.</font></p>
<p><a href="../../../research/factsheets/pdf/0216.pdf" target="_blank"><b><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The
Impact of Smoking in the Movies</font></b></a><font face="Verdana, Arial, Helvetica, sans-serif" size="2">
(PDF) - This report from the American Organisation, <b><a href="http://www.tobaccofreekids.org/">The
Campaign for Tobacco-Free Kids</a></b> looks at the impact of smoking
in the movies on youth smoking levels.</font></p>
<p><strong><a href="http://www.drugscope.org.uk/uploads/homepage/documents/media05.pdf" target="_blank"><font color="#000099">Media
Messages Report</font></a></strong> <font color="#000000" size="2" face="Verdana, Arial, Helvetica, sans-serif">(PDF) - DrugScope
report assessing the messages young people receive from the media about
drugs and alcohol. </font><font size="2" face="Verdana, Arial, Helvetica, sans-serif"></font></p>
<p> </p>
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