File: //home/webmarketingplus.co.uk/public_html/knowledge-base/tracking.html
<!DOCTYPE HTML>
<html><!-- InstanceBegin template="/Templates/consultancy.dwt" codeOutsideHTMLIsLocked="false" -->
<head>
<!-- InstanceBeginEditable name="doctitle" -->
<title>WebMarketing+ - Website Marketing Plus -Tracking and Monitoring Results to Improve Web Promotions | 2021 Voted best SEO freelancer</title>
<!-- InstanceEndEditable -->
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<!--[if lte IE 8]><script src="assets/js/ie/html5shiv.js"></script><![endif]-->
<link rel="stylesheet" href="../assets/css/main.css" />
<!--[if lte IE 9]><link rel="stylesheet" href="assets/css/ie9.css" /><![endif]-->
<!--[if lte IE 8]><link rel="stylesheet" href="assets/css/ie8.css" /><![endif]-->
<!-- InstanceBeginEditable name="head" --><!-- InstanceEndEditable -->
</head>
<body>
<!-- Wrapper -->
<div id="wrapper">
<!-- Header -->
<header id="header">
<h1><a href="/">WebMarketing+</a></h1>
<nav class="links">
<ul>
<li><a href="../specialist-advice.html">How I can help</a></li>
<li><a href="/consultancy.html">What I know</a></li>
<li><a href="/expertise.html">What I can do</a></li>
<li><a href="/success-stories.html" style="cursor:default;">Successes</a></li>
<li><a href="/Cost-and-remuneration.html">Remuneration</a></li>
<li><a href="/about_wmp.html" style="cursor:default;">About</a></li>
<li><a href="/contact.html">contact</a></li>
</ul>
</nav>
<nav class="main">
<ul>
<li class="search">
<a class="fa-search" href="#search">Search</a>
<form id="search" method="get" action="#">
<input type="text" name="query" placeholder="SEO Consultant" />
</form>
</li>
<li class="menu">
<a class="fa-bars" href="#menu">Menu</a>
</li>
</ul>
</nav>
</header>
<!-- Menu -->
<section id="menu">
<!-- Search -->
<!-- Links -->
<section>
<ul class="links">
<li><a href="../specialist-advice.html">Consultancy</a></li>
<li><a href="/consultancy.html">knowledge</a></li>
<li><a href="/expertise.html">Methodology</a></li>
<li><a href="/success-stories.html" style="cursor:default;">Track record</a></li>
<li><a href="/Cost-and-remuneration.html">Costs & fees</a></li>
<li><a href="/about_wmp.html" style="cursor:default;">More about Will Brown</a></li>
</ul>
</section>
<!-- Actions -->
<section>
<ul class="actions vertical">
<li><a href="/contact.html" class="button big fit">contact Will</a></li>
</ul>
</section>
</section>
<!-- Main -->
<div id="main">
<!-- Post -->
<!-- InstanceBeginEditable name="copy" -->
<h2><a href="#">Tracking and Monitoring Results
to Improve Web Promotions</a></h2>
<p>Without tracking your marketing efforts you won't know which SEO techniques are working for your websites, which techniques are all sweat, all tears and no revenue and your results may slip through your fingers without you knowing how to revert these changes. One thing that sets me apart from other SEOs is my rigorous reporting. This way evert stage and improvement made to a websites on and off page optimisation is catalogued so we can correlate these changes with improvements in SERPs and traffic. It also helps being able to remove any strategies which may have any adverse effects. See <a href="/consultancy.html">my specialist SEO knowledge.</a></p>
<div id="marketing">
</div>
<p><strong>Tracking and Monitoring Results</strong></p>
<p>The secret of successful marketing is to spend your efforts where they will count most. There is a thing we call the 80-20 rule, which states that 80 percent of your results come from just 20 percent of your efforts, while the other 80 percent of your efforts only actually produces the final 20 percent of results.</p>
<p>In marketing and promotion, there are always more methods and techniques to try, than you can ever have the time and budget to try. It is therefore essential that you swiftly learn to evaluate ROI (return on investment) for yourself.</p>
<p><strong>The oldest method for finding out how clients came to you is to ask them how they heard of you. Unfortunately response rates for such are traditionally very low, and may certainly not be considered representative.</strong></p>
<p>Suppose only 2 percent of your clients were to fill out a questionnaire, and that they are only the two percent who responded to a particular kind of advertising? In other words, would those people who chose to fill out a questionnaire be representative of those who chose not to?</p>
<p>What is needed then is a method of tracking referrals that is reliable, and that does not depend on clients having to volunteer extra information. For this, webmasters turn to various tracking solutions.</p>
<p>The problems of accurately tracking the full effects of any promotional activities are tough indeed. The largest single factor is that no single tracking solution is flawless.</p>
<p>Working with the most reliable supplier of let us showcase core web marketing ideas.</p>
<p>I tried the product myself as was very impressed with the search results capability, it also gives you direct links to the website so you can see statistics on the product that you are thinking of promoting, these statistics include the refund rate for the product, how popular the product is online, and if the number of people promoting the product has gone up or down, in other words you can see if the product has already had it's "moment" on the internet and been promoted to the extent that no one is promoting it anymore. </p>
<p>In the following pages I shall give information and advice about each of the common tracking solutions webmasters may use. As you will learn, there is no truly faultless solution to tracking.</p>
<p>What you should gain, however, is a successful overview of the means and tactics for gaining data, and an understanding of the main strengths and weaknesses of each source of data.</p>
<p>Importantly, you may learn to easily combine several different sources of data, so that even if your information is never 100 percent representative, it will at least be far more detailed in informing you of possible trends.</p>
<p><strong>More information on <a href="http://books.google.co.uk/books?id=80KgKvEAysUC&pg=RA1-PA110&lpg=RA1-PA110&dq=Tracking+and+Monitoring+Results&source=bl&ots=yL-0RVZ7vC&sig=Qi0KR0gakzfRijaSLp74E_Wao04&hl=en&ei=yAa2Sty8ItWe4ga65Kh8&sa=X&oi=book_result&ct=result&resnum=3#v=onepage&q=Tracking%20and%20Monitoring%20Results&f=false">Tracking</a> is available from Google</strong></p>
<br />
<!-- InstanceEndEditable -->
<h2>campaigns | strategies | analysis | advice | expertise |
</h2>
<p><strong>Perhaps the best way forward</strong> is to call <a href="tel:020 8405 6418">07802 944593</a>, take advantage of my free hour's consultation to evaluate your site and to discuss improvements. <strong>You be the judge on whether or not I can help. </strong></p>
<p><img src="../images/analysis.jpg" width="932" height="203" alt="analysis"></p>
<!-- Post -->
<!-- Post --></div>
<!-- Sidebar -->
<section id="sidebar">
<!-- Intro -->
<section id="intro">
<a href="#" class="logo"><img src="/images/logo.jpg" alt="" /></a>
<header>
<h2>Will brown</h2>
<p><a href="/">independent google consultant available on a freelance basis</a><br>
</p>
</header>
</section>
<!-- Mini Posts -->
<section>
<div class="mini-posts">
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3><a href="#">expert advice professionally delivered to help your business meets its digital goals</a></h3>
<time class="published" datetime="2015-10-20"><a href="/consultancy.html">More</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
<a href="../consultancy.html" class="image"><img src="/images/will-brown.jpg" alt="Better SEO from a freelancer" /></a>
</article>
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3>specialist fields include content marketing, link analysis <br>
</h3>
<time class="published" datetime="2015-10-19"><a href="/services/index.html">SEO Services</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
<a href="../services/index.html" class="image"><img src="/images/business-strategy.jpg" alt="" /></a>
</article>
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3><strong>free telephone consultation</strong> on london 07802 944593 </h3>
<time class="published" datetime="2015-10-18"><a href="/contact.html">More</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
</article>
<!-- Mini Post --></div>
</section>
<h2>
<!-- Posts List --><a href="/knowledge-base/" class="button">Knowledge base</a></h2>
<h2><a href="/why-organic-seo.html" class="button">Why Organic SEO?</a></h2>
<section>
</section>
<!-- About -->
<section class="blurb">
<h2><a href="/about_wmp.html">About Will Brown's SEO consultancy</a></h2>
<p><strong>My client retention level is 93.2% </strong>and our year-on-year growth is 268%. Whilst I am supported by the other four consultants, they in turn are supported by a number of admin staff. As many processes as possible are automated with an emphasis on speed and efficiency. <strong>All work is carried out in the UK.</strong> <a href="/about_wmp.html">More</a>.</p>
<p><strong>Find out about Influencer Marketing</strong>. <a href="http://www.webmarketingplus.co.uk/How-to-Step-Up-Your-Influencer-Marketing.html">Click here</a>. </p>
<h3>What's New for 2019- 2024</h3>
<p><a href="/secrets-behind-a-successful-tender.html">Secrets behind a successful tender</a><br>
<a href="/google/how-to-keep-the-creative-juices-flowing-when-creating-content.html">How to Keep the Creative Juices Flowing When Creating Content</a><br />
<a href="/how-to-use-email-segmentation-effectively.html">How to use email segmentation effectively</a><br>
<a href="/how-to-utilise-the-cloud-for-marketing.html">How to Utilise the Cloud for Marketing</a><br>
<a href="/creating-video-content-for-marketing.html">Creating video content for marketing</a><br />
<a href="/how-to-pitch-seo-presentation-to-client.html">How to pitch an SEO presentation to a client in the real world</a> <br /> <a href="/How-to-Achieve-More-with-Your-Website.html">How to achieve more with your website</a> <br />
<a href="/7-SEO-Should-Be-an-Important-Part-of-Your-E-commerce-Business-Strategy.html">7 SEO should be an important part of your e-commerce business strategy </a><br />
<a href="../how-to-deliver-successful-focus-groups.html">How to deliver successful focus groups</a><br />
<a href="/3-critical-online-marketing-mistakes-new-businesses-make.php">3 critical online marketing mistakes new businesses make</a><br />
<a href="../blog/digital-marketing-things-to-expect-in-2017.php">Digital marketing � things to expect in 2017 </a>
<br />
<a href="/google/SEO-Basics-Are-You-Doing-It-Right.html">SEO Basics Are You Doing It Right?</a><br><a href="../google/The-Steps-to-Take-When-Starting-a-New-SEO-Campaign.html">The Steps to Take When Starting a New SEO Campaign</a><br>
<a href="../google/How-to-optimise-your-online-visibility-to-increase-relevant-traffic.html">How to optimise your online visibility to increase relevant traffic </a><br>
<a href="../google/The-5-Biggest-Social-Media-Sites-And-How-They-Can-Help-Your-Brand.html">The 5 Biggest Social Media Sites And How They Can Help Your Brand</a><br />
<a href="/google/How-On-site-Chatbots-Can-Make-Your-Marketing-Plans-Even-Easier.html">How On-site Chatbots Can Make Your Marketing Plans Even Easier</a><br />
<a href="/google/3-Things-to-do-Before-You-Start-Your-Marketing-Campaign.html">3 Things to do Before You Start Your Marketing Campaign</a><br/>
<a href="/successful-health-fitness-website.html">How To Start A Successful Health & Fitness Website</a>
<br>
<a href="../making-money-on-the-side-a-guide.html">Making Money on the Side: A Guide </a></p>
</section>
<!-- Footer -->
<section id="footer"> </section>
<section id="footer"> </section>
<section id="footer">
<ul class="icons">
<li><a href="https://twitter.com/webmarketingcom?lang=en-gb" target="_blank" class="fa-twitter"><span class="label">Twitter</span></a></li>
<li><a href="https://www.facebook.com/internetmarketing4you/" target="_blank" class="fa-facebook"><span class="label">Facebook</span></a></li>
<li><a href="https://www.instagram.com/webprofits/" target="_blank" class="fa-instagram"><span class="label">Instagram</span></a></li>
</ul>
<p class="copyright">�Webmarketing+ 2024 | Will Brown, The Glass House, 187 Arthur Road London SW19 8AE | Tel: +44 (0)20 8405 6418 <a href="http://www.iconsulting.org.uk/" title="Institute of Consulting" target="_blank">Institute of Consulting </a> | <a href="/contact.html">Contact</a> | SEO consultant london 2024 <a href="https://www.mattsscripts.co.uk/" target="_blank">Designed by matt</a> |</p>
<p class="copyright"> </p>
</section>
</section>
</div>
<!-- Scripts -->
<script src="/assets/js/jquery.min.js"></script>
<script src="/assets/js/skel.min.js"></script>
<script src="/assets/js/util.js"></script>
<!--[if lte IE 8]><script src="assets/js/ie/respond.min.js"></script><![endif]-->
<script src="/assets/js/main.js"></script>
</body>
<!-- InstanceEnd --></html>