File: //home/webmarketingplus.co.uk/public_html/knowledge-base/landing-pages.html
<!DOCTYPE HTML>
<html><!-- InstanceBegin template="/Templates/consultancy.dwt" codeOutsideHTMLIsLocked="false" -->
<head>
<!-- InstanceBeginEditable name="doctitle" -->
<title>Using Dedicated Landing Pages For Tracking SEO Campaigns. | 2021 Voted best SEO freelancer</title>
<!-- InstanceEndEditable -->
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<!--[if lte IE 8]><script src="assets/js/ie/html5shiv.js"></script><![endif]-->
<link rel="stylesheet" href="../assets/css/main.css" />
<!--[if lte IE 9]><link rel="stylesheet" href="assets/css/ie9.css" /><![endif]-->
<!--[if lte IE 8]><link rel="stylesheet" href="assets/css/ie8.css" /><![endif]-->
<!-- InstanceBeginEditable name="head" --><!-- InstanceEndEditable -->
</head>
<body>
<!-- Wrapper -->
<div id="wrapper">
<!-- Header -->
<header id="header">
<h1><a href="/">WebMarketing+</a></h1>
<nav class="links">
<ul>
<li><a href="../specialist-advice.html">How I can help</a></li>
<li><a href="/consultancy.html">What I know</a></li>
<li><a href="/expertise.html">What I can do</a></li>
<li><a href="/success-stories.html" style="cursor:default;">Successes</a></li>
<li><a href="/Cost-and-remuneration.html">Remuneration</a></li>
<li><a href="/about_wmp.html" style="cursor:default;">About</a></li>
<li><a href="/contact.html">contact</a></li>
</ul>
</nav>
<nav class="main">
<ul>
<li class="search">
<a class="fa-search" href="#search">Search</a>
<form id="search" method="get" action="#">
<input type="text" name="query" placeholder="SEO Consultant" />
</form>
</li>
<li class="menu">
<a class="fa-bars" href="#menu">Menu</a>
</li>
</ul>
</nav>
</header>
<!-- Menu -->
<section id="menu">
<!-- Search -->
<!-- Links -->
<section>
<ul class="links">
<li><a href="../specialist-advice.html">Consultancy</a></li>
<li><a href="/consultancy.html">knowledge</a></li>
<li><a href="/expertise.html">Methodology</a></li>
<li><a href="/success-stories.html" style="cursor:default;">Track record</a></li>
<li><a href="/Cost-and-remuneration.html">Costs & fees</a></li>
<li><a href="/about_wmp.html" style="cursor:default;">More about Will Brown</a></li>
</ul>
</section>
<!-- Actions -->
<section>
<ul class="actions vertical">
<li><a href="/contact.html" class="button big fit">contact Will</a></li>
</ul>
</section>
</section>
<!-- Main -->
<div id="main">
<!-- Post -->
<!-- InstanceBeginEditable name="copy" -->
<h2><a href="#">Using Dedicated Landing Pages For
Tracking SEO Campaigns.</a></h2>
<p><strong> Dedicated Landing Pages</strong></p>
<div id="marketing">
</div>
<p>You network. You dole business cards and brochures, attend events and trade shows. You have a online ads, paper ads, you are a marketing machine. Every one of those marketing vehicles should and can be supported with a specialized landing web page that can generate and increase your conversion rate, if properly directed and handled. Sending potential clients to your index page is sending the simple message, "your business is not that important"</p>
<p><strong>Dedicated landing pages are traditionally used to track the effects of particular promotions and advertising. These work by creating a special page (with a unique URL) especially for each and every promotional campaign.</strong></p>
<p>This works by using only the landing page url in association with a campaign. You'd not mention, or otherwise link to that page outside of that campaign. Thus, anyone arriving at a given landing page must be as a result of the promotional campaign it is associated with.</p>
<p>Landing pages themselves only help track referrals but, when combined with some form of session tracking, can also help to calculate the ROI of a given promotional campaign too.</p>
<p><strong>Landing pages are versatile, but because a separate page is needed for each campaign you wish to track, it can be quite time intensive to setup this form of tracking.</strong></p>
<p>Additionally, there is a limitation with online campaigns, where having links to unique landing pages could weaken any link popularity benefit you would normally gain. With so many modern search engines placing great weight on link popularity, this can be quite a drawback.</p>
<p>However, one of the main benefits of having dedicated landing pages is that you can have specific copy tailored to the exact audience your campaign is designed to target. In other words, a sales pitch tailored specifically to the audience that a specific advert can reach.</p>
<p>In summary, dedicated landing pages are a versatile and useful tool in tracking (and converting) referrals from specific campaigns. Combine the landing pages with other tracking solutions, and you have a very effective means of tracking and converting referrals. </p>
<p>ClickTracks is a very versatile and powerful tracking solution that not only tracks visitors and their paths, but will also aid in directly calculating sales, return on investment, and even help in focusing the content of your landing pages to direct visitors further.</p>
<p><strong>ClickTracks does this through a very original and functional user interface. One that allows you to see in real terms how your visitors are using the site, page by page. I urge you to take a look for yourself.</strong></p>
<p><a href="referral-ids.html" class="button big">Continue Reading</a><br />
<br />
<!-- InstanceEndEditable -->
<h2>campaigns | strategies | analysis | advice | expertise |
</h2>
<p><strong>Perhaps the best way forward</strong> is to call <a href="tel:020 8405 6418">07802 944593</a>, take advantage of my free hour's consultation to evaluate your site and to discuss improvements. <strong>You be the judge on whether or not I can help. </strong></p>
<p><img src="../images/analysis.jpg" width="932" height="203" alt="analysis"></p>
<!-- Post -->
<!-- Post --></div>
<!-- Sidebar -->
<section id="sidebar">
<!-- Intro -->
<section id="intro">
<a href="#" class="logo"><img src="/images/logo.jpg" alt="" /></a>
<header>
<h2>Will brown</h2>
<p><a href="/">independent google consultant available on a freelance basis</a><br>
</p>
</header>
</section>
<!-- Mini Posts -->
<section>
<div class="mini-posts">
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3><a href="#">expert advice professionally delivered to help your business meets its digital goals</a></h3>
<time class="published" datetime="2015-10-20"><a href="/consultancy.html">More</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
<a href="../consultancy.html" class="image"><img src="/images/will-brown.jpg" alt="Better SEO from a freelancer" /></a>
</article>
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3>specialist fields include content marketing, link analysis <br>
</h3>
<time class="published" datetime="2015-10-19"><a href="/services/index.html">SEO Services</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
<a href="../services/index.html" class="image"><img src="/images/business-strategy.jpg" alt="" /></a>
</article>
<!-- Mini Post -->
<article class="mini-post">
<header>
<h3><strong>free telephone consultation</strong> on london 07802 944593 </h3>
<time class="published" datetime="2015-10-18"><a href="/contact.html">More</a></time>
<a href="#" class="author"><img src="/images/avatar.jpg" alt="" /></a>
</header>
</article>
<!-- Mini Post --></div>
</section>
<h2>
<!-- Posts List --><a href="/knowledge-base/" class="button">Knowledge base</a></h2>
<h2><a href="/why-organic-seo.html" class="button">Why Organic SEO?</a></h2>
<section>
</section>
<!-- About -->
<section class="blurb">
<h2><a href="/about_wmp.html">About Will Brown's SEO consultancy</a></h2>
<p><strong>My client retention level is 93.2% </strong>and our year-on-year growth is 268%. Whilst I am supported by the other four consultants, they in turn are supported by a number of admin staff. As many processes as possible are automated with an emphasis on speed and efficiency. <strong>All work is carried out in the UK.</strong> <a href="/about_wmp.html">More</a>.</p>
<p><strong>Find out about Influencer Marketing</strong>. <a href="http://www.webmarketingplus.co.uk/How-to-Step-Up-Your-Influencer-Marketing.html">Click here</a>. </p>
<h3>What's New for 2019- 2024</h3>
<p><a href="/secrets-behind-a-successful-tender.html">Secrets behind a successful tender</a><br>
<a href="/google/how-to-keep-the-creative-juices-flowing-when-creating-content.html">How to Keep the Creative Juices Flowing When Creating Content</a><br />
<a href="/how-to-use-email-segmentation-effectively.html">How to use email segmentation effectively</a><br>
<a href="/how-to-utilise-the-cloud-for-marketing.html">How to Utilise the Cloud for Marketing</a><br>
<a href="/creating-video-content-for-marketing.html">Creating video content for marketing</a><br />
<a href="/how-to-pitch-seo-presentation-to-client.html">How to pitch an SEO presentation to a client in the real world</a> <br /> <a href="/How-to-Achieve-More-with-Your-Website.html">How to achieve more with your website</a> <br />
<a href="/7-SEO-Should-Be-an-Important-Part-of-Your-E-commerce-Business-Strategy.html">7 SEO should be an important part of your e-commerce business strategy </a><br />
<a href="../how-to-deliver-successful-focus-groups.html">How to deliver successful focus groups</a><br />
<a href="/3-critical-online-marketing-mistakes-new-businesses-make.php">3 critical online marketing mistakes new businesses make</a><br />
<a href="../blog/digital-marketing-things-to-expect-in-2017.php">Digital marketing � things to expect in 2017 </a>
<br />
<a href="/google/SEO-Basics-Are-You-Doing-It-Right.html">SEO Basics Are You Doing It Right?</a><br><a href="../google/The-Steps-to-Take-When-Starting-a-New-SEO-Campaign.html">The Steps to Take When Starting a New SEO Campaign</a><br>
<a href="../google/How-to-optimise-your-online-visibility-to-increase-relevant-traffic.html">How to optimise your online visibility to increase relevant traffic </a><br>
<a href="../google/The-5-Biggest-Social-Media-Sites-And-How-They-Can-Help-Your-Brand.html">The 5 Biggest Social Media Sites And How They Can Help Your Brand</a><br />
<a href="/google/How-On-site-Chatbots-Can-Make-Your-Marketing-Plans-Even-Easier.html">How On-site Chatbots Can Make Your Marketing Plans Even Easier</a><br />
<a href="/google/3-Things-to-do-Before-You-Start-Your-Marketing-Campaign.html">3 Things to do Before You Start Your Marketing Campaign</a><br/>
<a href="/successful-health-fitness-website.html">How To Start A Successful Health & Fitness Website</a>
<br>
<a href="../making-money-on-the-side-a-guide.html">Making Money on the Side: A Guide </a></p>
</section>
<!-- Footer -->
<section id="footer"> </section>
<section id="footer"> </section>
<section id="footer">
<ul class="icons">
<li><a href="https://twitter.com/webmarketingcom?lang=en-gb" target="_blank" class="fa-twitter"><span class="label">Twitter</span></a></li>
<li><a href="https://www.facebook.com/internetmarketing4you/" target="_blank" class="fa-facebook"><span class="label">Facebook</span></a></li>
<li><a href="https://www.instagram.com/webprofits/" target="_blank" class="fa-instagram"><span class="label">Instagram</span></a></li>
</ul>
<p class="copyright">�Webmarketing+ 2024 | Will Brown, The Glass House, 187 Arthur Road London SW19 8AE | Tel: +44 (0)20 8405 6418 <a href="http://www.iconsulting.org.uk/" title="Institute of Consulting" target="_blank">Institute of Consulting </a> | <a href="/contact.html">Contact</a> | SEO consultant london 2024 <a href="https://www.mattsscripts.co.uk/" target="_blank">Designed by matt</a> |</p>
<p class="copyright"> </p>
</section>
</section>
</div>
<!-- Scripts -->
<script src="/assets/js/jquery.min.js"></script>
<script src="/assets/js/skel.min.js"></script>
<script src="/assets/js/util.js"></script>
<!--[if lte IE 8]><script src="assets/js/ie/respond.min.js"></script><![endif]-->
<script src="/assets/js/main.js"></script>
</body>
<!-- InstanceEnd --></html>