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<div class="post-827 post type-post hentry category-cms category-google-analytics category-joomla category-web-analytics category-wordpress tag-analytics tag-cms-2 tag-google tag-wordpress" id="post-827">
<h2><a href="/" rel="bookmark" title="Permanent Link to How to Add Analytics to Your Site">How to Add Analytics to Your Site</a></h2>
<hr/>
<p><small>August 26th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fhow-to-add-analytics-to-your-site.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google Analytics is an essential tool that all website owners should at least be aware of, analytics allows you to track a lot of information about your site, it informs you of all the activities that a user carries out, for example, where they directed from and how long they stayed on the site.</p>
<h2>How to Create a Google Analytics Account</h2>
<p>To create a <a href="https://tutorials.seopositive.co.uk/category/web-analytics/google-analytics">Google Analytics</a> account, you will need a Google account this doesn’t mean you need to create a Gmail account, simply go to <a href="https://www.google.co.uk/">https://www.google.co.uk</a> and on the top right hand side of the screen you will see a sign in button.</p>
<p><a href="#"></a></p>
<p>After you have clicked on the sign in button you will be taken to a page that looks like this:</p>
<p><a href="../../wp-content/uploads/2011/08/Create-Google-Acc.jpg"><img class="alignnone size-full wp-image-829" title="Create Google Acc" src="../../wp-content/uploads/2011/08/Create-Google-Acc.jpg" alt="create google acc" width="600"/></a></p>
<p>Once you have clicked the Create Account Button, you will be sent to a details page, fill out your details that you would like to use, remember creating a Google account and using analytics is completely free. I suggest that you use the same email address and other details that you use for the business or webpage that you are setting up your analytics for, however if you have multiple business’ then you could use any email address or create multiple<a href="https://www.seopositive.co.uk/blog/category/google"> Google </a>accounts.</p>
<p><a href="#"></a></p>
<p>After you have filled out the form, it will send you to a page that confirms your account creation. You then need to go back to Google’s home page and again go to the sign in button. Your account should already be in the username section so just add your password and you should then be sent to a page like this:</p>
<p><a href="../../wp-content/uploads/2011/08/confirmation-Google-.jpg"><img class="alignnone size-full wp-image-831" title="confirmation Google" src="../../wp-content/uploads/2011/08/confirmation-Google-.jpg" alt="Google Confirm" width="600"/></a></p>
<p>Click on the verify button then go to your inbox and look for a message from “account-verification-noreply@google.com”. In the email you receive it will say “Welcome to Google Accounts. To activate your account and verify your email address, please click the following link:” if you click the link directly below it will take you to a page that looks similar to this:</p>
<p><a href="#"></a></p>
<p>So now you have your Google account all set up, we must move to setting up the analytics account.</p>
<h2>How to Create Your Analytics Account</h2>
<p>Visit the Analytics site: <a href="https://www.google.com/analytics/">https://www.google.com/analytics/</a> and click the sign up button which is located on the left hand side:</p>
<p><a href="#"></a></p>
<p>You will then be taken to a login page, just enter your email address and password for the Google account you just created, then you will be directed to a sign up page, just click the sign up button on the bottom left hand side. Once you have been directed again, you are shown a form for your analytics account, it is essential that you enter all information correctly as any mistakes will affect your analytics results and may even cause it not to work.</p>
<p><a href="#"></a></p>
<p>You will then have to enter your full name and agree to Google’s Terms and Conditions, after you have done that you will be directed to a page showing the tracking code for your analytics, but the way I will show you how to add analytics to you site, you will not need this code. You will need another code. So click onto the save and finish button.</p>
<p><a href="#"></a></p>
<h2>Adding Analytics to Your Site</h2>
<p>Log onto your Content Management System, yours could be a <a href="https://tutorials.seopositive.co.uk/category/wordpress">WordPress</a>, <a href="https://tutorials.seopositive.co.uk/category/joomla">Joomla</a> or Create however there are many more. Once logged in look for a an edit site information tab, once on here look for Google analytics and add the UA code, If your CMS does not have this, then there will be a plug in available, make sure to check ratings and so on to see if the plug in is functional and users are satisfied with the plug in. Install your chosen plug in into your CMS, follow the instructions and add your UA number to the plug in.</p>
<h2>Checking Your Analytics</h2>
<p>Google Analytics should take no longer than 72 hours to register, but the majority of the time it is done quicker, to check your analytics, simply visit: the analytics home page, the account overview page will show very brief information, but clicking the report button will show you much more in-depth information.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">analytics</a>, <a href="/" rel="tag">cms</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">wordpress</a><br/> Posted in <a href="../../tutorials-sub/category/cms" title="View all posts in CMS" rel="category tag">CMS</a>, <a href="../../tutorials-sub/category/web-analytics/google-analytics" title="View all posts in google analytics" rel="category tag">google analytics</a>, <a href="../../tutorials-sub/category/joomla" title="View all posts in joomla" rel="category tag">joomla</a>, <a href="../../tutorials-sub/category/web-analytics" title="View all posts in web analytics" rel="category tag">web analytics</a>, <a href="../../tutorials-sub/category/wordpress" title="View all posts in wordpress" rel="category tag">wordpress</a></p>
</div>
<div class="post-809 post type-post hentry category-conversion-tracking-pay-per-click-ppc category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-adwords tag-analytics-goals tag-conversion-tracking tag-google tag-import-google-analytics-goals tag-imported-goals tag-pay-per-click tag-ppc tag-trackign-code" id="post-809">
<h2><a href="/" rel="bookmark" title="Permanent Link to How To Import Google Analytics Goals to Google Adwords">How To Import Google Analytics Goals to Google Adwords</a></h2>
<hr/>
<p><small>August 8th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fimport-google-analytics-goals-google-adwords-conversion-tracking.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>To fully understand your Google Adwords account performance is important to analyze your paid search visitor’s behavior using Google Analytics stats. As Google Analytics and Google Adwords being one fully integrated system, Google allows to import Google Analytics goals to Google Adwords Conversion tracking interface. This functionality allows to measure different conversions than view of key page. Let’s say one of your goals is based on time spent on site or number of pages visited, Google Adwords won’t be able to measure that kind of conversion, but Google Analytics will, so you just have to setup time spent on time as a goal and import this goal to Google Adwords.</p>
<p>To import Google Analytics into the Google Adwords you have to follow the setps:</p>
<p>1. Login to you Adwords Account and Hover over “reporting and Tools” then select “Conversions”</p>
<p>2. Click on the button “Imported from Google Analytics”</p>
<p><a href="../../wp-content/uploads/2011/08/imported_google_analytics.jpg"><img class="alignnone size-full wp-image-810" title="imported_google_analytics" src="../../wp-content/uploads/2011/08/imported_google_analytics.jpg" alt="" width="327" height="91"/></a></p>
<p>3. Then select The Goals you want to import and click on “Import”</p>
<p>Happy analysing!</p>
<p></p>
<p></p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">analytics goals</a>, <a href="/" rel="tag">conversion tracking</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">import google analytics goals</a>, <a href="/" rel="tag">imported goals</a>, <a href="../../tutorials-sub/tag/pay-per-click" rel="tag">pay per click</a>, <a href="../../tutorials-sub/tag/ppc" rel="tag">ppc</a>, <a href="/" rel="tag">trackign code</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/conversion-tracking-pay-per-click-ppc" title="View all posts in Conversion Tracking" rel="category tag">Conversion Tracking</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-725 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc tag-google tag-google-adwords tag-pay-per-click tag-pay-per-click-management tag-ppc-management" id="post-725">
<h2><a href="../../tutorials-sub/top-right-side-text-ad-performance" rel="bookmark" title="Permanent Link to How To Monitor Top v Side Text Ad Performance">How To Monitor Top v Side Text Ad Performance</a></h2>
<hr/>
<p><small>July 19th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Ftop-right-side-text-ad-performance.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google Adwords has just anounced about showing “Top v Side” performance in the segments section. Whilst<a href="https://www.seopositive.co.uk/pay-per-click.php"> managing Google Adwords</a> account it is very important to distinguish that average position metrics are not very accurate, because it shows the average position of the top and right hand side ads. Top v Side segmentation will help to understand which ads are performing better shown on the top slot or right hand side, whilst taking into the account relationships between the conversions, clicks and other KPI metrics.</p>
<p><a href="#"></a></p>
<p>Top v Side segment is available in campaign, ad group, ads and keyword level. To start using Top v Side segment click on the “Segment” button and select “Top v Side”</p>
<p>Happy analysing!</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="../../tutorials-sub/tag/pay-per-click" rel="tag">pay per click</a>, <a href="../../tutorials-sub/tag/pay-per-click-management" rel="tag">pay per click management</a>, <a href="../../tutorials-sub/tag/ppc-management" rel="tag">ppc management</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
</div>
<div class="post-716 post type-post hentry category-display-network category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-conversion-tracking tag-conversions tag-google tag-google-adwords tag-search-funnels" id="post-716">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Adwords Search Funnels">Google Adwords Search Funnels</a></h2>
<hr/>
<p><small>April 7th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-adword-search-funnels.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>In order make smarter decisions while making changes for your Adwords account there is very useful tool called “<strong>Search Funnel Analysis</strong>“. You can find this tool under the “Reporting and Tools” tab and link to to “Conversions”. As you may know Google is attaching conversions to the last click made. But before making the last decision to buy or not users tends to come back to the website via different sources, because they are comparing prices and looking for the best deal. So it is important to know what was the role of adwords before getting the sale.</p>
<p>Search Funnel Analysis are providing 8 types of different reports:</p>
<ul>
<li>Assist Clicks and Impressions;</li>
<li>Assisted Conversions;</li>
<li>First-Click Analysis;</li>
<li>Last Click Analysis;</li>
<li>Top Paths;</li>
<li>Time lag;</li>
<li>Path Length.</li>
</ul>
<p><iframe title="YouTube video player" width="425" height="349" src="https://www.youtube.com/embed/Wwj5W0UzAlo" frameborder="0" allowfullscreen></iframe></p>
<p>I am following my next post about each of the search funnel report.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">conversion tracking</a>, <a href="/" rel="tag">conversions</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">search funnels</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-710 post type-post hentry category-display-network category-pay-per-click-ppc category-search-network tag-adwords tag-discplay-network tag-google tag-keyword-themes tag-topic" id="post-710">
<h2><a href="../../tutorials-sub/contextual-targeting-by-topics" rel="bookmark" title="Permanent Link to Update on Contextual Targeting">Update on Contextual Targeting</a></h2>
<hr/>
<p><small>March 30th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fcontextual-targeting-by-topics.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>The latest Google update for Display Network Contextual targeting is that you will be able to use targeting not only by keyword themes, audiences and <strong>by topics</strong>.</p>
<p><a href="#"></a></p>
<p>To start using targeting by Topics, click on the Topics tab and select the topics you want to target. Also you are able to exclude particular topics where you do not want your ads to be seen.</p>
<p>This update will make live easier for many advertisers using Google Display Network. From now there are 7 variations how you can reach your visitors on Display Network:</p>
<p>a. By Keywords Themes only;</p>
<p>b. By Topics only;</p>
<p>c. By Topics and Keyword Themes;</p>
<p>d. By Audiences and Keyword Themes;</p>
<p>e. By Audiences Only;</p>
<p>f. By Audiences and Topics;</p>
<p>g. By Audiences, Keyword Themes and Topics;</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">discplay network</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">keyword themes</a>, <a href="/" rel="tag">topic</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
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