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<h1 class="page-title">Tag Archives: <span>Optimised</span></h1>
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<!-- RDFa Breadcrumbs Plugin by Mallikarjun Yawalkar --><div class="breadcrumb breadcrumbs"><div class="rdfa-breadcrumb"><div xmlns:v="http://rdf.data-vocabulary.org/#"><p><span class="breadcrumbs-title"> </span><span typeof="v:Breadcrumb"><a rel="v:url" property="v:title" href="../../../blog/" class="home">Home</a></span> <span class='separator'>»</span> Optimised</p></div></div></div><!-- RDFa Breadcrumbs Plugin by Mallikarjun Yawalkar --> <article id="post-1005" class="post-1005 post type-post status-publish format-standard hentry category-google category-mobile-seo category-seo-2013 category-seo-articles tag-1s tag-facebook-likes tag-google tag-google-rankings-standards tag-google-seo tag-google-webmaster-tools tag-googles-book tag-meta-data tag-natural-links tag-online-sales-increase tag-optimised tag-promote-your-website tag-retweets tag-search-engine-optimisation tag-search-standards tag-seo tag-shares tag-social-media tag-social-signals tag-tags tag-twitter-followers tag-website-traffic tag-websites tag-well-maintained-brand-online tag-well-researched-keywords">
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<a href="../../../blog/why-your-website-should-be-optimised-according-to-googles-search-standards/" title="Permalink to Why your website should be optimised according to Google’s search standards?" rel="bookmark">Why your website should be optimised according to Google’s search standards?</a></h1>
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<span class="sep">Posted on </span><a href="../../../blog/why-your-website-should-be-optimised-according-to-googles-search-standards/" title="12:07 pm" rel="bookmark"><time class="entry-date" datetime="2013-02-08T12:07:36+00:00" pubdate>February 8, 2016</time></a><span class="by-author"> <span class="sep"> by </span> <span class="author vcard"><a class="url fn n" href="../../../blog/author/admin/" title="View all posts by Bob Sanderson" rel="author">Bob Sanderson</a></span></span> </div><!-- .entry-meta -->
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<p>So you want to promote your website to the number one page, and ideally top spot of that page, on Google? Doesn’t everyone? So what is it that the people who are there now are doing right?</p>
<p>They are following the standards set out by Google regarding <a title="SEO" href="/">SEO</a> (search engine optimisation).</p>
<p>Although it isn’t quite as simple as that, following the rules and adhering to the standards set out by the world’s biggest search engine can only greatly improve your chances of not only reaching the top rank, but gaining more website traffic and an online sales increase.</p>
<p>Not sure what the Google rankings standards are? Here are some do’s and don’t set out by the search giants:</p>
<p><b>Google Says Do:</b></p>
<p>Make your site stand out with unique aspects that set you apart from the competition.</p>
<p>Use relevant and well researched keywords in your content. Get to know what your potential customers would typically search for if they were looking for one of your products or services, and include all related keywords <span style="text-decoration: underline;">where appropriate</span> in content.</p>
<p>Remember it has to make sense to the reader and be high quality, not just babble with lots of keywords thrown in for good measure.</p>
<p>Make sure tags and meta data are all unique and relevant, and internal links are quality and related. Where links are concerned, quality should be considered over quantity.</p>
<p>In Google’s Webmaster Tools, sign up to receive emails so Google can easily communicate with you if something is wrong.</p>
<p>Encourage social signals to create a buzz. This means gaining natural links, FaceBook Likes, Follows, ReTweets, Shares, +1s, etc. People engaging with and sharing your content is always a good sign in Google’s book.</p>
<p>Keep content relevant and updated. Fresh content is one of the main things Google’s search bots look for, and it can be an updated webpage, a new post on social media, anything that shows you are an active and well maintained brand online.</p>
<p><strong>Google Says Don’t:</strong></p>
<p>Assume your site deserves the top rank of Google’s first search page without knowing what makes your site deserve that spot and what sets you apart and above the competition.</p>
<p>Don’t be tempted to use hacks or get caught up in quick fix trends that ‘apparently’ boost your SEO. There are plenty of best practices that help you make <a title="Google SEO" href="../../../seo/">Google SEO</a> simpler and easier without breaking any rules or making life harder in the long run.</p>
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<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> <a href="../../../blog/category/google/" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../../blog/category/mobile-seo/" title="View all posts in Mobile SEO" rel="category tag">Mobile SEO</a>, <a href="../../../blog/category/seo-2013/" title="View all posts in SEO 2013" rel="category tag">SEO 2016</a>, <a href="../../../blog/category/seo-articles/" title="View all posts in SEO Articles" rel="category tag">SEO Articles</a> </span>
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<span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> <a href="../../../blog/tag/1s/" rel="tag">+1s</a>, <a href="../../../blog/tag/facebook-likes/" rel="tag">FaceBook Likes</a>, <a href="../../../blog/tag/google/" rel="tag">Google</a>, <a href="../../../blog/tag/google-rankings-standards/" rel="tag">Google rankings standards</a>, <a href="../../../blog/tag/google-seo/" rel="tag">google seo</a>, <a href="../../../blog/tag/google-webmaster-tools/" rel="tag">Google webmaster tools</a>, <a href="../../../blog/tag/googles-book/" rel="tag">Google’s book</a>, <a href="../../../blog/tag/meta-data/" rel="tag">meta data</a>, <a href="../../../blog/tag/natural-links/" rel="tag">natural links</a>, <a href="../../../blog/tag/online-sales-increase/" rel="tag">Online Sales Increase</a>, <a href="../../../blog/tag/optimised/" rel="tag">Optimised</a>, <a href="../../../blog/tag/promote-your-website/" rel="tag">promote your website</a>, <a href="../../../blog/tag/retweets/" rel="tag">ReTweets</a>, <a href="../../../blog/tag/search-engine-optimisation/" rel="tag">Search Engine Optimisation</a>, <a href="../../../blog/tag/search-standards/" rel="tag">Search Standards</a>, <a href="../../../blog/tag/seo/" rel="tag">Seo</a>, <a href="../../../blog/tag/shares/" rel="tag">Shares</a>, <a href="../../../blog/tag/social-media/" rel="tag">social media</a>, <a href="../../../blog/tag/social-signals/" rel="tag">Social Signals</a>, <a href="../../../blog/tag/tags/" rel="tag">tags</a>, <a href="../../../blog/tag/twitter-followers/" rel="tag">Twitter Followers</a>, <a href="../../../blog/tag/website-traffic/" rel="tag">Website Traffic</a>, <a href="../../../blog/tag/websites/" rel="tag">Websites</a>, <a href="../../../blog/tag/well-maintained-brand-online/" rel="tag">well maintained brand online</a>, <a href="../../../blog/tag/well-researched-keywords/" rel="tag">well researched keywords</a> </span>
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