File: /home/webmarketingplus.co.uk/public_html/marketing-strategies-to-fit-emerging-markets.html
<!DOCTYPE html>
<html lang="en" dir="ltr"><!-- InstanceBegin template="/Templates/web-marketing.dwt" codeOutsideHTMLIsLocked="false" -->
<head>
<!-- InstanceBeginEditable name="doctitle" -->
<title>WebMarketingPlus - Professional Web Marketing, the web marketing company | 2021 Voted best SEO freelancer</title>
<!-- InstanceEndEditable -->
<meta charset="iso-8859-1">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link href="layout/styles/main.css" rel="stylesheet" type="text/css" media="all">
<link href="layout/styles/mediaqueries.css" rel="stylesheet" type="text/css" media="all">
<meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="HandheldFriendly" content="true">
<!--[if lt IE 9]>
<link href="../layout/styles/ie/ie8.css" rel="stylesheet" type="text/css" media="all">
<script src="../layout/scripts/ie/css3-mediaqueries.min.js"></script>
<script src="../layout/scripts/ie/html5shiv.min.js"></script>
<![endif]-->
<!-- InstanceBeginEditable name="head" -->
<!-- InstanceEndEditable -->
</head>
<body class="">
<div class="wrapper row1">
<header id="header" class="full_width clear">
<hgroup>
<h1><a href="index.html">Web Marketing +</a></h1>
<h2>creating and innovation online</h2>
</hgroup>
<div id="header-contact">
<ul class="list none">
<li><span class="icon-envelope"></span><a href="mailto:info@webmarketingplus.co.uk">info@webmarketingplus.co.u</a></li>
<li><span class="icon-phone"></span> +020 8405 6419</li>
</ul>
</div>
</header>
</div>
<!-- ################################################################################################ -->
<div class="wrapper row2">
<nav id="topnav">
<ul class="clear">
<li><a href="index.html">home</a></li>
<li><a href="/website_marketing.html" style="cursor:default;">web marketing</a></li>
<li><a href="/success-stories.html" style="cursor:default;">our success</a></li>
<li><a href="/modern-day-effective-comms.html" style="cursor:default;">Business Communications</a></li>
<li><a href="/about_wmp.html" style="cursor:default;">about WMP</a></li>
<li><a href="/introduction.html">Introduction to SEO</a></li>
<li><a href="/free_seotools.html">Free SEO Tools</a></li>
<li><a href="/contact.html">contact</a></li>
<li class="active"><a class="drop" href="SEO.php" title="Pages">SEO</a>
<ul>
<li class="active"><a href="pages/full-width-content.html" title="Full Width Content">Full Width Content</a></li>
<li class="last-child"><a href="pages/faq.html" title="FAQ">FAQ</a></li>
</ul>
</li>
<li>
<ul>
</ul>
</li>
</ul>
</nav>
</div>
<!-- content -->
<div class="wrapper row3">
<div id="container">
<!-- ################################################################################################ -->
<section class="clear"><!-- InstanceBeginEditable name="copy" -->
<h1>Marketing strategies to fit emerging markets</h1>
<p>Most businesses today are focused almost exclusively on just a few geographical areas: Europe, North America, Australia and the Far East. However, by 2025, two thirds of all households with significant disposable income will be in what is now referred to as the developing world. Doing business in these countries cannot simply be done in the same way it is in familiar territories. Their economic growth doesn’t mean that they’re becoming culturally synonymous with the West, nor that their infrastructure is laid out in the same way, so marketing strategies need to be developed that can take account of differences and successfully reach out to these millions of potential new customers.</p>
<p><strong>Preparing for change</strong> </p>
<p>To an extent, strategies for coping with this changing global economic picture need to be tailored country by country, and sometimes within countries – in India, for instance, linguistic, religious and geographical differences mean that markets differ widely from state to state, even among the affluent middle classes. Recognising this, however, is part of the battle – it’s important not to rely on stereotypes and, where possible, to take advice from local business people themselves. There are certain factors common to the emerging markets in Africa and Asia that are relatively easy to account for.</p>
<p><strong>Social media</strong></p>
<p>Most people in developing nations connect to the internet using mobile phones and use them for all their online interactions. Internet access may be scrappy, so the most popular means of communication are social media platforms with reliable apps that don’t need much bandwidth. This means that social media – especially Facebook, with the preference shown for other platforms differing from country to country – is the best platform on which to advertise, but ads need to be easy to load. When designed for a country where multiple languages are spoken, they should be produced in the most popular language but with wording kept simple for those less familiar with it. Websites, meanwhile, should incorporate responsive design and avoid elements that will increase loading times.</p>
<p><strong>Nigeria</strong></p>
<p>One of the biggest success stories that Africa has produced in recent years is Nigeria, whose GDP has been steadily growing at the rate of about 1.3% a year for the past decade, whilst sectors such as oil and IT have boomed. Business people such as <a href="https://uk.linkedin.com/pub/dir/Francis/Josiah" target="_blank">Francis Josiah</a> have led the charge by successfully developing international connections, illustrating the fact that strategic development in international business regulations is a two-way street. Josiah’s ability to market his work in different countries has ultimately been just as important to his success as his expertise in IT engineering, and it’s this combined approach that has helped his country to get ahead of its neighbours.</p>
<p>The international business world is becoming more complicated than it has ever been. This presents a lot of challenges, but many marketers will feel that it also makes their work more interesting. Importantly, it creates an environment in which hard work and smart thinking are much more valuable, and companies that invest in them can really get ahead.</p>
<p><img src="images/marketing.jpg"></p>
<!-- InstanceEndEditable --></section>
<section>
<h1><a href="/index.html"><img src="/images/website-marketing.png" alt="Website Marketing for UK Business" width="900" height="200" /></a></h1>
<p>
<h1>We can improve your web traffic and boost those all important revenue targets through Low Cost SEO Fast Results‎ </h1>
<h1> </h1>
<h1><a href="website_marketing_advice.html">Website Marketing Costs</a> </h1>
<div id="sidead"><!-- Generated by OpenX 2.8.11 --></script><script type='text/javascript'><!--// <![CDATA[
/* [id62] www.webmarketingplus.co.uk\/ - Default */
OA_show(62);
// ]]> --></script></div>
<blockquote>
<p><strong>Costs start at as little as £800.00 per month</strong>. Prices are calculated on the amount of time required to achieve your goals. More competitive keywords require more content, more links and keener optimisation All of this takes time. Example to succeed to obtaining a #1 position for "tax relief" cost approximately £800.00 pcm for five months. </p>
<p>Remember we do not force our clients into annual contracts and all of our work is reported on monthly, outlining exactly what we have done and why. For more details please call <strong>020 8405 6419 </strong>and you be the judge on whether or not we are best suited to help you with your marketing. </p>
</blockquote>
<h2>We are Organic Search Specialists concentrating soley on Organic search Traffic</h2>
</section>
<div id="respond">
<h2>Contact Web Marketing +</h2>
<form class="rnd5" action="#" method="post">
<div class="form-input clear">
<label class="one_third first" for="author">Name <span class="required">*</span><br>
<input type="text" name="author" id="author" value="" size="22">
</label>
<label class="one_third" for="email">Email <span class="required">*</span><br>
<input type="text" name="email" id="email" value="" size="22">
</label>
<label class="one_third" for="subject">Subject<br>
<input type="text" name="subject" id="subject" value="" size="22">
</label>
</div>
<div class="form-message">
<textarea name="message" id="message" cols="25" rows="10">I would like to have a quote on Website Marketing please</textarea>
</div>
<p>
<input type="submit" value="Submit">
<input type="reset" value="Reset">
</p>
</form>
</div>
<!-- ################################################################################################ -->
<div class="clear"></div>
</div>
</div>
<!-- Footer -->
<div class="wrapper row2">
<div id="footer" class="clear">
<div class="one_quarter first">
<h2 class="footer_title"><span class="title">Web Marketing services</span></h2>
<nav class="footer_nav">
<ul class="nospace">
<li><a href="introduction.html">Introduction</a></li>
<li><a href="website_marketing.html">Website Marketing</a></li>
<li><a href="promotions/index.html"><strong>Web Promotion</strong></a></li>
<li><a href="ppc_management.html">PPC Management</a></li>
<li><a href="promotions/gift_vouchers.html">Gift Vouchers</a></li>
<li><a href="promotions/banner_ads.html">Banner Advertising</a></li>
<li><a href="promotions/tracking.html">Tracking/Measuring</a></li>
<li><a href="promotions/server-logs.html">Server Logs</a></li>
<li><a href="promotions/landing-pages.html">Landing Pages</a></li>
<li><a href="promotions/referral-ids.html">Referral IDs</a></li>
<li><a href="promotions/cookie-tracking.html">Cookie Tracking</a></li>
<li><a href="promotions/banner_ads.html">Banner Ads</a></li>
<li><a href="promotions/tracking.html">Tracking Results</a></li>
<li><a href="website-marketing-strategies.html">Strategies</a></li> <li><a href="ecommerce"><strong>Magento Ecommerce</strong></a></li>
<li> <a href="ecommerce/focus.html">Focus on Business</a></li>
<li><a href="ecommerce/revenue_streams.html">Revenue Streams</a></li>
<li><a href="ecommerce/conversion_rates.html">Conversion Rates</a></li>
<li><a href="ecommerce/lifetime-value.htm">Lifetime Value</a></li>
<li><a href="ecommerce/make_a_million.html">How to Make a Million Pounds</a></li>
<li><a href="promotions/index.html">Optimisation for search engines rankings</a></li>
<li><a href="introduction.html">Introduction</a></li>
<li><a href="profile.html">Profile</a></li>
</ul>
</nav>
</div>
<div class="one_quarter">
<h2 class="footer_title"><span class="title">SEO services</span></h2>
<ul id="ft_gallery" class="nospace spacing clear">
<li><a href="promotions/expectations.html">Manage Expectation</a>s</li>
<li><a href="promotions/tracking.html">Tracking/Measuring</a></li>
<li><a href="promotions/server-logs.html">Server Logs</a></li>
<li><a href="promotions/landing-pages.html">Landing Pages</a></li>
<li><a href="promotions/referral-ids.html">Referral IDs</a></li>
<li><a href="promotions/cookie-tracking.html">Cookie Tracking</a></li>
<li><a href="promotions/banner_ads.html">Banner Ads</a></li>
<li><a href="promotions/tracking.html">Tracking Results</a> </li>
<li><a href="marketing.html"><strong>Marketing</strong></a></li>
<li><a href="ecommerce"><strong>Ecommerce</strong></a></li>
<li> <a href="ecommerce/focus.html">Focus on Business</a></li>
<li><a href="ecommerce/revenue_streams.html">Revenue Streams</a></li>
<li><a href="#">Updates</a></li>
<li><a href="marketing_resources.html">Links</a></li>
<li><a href="free_seotools.html">Free SEO Tools</a></li>
<li><a href="promotions/index.html"><strong>Web Promotion</strong></a></li>
<li><a href="website_marketing.html">Website Marketing</a></li>
<li><a href="ppc_management.html">PPC Management</a></li>
<li><a href="promotions/gift_vouchers.html">Gift Vouchers</a></li>
<li><a href="promotions/banner_ads.html">Banner Advertising</a></li>
<li><a href="promotions/expectations.html">Manage Expectations</a></li>
<li></li>
</ul>
</div>
<div class="one_quarter">
<h2 class="footer_title"><span class="title">Internet Marketing</span> 2016</h2>
<div class="tweet-container">
<ul class="list none">
<li><a href="ecommerce/conversion_rates.html">Conversion Rates</a></li>
<li><a href="ecommerce/lifetime-value.htm">Lifetime Value</a></li>
<li><a href="ecommerce/make_a_million.html">How to Make a Million Pounds</a></li>
<li><a href="promotions/index.html">Optimisation for search engines rankings</a><br />
<a href="internetmarketing.html">internet marketing</a></li>
<li><a href="web-marketing-courses.html">web marketing courses</a></li>
<li><a href="Dynamic-webmarketing.html">dynamic web marketing</a><br />
</li>
<li><a href="webmarketing-books.html">web marketing books</a></li>
<li>
<p><a href="/marketing-strategies-to-fit-emerging-markets.html">Marketing strategies to fit emerging markets</a></p>
</li>
<li>UK Online Web Marketing for Business specialising in unpaid search traffic.<br />
</li>
</ul>
</div>
</div>
<div class="one_quarter"></div>
</div>
</div>
<div class="wrapper row4">
<div id="copyright" class="clear">Web Marketing Plus Ltd 177 |
Arthur Rd |
London | SW19 | +44 (0)20 8879 3340 <a href="findus.html">find us</a> | Privacy Policy | Terms of Use | Partners | Product Terms & Conditions | Site Map | 2016
<!-- Sections Start Here -->
| Website marketing company
<p class="fl_right"> </p>
| <a href="http://webuyanywebsite.co.uk/" target="_blank">sell your website</a></div>
</div><div id="hidden"><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"><p class="intro">Customers have scored Web Marketing Plus(UK) on average <b><span itemprop="ratingValue">87</span>%</b><span itemprop="bestrating" style="display:none">100</span> based on <b><span itemprop="ratingCount">894</span></b> reviews.</p></div></div>
<!-- Scripts -->
<script src="http://code.jquery.com/jquery-latest.min.js"></script>
<script src="http://code.jquery.com/ui/1.10.1/jquery-ui.min.js"></script>
<script>window.jQuery || document.write('<script src="../layout/scripts/jquery-latest.min.js"><\/script>\
<script src="../layout/scripts/jquery-ui.min.js"><\/script>')</script>
<script>jQuery(document).ready(function($){ $('img').removeAttr('width height'); });</script>
<script src="layout/scripts/jquery-mobilemenu.min.js"></script>
<script src="layout/scripts/custom.js"></script>
</body>
<!-- InstanceEnd --></html>