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						      <h1>How  to Deliver Successful Focus Groups</h1>
                              <p>Setting up a focus group is a great way of quickly  collecting qualitative data but without the correct structure and approach, you  will not be able to optimise the opportunity. If you are going to go to the  trouble of inviting a? group of people to  join a focus group, you need to make sure that you use every minute of that  time wisely.</p>
                              <p>Experience shows that regardless of your field of business,  the most important factors to consider are as follows:</p>
                              <h2>1. Plan, Plan, Plan </h2>
                              <p>You probably got it the first time but in case there&rsquo;s any  doubt, you need to carefully plan out the structure of the event. Draw out your  objectives and construct a list of questions that will ensure your objectives  are met.</p>
                              <h2>2. Target the Right Participants</h2>
                              <p>Depending on the nature of the  data that you want to collect, you may be able to target participants that you  know will be able to provide the insight that you need. For example, you  wouldn&rsquo;t ask a group of baking enthusiasts to provide their opinions on the  latest model of Harley Davidson Motorbike. You can use social media or  specialist agencies to find people who are relevant potential consumers who can  provide feedback on the subject that you require.</p>
                              <h2>3. Set up the Right Environment</h2>
                              <p>It is important that participants  feel comfortable enough to get involved in the discussion, so spend a little  bit of time to relax them. Maybe have a brief &lsquo;<a href="https://www.linkedin.com/pulse/best-meeting-event-icebreakers-you-have-experienced-john-dalgarno" target="_blank">Ice-Breaker</a>&rsquo; to help people to feel comfortable  with the rest of the group. Don&rsquo;t take too long with this though, as you need  to use your time well.</p>
                              <h2>4. Good Time Management</h2>
                              <p>As mentioned earlier, every  minute counts so you need to keep a firm grasp on how the time is spent. A good  moderator needs to know when a conversation has gone off track and how to  quickly bring it back into focus. Do a bit of research into <a href="http://www.businessballs.com/meetings.htm" target="_blank">holding  effective meetings</a> to make sure you&rsquo;re well-equipped. You will waste  both your own time and everyone else&rsquo;s if you let one person drone on about an  unrelated topic. As we all know, some people really like the sound of their own  voice but the whole purpose of a focus group is to get full input from all  members of the group. Moderating a focus group is no easy task and it requires  a refined skillset to get the most out of the session. If you would like some  help with yours, why not speak to the expert. &nbsp;</p>
                              <h2>5. Strategic Questions</h2>
                              <p>To collate qualitative data, you  must ask open-ended questions. A Yes or No set of answers should be collated  through other methods such as an online survey. You need to ask questions that  will provide as much information as possible in the time available (usually  90-120 mins). Make sure that you have a long list of questions and that you put  them in an order that naturally flows, rather than jumping from topic to topic. <br>
                              There are  lots of different factors to consider when holding a focus group but the  overall key to its success lies with the planning. Investing time in the early  stages will ensure that you optimise the opportunity.</p>
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