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<p><strong>SEO for dentists: Dental SEO tips for success</strong></p>
<p>Search Engine Optimisation focuses on increasing a website’s visibility in Google‘s search results. In order to help a website climb Google’s ranks, there are many optimisations companies can undertake to grow their business.</p>
<p><strong>Optimisations include:</strong></p>
<ul>
<li>Making a website mobile-friendly</li>
<li>Creating a site structure</li>
<li>Increasing the website’s speed</li>
<li>Creating content that sells</li>
<li>Improving your language</li>
<li>Choosing the right image</li>
<li>Including headers (H1, H2, H3)</li>
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<p><a href="../../reach-us">Contact Us.</a></p>
<p>Technical SEO focuses on difficult aspects such as coding. Whereas basic SEO techniques and principles can be applied by anyone with a laptop and an understanding of the internet and market they are selling to.</p>
<p>For example, we worked with a dental company to increase their dental implant search queries. This involved creating content on their website that they were otherwise missing.</p>
<p>The content is the difficult part – good content writers will know to include certain words almost intuitively.</p>
<blockquote><p>When we worked with Dorset Dental Implants Clinic, they wished to attract more patients from Bournemouth for dental implant treatments, so the strategy was to create new, smarter content. <a href="https://dorsetdentalimplants.com/dorset/bournemouth/implants-that-can-last-lifetime" target="_blank" rel="noopener">See more here.</a></p></blockquote>
<p><strong>We found the following words were missing from their website:</strong></p>
<ul>
<li><strong>Oral health</strong></li>
<li><strong>Hygiene</strong></li>
<li><strong>Trust-worthy</strong></li>
<li><strong>Promise</strong></li>
<li><strong>Bruxism</strong></li>
</ul>
<p>These are just a few examples. Google and a potential customer would expect these words to be on a dentist’s website. But it is often these types of things that help Google distinguish between who to rank above you and below you.</p>
<p><strong>SEO for dentists: why does it matter?</strong></p>
<p>For dentists, marketing and especially SEO might not exactly be high on your list of priorities.</p>
<p>But the more your website ranks the more website traffic, leads, credibility and authority your practice will have in the market place.</p>
<p>It’s important to bear in mind that competitors are likely to be investing in SEO to grow their business. So, how will you expect an online audience to find you?</p>
<p><a href="../../our-process-of-seo">Read More on SEO.</a></p>
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