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<div class="post-2669 post type-post hentry category-social-media category-twitter tag-business tag-small tag-twitter" id="post-2669">
<h2>Twitter For Business – Finding Time to Tweet</h2>
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<p>Social Media Marketing (SMM) can be a powerful tool for businesses large and small. But as a small business owner juggling inventory, advertising customer relationships and even the books, who has time to get online and Tweet or ‘like’ much of anything?</p>
<p>The simple fact is that social media marketing, when done correctly, can be an invaluable asset to a business and is typically worth the effort to implement and execute. Below are some tips to getting your small business exposure in social media through Twitter without breaking your bank or cutting your sleep to nill.</p>
<h2>Finding Time to Tweet</h2>
<p>The primary players in the social media world right now are Twitter and Facebook with an estimated combined membership of nearly 1 billion members, the potential of advertising in these two mediums is undeniable. But how does a small business owner find the time to participate?</p>
<p>When it comes to a social media campaign, there are four ways a small business can choose to participate in SMM:</p>
<ol>
<li>The owner/proprietor participates directly, Tweeting, posting and ‘liking’ each campaign manually.</li>
<li>The owner/proprietor hires an employee (either full-time or part-time) to run SMM efforts.</li>
<li>The owner outsources SMM efforts to a third party.</li>
<li>The owner/proprietor chooses to automate (or partially automate) SMM efforts.</li>
</ol>
<p>Naturally, there are pluses and minuses to each method listed above with choice #1 having the least monetary cost, but highest opportunity cost for the business owner. I’m sure most small business owners can think of a thousands things they could occupy their time with over tweeting on Twitter or liking and posting on <a href="../blog/category/facebook">Facebook</a>. The remaining three choices have some varying degree of monetary cost to the owner but also allow the business owner to focus on more productive activities. Choices #2 and #3 are likely the most costly and should typically be avoided unless the business owner is a social media marketing experts or intend on hiring a SMM expert. Social media experts come at a price and that price is often worth the cost, depending on the campaign (and budget).</p>
<h2>Social Media Marking – Blending Automation and Manual</h2>
<p>The best option for most small business owners is likely to partially automate and partially participate in SMM efforts. The participation can be either the owner or a designated employee, but with partial automation, the employee or owner can also dedicate time to other efforts. Partial automation has two primary benefits:</p>
<ol>
<li>Lowered labor (or opportunity) costs from automation</li>
<li>“Human” presence in <a href="../blog/category/social-media">Social Media </a>channels improving customer perception</li>
</ol>
<h2>How to Partially-Automate Social Media</h2>
<p>There are two primary methods for automating social media campaigns: client applications (programs you install on your own computer) and online services.</p>
<p>Some online services like <a href="https://twuffer.com/">Twuffer.com</a> allow Twitter users to schedule posts in advance. Type the post in and schedule when the post should be sent. It’s a set it and forget it type of free service. The downside? Each tweet must be manually scheduled (and written). I’m a proponent of every tweet being manually composed by a human, but re-tweeting the same post multiple times definitely has its place as well. For more info on this concept, see my related article on <a href="https://www.memoirsofasingledad.com/2011/09/twitter-101-part-3-twitter-automation-for-business/">Twitter for Business</a>. Full-feature online services for Twitter often have a recurring cost (usually monthly) associated and become somewhat cost-prohibited when saving money is one of the goals of automation.</p>
<p>Another possible option is to purchase and install a client application that runs on your computer to automate your <a href="../blog/category/twitter">Twitter </a>campaigns. Applications like TweetAdder offer multiple functions – from auto-tweets to auto-follow and un-follows, automatic greeting messages and automation of RSS feed posting. The best part about client-based applications is that there’s no recurring monthly fee! Check out this <a href="https://www.man-made-reviews.com/2011/08/tweetadder-twitter-automation-software-review/">review of TweetAdder</a> for more information.</p>
<p>Social media marketing is possible, even for small business. Like everything else in the world of a small business owner, SMM just has to be approached intelligently and deliberately to be successful.</p>
<p><strong>About the Author:</strong></p>
<p>Daniel Ruyter is single dad, author, blogger, cupcake addict and tech nerd with over 15 years experience in information technology. He’s editor of <a href="https://www.memoirsofasingledad.com/">Memoirs of a Single Dad</a> and <a href="https://www.man-made-reviews.com/">Man Made Reviews</a> and also does WordPress consulting and Social Media Marketing consultations for small business.</p>
<p>Tags: <a href="../blog/tag/business" rel="tag">business</a>, <a href="/" rel="tag">small</a>, <a href="../blog/tag/twitter" rel="tag">Twitter</a></p>
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