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<div class="post-2166 post type-post hentry category-content category-link-building category-seo-tools category-search-engine-optimisation tag-the-two-key-factors-in-seo-an-explanation" id="post-2166">
<h2>The Two Key Factors in SEO an Explanation</h2>
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<p>When conducting or implementing an SEO campaign it is very important that the <a href="/">SEO company</a> or the SEO consultant implementing it should understand the two major factors that would determine the outcome of an SEO campaign. Understanding these two Key Factors for a successful <a href="../search-engine-optimisation">search engine optimisation</a> campaign is imperative for every SEO company and SEO consultant as it would help define their SEO campaign against their competitors. Further, these key factors in SEO would help SEO companies and SEO consultants in planning their SEO campaign, where such key factors would become the basis of the different strategies that such SEO Company or SEO consultant would implement.<br/>
These two main factors are the Links and the Content, simple as it may seem focusing efforts or strategies to achieve these two factors however will not be so simple. Let us take these two key factors in focus and hopefully understand how search engine view these two key factors and implement a proper or correct SEO strategy or SEO implementation. First let us focus on the links, links in SEO can be categorised into external, or internal where external can further be subdivided into two these are inbound and outbound. For SEO companies and SEO consultants their focus mostly is acquiring inbound links, this is because of the fact that inbound links are considered by search engines as a vote to the website it is linking to thus adding to the reputation of the said website. However, any SEO company and SEO consultant cannot just get any link from any website because along with link one main criterion would be the relevance of the website linking to your website as well as relevance of such link to the content of your website or the target website.<br/>
Second is content, content does not only pertain on the text of the website, again relevance will play a very important role. Every website must still contain relevant keywords that would pertain to the search query of search engine users. The incorporation of keywords in the content therefore is imperative however again SEO companies and SEO Consultants should not overdo the incorporation of keywords since it might cause the site to be considered to be a spam site due to keyword stuffing.<br/>
These two major factors should be taken in consideration as well as the accompanying conditions in order to make your websites’ <a href="/">SEO</a> campaign competitive if not successful.</p>
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