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<div class="post-3096 post type-post hentry category-social-media tag-marketing tag-measure tag-roi tag-social-media" id="post-3096">
<h2><a href="../../blog/social-media-marketing-–-how-to-measure-roi" rel="bookmark" title="Permanent Link to Social Media Marketing – How To Measure ROI">Social Media Marketing – How To Measure ROI</a></h2>
<hr/>
<p><small>October 20th, 2011 <!-- by admin --></small></p>
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<p>Social medias are great when it comes to raising brand awareness or connecting with a huge amount of potential customers for free. <a href="../../blog/category/social-media">Social media</a> marketing is getting more and more popular with websites like Facebook, Twitter and Google Plus. Anyone can sign up, log in and start creating their campaign and not pay any money at all. However, there is something else at stake here – time and effort. How do you know you are getting the right value for the time you have invested in marketing your business?</p>
<p>The return of investment is a factor which everyone is concerned about and it is logical that people would like to see measurable results. If your goal is to drive more traffic to your website, then you might want to know if your efforts actually result in sales (conversions).</p>
<p>There are two metrics which you should consider when it comes to measuring your social media marketing involvement and the results you get from it:</p>
<p>Klout Score – Klout is a website that gives you a “Klout Score” based on how influential you are on Facebook and Twitter. Your influence is mostly measured by how many friends/followers you have and how many each one of them has. Some critics say that the Klout Score is a useless metric because followers on Twitter can be bought easily and friends can be added effortlessly even if you don’t know them. However, considering how hard it is to measure something like online influence in the first place, Klout is actually helpful if you know your friends and you didn’t add them just to get a higher score (the same thing goes for Twitter).</p>
<p>Google Alerts – This tools is a bit more useful than the previous one. Google Alerts basically lets you know when your brand (or as specific keyword) has been mentioned online. You can easily find out if your popularity online increases with the number of alerts you receive. The more it grows the better.</p>
<p>Google Analytics – <a href="../../blog/category/google">Google </a>Analytics will actually help you find out if the visitors you get from your social media marketing campaigns are actually turning into sales. Recently, that wasn’t very easy to do but thanks to the new version of Google Analytics getting this kind of data is much easier. The most important thing you need to know about getting that data is how Google can find out if a visitor has actually bought anything from your website. You will need what is known as a “qualifying event”. A good idea is to tell Google that a sale has been made if the visitor lands on your “Thank you” page which only happens after a purchase. Google Analytics also offers a lot more helpful options you can play with.</p>
<p>As you can see, tracking your ROI and influence online is becoming easier than ever. The social media data is not so hard to get anymore and with improved tools like Google Analytics you can find out what your conversion rate is and if it is increasing or declining.</p>
<p style="font-style: italic;">
<p>Atanas Valchev works for one of the leading <a href="/">SEO </a>companies in Bulgaria - <a href="https://www.seopal.bg/" target="_blank">SEO PAL</a>. You can read some of his other interesting posts at the official SEO PAL Blog.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/measure" rel="tag">measure</a>, <a href="../../blog/tag/roi" rel="tag">ROI</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
</div>
<div class="post-2857 post type-post hentry category-social-media tag-social-media" id="post-2857">
<h2><a href="../../blog/why-social-media-should-be-part-of-your-web-strategy" rel="bookmark" title="Permanent Link to Why Social Media Should Be Part of Your Web Strategy">Why Social Media Should Be Part of Your Web Strategy</a></h2>
<hr/>
<p><small>September 26th, 2011 <!-- by admin --></small></p>
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<p>According to Greg Makuch, proprietor of a sixteen-year-old Canadian Web Hosting company and WHM reseller, simply having a website is no longer enough to build a successful web presence for your business. To see maximum benefit from taking your business online, you’ll need to master social media. This isn’t an easy task for beginners, and it’s easy to be overwhelmed by the vast amount of information available on the web. Greg recommends talking to your host to see if they offer social media consulting to get you started if you’re unsure about what to do.</p>
<p>There are dozens of social networks available for you to take advantage of, but it’s probably wise to start with the big ones and move on to niche networks as you gain more experience in the social sphere. If nothing else, get your business on Facebook and Twitter. Most of the other networks fall into a niche category; that is, they won’t be effective or even useful for everyone. We’ll be exploring why Greg, and most web professionals, think that this is such an important part of your web strategy.</p>
<h3>What is Social Media?</h3>
<p>Social media is a tough term to define, as the meaning seems to shift as the medium itself changes. Ultimately, it comes down to two things – communication and interaction. Social media is different than traditional marketing in that the goal is to develop a relationship with your customers. Rather than using traditional “push” marketing, you are aiming for customer engagement.</p>
<h3>Why You Need It</h3>
<p>With all of the information coming at us in this age, most of us have become adept at filtering out the noise – which usually means ads. We only pay attention if we register something of interest. Social media takes advantage of the old marketing standbys, word of mouth and customer loyalty.</p>
<p>Social media allows you to not just communicate with your customers, it allows you to start a conversation and ultimately, a relationship. That customer becomes more loyal and likely to spread the word about your business through tweets, likes, and other sharing systems.</p>
<p>Let’s say you’ve set up a Facebook page for your business, and just as importantly, given visitors to your site an easy way to find it (a Like button or box, for example). John visits your site and likes what he sees, so he clicks the Like button and begins receiving your updates in his <a href="../../blog/category/facebook">Facebook </a>stream. When one of these updates catches his interest, he’s more likely to share that information with his Facebook network. Because his friends and colleagues trust John’s opinion, they’re much more likely to click that link and make a purchase from you than if they see a banner ad for your site.</p>
<p>There are numerous studies showing that people who are connected to a business through Facebook or Twitter are much more likely to make a purchase than those who aren’t. Connected customers are valuable customers. You can’t afford not to reach out to them.</p>
<h3>Social Media and SEO</h3>
<p>Of course, it’s not just about connecting with customers. Traditional SEO methods are no longer as powerful as they once were. Instead, search engines are beginning to use social media stats to determine ranking. You may have a great site optimized for on-page SEO, but if you ignore social media, you risk losing search engine ranking, and in turn, your exposure on the web.<br/>
How does this work? Google, for example, looks at social media to determine your authority in your field. It takes into account how often you’re mentioned or linked to, and even if you’re verified as the source through “author” tags (important if blogging is part of your social media strategy). Essentially, the more authoritative sources you have linking to you and spreading the word, the better your rankings will turn out. Ignore social media, and you risk killing your search engine rankings.</p>
<h3>Get Started</h3>
<p>By now, I hope I’ve convinced you that social media is something that will continue to grow in importance. But where do you start? If nothing else, you need to start working on developing a professionally designed Facebook Page (there is a crucial difference between these and Profiles, by the way) and create a Twitter account and start developing a following. These two are your basic broadcasting platforms. Do not use these as a soap box to shout advertisements from. People will begin to ignore you fairly quickly if your account is just a stream of commercials for your company. Instead, use it for company announcements, promotions, or even just sharing witty or useful things that are relevant to your audience.</p>
<p>Don’t forget to provide prominent links to your social media profiles on your site. There are dozens of widgets and pre-designed/coded buttons you can use to easily integrate <a href="https://www.twylah.com/laustinseo">social media</a> into your site. In addition to Facebook and Twitter, it’s a good idea to include a Google +1 button as well.<br/>
Of course, as you become more experienced in social media, you can begin to take advantage of others, such as LinkedIn, Foursquare, Quora or <a href="../../blog/category/youtube">YouTube</a>, depending on your needs.</p>
<p>Don’t wait until it’s too late to take advantage of social media, or your business will get left behind. And if you’re having trouble, or just need some help, some hosting companies, such as Whatever Computes Ltd., will offer social media consulting and integration as part of your hosting services.</p>
<p style="font-style: italic;">
<p>About the Author: Greg Makuch is the publisher and owner of a <a href="https://whatevercomputes.com/canadian-hosting">Canadian hosting company</a> for over 16 years.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2665 post type-post hentry category-email-marketing category-social-media tag-email tag-marketing tag-social-media" id="post-2665">
<h2><a href="/" rel="bookmark" title="Permanent Link to Top Tips To Integrate Social Media and Email Marketing">Top Tips To Integrate Social Media and Email Marketing</a></h2>
<hr/>
<p><small>September 7th, 2011 <!-- by admin --></small></p>
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<p>Email marketing being diluted by social media is becoming a commonly heard complaint especially when, even today many ecommerce sites depend on email marketing to get a larger chunk of a targeted clientele. Statistics disclosed by email marketing providers indicate that <a href="../../blog/category/email-marketing">email marketing</a> initiatives still account for 20-25 % of overall revenue for many ecommerce businesses with social media being responsible for merely 1%.</p>
<p>However, it needs to be remembered that both email marketing and <a href="../../blog/category/social-media">social media</a> can coexist, rather than see one substitute the other. The marketing set up of businesses has room for both and therefore they have to look for increased revenue through the use of both email and social media, and by integrating them effectively to yield best results. This is possible by using the following tips:</p>
<ol>
<li><strong>Use emails to drive traffic to blogs- </strong>Blogs are a great source of useful content and can be effectively used as sources of content for email newsletters. As digital partners, each can benefit the other since email newsletters can give blog addresses for more content.<strong> </strong></li>
<li><strong>Using Social Media to amplification in emails- </strong>email sending platforms have also woken up to the effectiveness of social media in spreading word about businesses. Hence many have started adding social bookmarks and sharing options including social sharing toolbars on the newsletters they send on behalf of companies. Some platforms tweet links as well for users to get emails via <a href="../../blog/category/twitter">Twitter</a>. All this helps in amplifying the impact of email marketing and extending its reach.<strong> </strong></li>
<li><strong>Conversions through conversations-</strong> Social media is generally a medium to converse since people sharing something in common use them to communicate. This very aspect can be used beneficially to get conversions and increase email subscriptions. These social networks have an amazing ripple effect, as people follow the recommended activities of friends and others. Promotional posts placed occasionally also have a big conversion impact. On Facebook, conversations lead to conversions on business page walls, and also through techniques like “fangating”, which necessitate subscribing to emails to avail of special offers. <strong> </strong></li>
<li><strong>Social media for frequent updates-</strong> Email marketing involves periodic emails followed by long periods of silence. Here, social media can be used to fill the gap with updates on Facebook, Twitter and <a href="../../blog">blog </a>posts. This increases brand recall and the brand stays in the mind of customers.<strong> </strong></li>
<li><strong>Social media as a viable alternative to emails-</strong> for those consumers who do not like emails or are not inclined to spend time reading them, can be approached through social media, since Facebook and other networks are more regularly accessed.<strong> </strong></li>
<li><strong>Social networks need emails- </strong>emails are the easiest way to communicate, send notifications and basically “get in touch’. Users find emails reliable despite the easy route offered by social networks to update their friends.<strong> </strong></li>
<li><strong>Emails are taken more seriously – </strong>social media networks are transient and not always taken seriously. Often, an update read an hour ago is forgotten, or even lost in a long list of updates. Emails on the other hand are taken more seriously due to the sense of permanence attached to them. The message sent through mails has a bigger impact.</li>
<li><strong>Emails and social media can be personalized-</strong> Since both are method of direct communication, they can be personalized as per the demands of the individual. Social media is personal to start with, while emails can be made personal through the data base.</li>
</ol>
<p>Social media envelopes emails as well since it can be integrated as a means of keeping in touch. If the two work closely together they promise more business promotion and success than any other medium.</p>
<p>This a guest post from Neil at eMobileScan, he is head of online marketing for a total of 18 European websites, all under the eMobileScan brand, specialising in Mobile computers like the <a href="https://emobilescan.de/p-3189-datalogic-memor-handgehaltene-computer.aspx">datalogic Memor</a> and the Motorola ES400 EDA.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">email</a>, <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/email-marketing" title="View all posts in Email Marketing" rel="category tag">Email Marketing</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-1588 post type-post hentry category-search-engine-optimisation category-social-media tag-social-media tag-the-next-generation-in-seo" id="post-1588">
<h2><a href="/" rel="bookmark" title="Permanent Link to The Next Generation in SEO, Social Media">The Next Generation in SEO, Social Media</a></h2>
<hr/>
<p><small>April 15th, 2010 <!-- by admin --></small></p>
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<p>The world of information technology is constantly changing, due to the fact that everyday new ideas are being implemented. This is also true in the field of search engine optimisation, this is because of the fact that Search engine optimisation deals directly with the different aspects of the internet and its main component the websites. One significant change or newly integrated technology in the internet is the social media network. Social media networks were initially created with the aim of connecting people through the internet allowing them to share insights, profiles and photos among others. Social media networks are being dubbed as the internets’ social playground where people meet other people online.</p>
<p>Two of the most sought after social media networks are MySpace and Facebook where the latter is being favoured by most social media network users. According to the latest survey Facebook have even surpassed Google in terms of the website being widely used by internet users. Having surpassed a website that has been in the top spot for several years now means a lot, specially to search engine optimisation companies and consultants. <a href="/">SEO companies</a> and SEO consultants have seen the potential of Facebook or the social media network in general as a rich source of traffic.</p>
<p>Thus, social media is considered to be the next generation in search engine optimisation strategy. Social media networks does not only bring in traffic but also targeted traffic which gives provision for higher conversion rates this is because of the fact that social media network users are usually converged by a common hobby or interest of the user. Thus if an SEO consultant or an <a href="/">SEO company</a> would correctly promote a website in a relevant group of social media network users, there is a bigger chance of getting conversions.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/social-media" rel="tag">Social Media</a>, <a href="/" rel="tag">The Next Generation in SEO</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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