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<div class="post-3328 post type-post hentry category-search-engine-optimisation tag-internet-marketing tag-search-engine-optimisation tag-seo tag-seo-marketing" id="post-3328">
<h2><a href="../../blog/choosing-an-seo-agency" rel="bookmark" title="Permanent Link to Choosing an SEO Agency">Choosing an SEO Agency</a></h2>
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<p><small>January 10th, 2012 <!-- by admin --></small></p>
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<h2>Everyone needs SEO</h2>
<p>In a world where we are bombarded with more and more choice, how do you get your message heard above the din of clamoring advertising on the television with annoying theme tunes like, “we buy any car” or who can forget “its’ fun to shop at confused.com”. Well the simple answer is online marketing. From a business point of view <a href="../../search-engine-optimisation">Search Engine Optimisation</a> or SEO has to be the answer.</p>
<p><a href="/">SEO</a> is one route to market that has no boarders or class distinctions, it offers a democratic approach to any size business weather you’ve a small start-up or a multimillion pound corporate giant. The only pre-requisite is good quality compliant practices from your marketing agency. So as a business what should you be looking for when trying to find an agency to work on your behalf?</p>
<h2>Quality Agencies</h2>
<p>It can be a mine field out there when picking an agency so what are the elements that indicate a Quality agency that offers the best chance of success for your business? The first place to start is in the Google listings themselves, if an agency is worth their salt in the <a href="../../seo-marketing">SEO marketing</a> sphere they should rank highly in the natural listings of Google specifically. Being No.1 in Bing or Yahoo has very little real Kudos, as whilst this is impressive to a new comer; in reality this is quite an easy win compared to Google.co.uk. Currently Google accounts for around 86% of all searches on the internet in the United Kingdom and therefore represents the best chance of success from any single search engine.</p>
<p>So what are the key indicators to look for when choosing an agency to trust your business to? Once you have established a short list of agencies highly ranking in Google’s natural listings, it is worth spending some time reviewing their web offerings. Look for good clear language (beware of agencies that use highly technical language to baffle you with) and website that have clear service offerings. If these elements start to make sense to you then review their client list (Testimonials & Case studies). See what they actually do for these clients and measure the success they bring them. Remember anybody can add a logo to their website just because they printed a batch of business cards for the prestigious client.</p>
<h2>Agency Short List</h2>
<p>Once you’ve establish two or three agencies you like the look of, give them a call and ask some practical questions to test their level of expertise. You can use a number of online forums to establish the top line questions you wish to ask, as new comers to <a href="../../internet-marketing">Internet marketing</a> don’t be surprised at the apparent costs of this service. Remember the professionals working on your campaign come from a development background and are highly qualified individuals who have an immense knowledge of Google’s algorithm and how it performs.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/internet-marketing" rel="tag">internet marketing</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/seo-marketing" rel="tag">seo marketing</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2588 post type-post hentry category-search-engine-optimisation category-uncategorized tag-search-engine-optimisation tag-seo tag-seo-advantages tag-seo-benefits tag-seo-marketing tag-why-seo" id="post-2588">
<h2><a href="/" rel="bookmark" title="Permanent Link to Think SEO Isn’t For You? Think Again!">Think SEO Isn’t For You? Think Again!</a></h2>
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<p><small>August 12th, 2011 <!-- by admin --></small></p>
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<p>If your company hasn’t already begun carving out an online presence it might be difficult to know where to start. However, there’s no real reason why you should believe that search engine optimisation isn’t the marketing strategy that would best suit your business. We at SEO Positive believe that your website is one of the most crucial investments you’ll ever make, so why not promote it as much as possible?</p>
<p>Money is of course one of the most important considerations for any organisation. SEO has a reputation for being a costly affair due to the amount of time your <a href="/">SEO company</a> must spend analysing and tweaking your strategy. You’ll be surprised to find, however, that a little extra expenditure in the early stages can instigate great rewards further down the line. Various reports, including that of the respected SEO authority eConsultancy, have found that SEO generates a higher return on investment compared to the more traditional email marketing technique. Business owners can often be put off by the amount of patience required once they’ve undertaken the search engine optimisation – it can be difficult to measure real results during the first phase of the campaign and it can be several months before a true increase in enquiries or sales is noticeable. But remember, once you’re up there achieving first page positions, you’ve not only gained more recognition but generated awareness of your brand and your services as a whole, which can only aid your reputation!</p>
<p>Smaller businesses may perhaps believe that SEO is a waste of time because they’re only interested in targeting the local area. Posting leaflets through letterboxes and attending local trade fairs will only get you so far - the truth is, more and more people are turning to the internet and, more importantly, the search engines to find the services or products they need. Keep up with your competitors by talking on the search engines for maximum exposure. Geo-targeting, or targeting search terms that refer to a particular region, is an incredibly effective way of drawing in relevant traffic and can actually work out to be cheaper than aiming to cover the entire country.</p>
<p>If you don’t sell your products or services directly from your website, you may wonder why it’s important for consumers to come across it in the first place. You may not have anticipated receiving very much interest from web users, but why not try and generate business from as many different portals as possible? Search engine optimisation drives footfall to your web pages, but in order to retain the attention of the user you need to convince them that they need your business. Even the simplest brochure website can contain crucial contact details, and, when clearly designed calls to action are combined with well-written content and informative text, those who stumble across your site may be convinced to give you a call.</p>
<p>Key phrases are one of the biggest considerations when it comes to formulating an SEO strategy, and many website owners find it difficult to think in the shoes of their target market. This is where employing an SEO company comes in really handy, as you’ll benefit from the outside perspective and a fresh approach to your online promotions. Your firm will be able to suggest alternatives to simply targeting the generic key terms and will work your keyword selection around realistic expectations, eliminating the frustration and worry from day one.</p>
<p>Lastly, we recognise that SEO might seem like an overwhelming prospect for many business owners. The myth remains that the art of search engine optimisation is shrouded in secrecy and cannot be achieved without the help of specialist staff. Actually, you can do a lot of research into SEO techniques and tricks yourself before you even consider employing an <a href="../../seo-consultant">SEO consultant</a>. You may think that you’ll never be able to take on your largest rivals, especially if you’re very new to the web, but by clue-ing yourself up on the latest SEO trends and utilising the expertise of an experienced SEO consultant, there’s no reason why you shouldn’t become a serious contender for those much-coveted first page positions.</p>
<p>Remember, if you still think SEO isn’t for you, there are plenty of other options available. <a href="../../pay-per-click">Pay Per Click</a> marketing is best suited to businesses who want to achieve more sales, fast, whereas strategies such as display advertising tap into the psyche of your potential consumers and target a much more specific demographic. Regardless of your current SERPs or your marketing budget, get in touch with SEO Positive today to discuss the ways in which these kind of marketing methods can boost your business – both online and offline.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="/" rel="tag">seo advantages</a>, <a href="/" rel="tag">SEO Benefits</a>, <a href="../../blog/tag/seo-marketing" rel="tag">seo marketing</a>, <a href="/" rel="tag">why seo</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/uncategorized" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></p>
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