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<div class="post-3221 post type-post hentry category-link-building category-search-engine-optimisation tag-bound tag-do tag-follow tag-in tag-links tag-out tag-research tag-seo" id="post-3221">
<h2><a href="../../blog/outbound-links-best-practice" rel="bookmark" title="Permanent Link to OutBound Links, Best Practice">OutBound Links, Best Practice</a></h2>
<hr/>
<p><small>November 25th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Everyone wants as many links as possible pointing to their site, for obvious reasons this is going to have a positive effect on <a href="/">SEO</a>. However if your site has a tonne of outbound links, Google is likely to see your site as low quality and just another site that sells links to others.</p>
<p>Maybe you are not selling links, but on the other hand you may have far too many outbound links which will have a negative effect. So what is the best practice in this case? Well as we all know, SEO has no set guidelines. Any information found is basically advice which is based around research from well performing sites or case studies from experiments with different factors such as exact domains and so on.</p>
<p>Three huge keywords are: Insurance, Loans and Mortgage. There are obviously way more competitive terms which are a little more adult, but let’s keep the research tidy in this instance.</p>
<p>Confused ranks number one for the term insurance (congratulations), upon looking at their links, I found that they have 91 do-follow internal links and only 2 do-follow external links. The external links are to their social media profiles, Twitter and Facebook.</p>
<p>Money Supermarket’s loans page ranks number one for the keyword loans. On the loans page, they have 150 internal do-follow links and 12 external do-follow links. The links appear to be to sites and companies that they compare prices and quotes from.</p>
<p>Money Supermarket also rank number one for mortgage with their mortgage page. On this page, there are 161 internal do-follow links and 25 external do-follow links, similarly to their loans page, their external links are to companies in which they compare prices.</p>
<p>Confused.com has a ratio of 45.5 internal links to 1 external link. Money Supermarket and their loans page has a ratio of 12.5 internal do-follow links to 1 external do-follow links and finally Money Supermarket’s mortgage page has 6.44 external do-follow links to 1 internal do-follow link.</p>
<h2>Conclusion</h2>
<p>It is safe to say that the ratios do fluctuate quite a bit, however everyone has a different approach to SEO but what I can say is that there should always be more internal links than external, and the amount of links you should be aiming for is 100-150 ideally. Remember that these are only guidelines and that in each situation the approach will be different, but it is well worth researching your competitors to compare their campaign to yours.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/bound" rel="tag">bound</a>, <a href="../../blog/tag/do" rel="tag">do</a>, <a href="../../blog/tag/follow" rel="tag">follow</a>, <a href="../../blog/tag/in" rel="tag">in</a>, <a href="../../blog/tag/links" rel="tag">links</a>, <a href="../../blog/tag/out" rel="tag">out</a>, <a href="../../blog/tag/research" rel="tag">research</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2920 post type-post hentry category-social-media tag-consumers tag-customers tag-media tag-network tag-product tag-research tag-social" id="post-2920">
<h2><a href="../../blog/do-consumers-perform-product-research-on-social-networks" rel="bookmark" title="Permanent Link to Do Consumers Perform Product Research on Social Networks?">Do Consumers Perform Product Research on Social Networks?</a></h2>
<hr/>
<p><small>October 2nd, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Sorry to disappoint you, but advertising on social networks is not sufficient to rocket your brand from ordinary to extraordinary. Yes, creating a Facebook page dedicated to a business can certainly increase exposure of that organization’s products and services, and may even lead to new conversions, but the real power of social networking stretches far beyond that—it lies in the ability to foster word of mouth recommendations and social buzz that makes your brand a household name. This article tells you why.</p>
<h3>The Power of Word of Mouth via Facebook</h3>
<p>A 2010 study conducted by Forrester Research revealed some interesting information about how social networking impacts consumer behavior:</p>
<ul>
<li>68% of Facebook users are more likely to purchase a product if they have seen that product recommended by a friend on <a href="../../blog/category/facebook">Facebook</a>.</li>
<li>Despite this, users of Facebook don’t actively use the social networking site to research new products.</li>
<li>Two thirds of the survey participants said they thought Facebook was a poor tool for researching.</li>
</ul>
<p>A further survey by Retail Advertising & Marketing Association (RAMA), as described in an eMarketer research report entitled Brand Interactions on Social Networks, revealed that US <a href="https://www.twylah.co.uk/laustinseo">social media</a> users (and adults in general), are more likely to give product related advice than search for it. Yet, despite this, only 21.6% of participants said that they had shared information about a product on a social network or other online community. So, simply put, word of mouth on Facebook is extremely powerful and if consumers come across recommendations provided by members of their social network they are likely to act on them. However, they will not actively seek such recommendations and the population of people who do provide such recommendations represents one fifth of social networking users. So, if user’s are not using Facebook for research purposes what are they using?</p>
<h3>Resources Internet Users Use to Research Products</h3>
<p>The PowerReviews and the e-tailing group, “2010 Social Shopping Study,” as published in the eMarketer Brand Interactions on Social Networks report revealed the following useful information about customer’s Internet research habits:</p>
<ul>
<li>3% of participants said they used social networking to research a product.</li>
<li>57% of Internet users commenced their research process by using a search engine to look up a product.</li>
<li>20% of users start their research with a brand’s website and, as such, already have a brand in mind when they select their product.</li>
<li>18% research at a retail outlet to directly compare products.</li>
<li>2% ask their followers on Twitter for advice.</li>
<li>71% of survey participants stated that they were influenced strongly by customer reviews. Of which, 31% were influenced by their friends’ Facebook posts.</li>
<li>25% said they found Facebook company pages influential.</li>
</ul>
<h3>Why are customers less likely to use social networks for research purposes?</h3>
<p>There are two main explanations:</p>
<ol>
<li>Information is better organized on the Internet and more easily searchable via search engines than it is on social networks.</li>
</ol>
<p>The information contained on social networks wasn’t intended for search; it was designed as a steady, convenient stream of current information about the activities of friends and acquaintances. Product information is only a distant secondary goal of social networking sites and, as such, those sites haven’t yet developed a simple, accessible method of organization of that information.</p>
<ol>
<li>The information on social networks pertaining to products and services is incomplete.</li>
</ol>
<p>Social networks weren’t designed for in-depth engagement and analysis. They were created to provide brief updates on-the-go. As such, any user who asks their friend’s opinion of a product or service via these vehicles will likely receive brief, incomplete responses that do not provide sufficient information upon which they can make a decision.</p>
<h3>What does all this mean for you?</h3>
<p>It isn’t sufficient for brands to be present on Facebook. The extent to which you are discovered on social networks has more to do with the coincidental comments of others than your own presence there with a page. You therefore need to find a method of creating buzz around your products and services, something that encourages social networking users to spread the word about your company and what you do. It is also important that you remember that people are still using other means to search for you, traditional search engines in particular. So while you should continue to invest in social network based marketing, you should also ensure that you thoroughly explore other avenues as well. Remember: people can’t recommend you until they discover you. Make your brand visible and provide a reason for people to market that brand to their social networks on your behalf.</p>
<p style="font-style: italic;">
<p>Spencer Belkofer has had a busy year. After starting Lumin to provide high quality <a href="https://luminconsulting.com/services/web-design/">web design Birmingham AL</a> started to call his name so he expanded by creating an additional location in the Birmingham. Lumin is also an Alabama <a href="/">SEO </a>company, helping buisnesses improve their online visibiiity at affordable prices.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">consumers</a>, <a href="/" rel="tag">customers</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="/" rel="tag">product</a>, <a href="../../blog/tag/research" rel="tag">research</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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