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<div class="post-2958 post type-post hentry category-facebook category-social-media tag-edge tag-facebook-2 tag-media tag-rank tag-social" id="post-2958">
<h2><a href="../../blog/cutting-edge-facebook-techniques" rel="bookmark" title="Permanent Link to Cutting Edge Facebook Techniques">Cutting Edge Facebook Techniques</a></h2>
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<p><small>October 8th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>Facebooks’ news feed now consists of two sections, ever since the update. The most recent news, and of course the top news feed. Now there are two ways a <a href="../../blog/category/social-media">social media</a> marketer could go with this, to constantly remain in the most recent news feed, or keep one of their posts in the top news feed. The obvious problem with staying in the most recent is spam. Eventually, your friends or fans are going to cotton on to what you’re doing and choose the option to not see any of your updates, or in the worst case, unlike you and never receive another update from you again. I know it sounds a little drastic but when representing a company via social media, you need to create the best possible image, which is why it is essential to get into the top news feed. The real question is how?… How does <a href="../../blog/category/facebook">Facebook </a>decide how important something is? By using an algorithm, which can appear to be quite complicated however nowhere near as complex as the mighty Googles’, but if we break down the algorithm, we can decipher what needs to be done to enter the top news feed.</p>
<p><a href="#"></a></p>
<p>The image displayed above shows everything that the algorithm consists of. Looking at the big picture, in this case, is not the best way forward is to look at each section in great detail.</p>
<h3>U</h3>
<p>U is at the top of the list, not necessarily meaning that is of the most importance. U says “Affinity score between viewing user and edge creator” Affinity means how strong a relationship is, in particular the relationship between the poster and the viewer. If the posts are regularly commented on, then it will have a higher affinity and be seen more because Facebook thinks that user will be interested. On the other hand a bad relationship resulting in a low amount of interaction will also result in post going under the radar. The only way that you can increase your affinity score is by engaging all members of your audience as much as possible, but there is only so much you can do to control this factor.</p>
<h3>W</h3>
<p>W translates to edge weight. There are not a set of rules to follow with this factor, but there are areas which are safe to assume. An example of one of the “heaviest” posts, tend to be media related, such as: videos, pictures and links. So if you had a very important message you wanted your fans to desperately see, the best practice would be to attach some form of media, most likely a link but if it is relevant a video or picture would do nicely. In addition, there are more things that add to the weight of the post, engagement also heavily affects the post. So if there are a lot of: likes, shares and comments… then the post will be heavier and more likely to show in the top news. To increase your weight you should first like the post yourself, also you need to create discussion by asking for opinions or answers.</p>
<h3>D</h3>
<p>D is a fairly simple element of the algorithm, even more so when it is compared to the others. D represents the age of the post; the general rule of thumb is that the older the post, the less interesting the news is. Posts tend to not be shown if they are older than two days, but this isn’t an impossible occurrence, as U and W may be so great that they counter the D. The best way to combat this factor is by posting regularly, I suggest roughly three times a day.</p>
<h3>Conclusion</h3>
<p>Facebooks algorithm can be quite tricky, even if you do understand it, the crux of the matter is that it is very difficult to control because the majority is down to your fans. The best way is to take each letter, U W and D, as separate challenges and treat them as such. All fan pages will have a different technique, you will also need to develop your own technique. You must keep in mind that social networks, especially Facebook, are constantly changing and naturally, so will your methods. Keep an open mind and try to develop with the network, instead of against it.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/edge" rel="tag">edge</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/rank" rel="tag">rank</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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