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<div class="post-3125 post type-post hentry category-google category-pay-per-click tag-ad tag-adwords tag-click tag-geo tag-geographical tag-google tag-lockation tag-pay tag-per tag-ppc" id="post-3125">
<h2><a href="../../blog/location-location-location-adwords-update" rel="bookmark" title="Permanent Link to Location, Location, Location – Adwords Update">Location, Location, Location - Adwords Update</a></h2>
<hr/>
<p><small>October 31st, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Google has released an update inside <a href="../../pay-per-click">Adwords</a>, and it is all to do with location targeting. The update makes it possibly to target specific towns and even counties with your <a href="../../pay-per-click">PPC </a>campaign, this is a great feature and allows Google users to be as specific as they can with their campaigns.</p>
<p>Before <a href="../../blog/category/google">Google </a>released this update, there were two choices, you could choose a radius, or you could attempt to draw the area that you want to cover. Obviously there are a lot of issues with this because it is fairly inaccurate because at the end of the day it is all down to guess work. Guessing is the last thing you should be doing with PPC and Google has finally recognized that.</p>
<p>With the new update, just simply type in the town or county you want to target and it will come up with something like this:</p>
<p><img class="aligncenter" title="Google Adwords" src="../../-5road5Jd_qg/TqsYmuNodDI/AAAAAAAAACU/Ms0_e9wUyNQ/s400/lc1.png" alt="Google Adwords" width="400" height="292"/></p>
<p>It shows variations of what you have searched for, so you can get exactly where your targeting. Not only that, but it also provides you with how many people are in that area, so you can see how many potential customers you are reaching out to.</p>
<p>Once you have selected your area, it will show up like this.</p>
<p><img class="aligncenter" title="Google Adwords" src="../../-aCW2zUlbOZo/TqsYmTpeLsI/AAAAAAAAACM/L92Fb6Lt-tk/s400/lc2.png" alt="Google Adwords" width="400" height="215"/></p>
<p>As you can see this is a very detailed outline of the area, which is essential to targeting the right locations.</p>
<h2>Conclusion</h2>
<p>This update to Adwords is brilliant for PPC managers because it allows for precise targeting, this isn’t just something for the PPC ninjas out there, it can be used by the average Joe due to its’ simplicity in how it is set up. The only problem I have found is that it cannot target the smaller areas, like an area within a city. I found this by searching for Broomfield, which is in Chelmsford, and Chelmsford does show up on the precise targeting locations, but due to Broomfields’ small population (when compared to areas like London) it does not show. Google has obviously targeted the areas that are worth targeting and I think the problem I found will rarely pop up. All in all, great job on the update Google, this will give Adwords an easier usability by far.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/ad" rel="tag">Ad</a>, <a href="../../blog/tag/adwords" rel="tag">Adwords</a>, <a href="../../blog/tag/click" rel="tag">click</a>, <a href="../../blog/tag/geo" rel="tag">geo</a>, <a href="../../blog/tag/geographical" rel="tag">geographical</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/lockation" rel="tag">lockation</a>, <a href="../../blog/tag/pay" rel="tag">pay</a>, <a href="../../blog/tag/per" rel="tag">per</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a></p>
</div>
<div class="post-418 post type-post hentry category-pay-per-click tag-ppc tag-ppc-over-seo tag-seo" id="post-418">
<h2><a href="/" rel="bookmark" title="Permanent Link to PPC Over SEO">PPC Over SEO</a></h2>
<hr/>
<p><small>April 7th, 2009 <!-- by admin --></small></p>
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<p>PPC or pay-per-click is considered to be another technique in the field of online marketing and of course SEO. So what actually is PPC? <a href="../../pay-per-click">Pay per click</a> is a marketing strategy that is similar to advertising where placement of which is done in the search engine and is acquired through bidding on the different keywords. So if we look everything in perspective PPC is a combination of an online marketing strategy with <a href="../../search-engine-optimisation">Search Engine Optimisation</a>. This could be explained by the fact that bidding is done on keywords and choosing such keywords have similar if not exactly the same method as choosing your keyword for your SEO campaign, and the marketing aspect is brought about by the fact that PPC requires one to buy search engine placement which is similar with the aspect of advertising.</p>
<p>For Pay-per-click to be considered as an independent marketing strategy apart from SEO, there are some advantages that are evident over SEO. One of such advantage is that of course PPC does not require any technical skills and thus making PPC an easy marketing strategy. Unlike for Search Engine Optimisation that specialised skills are necessary like content writing, web design and other skills that may prove useful in one’s SEO campaign.</p>
<p>Another advantage of PPC over SEO is that the former is easier to perform and shows quick result. This is due to the fact that PPC only requires you to register just like a normal registration process would. After registering you can immediately start using the PPC service. Upon using the PPC service depending on the keywords you will immediately start diverting targeted traffic to your website.</p>
<p>Lastly, PPC does not require you to constantly update your website or to even change your existing website just to conform to its standards. <a href="../../pay-per-click">PPC</a> only require you to register for such service in any search engine company that offers such service after which you only have to bid for targeted keywords in order to start your PPC marketing strategy.</p>
<p>PPC’s upside may also be its own downside. This is because although you are only required to bid for keywords such bidding process may be tough due to the fact that there are many websites that employ the same strategy and might also use the keywords same as yours and their bid might be higher than yours. That is why you have to plan on how to use this type of strategy efficiently.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/ppc" rel="tag">ppc</a>, <a href="/" rel="tag">PPC Over SEO</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a></p>
</div>
<div class="post-235 post type-post hentry category-pay-per-click tag-pay-per-click tag-ppc" id="post-235">
<h2><a href="/" rel="bookmark" title="Permanent Link to Earning Through Pay Per Click">Earning Through Pay Per Click</a></h2>
<hr/>
<p><small>March 1st, 2009 <!-- by admin --></small></p>
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<p><span style="font-family: Times New Roman;">PPC or Pay Per Click is a contemporary process of paid advertisement where web pages are directly placed in the top list of the major search engines. In this process, businesses bid to be put on the top pages. In this method, a firm needs to pay search engines for the each click of the visited user on the site. Pay Per Click can easily identify in these search engines. If you note that many search engines have PPC as featured links or sponsored link on the page. Famous search engine Google has named it as AdWords which are identified as overture results.</p>
<p>Pay Per Click is considered a hassle free process of advertising. But why people choose it because it is the most noticeable tool of advertising industry. It is considered a paid version of SEO campaigns practiced by famous <a href="../../blog">SEO</a> Company. Pay Per Click provides instant results such as assembling traffic while it requires many months to standard campaign of SEO to get top rank place in the first page. A standard SEO Company or UK SEO company helps you to launch PPC in effective way. But you can implement it without any guidance as it is very simple and easy and does not need any extra knowledge like SEO campaign. What you need is the use of proper keywords for PPC to get magical results.</p>
<p><strong></strong>Limitations of Pay Per Click: Like any other type of advertisement, Pay Per Click has few limitations that you need to take in mind when you are going to implement it for your website. Everything is based on the bidding of PPC. If you place high priced bid, you will get top position in famous search engines. Therefore, it proves sometimes expensive. The cost of PPC is based on the competitiveness of your phrases and keywords. You are sometimes unable to handle your place in PPC. If any company place high bid than your bid, then it may obtain your place. A standard SEO Company or <a href="/">SEO UK</a> can help you in the implementation of PPC in effective way.</p>
<p>It has become an effective and easy way of advertisement in search engines. If you think to conduct a SEO Company for Pay Per Click campaign, there are some golden rules that need to be followed. You should familiar every tit-bit of Pay Per Click campaign; after all it is the question of hand earned money honey. But if <a href="../../pay-per-click">PPC</a> costs you more than your business profit, it is a big failure.</p>
<p></span></p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Pay Per Click</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a><br/> Posted in <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a></p>
</div>
<div class="post-110 post type-post hentry category-pay-per-click category-search-engine-optimisation category-website-design tag-ecommerce tag-pay-per-click tag-ppc tag-search-engine-optimisation tag-website-design" id="post-110">
<h2><a href="/" rel="bookmark" title="Permanent Link to Creating An E-Commerce Website">Creating An E-Commerce Website</a></h2>
<hr/>
<p><small>January 14th, 2009 <!-- by admin --></small></p>
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<p>With the emerging technology of today, the world of the internet has evolved into a new generation in which people get more involved in online websites, and online shopping. The internet has become one huge supermarket. E-commerce websites have become a popular thing on the internet with many retail outlets starting up an e-commerce website to sell their products through, especially with a big credit crunch hitting many parts of the world, an e-commerce store is far cheap to optimise and run than paying out for a retail outlet.</p>
<p>In an ecommerce website design there are important parameters than need to be met some of which are to ensure that you have a clear and professional layout of products and services that are offered to your customers. Another one is to ensure that you have a good navigation system so that your customers are able to find what they need to find with ease.</p>
<p>Having a good looking and well navigated ecommerce website is only half of the hurdle to being successful on the internet, and selling your products to make a comfortable living. The other thing that you need to ensure when starting up an ecommerce website is to ensure that it is seen by those people that are going to buy your services or products off of it, as it is useless if it is not seen by your target market. Now how are you going to ensure that your website is seen by potential clients?</p>
<p>There are two major ways to get your website seen by your target audience. The first, and most popular due to being more cost effective is search engine optimisation (<a href="/">SEO</a>). Search engine optimisation is a form of online marketing that will help your website be promoted in the major search engines that people usually search from, for example Google, Yahoo, MSN. The other way to promote your website to attract more vistors would be by <a href="../../pay-per-click">Pay Per Click</a> marketing, this is a much quicker way of getting your site seen, however it is also much more expensive, and usually only a short term solution to market a website while <a href="../../search-engine-optimisation">search engine optimisation</a> is underway.</p>
<p>The main key points to remember when deciding that you want to start an ecommerce website would be:</p>
<p>Get the design, layout and navigation on the website right.</p>
<p>Ensure you know how your going to promote your website once it is build.</p>
<p>Once you have these two points worked out, you should have a great ecommerce website in the making.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">ecommerce</a>, <a href="/" rel="tag">Pay Per Click</a>, <a href="../../blog/tag/ppc" rel="tag">ppc</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a>, <a href="/" rel="tag">Website Design</a><br/> Posted in <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/website-design" title="View all posts in Website Design" rel="category tag">Website Design</a></p>
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