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<div class="post-2946 post type-post hentry category-search-engine-optimisation tag-algorithm tag-google tag-panda tag-seo" id="post-2946">
<h2><a href="../../blog/how-to-safeguard-your-website-from-future-algo-shuffle" rel="bookmark" title="Permanent Link to How to Safeguard Your Website from Future Algo Shuffle">How to Safeguard Your Website from Future Algo Shuffle</a></h2>
<hr/>
<p><small>October 4th, 2011 <!-- by admin --></small></p>
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<p><strong><span style="font-weight: normal;">We have witnessed the devastation caused by Google panda update and we are still recovering from its aftermath. The impacts of <a href="../../blog/category/google">Google </a>panda are quite palpable and everyone around is clueless about the future move of Google that might have similar disastrous impacts on their online visibility. Some are voluntarily moving to social networking sites in the wild hope of cozying up with real people, but the results are few and far between. So, this is not a solution. What organizations should do is to stop trying manipulating search engine results by doing some unethical <a href="/">SEO </a>practices. Since Google is getting smarter at hunting out spam and unethical SEO practices, we need to bite the bullet and follow the traditional school of thoughts. Here we are going to share some tips that can help you stay insulated from the future algo changes. </span></strong></p>
<p><strong><span style="font-weight: normal;"><br/>
</span></strong><br/>
<strong>Write Quality</strong>: ‘Quality’ is a very evasive term. Just a few days ago, we were in the belief that rewriting an existing article and publishing it in ten thousands of article directories is a great job. But sadly enough this is not the definition of Quality work. Quality work takes time and you have to pay heavily for that. So, you need to understand what quality SEO work is and what not. For example, getting links from free directories or forum posts is definitely not quality work since the links can be obtained easily. So, try to get those links which are really tough to get. Remember one thing, only hard works pay at the end of the day.</p>
<p><strong>Link Network</strong>: Time is up to say goodbye to link network. They may prove effective in the short term and can even help you see some improvements as far as the ranking of your website is concerned but its long term impact can be devastating. If Google tracks that source, your website will be penalized for trying to manipulate search engine ranking by buying links. So, you are better off them. Rather you should try your hands at publishing great content or developing a really cool plugin that people will love to share and will in turn help you get some good links from reputed websites. You will be in safe hand and you will no longer have to bother about losing your ranks every now and then.</p>
<p><strong>Anchor Spam</strong>: The thing is that Google is trying to reward those websites in term of better search engine visibility which are doing great jobs. Now, as we all know, this is not possible all time, especially when you are just planning to launch a website. So, you need to make it appear that you are doing great jobs by doing SEO in a natural way. By natural way, I mean, you should try to get links for your website from relevant websites and the anchor texts should be as variable as possible. Try every possible match and some terms like – ‘Like’, ‘Contact them’ etc as anchor texts. This will send signals to Google that you are not trying to get links unnaturally.</p>
<p><strong>Try Social Media</strong>: Google + is here and Google will try its level best to promote it and they have already made it clear that they will treat Google + as future ranking signal. So, if you do not to lose the favor of Google, you have no other options but to enhance your presence in Google + and other social media platforms. Create a profile in Facebook and then create facebook fanpage. When you are done with them, try to promote your business in ‘natural’ (though I do not have any clear idea of what natural advertisement means), give a try at Facebook Paid advertising and you will easily get thousands of facebook Likes easily. This will surely have positive impacts on your social presence which will have greater impacts on your website’s visibility in search engines.</p>
<p><strong>Give user reasons to Stay</strong>: High bounce rate is certainly not anything that you can brag about. Try to reduce bounce rate by making people spend some extra time at your website and that can only be done if you are producing something truly great or interesting. Add some interactive videos or make a try at adding some funny images or post some satirical take on some recent events that people will love to read till the end and the bounce rate will automatically reduce to a minimum.</p>
<p><strong>Exact match Domain</strong>: There is a general tendency among emarketers to buy a domain that contains almost all the keywords they want to rank with. This is certainly not a good trend. Suppose you want to rank with Example Company, it is not good practice (I am not saying this goes against Google Guidelines) to buy domains like: example-company.com, examplecompany.co.uk, example-company.net, companyexample.org etc. This looks more like spam and less like a reputed company. Rather than running after keyword rich domains, you should brainstorm and find out a domain name that you would love to promote as a brand name of your organization. Think like <a href="../../blog/category/twitter">Twitter</a>, Facebook and their likes, because they are for sure are not keyword rich.</p>
<p>Though it is almost next to impossible to predict the possible patterns of future ranking systems, you can still make your website future proof with these tips. Good luck.</p>
<p><strong>Author Bio: </strong><br/>
Harold Splinter has been writing for WebHostingDeals.org and he has written <a href="https://www.webhostingdeals.org/wp-engine-review">WP Engine Review</a>. He is a passionate designer and a reputed blogger.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/algorithm" rel="tag">algorithm</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/panda" rel="tag">Panda</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2929 post type-post hentry category-google tag-2-5 tag-25 tag-algorithm tag-engine tag-google tag-optimization tag-panda tag-search" id="post-2929">
<h2><a href="../../blog/panda-update-2-5" rel="bookmark" title="Permanent Link to Panda Update, 2.5">Panda Update, 2.5</a></h2>
<hr/>
<p><small>October 3rd, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>The big G has finally confirmed it; we have another Panda to deal with. The algorithm has been officially updated, estimated at 500 different updates, and according to Search Engine Land, we are in the age of 2.5.</p>
<p>It shouldn’t be a surprise that no specifics have been released. The type of website, pages or even content have been shared, all that was shared was Googles’ default statement: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to <a href="../../blog/category/google">Google </a>users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”</p>
<p>According to WebProNews, the update was rolled out on the 28th of September, but there are a handful of other sources that suggest the Panda was released on the 27th. If we take WebProNews’ statement, then the 2.5 update has had the longest gap we have seen since Aprils’ update.</p>
<p>Panda 1.0 – 2011, 24th Feb</p>
<p>7 Weeks</p>
<p>Panda 2.0 – 2011, 11th April</p>
<p>4 Weeks</p>
<p>Panda 2.1 – 2011, 10th May</p>
<p>5 weeks</p>
<p>Panda 2.2 – 2011, 16th June</p>
<p>5 Weeks</p>
<p>Panda 2.3 – 2011, 23rd July</p>
<p>3 Weeks</p>
<p>Panda 2.4 – 2011, 12th August</p>
<p>7 Weeks</p>
<p>Panda 2.5 – 2011, 28th September</p>
<p>Many <a href="/">SEO</a>’s are just catching wind of the update because as we all know, it can take a while for your site to be affected. Alike all of the previous updates, sites have seen a dramatic change. Now is the time for those that have fallen of the face of the earth to recover, and for those who have passed their Panda test, to sit back and enjoy the massive increase of traffic.<br/>
<a href="#"><br/>
</a></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/2-5" rel="tag">2.5</a>, <a href="../../blog/tag/25" rel="tag">2/5</a>, <a href="../../blog/tag/algorithm" rel="tag">algorithm</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/optimization" rel="tag">optimization</a>, <a href="../../blog/tag/panda" rel="tag">Panda</a>, <a href="../../blog/tag/search" rel="tag">search</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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