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<div class="post-3096 post type-post hentry category-social-media tag-marketing tag-measure tag-roi tag-social-media" id="post-3096">
<h2><a href="../../blog/social-media-marketing-–-how-to-measure-roi" rel="bookmark" title="Permanent Link to Social Media Marketing – How To Measure ROI">Social Media Marketing – How To Measure ROI</a></h2>
<hr/>
<p><small>October 20th, 2011 <!-- by admin --></small></p>
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<p>Social medias are great when it comes to raising brand awareness or connecting with a huge amount of potential customers for free. <a href="../../blog/category/social-media">Social media</a> marketing is getting more and more popular with websites like Facebook, Twitter and Google Plus. Anyone can sign up, log in and start creating their campaign and not pay any money at all. However, there is something else at stake here – time and effort. How do you know you are getting the right value for the time you have invested in marketing your business?</p>
<p>The return of investment is a factor which everyone is concerned about and it is logical that people would like to see measurable results. If your goal is to drive more traffic to your website, then you might want to know if your efforts actually result in sales (conversions).</p>
<p>There are two metrics which you should consider when it comes to measuring your social media marketing involvement and the results you get from it:</p>
<p>Klout Score – Klout is a website that gives you a “Klout Score” based on how influential you are on Facebook and Twitter. Your influence is mostly measured by how many friends/followers you have and how many each one of them has. Some critics say that the Klout Score is a useless metric because followers on Twitter can be bought easily and friends can be added effortlessly even if you don’t know them. However, considering how hard it is to measure something like online influence in the first place, Klout is actually helpful if you know your friends and you didn’t add them just to get a higher score (the same thing goes for Twitter).</p>
<p>Google Alerts – This tools is a bit more useful than the previous one. Google Alerts basically lets you know when your brand (or as specific keyword) has been mentioned online. You can easily find out if your popularity online increases with the number of alerts you receive. The more it grows the better.</p>
<p>Google Analytics – <a href="../../blog/category/google">Google </a>Analytics will actually help you find out if the visitors you get from your social media marketing campaigns are actually turning into sales. Recently, that wasn’t very easy to do but thanks to the new version of Google Analytics getting this kind of data is much easier. The most important thing you need to know about getting that data is how Google can find out if a visitor has actually bought anything from your website. You will need what is known as a “qualifying event”. A good idea is to tell Google that a sale has been made if the visitor lands on your “Thank you” page which only happens after a purchase. Google Analytics also offers a lot more helpful options you can play with.</p>
<p>As you can see, tracking your ROI and influence online is becoming easier than ever. The social media data is not so hard to get anymore and with improved tools like Google Analytics you can find out what your conversion rate is and if it is increasing or declining.</p>
<p style="font-style: italic;">
<p>Atanas Valchev works for one of the leading <a href="/">SEO </a>companies in Bulgaria - <a href="https://www.seopal.bg/" target="_blank">SEO PAL</a>. You can read some of his other interesting posts at the official SEO PAL Blog.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/measure" rel="tag">measure</a>, <a href="../../blog/tag/roi" rel="tag">ROI</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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