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<div class="post-2795 post type-post hentry category-link-building category-uncategorized tag-black-aht tag-ethical tag-link-building tag-white-hat" id="post-2795">
<h2><a href="/" rel="bookmark" title="Permanent Link to What Does Ethical Link Building Really Mean?">What Does Ethical Link Building Really Mean?</a></h2>
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<p><small>September 13th, 2011 <!-- by admin --></small></p>
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<p>Speaking to others within the search engine optimization (SEO) industry, it’s surprising how often the subject of ethics arises. It’s a subject that’s discussed on an incredibly frequent basis.</p>
<p>The reason for this is the way in which the search engines look upon the subject of SEO. If you listen to employees from Google and the other leading search engines, then you’ll hear them talking about how it’s wrong to manipulate the search engine rankings. The problem is that <a href="/">SEO </a>companies are paid to do exactly this.</p>
<p>Clients aren’t paying monthly fees because they like to be kind. They want to see results and that means improvements in positioning.</p>
<p><strong>Black hat versus white hat</strong></p>
<p>Naturally, this almost always leads to a discussion about the merits of black hat SEO. There’s general agreement within the community that black hat techniques are those that are seriously frowned upon by the search engines. But this doesn’t mean that these techniques are necessarily avoided as a result.</p>
<p>Indeed, it’s fair to say that some competitive industries see widespread use of black hat techniques, including cloaking and the use of paid links.</p>
<p>But there’s also a clear argument that says that such an approach is simply not sustainable. It’s only a matter of time, so the argument goes, until the search engines take a closer look at your approach and start to apply penalties. As a result, it’s generally agreed that white hat techniques should be used by companies wishing to gain positioning and then maintain that positioning for the long-term.</p>
<p><strong>Accepted techniques</strong></p>
<p>So what techniques can be used in order to build links in an ethical manner? How can you produce a sustainable way of doing small business SEO? One approach that can certainly work is building content that others will want to link to. This is, of course, easier said than done!</p>
<p>You might look to create a resource that’s simply too good to miss. Short guides are often attractive as pages too. But there’s nothing quite like building a reputation as an expert within your field. People love to hear what experts have to say. They love to reference their work too.</p>
<p>As a result, building your profile so that you are seen as one of the experts within your chosen area is a great way of gaining plenty of good quality inbound links.</p>
<p><strong>Spreading the word</strong></p>
<p>How can you go about building this profile of expertise? You’ll need to think carefully about your strategy.</p>
<p>Guest blogging is one tactic that can work particularly well. In effect, you are offering content in exchange for a link back to your website. For starters, this allows you to gain valuable inbound links to your site. But it has far more value than this.</p>
<p>The process of guest blogging gives you a platform. How you use that stage is up to you, although it seems clear that you’ll derive the greatest benefit if you provide highly informative, interesting pieces.</p>
<p>Doing so will probably encourage website owners to approach you to provide more content in the future. Creating a positive picture of your work and knowledge will also mean that you’ll be building your online profile and presence. In short, this method will help to establish you as a recognised expert.</p>
<p><strong>Final thoughts</strong></p>
<p>There isn’t one, single successful way of carrying out SEO. There are numerous approaches that can work. As suggested above, it is possible to carry out link building in an ethical, sustainable manner. It just needs a little more work!</p>
<p style="font-style: italic;">
<p>Keith Barrett provides <a href="https://www.search-south.com/">search engine optimisation services</a> to companies of all sizes in the UK. He has been working in this industry for more than a decade.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">black aht</a>, <a href="/" rel="tag">ethical</a>, <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="/" rel="tag">white hat</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/uncategorized" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></p>
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<div class="post-286 post type-post hentry category-link-building tag-link-building tag-link-building-tip tag-link-building-tips tag-press-release tag-press-releases" id="post-286">
<h2><a href="/" rel="bookmark" title="Permanent Link to Link Building Tip #11">Link Building Tip #11</a></h2>
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<p><small>March 12th, 2009 <!-- by admin --></small></p>
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<p><strong>Press Releases </strong>- A very good way to build many high authority one way links is through press releases. Press release website are usually very high with authority from Google, and the other major search engines, and will give you a very powerful link to your website.</p>
<p>If you have some news about your company, your products or your services that you think others may be interested in, then write a press release, usually about 300 to 900 words long, and register to a press release distribution website, and get it published. Although there are press release (PR) sites that will allow your to publish your press release through them for free, the best way to submit a press release is through a paid press release distributions (you get nothing for free in this world) well, nothing of great quality anyway.</p>
<p>By submitting your press release through the free channels your press release will be seen, however, by sending it though a paid press release distribution service, not only will your press release be seen by potentially more people, but you will be able to give yourself a backlink from the press release to your website (some of the PR websites even let you add in your keywords to the anchor text too). The benefit from this, is not only do you get a backlink from the press release distribution website, but you also get a link back from any other sites that also decide to post your press release on their website too.</p>
<p>Press releases are becomming a more popular way to build links in any good <a href="/">SEO</a> campaign.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="/" rel="tag">link building tip</a>, <a href="/" rel="tag">link building tips</a>, <a href="../../blog/tag/press-release" rel="tag">press release</a>, <a href="../../blog/tag/press-releases" rel="tag">press releases</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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<div class="post-195 post type-post hentry category-link-building tag-anchor-text tag-link-building" id="post-195">
<h2><a href="/" rel="bookmark" title="Permanent Link to Why You Should Vary Your Anchor Text">Why You Should Vary Your Anchor Text</a></h2>
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<p><small>February 9th, 2009 <!-- by admin --></small></p>
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<p>As you already know a major part of search engine optimisation is link building. Which is a very boring, however it is a very powerful way of getting to the first page of the search engines for your selected key terms. Because it is a search engine that determines where we rank rather than a human, we need to think like a search engine.</p>
<p>It is quite clear to see which links are probably paid for, and which ones are natural links. Since the search engines dont like paid links they will often discount the links or even ignore any links that they think might be paid for.</p>
<p>Now I understand that most people do buy links to compete in their industry, even some of the biggest, and most well known site buy links for their websites. I am just suggesting that are a a little smarter with your link building campaign than the before, or you will be caught out, and you will have wasted alot of time, and even more money.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">anchor text</a>, <a href="../../blog/tag/link-building" rel="tag">Link Building</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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<div class="post-168 post type-post hentry category-link-building category-search-engine-optimisation tag-link-building tag-search-engine-optimisation" id="post-168">
<h2><a href="/" rel="bookmark" title="Permanent Link to Top Five Ways To Gain Links Fast">Top Five Ways To Gain Links Fast</a></h2>
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<p><small>January 30th, 2009 <!-- by admin --></small></p>
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<p>Everybody knows that to optimisatio your website effectivly in any industry you need to add some high quality one way links to your website. Below are some ways that you can build links to your website quickly and effectivly without upsetting Google and getting yourself banned from the search engines:</p>
<p>1. Directories - There are many types of directories on the internet, including, Paid Directories, Bid Directories, Free Directories, Free Directories, and Niche Directories. Some of the best website directories are <em>DMOZ, BOTW</em>, and <em>Yahoo</em>.</p>
<p>2. Blogging - If you start a blog that others find interessting, and helpfull, then others will link to it naturally. Look at getting a blog integrated within your own website. This will also help with the amount of content and pages your site supports.</p>
<p>3. Tools - Offer tools that are free to use from your website. People will find these tools useful, and they will link to them from their site as a recommendation to their own visitors.</p>
<p>4. Press Releases - Submit press releases to site like PR Web and PR Log. You will get your press release passed round a few other sites. If people find it interesting they will link back to your site also.</p>
<p>5. Articles - Submit articles about your industry, your products, and anything else to do with your industry that you think others might find interesting when searching the internet. You can link back to your own website, and people may also re publish the press releases on their sites with a link back to yours too.</p>
<p>You can gain links from all of the above sources with no cost what so ever. However you will need to put some serious man hours in if your going to ty to compete for first page by doing just the above (thats with no guarantees too). Alternativly, hire an <a href="/">SEO company</a> to do the work for you!</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-166 post type-post hentry category-search-engine-optimisation tag-link-building tag-search-engine-optimisation" id="post-166">
<h2><a href="/" rel="bookmark" title="Permanent Link to Does SEO Stop When Your Number 1?">Does SEO Stop When Your Number 1?</a></h2>
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<p><small>January 29th, 2009 <!-- by admin --></small></p>
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<p>For some reason many website owners seem to think that when they are at the top of the first page of the search engines they can stop optimising their website as we have finished our job and it stops there.</p>
<p>I must put a stop to this now, as this has been mentioned a few times lately, and someone somewhere is passing this misconseption to people (and they are probably rogue). Once your website is optimised, and on the first page of the search engines, or even if it is on the first position on the first page of the search engines it is not finished. It has only just finished the begining of the SEO work, there is plenty more to do yet.</p>
<p>When you first reach the first position on Goolgle you will see your website positions move about a little, this is commonly known as a “Google Dance” this means that your site is optimised for the position that it is in, however so are the others around it. Google is not sure which one deserves the top spot, so you need to keep building, and building more links, keep adding, and adding more fresh unique content to your website until the position stabablises and your site is cemented in the first position.</p>
<p>Once this is done, we are only hal way through the job. The next part is probably the hardest part of the optimisation process. Now, we need to keep you in first position. Now you are there, all of your competitors who are also optimising their sites have their eye on your site, they are looking at where you get your links from, seeing how often you update the unique content on your website for search engine optimisation purposes. They will be contantly trying to knock you off of the top spot. So we need to ensure that we are doing more and better quality <a href="../../link-building">link building</a> than areone else in your industry to keep your 1st position for you.</p>
<p>So now we have learnt that <a href="/">search engine optimistion</a> is not just a one-off job, it is a constant process that needs to be repeated all of the time, we need to ensure that your competitors do not catch up and take over your positions.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-114 post type-post hentry category-link-building category-search-engine-optimisation tag-link-building tag-search-engine-optimisation" id="post-114">
<h2><a href="/" rel="bookmark" title="Permanent Link to Creating Authority Within Your Website">Creating Authority Within Your Website</a></h2>
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<p><small>January 15th, 2009 <!-- by admin --></small></p>
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<p>Lets first look at what a search engine is, and its purpose to the end user.</p>
<p>A search engine like Google and Yahoo are huge databases that bring relevant information to an end user when a keyword or keyphrase is types in to their browser. For Example: type “screen repairs” into a search engine like Google and it will bring up a list of thousands, if not millions of websites that it has in its database that have content that is relevant to “screen repairs” in it. The search engine will then rank the results in order of most relevant first so that it should bring the end user the information that they require without having to search through millions of listings, thus saving time.</p>
<p>Trust is a major factor to any search engine when they are sorting results in a relevancy order. Search engines need to trust that your website is relevant, and is not just built up around a certain keyword “screen repairs”, but then when you visit the website is shows information on mobile phones. One of the factors that search engines take into account when looking at authority and trust is the age of a domain, or a site. Sites that have been around for a long time usually are trusted more than a new site (so long as it has not had any penalties against it in its time). The reason that a site will be more trusted the longer it has been around is because sites that are made of “spam” usually do not last too long, 3 months, 6 months, usually a year at the most before they are taken down, or penalised by the search engines. Another key component to ensuring that oyur domain or website is authorative is how long is left on the hosting. This again is because sites with only 1 year or less left on the hosting says to the search engines that they don’t plan on being round for long, therefore the search engines will not pass them over as authorative.</p>
<p>Content is a very powerful way of helping your website rank well and become an authority in the major search engines, although time consuming, content is king. A good way to quickly update your website with relevant content that is informative, and useful to your visitors is through a news feed or a blog. If you do decide to start a newsfeed or a blog it is important to keep them up to date as an out of date blog does not look good on anyones site.</p>
<p>Another key way to build up trust to your website is through links pointing to your website from other websites that are relevant to yours. <a href="../../link-building">Link building</a> is used by nearly all search engine optimisation (<a href="/">SEO</a>) companies. Remember that if a site links to your it is telling the search engines that it trusts your site enough to send its own users to your website, thus trusting that your website is of good quality. If you can find websites that are seen as an authority themselves to link to yours then that will also help in building trust.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-103 post type-post hentry category-link-building category-search-engine-optimisation tag-link-building tag-search-engine-optimisation tag-viral-marketing" id="post-103">
<h2><a href="/" rel="bookmark" title="Permanent Link to What Is Viral Marketing?">What Is Viral Marketing?</a></h2>
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<p><small>January 10th, 2009 <!-- by admin --></small></p>
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<p>Viral Marketing, first of all, viral marketing doesn’t sound like a good thing does it? Viral marketing is a type of advertisement campaign that is designed to pass on a message just the the common cold. So once you get it, you want to just pass it on to someone else, and once they get it they pass it to someone else, or more.</p>
<p>Viral marketing was first used by Hotmail.com to to let everybody on the internet know that they can open up a hotmail.com email account for free. How did they do it? Well with a very good, but almost free advertising innovation “viral marketing”. First of all hotmail.com wanted everyone who used the internet to know about their free service. They knew that it would cost alot to get their message across to billions of people in such a short space of time. No, infact after initial setup costs, and a huge marketing departments wages, it was almost free to get their name all over the internet.</p>
<p>It was very simple really. When you signed up for hotmail.com’s free email account and you sent an email to someone, at the bottom on every email that went out from a hotmail account had a small advert advertising their free email services with a link to their sign up page, so that anyone could apply for a hotmail account.</p>
<p>Did this bug get you? It got me, in this exact way too. I had an email sent to me that was free to register, and also hosted my emails for free too. I signed up, and I sent emails from it, so I was an advertiser for hotmail.com.</p>
<p>There are many other types of viral marketing concepts on the internet. Although this was a cheap process for hotmail after they got set up, Viral marketing is normally a very costly way, but successfull way of advertising your business or service to hundreds of thousands of people around the world. Other than that, viral marketing, if done right, usually takes care of itself, and can help with your <a href="/">SEO</a> campaign and is a great technique to add to your <a href="../../link-building">link building</a> campaigns too.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a>, <a href="/" rel="tag">viral marketing</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-101 post type-post hentry category-link-building category-search-engine-optimisation tag-directories tag-link-building tag-search-engine-optimisation" id="post-101">
<h2><a href="../../blog/directory-submissions-are-they-still-worth-doing" rel="bookmark" title="Permanent Link to Directory Submissions… Are They Still Worth Doing?">Directory Submissions… Are They Still Worth Doing?</a></h2>
<hr/>
<p><small>January 7th, 2009 <!-- by admin --></small></p>
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<p>Just like any other SEO related debate, many people are asking if directory submissions are still worth doing? Or just a waste of time? Or should I only submit my site to paid directories? Some people say that directory submissions are valuable, others say that directory submissions are wasted links, and you time could be better spent somewhere else.</p>
<p>In this post I will be discussing my viewa on directory submissions. Before I start I would like to make one thing clear. Each <a href="/">SEO</a> has their own unique way of optimising a website, as there is not only one way to optimise a site, there are many different techniques to optimisation, and many different ways to build links.</p>
<p>My opinion of directory submissions is that they are still worth doing, however you must be carefull of the directories that you submit your site to, and the category that you place your submission under. Ensure that you always place your website under a category that is relevant to your website for it to make any effect on your positions in the major search engines. One of the golden rules in any part of <a href="../../search-engine-optimisation">search engine optimisation</a> and link building is “quality outweighs quantity”.</p>
<p>There are several websites that have high pagerank and traffic too. DMOZ is proberbly the most important website to rank your own site in, however because of this, it is very hard to get your website submitted into DMOZ especially if you are targeting a competative category on the internet, as everyone who knows anything about quality directories tries to submit their sites to DMOZ. DMOZ is a free directory that is run, and updated by volunteers who apply to be editors of the directory, and they normally do this in their spare time, so with hundreds of thousands of submissions to the sites every weeks, the editors just can’t keep up with the demands of their advertisers. It can take months or even years to get your website listed into the DMOZ directory, however my thoughts are that it is well worth the wait for a high quality one way text link.</p>
<p>Im my own experience, when I check the backlinks of websites that I work for, I can always see a large number of links comming to the site from directories that I have submitted it too. I follow the link back to look at the quality of the link, and quite often the directory links seem to be better links than others that I have gained from other sources. Another good thing about directory links is that they are usually permanent links to your site for a one off cost.</p>
<p>Once again I would just like to make it clear to other SEO’s that are reading this post, that directories whether they are free or paid for directories may not work everyone with their techniques that that have in place, however they work for the sites that I optimise along with the other <a href="../../link-building">link building </a>stratergies that I put in place too. I would also like to make it clear that I would not recommend anyone to only use directories as a form of building links to a website. You should always ensure that links are built from various sources for a natural success of a website optimisation campaign.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">directories</a>, <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-81 post type-post hentry category-link-building category-search-engine-optimisation tag-forum-posting tag-link-building tag-search-engine-optimisation" id="post-81">
<h2><a href="../../blog/benefits-of-forum-posting" rel="bookmark" title="Permanent Link to Benefits Of Forum Posting">Benefits Of Forum Posting</a></h2>
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<p><small>January 5th, 2009 <!-- by admin --></small></p>
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<p>Before anything else, first of all let me calrify that not all forums allow “dofollow” links. “Dofollow” means that each link creted can be counted as a valid backlink to your site from the major search engines (Google & Yahoo etc). There are many benefits of posting on any type of forum, whether it be “dofollow” or “nofollow”.</p>
<p>First of all a forum can help make your site well known in your industry if you participate to forums that are related to your product or service. If you post a link of your site in a forum, or simply add your site as a signature link and make posts in forums, then there is the potential that people will see your link and be familiar with your website (especially if you are a regular poster to a few different forums). Forum posting is an added publicity technique that you can add to your other <a href="../../link-building">link building</a> techniques that you currently use. It is like advertising your website for free to other people who are interested in your industry, as most forums are free to join.</p>
<p>The second benefit is gaining traffic to your site. Yes… since people will see your website link or your forum signatures, once they click on your link, then, hey presto, its a new visitor to your website that you would not have gained otherwise. If they like your website, and the content is attractive to them, they may visit again, or buy your product or service if it is of interest to them (hense the importance of keeping all links, including forum links relevant to your website theme.</p>
<p>Backlinks, if the forum where you placed the link is a “dofollow” forum then grat, easch post that contains your link i counted as a backlink in your link building campaign. Now if know it is hard to find a relevant forum which allow “dofollow” backlinks, ut, its not impossible, there are thousands, and thousands of forums on the internet, and in most, if not all industries and categories that you can think of. Gaining a “dofollow” link from a forum that allows PageRank to be passed on to your site through a “dofollow” link will certainly help increase your PageRank, and will also help with your search rankings too. Many forum owners leave the “dofollow” tags on links when the forum is new to entice new people to join in and use the forum, in many cases this tactic has worked very well, and forums have found themselves overloaded with visitors taking advantage of their PageRank to help promote their sites.</p>
<p>Forum posting is part of an SEO’s daily life. Its not just as simple as posting a comment and getting a backlink. Moreover, forums can definatly help you learn and make you discover a lot of new things in the field of <a href="../../search-engine-optimisation">search engine optimisation</a>, or whatever your industry is. Keeping on the subject of <a href="/">SEO</a>, there are many forums that study, and help people increase their knowledge of SEO, some of the biggest, and best forums include <em>Digitalpoint, v7n forum, Google community forum, dnlodge forum, and Webmastertalk forum</em>.</p>
<p>When looking for a good forum in your industry to help gain backlinks from, all you ahve to do it type the following into Google “forum” “<em>your keyword</em>“.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/forum-posting" rel="tag">Forum Posting</a>, <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="../../blog/tag/search-engine-optimisation" rel="tag">Search Engine Optimisation</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-63 post type-post hentry category-link-building tag-link-building tag-seo-tools" id="post-63">
<h2><a href="/" rel="bookmark" title="Permanent Link to Link Building Tip #9">Link Building Tip #9</a></h2>
<hr/>
<p><small>January 2nd, 2009 <!-- by admin --></small></p>
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<p><strong>Create A Tool or Theme</strong></p>
<p>If you create a tool on your website that helps other people, or that is interesting then people will link to it, they will tell their friend, and they will tell their family.</p>
<p>We have a few tools of our own. We have built a <a href="/">Link Popularity tool</a>, <a href="/">Keyword Density tool</a>, <a href="/">PageRank tool</a>, <a href="/">Domain age tool</a>, and we have an <a href="/">Alexa Rank tool</a> all to help our clients and others see more detail behing the scenes of their website. We will be adding more tools to our list in the near future, so please look out for them. We also have this <a href="../../blog">SEO Blog</a> that is a useful resource to people who are interested in learning more about SEO.</p>
<p>Once you have gained the tools on your website you then want to get people who will be interested in them to use them. So now you need to market the tools. This will have to be left to another post, however one way would be to find a forum, or bunch of forums in your industry (who would be interested in the tools) and make a short post about your tools, inviting them to go and use them at your website.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="/" rel="tag">SEO Tools</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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