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<div class="post-689 post type-post hentry category-search-engine-optimisation tag-force-spiders-to-read-your-content tag-seo-tip" id="post-689">
<h2>SEO Tip: Force Spiders To Read Your Content First</h2>
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<p>The world of Search engine optimisation has been repeatedly viewed as not an exact science, there is not definite way or standard way of creating a fully optimised website design, rather, there should be constant research and constant trial and errors that has to be performed before your SEO campaign hits pay dirt. Up to this moment, one thing is sure in SEO and that is the presence and characteristics of search engine agents called the spiders. Knowing how spiders behave while crawling a website is one of SEO’s daunting tasks but having to “crack” how these spiders crawl the website is a big leap in one’s own SEO campaign. Thanks to SEO consultants and SEO companies worldwide the collaboration of knowledge has provided vital information on indeed how spiders crawl the different websites. It has been found out that spiders crawl the site through the links provided for in the website, a broken link with no back link will halt the spiders’ crawling process and will then return insufficient data to the main engine for processing which may cause the non-indexing or non-ranking of your website. In addition, spiders gathers data by crawling through the websites’ content, and to be more specific it was found that spiders crawl a web page from top left to bottom right.</p>
<p>The process of crawling from the top left page to the bottom right page of the website poses a problem to <a href="/">SEO companies</a> and SEO consultants worldwide because of the fact that most common website design format is that of having the navigation bar at the left side of the web page an arrangement that can distort the crawling process by having spiders crawl all the links in the navigation bar first and may cause the ignoring of the web content. Imagine a table having two columns and three rows on the first column and one row on the second column, the first column containing the navigation links and the second column the content of the web page, in this arrangement the spider will then have to crawl all the links and will not be able to crawl the web content which contains the all important data for search engines, the keywords. Therefore to solve this type of problem you have to force the spiders to read the web content first before going back to the navigation links, remember that spiders have more affinity to links than to content. How do we exactly do this? We go back to our table example awhile ago, now this time we have to move the first navigation link to the second row instead of placing it on the first row, thus leaving a blank row in the first column, the second column would remain as is. This way having no link to read in the first column the spider then moves to the right and will be able to “see” the content of the web page where it would then resume the gathering of data.</p>
<p>Tags: <a href="../blog/tag/force-spiders-to-read-your-content" rel="tag">Force Spiders To Read Your Content</a>, <a href="../blog/tag/seo-tip" rel="tag">SEO Tip</a></p>
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