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<div class="post-2806 post type-post hentry category-social-media tag-kpi tag-media tag-social" id="post-2806">
<h2>How to Understand the KPIs of Social Media</h2>
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<p>The problem is simple – you have to use social media in your online marketing plan, but how can you tell if social media is working for you? Essentially, each marketer will have difference needs for their <a href="https://www.seopositive.co.uk/blog/category/social-media">social media</a> plans and the various tools or sites within it; however there are several key performance indicators that can help determine if social media is working for you – or if it is a waste of time.</p>
<h2>KPIs of Social Media</h2>
<p>There are 3 metrics of social media which are main indicators of the success of your campaign:</p>
<p>• Your Following – the number of followers you have is always a strong sign of success. Some say ‘quality is better than quantity’, but remember that there will be more quality followers within a group of 100,000 than there will be in a group of 100.<br/>
• Website Traffic – even using the most basic website tracking software, you can tell if your social media is driving visitors to your website. Each plan will vary in its referral traffic goals, but regardless, if your social media isn’t driving any traffic you know you’re in trouble.<br/>
• Content Success – an underrated performance metric for social media is how the content you provide to other websites is performing. Is it drawing comments? Is it drawing links? How many times has it been shared? Further, one needs to assess how their content is doing on the web in general, asking many of the same questions mentioned above, plus – where is my content ranking for the keywords within it? If your content is performing well that is a positive sign for your social media plan.</p>
<h2>How to put it All Together</h2>
<p>When measuring the KPIs of social media, it is important to remember that many of the best tools available are free, or offer a free basic package that is more than adequate. In regards to measuring how much traffic is pushed to your site through social media, <a href="https://www.seopositive.co.uk/blog/category/google">Google </a>Analytics presents a powerful tool, as does PostRank. For measuring content performance, PostRank also very effective, as are the reporting functions of Hootsuite.<br/>
As you can see there are key areas of measurable performance for your social media plans, and it would be wise to set goals for these metrics. Without a direction and target to reach, your social media plan will simply be misguided waste of time.</p>
<p>This article was written by Marco, the Marketing Director of AcuityAds Inc., the leaders in <a href="https://acuityads.com/">real time bidding</a> technology.</p>
<p>Tags: <a href="/" rel="tag">KPI</a>, <a href="../blog/tag/media" rel="tag">media</a>, <a href="../blog/tag/social" rel="tag">social</a></p>
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