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<div class="post-3214 post type-post hentry category-twitter tag-followers tag-increasing tag-keeping tag-twitter" id="post-3214">
<h2><a href="https://www.seopositiveltd.com/blog/thanks-for-the-follow" rel="bookmark" title="Permanent Link to Thanks For The Follow">Thanks For The Follow</a></h2>
<hr/>
<p><small>December 8th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fthanks-for-the-follow&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Twitter is a difficult platform to get the hang of, but a common courtesy of thanking someone can make the difference between someone remaining as a loyal follower and removing you from their list of people they are following.</p>
<p>Gaining followers is difficult, but keeping followers is, if anything more important, bares more fruitful rewards and also is a harder task. One thing you can do to help keep your followers is thanking them for the little things, and the first would be for following you.</p>
<p>When you get a new follower, you receive an email notification to say who has followed you, all you have to do now is simply mention them in a tweet and say thank you. Maybe even ask them how they are. This will begin a conversation which will engage your followers individually, creating the start of a relationship. For example, on my laustin <a href="/">SEO </a>Twitter profile, I write “#Shoutout to my new followers :” and list all of my new followers, and if i have enough space, i ask them how they are. This gives the followers both recognition and publicity for following me, it is a win win situation for everyone.</p>
<p>Twitter is all about conversation, and if you want to increase your followers and the amount of followers who are actually interested in your opinions and so on. By talking to them individually from the word go, you create the opportunity to have a relationship with your followers and become a source of reliable information, which will bring in even more followers.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/followers" rel="tag">followers</a>, <a href="/" rel="tag">increasing</a>, <a href="/" rel="tag">keeping</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3187 post type-post hentry category-facebook category-google category-search-engine-optimisation category-social-media category-twitter tag-blog tag-engine tag-facebook-2 tag-google tag-media tag-optimisation tag-plus tag-search tag-social tag-twitter" id="post-3187">
<h2><a href="../../blog/search-engine-vanity-2" rel="bookmark" title="Permanent Link to Search Engine Vanity">Search Engine Vanity</a></h2>
<hr/>
<p><small>December 4th, 2011 <!-- by admin --></small></p>
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<p>Ever Googled yourself? We all know we have and chances are you have found another random person who just happens to have your name. You think to yourself that you should be up there and would love to be on page 1. Just so you can show off in front of your friends.</p>
<p>So how do you optimise yourself to be on page 1? You can’t, but what you can do is optimise one of your social media profiles. The way to do this is through <a href="../../link-building">link building</a>. One of the easiest ways to do this is link from your site to your social media profile with the anchor text of your full name. If you do not have a site of your own, try guest blogging on other people’s sites or using the website known as MyBlogGuest where you can submit your articles and include the anchor text to your profiles.</p>
<p>In the majority of cases, not many people will be optimising their social media profiles for their name because they would not generate any business out of it. This is purely vanity and just something you can show off to people.</p>
<p>If you are not such a good writer then the only other thing you can do is purchase link building services, but I think the fact that you are page 1 for your name is not worth purchasing the link building services. It is worth writing some articles and including your social media profiles as the correct anchor text.</p>
<p>Most guest posting sites will let you link to a website and your social media profiles, so you can optimise not only your social media profile, but other sites at the same time, which will no doubt help to increase your <a href="/">SEO</a>campaign and the results that it will bring.</p>
<h2>Conclusion</h2>
<p>Optimising your profiles is something to do because you can, it can be used to help with social media, but unless you’re famous there is no point because there is probably a low amount of people searching for you. So it is fairly simple to optimise your profiles for your name due to the low competition.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/blog" rel="tag">Blog</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3180 post type-post hentry category-facebook category-google category-link-building category-search-engine-optimisation category-social-media category-twitter tag-engine tag-facebook-2 tag-google tag-management tag-media tag-optimisation tag-plus tag-reputation tag-search tag-seo tag-social tag-twitter" id="post-3180">
<h2><a href="../../blog/social-media-optimisation" rel="bookmark" title="Permanent Link to Social Media Optimisation">Social Media Optimisation</a></h2>
<hr/>
<p><small>November 21st, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fsocial-media-optimisation&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Optimising your social media profile is very similar to a website. There are fields like bio and name which are like the page title and description, but the main advantage is that if you are regularly using these profiles, then your page will have fresh and regular content, which Google loves. So how do you make the most of this opportunity?</p>
<p>Firstly, these profiles will naturally rank quite high when searching the name of the profile in Google. If there is a consistency in the profile names, for example all of our profiles are named either <a href="/">SEO </a>Positive or <a href="https://www.twitter.com/seopositiveltd">SEO Positive LTD</a>, these naturally rank. However, if we want our Twitter, Facebook and Google plus profiles to pop up when someone searches the name <a href="https://plus.google.com/103584357129967335126/posts">SEO Positive</a>, how do we do that?</p>
<p><a href="../../link-building">Link building</a>, it is a very simple technique that works with websites and also social media profiles. If you or your company has a blog, throw a link in to your profile, for example you can mention the word Twitter, and link your Twitter profile to that. If you want to take the more extreme route, you can use an anchor text link with your business name. This is the best thing you can do to optimise your profiles. By making an effort of linking to your profiles in each of your blogs, even if they are guest posts, then your profiles will rank higher because of this.</p>
<p>Having your social media profiles rank higher is great for things like <a href="../../reputation-management">reputation management</a>, because it makes your profiles more visible to potential customers which will not only help increase your following, but also help your customers get to know you and your company a little better.</p>
<h2>Conclusion</h2>
<p>Because your own company name is not a very competitive key term, so you should see results quite soon, and if you make a conscious effort to send links in the direction of your social media profiles, then your profiles will stay up there and not only help build your fan base or following, but help build and maintain your current reputation.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3177 post type-post hentry category-link-building category-seo-tools category-search-engine-optimisation category-social-media category-twitter tag-building tag-engine tag-link tag-optimisation tag-optimization tag-search tag-seo tag-twitter tag-twylah" id="post-3177">
<h2><a href="../../blog/twylah-link-building-using-twitter" rel="bookmark" title="Permanent Link to Twylah, Link Building Using Twitter">Twylah, Link Building Using Twitter</a></h2>
<hr/>
<p><small>November 18th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Ftwylah-link-building-using-twitter&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>If you were to try and use Twitter to help link build for your site, you would be called insane because Twitter make all of their links no follow. What if there was a way that you could use you Twitters’ content, to create a website and link out from that website to your own site which is in need of inbound links.</p>
<p>Twylah is an ingenious idea that has been long awaited. The site pulls all of your content from Twitter and organises it into topics which is based on keywords in the mini blogs. Twylah also shows what topics are trending with each user. According to Twylah, my trending topics are: <a href="/">SEO</a>, Google, Facebook, Brand, Social Media and Google +. That sounds fairly accurate to me.</p>
<p>Besides Twylahs’ clever trending feature, it has much higher potential. I myself guest blog quite frequently, and have made a constant effort to link build to my Twylah page to help increase the worth of that site in Googles’ eyes. My Twylah page has a PR of 1, however I have also been link building to <a href="https://plus.google.com/b/103584357129967335126/103584357129967335126/posts">SEO Positive</a>’s Twylah page and they have a PR of 3! This must be due to where the links are coming from because the <a href="https://www.twylah.com/seopositiveltd">SEO Positive</a> page has a few links going to the page where as my <a href="https://www.twylah.com/laustinseo">laustinseo </a>Twylah page currently has none. This must be due to SEO Positives PR of 5.</p>
<p>So if your Twylah page does have a relatively high PR, then you can begin to use it. The first and most obvious would be to link to pages that need more attention in terms of <a href="../../search-engine-optimisation">search engine optimisation</a>, this is what would naturally happen, but also you could begin to sell a link going from your Twylah page, to someone elses and it can become an outgoing link service, all from your Twitter feed. There are a lot of possibilities with Twylah, and as your page progresses, its’ worth will increase.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/link" rel="tag">link</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/optimization" rel="tag">optimization</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a>, <a href="../../blog/tag/twylah" rel="tag">twylah</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/seo-tools" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3151 post type-post hentry category-twitter" id="post-3151">
<h2><a href="../../blog/auto-d-oo-m" rel="bookmark" title="Permanent Link to Auto D oo M">Auto D oo M</a></h2>
<hr/>
<p><small>November 10th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fauto-d-oo-m&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>Bit of an odd title, granted but the auto DM can lead you to DooM if you’re not using it correctly. I myself don’t use any auto DM’s because I change my mind quite frequently about what I want to say to my new followers, however, I do send a thank you message to all of my new followers the following morning.</p>
<p>For those of you that do want to use auto DM’s, you need to learn how to use them to benefit you in the best way possible. My own DM that I send out to all of my followers goes like this: “Hi there, thanks so much for the follow, if i can ever help you, give me a call on 07749122332, after 5PM UK time, have a great day ! ” It may be a little bit cheesy, but it has benefitted my Twitter profile greatly. It also may seem a little crazy, giving your phone number to people you don’t actually know, but I have only ever had one phone call from one of my followers and it was a fairly normal conversation even though I had no idea who they were.</p>
<p>Something I see a lot is companies sending auto DMs to their new followers with brand new promotions and asking them to buy from them or something similar. This is something that should be avoided. This new follower has no idea what the company is about and has not yet built a relationship with them, and instantly, they are being sold to. This is not the way to do it.</p>
<p>What I would suggest is that if you want to push your products from the word go, thank the new follower, and then offer them a discount or a chance to enter one of your competitions. This way, your brand or product is being pushed, but by using this method, you aren’t suffocating your new found audience and on top of that, you’re giving them something for free in return for following them.</p>
<h2>Conclusion</h2>
<p>Every different company has a different technique for social media. For example, an <a href="/">SEO </a>company may take a more hands on approach and really push their <a href="../../search-engine-optimisation">SEO services</a>, along with <a href="../../pay-per-click">PPC </a>and <a href="https://www.webdesignpositive.co.uk/">Web Design</a>, then again some may take a very laid back approach and barely mention that they offer these services, but there are indefinitely a few do’s and don’ts that all campaigns should bear in mind.</p>
</div>
<p class="postmetadata"> Posted in <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3117 post type-post hentry category-social-media category-twitter tag-competition tag-contest tag-contests tag-follower tag-followers tag-gain tag-media tag-network tag-social tag-twitter" id="post-3117">
<h2><a href="../../blog/make-the-decision-to-use-competwition" rel="bookmark" title="Permanent Link to Make the Decision to Use Competwition!">Make the Decision to Use Competwition!</a></h2>
<hr/>
<p><small>October 27th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fmake-the-decision-to-use-competwition&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Competwition is a brilliant website that is heavily dependent on the social networking phenomenon that is <a href="../../blog/category/twitter">Twitter</a>. Competwition, for those who haven’t guessed already, is an integration of competition and Twitter, which is Competwition in a nutshell.</p>
<p>Running contests on social media has always been one method of earning followers, and it most likely always will be. There is only one problem with running contests and that is for the <a href="../../blog/category/social-media">social media</a> campaigns that have just started, these contests go unnoticed. Competwition is a great site that displays your contest.</p>
<h2>So How Does It Work?</h2>
<p>Competwition allows different text to be entered, such as a description and even a tweet out message, also there is a legality section. You can add an image of the prize too! Once you create your contest, you send it off to be reviewed, now I had some trouble with this but one of the employees (Mark Bowering) responded to my submission and really helped me. He even submitted a new and improved version of the contest for me.</p>
<p>When your contest is live it will appear in the list of running contests on the competwition site, sometimes they will even tweet that you have been added to the listings. The contests that end soonest will appear on the first page and the competitions with a longer wait time will be towards the end.</p>
<p>If someone does enter your contest, they automatically follow your twitter account (you can choose any account you want), they also follow the Competwition Twitter account, AND they tweet a message of your choice, including a link to the contest.</p>
<h2>The Results</h2>
<p>Using this service really proved fruitful for my Twitter account, I ran the contest for a month and it still has four days left, in that space of time, Competwition has brought me 232 followers. There is no question that using Competwition has been an extremely beneficial process, and I will definitely continue to run contests through this site.</p>
<p>Just for comparison, before I started using Competwition, I had roughly 30 followers, but now, I have 234. Not to mention that there is still four days left on my contest, so I expect the numbers to creep up a little more.</p>
<h2>Conclusion</h2>
<p>Competwition is a great tool for increasing your following, it is something that everyone who is running a competition for their social media campaign should not only be aware of, but become a user of Competwition. It is a free service and if you’re running a contest, it will help massively to get the ball rolling, so without further ado, here is the link to Competwition <a href="https://competwition.com/">https://competwition.com</a>.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/competition" rel="tag">competition</a>, <a href="../../blog/tag/contest" rel="tag">contest</a>, <a href="../../blog/tag/contests" rel="tag">contests</a>, <a href="../../blog/tag/follower" rel="tag">follower</a>, <a href="../../blog/tag/followers" rel="tag">followers</a>, <a href="../../blog/tag/gain" rel="tag">gain</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-2951 post type-post hentry category-twitter tag-media tag-networking tag-social tag-twitter" id="post-2951">
<h2><a href="../../blog/twitter-goes-beyond-keeping-up-with-your-friends" rel="bookmark" title="Permanent Link to Twitter Goes Beyond Keeping Up with Your Friends">Twitter Goes Beyond Keeping Up with Your Friends</a></h2>
<hr/>
<p><small>October 6th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="#"></a>Twitter, once easily dismissed in its early days by critics who didn’t see past users posting what they had for lunch, has become a worldwide phenomenon, and one of the most useful cornerstones of <a href="../../blog/category/social-media">social networking</a>.</p>
<p>Twitter does take some getting used to, because the postings, called tweets, are all very short, limited to 140 characters per tweet, and there are some conventions that can look odd to the uninitiated. For example, the @ sign refers to the account name, the # tag is how you can follow topics.</p>
<p>Tweets can keep you up to the minute with your friends, your family and the community at large. Follow a favorite celebrity, or keep an eye out on local politics or events. It’s also one of the best things for instantaneous news during big events like earthquakes — it’s like on the spot reporting from anybody who can get online or has a phone. If there’s a fire in your neighborhood, there’s a good chance someone will be tweeting information about it within minutes, and sometimes with pictures.</p>
<p>Beyond keeping up with what your friends are up to, Twitter can make it easy to keep updated with things beyond your social circle. Sometimes, large companies will keep an eye out for customer service issues from people who tweet about them, and can be one of the easiest ways to get problems resolved. Twitter users are often the first to know about upcoming concerts and other popular events. If there’s a local issue you need to keep up with, see if your local newspaper’s website is posting Twitter feeds from a knowledgeable reporter, who can offer real-time updates and insight that would be difficult to find anywhere else.</p>
<p>You can simply access the Twitter website in your browser, but there are tools such as TweetDeck or HootSuite that can make following people and topics easier, in addition to helping with your own tweets. You can read and post tweets using your computer, a tablet or your cellular phone.</p>
<p>If you are completely new to Twitter, simply sign up for an account, and look for some interesting people to follow, whether it’s someone you know personally, or a famous figure you would enjoy following. See who they follow, what topics they’re interested in, and soon you’ll find yourself deeply immersed in the world of Twitter. <a href="../../blog/category/twitter">Twitter</a> is social networking at its best, bringing the people and topics you care about to you whenever you like.</p>
<p style="font-style: italic;">
<p>Mark Gregory is writing on behalf of Marketing By Web; an online marketing company specialising in adwords company and <a href="https://www.marketingbyweb.co.uk/">google adwords ppc management</a></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/networking" rel="tag">networking</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
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<div class="post-2820 post type-post hentry category-facebook category-social-media category-twitter tag-media tag-online tag-presence tag-social" id="post-2820">
<h2><a href="../../blog/need-for-building-online-presence-a-quick-understanding" rel="bookmark" title="Permanent Link to Need for Building Online Presence – A Quick Understanding">Need for Building Online Presence - A Quick Understanding</a></h2>
<hr/>
<p><small>September 15th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Building online presence is extremely necessary in a world where everything is shifting to the virtual side. Earlier, with the advent of the internet, some companies started thinking that investing in a website was an exercise that would help them extend their presence online. Most businesses, start ups and companies online began with five page websites which were based on fixed templates. These templates presented fixed designs, color schemes and features.</p>
<p>With the onset of time, flash based sites came into existence and these had better looking graphics and gave the users some scope for interactivity. With the emergence of Social Media and hand-held devices, there are a host of possibilities which allow for integrated solutions for online presence. With applications such as <a href="../../blog/category/facebook">Facebook </a>connect and <a href="../../blog/category/twitter">Twitters</a>‘ open API, enabling website for social media presence has become lot simpler.</p>
<p><strong>Why Invest in Building Online Presence?</strong></p>
<p>The internet has become a credible source of readily available information for most users. Consumers today feel the need to conduct research before they make their purchase decisions. With the fast changing scape of the market and emergence of newer models of products and brands, the user requires a deeper level of education and research before making his purchase decision.</p>
<p>For instance, a user who is new to the world of cell phones and 3G technologies will not have all the knowhow required to make a purchase decision. He will do this based on what he reads online, the comments he receives via status updates or tweets and also by visiting technology forums online. The relevant information is accessed by the user not just by reading online.</p>
<p>He also views videos, reads blogs, looks at pictures of a product online and has a greater level of interactivity and understanding of a product before he buys it.</p>
<p><strong>A Few Tips for Building Online Presence</strong></p>
<p>In an era where consumers are accessing content rich websites, reading interactive and relevant <a href="/">blogs</a>, and watching videos which are going viral, it is time for your business to go beyond the basic four tab website.</p>
<p>There is scope for brand building online and ensuring better brand recall, thanks to the multifarious options available online. Your business needs more than just a simple web presence; it needs a digital portfolio which has widgets, video blogs, images, videos, user engagement and more.</p>
<p><strong>Don’t Just Stop There, Go Beyond!</strong></p>
<p>Your pursuit should be to make your brand an online experience, not just a presence that asserts itself. You can do this by:</p>
<ul>
<li>Ensuring that the landing pages are not just catchy, they are relevant and informative to your target audience.</li>
<li>Making your website simple to navigate. Consumers should not have a problem when going from one section to another. Navigation should be a joy on your website and not a task.</li>
<li>Including an internal search option on your website. This option is especially helpful when your business publishes blogs and white papers extensively. An integrated search option will help your target audience quickly access information without typing their query out by visiting a search engine again.</li>
<li>Making additional features such as shopping carts on your website smooth instead of collecting unnecessary details.</li>
</ul>
<p>These steps can effectively help in providing the visitors what they exactly expect and want, and can subsequently help you in formidably building online presence.</p>
<p>Author: Khadim is co-founder of SearchEnabler <a href="https://www.searchenabler.com/">SEO Platform</a>. SearchEnabler is affordable on-demand SEO software for start-ups, small business and individuals seeking to improve online visibility.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/media" rel="tag">media</a>, <a href="/" rel="tag">online</a>, <a href="/" rel="tag">presence</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-2798 post type-post hentry category-facebook category-social-media category-twitter tag-business tag-facebook-2 tag-media tag-social tag-twitter" id="post-2798">
<h2><a href="../../blog/how-not-to-use-social-media-as-a-business" rel="bookmark" title="Permanent Link to How NOT to Use Social Media As a Business">How NOT to Use Social Media As a Business</a></h2>
<hr/>
<p><small>September 13th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>There are so many things that businesses can (and do) do wrong when it comes to using social media.</p>
<p>Perhaps the biggest offense and the most common one is to believe that your customers don’t realize what you’re doing when you promote a product or a service or a business affiliate on your company <a href="../../blog/category/twitter">Twitter </a>account or Facebook page.</p>
<p>Believe me - it’s obvious. As a business, don’t get so involved in your own social media world that you forget that Twitter and Facebook have been around for a long time - heck, they made a movie about Facebook, and Zuckerburg was on the cover of Time Magazine. Don’t think people are stupid when it comes to understanding the ways in which businesses use social media. Especially if your target audience is in their twenties. Talk to them, and they could probably tell you better than you think what you can and should be doing with social media.</p>
<p>In fact, many of them could tell you what works - and the ins and outs and etiquette - of <a href="../../blog/category/facebook">Facebook </a>and Twitter better than the “social media expert” that you’ve hired that tells you that you need more Facebook advertisements. It’s not a hard and fast number, but Facebook ads don’t usually result in more than a 1% return - it’s white noise and people ignore it.</p>
<p>The point of social media is not to push your new product to death - to be that obnoxious commercial you see on TV that you have to switch the channel for - social media is about, well, being…social. If that isn’t a concept you can understand, then maybe you should hold off on participating in Facebook and Twitter. It’s networking with customers, getting to know them, asking questions and engaging - seeing what their honest opinion is on your product or service or company and proactively doing something about it.</p>
<p>If you do decide to run promotions or sales or some sort of special on your Facebook or Twitter account, be transparent about it. As I’ve mentioned - you’ll offend and turn more customers away if you treat them like they can’t understand what you’re doing, like you assume that because you’re a business on Facebook you can utilize and understand the platform so much better than everyone else. Don’t alienate your own customers. That’s bad idea number one.</p>
<p>And if <em>all</em> you do is run promotions, people will start drifting away from your <a href="../../blog/category/social-media">social media</a> presence - treating you like just another advertisement, and shoving you into a corner of your minds where they ignore you and your “message.” Your social media campaign just becomes white noise to a disheartened public.</p>
<p>To really work with social media in your company, you need to have a social media team - not just an intern that doesn’t really understand your company mission but is “good with Twitter.” You need people monitoring conversations, communicate with each other and you and make sure you have a strong, integrated front to present to the world. You need to get involved, get your hands dirty and not be afraid of losing face.</p>
<p>One of the most stunning examples of this is from Morton’s Steakhouse. A loyal customer (who also happened to be big CEO and have 10K or so followers on Twitter) tweeted from the airport that he wouldn’t have time to eat after he landed in his destination, and would Morton’s please get him a steak and drop it off at his arrival airport?</p>
<p>And you know what? They did. Even though the tweet was a joke, and not something the tweeter seriously considered would happen, it did. <em>This </em>is the kind of thing, as a business, you want to do with social media. Impress people. Go above and beyond, and do it consistently. Listen. Improve. Ask questions, and offer rewards.</p>
<p style="font-style: italic;">
<p><em>Jade Evans is a freelance writer who works with everyone from <a href="https://www.bsnb.com/">banks in clifton park ny</a> to Christmas wholesalers - her day is always interesting! </em></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/business" rel="tag">business</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-2703 post type-post hentry category-twitter tag-advertising tag-platform tag-twitter" id="post-2703">
<h2><a href="../../blog/just-how-effective-is-twitter-as-an-advertisement-platform" rel="bookmark" title="Permanent Link to Just How Effective is Twitter as an Advertisement Platform?">Just How Effective is Twitter as an Advertisement Platform?</a></h2>
<hr/>
<p><small>September 9th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>It’s been little over a year since Twitter launched its advertisement services and according to a report by eMarketer, since the introduction of their Promoted Products offerings in April 2010, the number of advertisers using the <a href="../../blog/category/twitter">Twitter </a>platform have increased at a steady pace. As of June 2011, there were 600 advertisers promoting their products through the Promoted Products service, representing a significant increase over the past six months in marketers utilizing the service.</p>
<p></p>
<h2><strong>What are promoted products?</strong></h2>
<p>Promoted Products consist of three main areas:</p>
<p><strong>Promoted Tweets: </strong>These are keyword-targeted, cost-per-click ads that are displayed in all the Twitter search results.</p>
<p></p>
<h2><strong>Promoted Trends: </strong></h2>
<p><strong> </strong>These are advertisements that appear under the ‘Trend’ section of a Twitter page and are charged on a flat-rate basis. If a trend has been promoted it will feature a ‘promoted’ icon next to it.</p>
<p></p>
<h2><strong>Promoted </strong><strong>Accounts:</strong></h2>
<p>According to a Twtter representaive, Twitter is using some pretty sophisticated algorithms that suggest Promoted Accounts based on criteria found the user profiles of those they publically follow.</p>
<p>For example, if a user follows a large amount of automobile-related accounts, Twitter may suggest that you follow @volvo, if you don’t already do so.</p>
<p></p>
<h2><strong>Are they effective for advertisers?</strong></h2>
<p>If the advertisers themselves are to be believed, yes and no.</p>
<ul>
<li>Virgin America reported a massive increase in sales as a result of their activity on the promoted products platform and, according to Asian tech catalogue Penn Olson, their promoted tweets significantly contributed to helping them achieve their fifth highest sales day in the entire history of the airline.</li>
<li>According to Ad Age after forking out for promoted tweets on Twitter Volkswagen reached a 52% engagement rate after tweets promoting the launch of their new model of beetle were published on the site.</li>
<li>According to Investor.com, Covario, search marketing specialists, tested the promoted tweets functionality with a client. According to them “the click-through rates were paltry.”</li>
</ul>
<h2><strong>How are they being received by the marketing community?</strong></h2>
<p>It appears that the jury is out on this one. A TWTCON, oneforty survey of 110 marketers revealed that those interested in using Twitter Promoted Products was very much a mixed bag, with the responses being evenly distributed across the categories involving those who would, and would not, consider using promoted products as a marketing tool.</p>
<p></p>
<h2><strong>Our View</strong></h2>
<p>At present the Twitter Promoted Products platform is really a service that is limited to the big guys. The high cost of advertisements on this channel means that it’s very difficult for the smaller businesses to make any real headway.</p>
<p>Very little is understood about the click through rates that the adverts receive and whether smaller, unknown brands would receive the same attention that the bigger brands do.</p>
<p>However, Twitter clearly are trying to address some of these problems and the platform is in beta, afterall. They are beginning to utilize more geo-targeted ads that may be suitable for smaller businesses and they are looking at lower cost advertising options. We expect things will continue to evolve at a lightening speed at Twitter over the forthcoming months and expect to see more and more offerings that may just tempt the SMB crowd.</p>
<p style="font-style: italic;">
<p>Spencer Belkofer’s startup, Lumin Interactive, is an Internet marekting company in Birmigham, AL. An <a href="https://luminconsulting.com/services/search-engine-optimization/">Alabama SEO company</a>, Lumin also offers performance-based Google Places optmizaiton at affordable rates.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">advertising</a>, <a href="/" rel="tag">platform</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
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