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<div class="post-3216 post type-post hentry category-announcements category-reputation-management tag-black tag-business tag-discount tag-friday tag-small" id="post-3216">
<h2><a href="../../blog/how-a-small-business-can-play-with-discounts-on-black-friday" rel="bookmark" title="Permanent Link to How A Small Business Can Play With Discounts On Black Friday">How A Small Business Can Play With Discounts On Black Friday</a></h2>
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<p><small>November 24th, 2011 <!-- by admin --></small></p>
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<p>In the United States, we have that glorious—and I wish there were more appropriate ways to express my sarcasm—day after Thanksgiving where the stores open really early and people rush to get their Christmas shopping done. All of these big companies have deals, but the catch is that you’ve got to be there bright and early, typically around 5AM or earlier, to get the deals.</p>
<p>Most people, when they think of Black Friday, regard it as some sort of a “big business” type of day that is meant to get people into the malls and department stores. Stores like Finishline and 6pm can all benefit from this rush because they are big, but what about your small business? How can you, with all the rush of Black Friday, squeeze out business with some well placed discounts?</p>
<p>It all starts with your planning. While Black Friday is only a couple of days away, it will be here again and again year after year. Therefore, planning for it is important because you’re going to want to target the people far in advance.</p>
<p>The first thing you need to do is determine what exactly it is that you want to do. The entire store is 30% off or just certain items? Figure out exactly what it is that you’re going to do to get into the craze of Black Friday because that’ll help you to get things moving.</p>
<p>As a business owner, it’s important to understand the trickery that is Black Friday. The point is to offer such astronomical sales on a few products to get the person into the store. Once they’re in the store, they are more likely to buy something else that might only be partially discounted or not discounted at all. That’s where more of your profit will come from. Therefore, plan accordingly.</p>
<p>Once you’ve got an idea of what you’re going to be offering as your “discount,” the next step is to get it out there to people. You can do this one of two ways. You can try and advertise on the television like so many other companies do, hoping that your Black Friday advertisement will somehow be different than anyone else’s. Or…</p>
<p>You can target the social media websites such as Twitter and Facebook and spread the word that way. A study just came out saying that instead of being connected with six degrees of separation, it’s believed that Facebook makes that more around 4.72 connections away from everyone else. In other words, you can quickly begin to spread the word about your offer and it’ll gain traction.</p>
<p>Create some sort of a story about your great offering with a really catchy title. There’s a reason titles like “$49 iPad” get spread around like wildfire. People would love that and they share it thinking it’ll help them get the cheap iPad. I don’t suggest you use a deceptive title like that, but what I do suggest is that you use a suggestive title that makes people want to share it. If you’re an electronics company and you’re offering 60% off a 47” TV, then make the title something great like: “47” TV for Pennies on the Dollar.”</p>
<p>Finally, all you need to do is enjoy the rush of people coming to your business. However, keep in mind two things. First, Black Friday is only a couple of days away, so you might not get all that much exposure this year. However, next year, you will definitely gain a lot more exposure.</p>
<p>Secondly, think of this Black Friday as a way of gauging interest and building a following. Even if you don’t get many sales from it, you can try other ways of getting into people’s minds such as through email marketing. Don’t be afraid of collecting people’s emails in exchange for another 5% off something because they will, in turn, get your emails about your future Black Friday offerings far in advance to share it with their friends. If you start marketing your offers three weeks before Black Friday, by the time the day comes, you’ll have a ton of people there ready to get started.</p>
<p>Good luck on Black Friday and remember…Even if you don’t do well on Friday, there is always Cyber Monday.</p>
<p><em>Jay is an online marketing consultant who helps companies find ways to offer discounts and still increase their revenue through coupons and other offerings. One of the websites he works with offers all sorts of coupons from Finishline and 6PM. He believes in learning from the <a href="https://www.weightlosstriumph.com/finish-line-coupon-code-and-review.html">finishline promotion</a> and other company’s plans , such as <a href="/">SEO </a>Positive, to help small businesses earn more money.</em></p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">black</a>, <a href="../../blog/tag/business" rel="tag">business</a>, <a href="/" rel="tag">discount</a>, <a href="/" rel="tag">friday</a>, <a href="/" rel="tag">small</a><br/> Posted in <a href="../../blog/category/announcements" title="View all posts in Announcements" rel="category tag">Announcements</a>, <a href="../../blog/category/reputation-management" title="View all posts in Reputation Management" rel="category tag">Reputation Management</a></p>
</div>
<div class="post-3113 post type-post hentry category-reputation-management tag-management tag-reputation tag-reputation-strategy" id="post-3113">
<h2><a href="../../blog/when-do-i-need-reputation-management" rel="bookmark" title="Permanent Link to When Do I Need Reputation Management?">When Do I Need Reputation Management?</a></h2>
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<p><small>October 24th, 2011 <!-- by admin --></small></p>
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<p>In response to recent demand from clients, SEO Positive is proud to announce the launch of our brand new affordable reputation management packages. But what is reputation management, and when will you need to take advantage of the service now on offer from the UK’s leading SEO and PPC company?</p>
<p>Companies can achieve fantastic exposure by exploring the potential of the web. The internet offers up a vast catalogue of data to anyone searching for a bit of information about a company or product, which means that in order to be successful, business owners need to control their online reputation and take charge of their unique brand – normally, with a little bit of clever <a href="../../search-engine-optimisation">SEO</a>, this can be achieved in only a few months. First impressions count for everything, and generating positive feedback about your products or services reassures your potential customers and establishes your company as reputable and trustworthy.</p>
<p>But remember, within this catalogue of data there is likely to be less-than-flattering opinions about your business. Just as consumers are able to post a positive review about your business, there are plenty of people out there who won’t think twice about tarnishing your name, and unfortunately there are a number of ways they can attack your brand.</p>
<p><strong>So When Do I Need Help?</strong></p>
<p>The best way to find out whether you require our reputation management services is by searching for your company, brand name, main products or most recognisable employees in the major search engines (namely Google, Yahoo! and Bing). Take a look at the results that appear underneath your search query. Users will look at everything they find and are specifically hunting to see if you’ve left a positive impression on customers (or anyone else, for that matter). Your website’s URL should come up, but what other sites, articles or reviews are associated with your name?</p>
<p><strong>If You’ve Been Savvy:</strong></p>
<p>There will be a diverse number of results returned and nearly all of these will be within your control. You’ll see social profiles, registered business listings, press releases and even internal web pages from your site, all of which will show your company in a good light. There are no obvious negative comments and potential customers will be able to find all the information they need (quickly and easily) that will convince them to choose your company over your competitors.</p>
<p><strong>If You’ve Been Lucky:</strong></p>
<p>There will still be a credible number of results returned for your search, but they won’t be well-crafted or particularly impressive, and in some cases may even be completely irrelevant. Users will immediately recognise that you’ve made no attempt to present yourself properly within the search engines, even if it’s a subliminal realisation, and while they won’t necessarily be turned off by your efforts, they may decide that a rival company will do a better job.</p>
<p><strong>If You’ve Neglected Your Online Reputation: </strong></p>
<p>You may have been unlucky in the sense that you’ve suffered negative press recently, or a particular patron has gone out of their way to post scathing reviews of your company online and the article or post is ranking highly and therefore extremely visible. Your brand name may have popped up one time too many amongst complaint sites, or perhaps it is other industry professionals that have been publishing a lacklustre opinion of your business. Even one prominently displayed public slating of your service can ruin your opportunities. This could include a Facebook group dedicated to negative feedback about your company or even an entire hate site built around a bad experience. Basically, if you don’t like what you see within the search engines, it’s time to employ a credible reputation management company to set things right.</p>
<p><strong>What Can I Do To Improve My Online Reputation?</strong></p>
<p>Businesses can, of course, attempt to boost their online rep themselves, but in doing so run the risk of damaging their campaign even further. We would always recommend getting in touch with a reliable reputation management company (such as SEO Positive) to discuss your options and to make sure you don’t end up making any costly mistakes.</p>
<p>Make sure consumers, businesses, employees and journalists take you seriously by establishing a clear reputation management strategy straightaway. Remember, if any type of negative review has been posted, it’s going to be discoverable for years to come if users are prepared to search deep enough – it’s just up to you and your chosen <a href="../../search-engine-optimisation">reputation management company</a> to control what your audience sees from the offset to prevent a bad feeling materialising around your brand.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a>, <a href="/" rel="tag">reputation strategy</a><br/> Posted in <a href="../../blog/category/reputation-management" title="View all posts in Reputation Management" rel="category tag">Reputation Management</a></p>
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