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                        <div class="post-3225 post type-post hentry category-link-building category-social-media tag-building tag-google tag-link tag-media tag-network tag-plus tag-social" id="post-3225">
                            <h2><a href="../../blog/google-gives-away-free-links" rel="bookmark" title="Permanent Link to Google Gives Away Free Links">Google Gives Away Free Links</a></h2>
                            <hr/>
                            <p><small>November 28th, 2011 <!-- by admin --></small></p>
                            <div class="entry">
                                <div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fgoogle-gives-away-free-links&amp;style=normal&amp;b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>Everyone loves a free link, and if it doesn’t take a lot of effort to do, you’re mad for not doing it. Google Plus has released business pages so you can now create a profile for your business, but not only that, you can use this profile to help improve your <a href="/">SEO </a>efforts.</p>
<p>There are 3 areas on each Google Plus page or profile that you can use to send links your way: introduction, website and recommended links. The last two are fairly obvious to send links your way but you need to make sure you are using them properly. The first is introduction; this is the designated area to describe yourself or your business. Make sure your keywords are in this section as it will not only help you rank on Google + but you can use this to help your site rank. Simply highlight a keyword or phrase, select link and add in your website.</p>
<p>The website area is self-explanatory but there is no opportunity for an anchor link like the introduction area. The recommended links section allows you to show your friends your favourite pages. The title of the page is basically the anchor text, so in this case, you can take the usability route or the SEO route. The usability method would be to name the page, for example <a href="https://www.twylah.com/seopositiveltd">SEO Positive</a> sends you to our home page. However this opportunity could be used for SEO purposes and you could enter one of your keywords. This choice will vary depending on how you want to use your Google Profile, if you are using it simply for the SEO factor then no doubt you will be making the most of the anchor text, but you could also use this for <a href="../../reputation-management">reputation management</a>. However this is another story.</p>
<p>Social Networks like Google Plus offer you the links for free, which will help your <a href="https://plus.google.com/103584357129967335126/posts">SEO </a>efforts and help you rise through Google’s SERP’s. Opportunities like this need to be made the most of because they could make all of the difference in the rankings, and from a high ranking site like Google, it is an essential link grab that if anything is encouraged.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/link" rel="tag">link</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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                        <div class="post-3221 post type-post hentry category-link-building category-search-engine-optimisation tag-bound tag-do tag-follow tag-in tag-links tag-out tag-research tag-seo" id="post-3221">
                            <h2><a href="../../blog/outbound-links-best-practice" rel="bookmark" title="Permanent Link to OutBound Links, Best Practice">OutBound Links, Best Practice</a></h2>
                            <hr/>
                            <p><small>November 25th, 2011 <!-- by admin --></small></p>
                            <div class="entry">
                                <div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Foutbound-links-best-practice&amp;style=normal&amp;b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>Everyone wants as many links as possible pointing to their site, for obvious reasons this is going to have a positive effect on <a href="/">SEO</a>. However if your site has a tonne of outbound links, Google is likely to see your site as low quality and just another site that sells links to others.</p>
<p>Maybe you are not selling links, but on the other hand you may have far too many outbound links which will have a negative effect. So what is the best practice in this case? Well as we all know, SEO has no set guidelines.  Any information found is basically advice which is based around research from well performing sites or case studies from experiments with different factors such as exact domains and so on.</p>
<p>Three huge keywords are: Insurance, Loans and Mortgage. There are obviously way more competitive terms which are a little more adult, but let’s keep the research tidy in this instance.</p>
<p>Confused ranks number one for the term insurance (congratulations), upon looking at their links, I found that they have 91 do-follow internal links and only 2 do-follow external links. The external links are to their social media profiles, Twitter and Facebook.</p>
<p>Money Supermarket’s loans page ranks number one for the keyword loans. On the loans page, they have 150 internal do-follow links and 12 external do-follow links. The links appear to be to sites and companies that they compare prices and quotes from.</p>
<p>Money Supermarket also rank number one for mortgage with their mortgage page. On this page, there are 161 internal do-follow links and 25 external do-follow links, similarly to their loans page, their external links are to companies in which they compare prices.</p>
<p>Confused.com has a ratio of 45.5 internal links to 1 external link. Money Supermarket and their loans page has a ratio of 12.5 internal do-follow links to 1 external do-follow links and finally Money Supermarket’s mortgage page has 6.44 external do-follow links to 1 internal do-follow link.</p>
<h2>Conclusion</h2>
<p>It is safe to say that the ratios do fluctuate quite a bit, however everyone has a different approach to SEO but what I can say is that there should always be more internal links than external, and the amount of links you should be aiming for is 100-150 ideally. Remember that these are only guidelines and that in each situation the approach will be different, but it is well worth researching your competitors to compare their campaign to yours.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/bound" rel="tag">bound</a>, <a href="../../blog/tag/do" rel="tag">do</a>, <a href="../../blog/tag/follow" rel="tag">follow</a>, <a href="../../blog/tag/in" rel="tag">in</a>, <a href="../../blog/tag/links" rel="tag">links</a>, <a href="../../blog/tag/out" rel="tag">out</a>, <a href="../../blog/tag/research" rel="tag">research</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
                        </div>
                        <div class="post-3180 post type-post hentry category-facebook category-google category-link-building category-search-engine-optimisation category-social-media category-twitter tag-engine tag-facebook-2 tag-google tag-management tag-media tag-optimisation tag-plus tag-reputation tag-search tag-seo tag-social tag-twitter" id="post-3180">
                            <h2><a href="../../blog/social-media-optimisation" rel="bookmark" title="Permanent Link to Social Media Optimisation">Social Media Optimisation</a></h2>
                            <hr/>
                            <p><small>November 21st, 2011 <!-- by admin --></small></p>
                            <div class="entry">
                                <div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fsocial-media-optimisation&amp;style=normal&amp;b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Optimising your social media profile is very similar to a website. There are fields like bio and name which are like the page title and description, but the main advantage is that if you are regularly using these profiles, then your page will have fresh and regular content, which Google loves. So how do you make the most of this opportunity?</p>
<p>Firstly, these profiles will naturally rank quite high when searching the name of the profile in Google. If there is a consistency in the profile names, for example all of our profiles are named either <a href="/">SEO </a>Positive or <a href="https://www.twitter.com/seopositiveltd">SEO Positive LTD</a>, these naturally rank. However, if we want our Twitter, Facebook and Google plus profiles to pop up when someone searches the name <a href="https://plus.google.com/103584357129967335126/posts">SEO Positive</a>, how do we do that?</p>
<p><a href="../../link-building">Link building</a>, it is a very simple technique that works with websites and also social media profiles. If you or your company has a blog, throw a link in to your profile, for example you can mention the word Twitter, and link your Twitter profile to that. If you want to take the more extreme route, you can use an anchor text link with your business name. This is the best thing you can do to optimise your profiles. By making an effort of linking to your profiles in each of your blogs, even if they are guest posts, then your profiles will rank higher because of this.</p>
<p>Having your social media profiles rank higher is great for things like <a href="../../reputation-management">reputation management</a>, because it makes your profiles more visible to potential customers which will not only help increase your following, but also help your customers get to know you and your company a little better.</p>
<h2>Conclusion</h2>
<p>Because your own company name is not a very competitive key term, so you should see results quite soon, and if you make a conscious effort to send links in the direction of your social media profiles, then your profiles will stay up there and not only help build your fan base or following, but help build and maintain your current reputation.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
                        </div>
                        <div class="post-3177 post type-post hentry category-link-building category-seo-tools category-search-engine-optimisation category-social-media category-twitter tag-building tag-engine tag-link tag-optimisation tag-optimization tag-search tag-seo tag-twitter tag-twylah" id="post-3177">
                            <h2><a href="../../blog/twylah-link-building-using-twitter" rel="bookmark" title="Permanent Link to Twylah, Link Building Using Twitter">Twylah, Link Building Using Twitter</a></h2>
                            <hr/>
                            <p><small>November 18th, 2011 <!-- by admin --></small></p>
                            <div class="entry">
                                <div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Ftwylah-link-building-using-twitter&amp;style=normal&amp;b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p><a href="#"></a>If you were to try and use Twitter to help link build for your site, you would be called insane because Twitter make all of their links no follow. What if there was a way that you could use you Twitters’ content, to create a website and link out from that website to your own site which is in need of inbound links.</p>
<p>Twylah is an ingenious idea that has been long awaited. The site pulls all of your content from Twitter and organises it into topics which is based on keywords in the mini blogs. Twylah also shows what topics are trending with each user. According to Twylah, my trending topics are: <a href="/">SEO</a>, Google, Facebook, Brand, Social Media and Google +. That sounds fairly accurate to me.</p>
<p>Besides Twylahs’ clever trending feature, it has much higher potential. I myself guest blog quite frequently, and have made a constant effort to link build to my Twylah page to help increase the worth of that site in Googles’ eyes. My Twylah page has a PR of 1, however I have also been link building to <a href="https://plus.google.com/b/103584357129967335126/103584357129967335126/posts">SEO Positive</a>’s Twylah page and they have a PR of 3! This must be due to where the links are coming from because the <a href="https://www.twylah.com/seopositiveltd">SEO Positive</a> page has a few links going to the page where as my <a href="https://www.twylah.com/laustinseo">laustinseo </a>Twylah page currently has none. This must be due to SEO Positives PR of 5.</p>
<p>So if your Twylah page does have a relatively high PR, then you can begin to use it. The first and most obvious would be to link to pages that need more attention in terms of <a href="../../search-engine-optimisation">search engine optimisation</a>, this is what would naturally happen, but also you could begin to sell a link going from your Twylah page, to someone elses and it can become an outgoing link service, all from your Twitter feed. There are a lot of possibilities with Twylah, and as your page progresses, its’ worth will increase.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/link" rel="tag">link</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/optimization" rel="tag">optimization</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a>, <a href="../../blog/tag/twylah" rel="tag">twylah</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/seo-tools" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
                        </div>
                        <div class="post-3135 post type-post hentry category-link-building tag-building tag-link tag-seo" id="post-3135">
                            <h2><a href="../../blog/link-building-process-in-seo-how-to-get-it-right" rel="bookmark" title="Permanent Link to Link building process in SEO – How to get it right">Link building process in SEO - How to get it right</a></h2>
                            <hr/>
                            <p><small>November 2nd, 2011 <!-- by admin --></small></p>
                            <div class="entry">
                                <div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Flink-building-process-in-seo-how-to-get-it-right&amp;style=normal&amp;b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>One of the best and most popular ways of marketing your website or online business over the Internet is using SEO. However, since <a href="https://www.homeloansdebt.info/seo/tips-seo.html">search engine optimization</a> (SEO) is such a common tool today, you need to incorporate something special in order to make SEO work for you. An essential part of <a href="/">SEO </a>is link building and it is widely used. This process involves generation of links through blogs, forum posting and directory submission but not limited to this. If you establish several inbound links leading to your main website then your page will be ranked higher in search engines depending on the keywords that you are optimizing for. The links that are one way are much more helpful in boosting the rank of your page as compared to reciprocal or multi-way links.</p>
<p>The targeted traffic of a website is a main consideration before the starting of link building activities. This determines where you would want to place the links that are leading to your website so that you can ensure that the users who are directed to your profile are interested in your products and services. The chance of your profits rising increases with the amount of relevant traffic that you drive in. the most effective method to build links is by establishing one way links that directs to your website according to SEO experts. This would be an inbound link that would point to only one direction. This kind of a link is given the highest recognition by search engine bots while defining the relevancy of your pages. You can build one-way links by sending articles to article directories and content sites that are related to your website. Usually such sites have a resource box where you can type the link that points to the resource website.</p>
<p>A second method of link building is multi-way link building. This involves the creation of several non-reciprocal links among websites that have at least three partners. These links go only one way. You can also use other ways of link building such as posting videos, images, RSS feeds on the websites of your partners. You can start a link campaign with the help of professional <a href="https://plus.google.com/108919010703043112939/posts">SEO services</a>. Such services will offer to do your link building campaign in exchange of specific rates. The professional link-building services manage to increase the relevancy of your page by planting permanent and inbound links that point to your website.</p>
<p>You should be aware of not doing overlinking. This means you should not have too many hyperlinks. The search engine bots that are for the main search engines like Google and Yahoo have the capacity of recognizing whether certain links are relevant or not. Excessive links on a page makes these bots disregard them in determining the rank of your page.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/link" rel="tag">link</a>, <a href="../../blog/tag/seo" rel="tag">seo</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
                        </div>
                        <div class="post-2942 post type-post hentry category-link-building tag-building tag-link" id="post-2942">
                            <h2><a href="../../blog/link-building-that-changed-the-world" rel="bookmark" title="Permanent Link to Link Building that Changed the World">Link Building that Changed the World</a></h2>
                            <hr/>
                            <p><small>October 4th, 2011 <!-- by admin --></small></p>
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<p>We’ve all noted in recent years how SEO has become increasingly important, and nothing seems to be changing on that front. Businesses online, individual sites, blogs and a host of other media strive to get their sites on a good Search Engine Results Page (SERP), but how do they do this? Well, they tackle <a href="/">SEO</a>.</p>
<p>We all know that nowadays one of the most effective ways to get PageRank and those page good rankings is to delve into link building. Black hat, white hat and all those in between have been tried and tested and, of that, link bait has emerged as a powerful tool - and many have now started thinking up and creating link baiting strategies to get those valuable links. However, what we must remember is that there are those link building strategies that have changed the world; but how did they do it you might wonder.</p>
<p>If you look at the examples below they are forms of “natural link bait”, if you will What they did was create something so valuable that what they got in return was far greater than they could have hoped for. What this has done now is opened the door for others, you and me included, to create something that will have a major impact on the success of any online media campaign.</p>
<p>To access these tools that have been created, we will be using Opensiteexplorer, which is a form of link bait and a tool that many online marketers use with more than 60 000 inbound links. This is very advantageous, as they are seen as a huge authority figure in the online marketing world.</p>
<h3>Adobe reader</h3>
<p>Firstly let’s look at Adobe reader. They have created a reader for us to read PDF’s on your PC, and you can get it for FREE. Of course, they have other programs that you pay for, but at the start of it all Adobe set out to create something free for the people, and look what they got.</p>
<p></p>
<p>A PageRank of Ten (recognized as equally powerful to <a href="../../blog/category/facebook">Facebook</a> and <a href="../../blog/category/google">Google</a>) and almost six and half million inbound links, now, that is just amazing. If you suddenly say yes but it is Adobe they are a large corporation, well my answer is that they never started there. They created something for free that everyone decided to use and if you have the means you can do it too.</p>
<h3>VideoLan organization (VLC)</h3>
<p>If you are a movie, series or video nut like me, you would have heard of VLC. On their website it states, “A project and a non-profit organization, composed of volunteers developing and promoting free, open-source multimedia solutions.”</p>
<p>This again is showing that these guys set out to create an open sourced tool that everyone can use for free, turns out it is the most popular tool in its field (they make some money through donations to keep the dream alive).</p>
<p></p>
<p>Again, we can see the authority of the site and with over 200 000 inbound links, they have become one of the most respected video cross-platform multimedia player authorities. Yet another example of how creating something like this and offering it for free can create an almost viral link bait.</p>
<h3>PR Checker</h3>
<p>Finally, looking at a site such as PR Checker (a site that offers a free tool to check the PageRank of a site) all you have to do is insert your sites URL and it will pull the information.</p>
<p></p>
<p>Something that, out of the three examples, is the most unknown and probably the easiest to make has inbound links amounting to 3.7 million. This would be almost unbelievable if the stats were not in front of you. This also means that it gives them the authority now that, if they take on other projects, they will already have the trust and perceived expertise that can give them a head start.</p>
<p>Thus, one can see all the benefits that ‘natural link bait’ can bring. Simply by these sites creating a tool that was intended as a ‘stick it to the man’ kind of gesture, in creating something everyone could access free, pioneers like these have created link building that changed the online world. Anyone, if they have the drive to do it, then, who knows? Your site could offer the next free tool that is on everyone’s sites and minds.</p>
<p style="font-style: italic;">
<p>Cale Pissarra is an experienced SEO that has been helping companies rank organically for many years now. He has been working for a SEO company with some of the best <a href="https://www.roimedia.co.za/team/">SEO consultants</a> in the business.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="../../blog/tag/building" rel="tag">building</a>, <a href="../../blog/tag/link" rel="tag">link</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
                        </div>
                        <div class="post-2795 post type-post hentry category-link-building category-uncategorized tag-black-aht tag-ethical tag-link-building tag-white-hat" id="post-2795">
                            <h2><a href="/" rel="bookmark" title="Permanent Link to What Does Ethical Link Building Really Mean?">What Does Ethical Link Building Really Mean?</a></h2>
                            <hr/>
                            <p><small>September 13th, 2011 <!-- by admin --></small></p>
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<p>Speaking to others within the search engine optimization (SEO) industry, it’s surprising how often the subject of ethics arises. It’s a subject that’s discussed on an incredibly frequent basis.</p>
<p>The reason for this is the way in which the search engines look upon the subject of SEO. If you listen to employees from Google and the other leading search engines, then you’ll hear them talking about how it’s wrong to manipulate the search engine rankings. The problem is that <a href="/">SEO </a>companies are paid to do exactly this.</p>
<p>Clients aren’t paying monthly fees because they like to be kind. They want to see results and that means improvements in positioning.</p>
<p><strong>Black hat versus white hat</strong></p>
<p>Naturally, this almost always leads to a discussion about the merits of black hat SEO. There’s general agreement within the community that black hat techniques are those that are seriously frowned upon by the search engines. But this doesn’t mean that these techniques are necessarily avoided as a result.</p>
<p>Indeed, it’s fair to say that some competitive industries see widespread use of black hat techniques, including cloaking and the use of paid links.</p>
<p>But there’s also a clear argument that says that such an approach is simply not sustainable. It’s only a matter of time, so the argument goes, until the search engines take a closer look at your approach and start to apply penalties. As a result, it’s generally agreed that white hat techniques should be used by companies wishing to gain positioning and then maintain that positioning for the long-term.</p>
<p><strong>Accepted techniques</strong></p>
<p>So what techniques can be used in order to build links in an ethical manner? How can you produce a sustainable way of doing small business SEO? One approach that can certainly work is building content that others will want to link to. This is, of course, easier said than done!</p>
<p>You might look to create a resource that’s simply too good to miss. Short guides are often attractive as pages too. But there’s nothing quite like building a reputation as an expert within your field. People love to hear what experts have to say. They love to reference their work too.</p>
<p>As a result, building your profile so that you are seen as one of the experts within your chosen area is a great way of gaining plenty of good quality inbound links.</p>
<p><strong>Spreading the word</strong></p>
<p>How can you go about building this profile of expertise? You’ll need to think carefully about your strategy.</p>
<p>Guest blogging is one tactic that can work particularly well. In effect, you are offering content in exchange for a link back to your website. For starters, this allows you to gain valuable inbound links to your site. But it has far more value than this.</p>
<p>The process of guest blogging gives you a platform. How you use that stage is up to you, although it seems clear that you’ll derive the greatest benefit if you provide highly informative, interesting pieces.</p>
<p>Doing so will probably encourage website owners to approach you to provide more content in the future. Creating a positive picture of your work and knowledge will also mean that you’ll be building your online profile and presence. In short, this method will help to establish you as a recognised expert.</p>
<p><strong>Final thoughts</strong></p>
<p>There isn’t one, single successful way of carrying out SEO. There are numerous approaches that can work. As suggested above, it is possible to carry out link building in an ethical, sustainable manner. It just needs a little more work!</p>
<p style="font-style: italic;">
<p>Keith Barrett provides <a href="https://www.search-south.com/">search engine optimisation services</a> to companies of all sizes in the UK. He has been working in this industry for more than a decade.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="/" rel="tag">black aht</a>, <a href="/" rel="tag">ethical</a>, <a href="../../blog/tag/link-building" rel="tag">Link Building</a>, <a href="/" rel="tag">white hat</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/uncategorized" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></p>
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                        <div class="post-2591 post type-post hentry category-link-building category-search-engine-optimisation" id="post-2591">
                            <h2><a href="/" rel="bookmark" title="Permanent Link to Actionable Link Building – Starting a Link Building Campaign with a Blast">Actionable Link Building - Starting a Link Building Campaign with a Blast</a></h2>
                            <hr/>
                            <p><small>August 15th, 2011 <!-- by admin --></small></p>
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<p>Building links and creating quality content go hand in hand, and you need both for a successful website. Without links, you will not be able to rank highly in the SERPs. However, without exceptional content, you will not get return visitors or you will have low conversion rates and low profits.<br/>
Here are some actionable steps you can take immediately to optimize your link building campaign:</p>
<p>• Using the right landing pages for <a href="../../blog/category/link-building">link building</a><br/>
• Using varied link anchor texts<br/>
• Diversifying your incoming link sites<br/>
• Maintaining a steady link velocity</p>
<p><a href="#"></a></p>
<p><strong>Using the Right Landing Pages for Link Building</strong></p>
<p>Even if you are able to generate good incoming traffic to your web pages, it will not mean much if you are not converting your visitors into sales, registrations, subscriptions, etc. The most important aspect of high conversion rates is the landing page.</p>
<p>As you are building links to your site, you need to create proper landing pages for your targeted keywords. The page should be designed to hook the reader with eye-catching text and graphics. The layout should not be too “busy” that it confuses or frustrates the visitor. In particular, do not try to cram too much small text into the page.</p>
<p>Web surfers like pages that can be quickly digested with short paragraphs and plenty of “white space.” Create the landing page so that the eye of the visitor is quickly led to your call to action. Place more detailed information on pages linked to the landing page.</p>
<p>The call to action is an important part of the landing page. One big mistake that web designers make is forcing the visitor to browse through many pages before reaching the closing pitch that asks for a sale, registration, share or other action.</p>
<p><strong>Using Varied Link Anchor Texts</strong><br/>
The link anchor texts play an important role in <a href="/">SEO</a> and your search engine rankings for targeted search terms.. Many web marketers use the same keywords or key phrases repeatedly thinking that repetition will improve rankings.</p>
<p>However, you do not want the search engine ranking algorithms to sense that your links are related or forced. For this reason, you should vary the anchor text as much as possible, not just because of that, but also to add more relevance authority to your pages. Of course, you want to use related keywords each time, but the links should appear independent.</p>
<p><strong>Diversify Your Link Source Sites</strong><br/>
In order to make your links look as natural as possible, they should come from as many different types of websites as possible. For example, solicit links from <a href="../../blog">blogs</a>, directories, social media, communities and specialized sites. By diversifying the sources of your links, you make your link profile appear as &#8220;natural&#8221; as possible rather than looking like the result of a marketing campaign.</p>
<p>One way to encourage links is to place sharing and rating buttons on your web pages and most importantly a simple link to us page, it is amazing how many great websites are missing that. There are amazing plugins that can help you with that, like the <a href="https://dejanseo.com.au/copylink/">Copylink WordPress plugin</a>. A Facebook “Like” button, for example, makes it easy for visitors to share your pages on their Facebook newsfeed. If others on Facebook also like the page, they can share it again on their own profile.</p>
<p>You can also place rating and bookmarking buttons on your web pages. For example, the new Google+ button allows you to give a thumbs-up to any page. The Facebook, Google+ and Twitter buttons are important also because they are used in search result social annotations.</p>
<p>Since Google’s SERPs are lead by personalization this is no more important than ever.</p>
<p>Creating great updated content is also essential in getting different sites to link to your pages. Add content that you know others will want to share on their pages. Of course, by being among the first to publish content, you will have better chances of having others link to your site.</p>
<p>Don’t forget though to solicit links from pages that have high ranking or authority. The pages and sites should have high relevance to the keyword topics.</p>
<p><strong>Maintain Link Velocity and Stick with Your Plan</strong><br/>
In order to wage a successful link building campaign, it is important to have a plan and to stick with it consistently. Most links go stale after a period of time and your page can lose ranking if fresh links are not appearing. If your pages receive links for a longer period of time that tells the search engines that the content there is evergreen and the rankings will stick or even improve if there is room.</p>
<p>The rate at which your pages and site gain and lose links is known as link velocity. The speed in which links lose “juice” will depend on the quality and the type of link. For example, links from blog sites are more likely to have a longer lasting positive impact than shares on social media. Because of the transient nature of social media, you will need a steady stream of shares to boost your rankings. While a link from a blog can get even more powerful with time.</p>
<p>In order to stay ahead of the competition, link building must be a continuous effort just like other types of marketing. Allot a certain amount of time per day or per week to maintaining your links.</p>
<p>Have a schedule for checking over each item related to your link building and to your site’s content. Remember that everyone is competing for the top spots in the SERPs, so you must be energetic and diligent to gain the top search engine rankings.</p>
<p><strong>About the Author</strong>:</p>
<p>Zac Grace works as SEO Strategist and Link Building team leader at <a href="https://dejanseo.com.au/">Dejan SEO Company</a>. You can connect with <a href="https://plus.google.com/103219547932169098058/">Zac on Google+</a> and <a href="https://www.twitter.com/zarkocompare">Twitter</a></p>
                            </div>
                            <p class="postmetadata"> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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                        <div class="post-2495 post type-post hentry category-blog category-link-building category-social-media tag-guest-blogging" id="post-2495">
                            <h2><a href="/" rel="bookmark" title="Permanent Link to Guest Blogging, the Good, the Bad and the Time Consuming">Guest Blogging, the Good, the Bad and the Time Consuming</a></h2>
                            <hr/>
                            <p><small>July 25th, 2011 <!-- by admin --></small></p>
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<p>Guest blogging is becoming increasingly popular for companies from many different industries but not just for <a href="/">SEO</a>. It has many other benefits in addition to helping your page rank or back links.</p>
<p>For those who are unsure, guest blogging is where a writer (guest) posts an article on someone else’s site.  You may be thinking to yourself, “Why would I want my hard work to be published as someone else’s?”  This article will answer that burning question.</p>
<p>Firstly, many sites that allow guest blogging will display an ‘author’ section at the bottom of the post, or enable you to set up your own author page. It varies from site to site. Beneficially, a lot of the sites that do offer this will also allow you to have an author’s biography section, a profile picture and a few links for your <a href="../../blog/category/twitter">Twitter</a> account, <a href="../../blog">blog</a> and homepage for example.  So in essence, you do receive the credit for your hard work.</p>
<p>As well as having links in your author’s section, a lot of sites will permit links in your post, and these can be to your homepage or any other page you choose. This will <a href="../../blog/category/link-building">create links</a> to your site and depending on the site’s PageRank, they could be high authority which is greatly beneficial to you and your site.<br/>
Writing for other blogs can also help to publicise not only you but your company and help establish brand awareness. Obviously this will depend on how popular the blog is, but if you are writing for them you should check that their blog is of a high ranking and experiences a lot of traffic. There is no point writing a post for them if no-one is going to see it.</p>
<p>Writer’s block is something many suffer from time to time, but having another blog to write for can overcome this to a certain extent. A lot of the time your guest blogging sites will have specific topics they would like you to cover, and having these guidelines can really help you focus on your writing.</p>
<p>In being signed up to a guest blogging site with a high traffic site, your blogs are likely to be receiving a large number of views. This will result in more people being driven to your site through your links and if your name and company are everywhere it is a sign that you are a good, well-established business. This in turn will sway users and bring in more traffic to your site.</p>
<p>Like with any <a href="/">SEO</a> technique in existence, there are the positives and the negatives. Guest blogging is no exception; each guest blogging site will want an individual post.  If you are a blogger then you will understand a good post can take a few hours, therefore it is crucial that you weigh up each site with the time it will take you to write the post. Sometimes you can end up worse off from taking on guest blogging but it is all down to distributing your time accordingly. If you do this correctly you will see the benefits from guest blogging come to life before your very eyes.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="/" rel="tag">Guest Blogging</a><br/> Posted in <a href="../../blog/category/blog" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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                        <div class="post-2386 post type-post hentry category-link-building tag-factors-affecting-link-value" id="post-2386">
                            <h2><a href="/" rel="bookmark" title="Permanent Link to Factors Affecting Link Value">Factors Affecting Link Value</a></h2>
                            <hr/>
                            <p><small>June 6th, 2011 <!-- by admin --></small></p>
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<p><a href="/">SEO companies</a> know that one of the most tedious as well as valuable task next to content development is link building. Link building is an equal ranking factor with that of content development which every <a href="../../seo-consultant">SEO consultant</a> should perform or conduct properly in order to achieve the ranking that they so desire. There are several ways on building links like submission to article directories, directory sites, commenting and plainly gaining a link through social media and recommendations from other websites.</p>
<p>However, building links does not mean that you blindly add your site URL via these methods this is because some links may prove to be valueless and may help in increasing your rankings rather it might even contribute to the decline in your ranking. This is why before you are to start with your link building process it is advisable that you are to first know how your links are valued.</p>
<p>1. Site Authority –when you try to gain a link from another website it would be best that you gain such link from authority sites, although there are no direct indications which sites are authoritative the Google page rank may be a good implied indication of a sites authority thus the higher the Google page rank the more authority such web page has.</p>
<p>2. Trust Rank – when building your links it is also imperative that you determine the trust rank of the website you want to link from. Determining the trust rank basically involves the determination on who or which sites are linking to the website that you are going to link from. This process according to <a href="../../seo-experts">SEO experts</a> is likened to determining the link neighbourhood of a specific website.</p>
<p>3. Relevance – according to the research conducted by <a href="../../seo-firm">SEO firms</a>, links coming from websites that are related to your target websites would be given more weight or value by the search engine rather than those links that comes from unrelated source. Thus it would be better for an SEO Company or SEO consultant to research on the list of websites or directories that are related to his or her website and build links from that rather than wasting your time building links on unrelated websites.</p>
                            </div>
                            <p class="postmetadata">Tags: <a href="/" rel="tag">Factors Affecting Link Value</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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