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<div class="post-3187 post type-post hentry category-facebook category-google category-search-engine-optimisation category-social-media category-twitter tag-blog tag-engine tag-facebook-2 tag-google tag-media tag-optimisation tag-plus tag-search tag-social tag-twitter" id="post-3187">
<h2><a href="../../blog/search-engine-vanity-2" rel="bookmark" title="Permanent Link to Search Engine Vanity">Search Engine Vanity</a></h2>
<hr/>
<p><small>December 4th, 2011 <!-- by admin --></small></p>
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<p>Ever Googled yourself? We all know we have and chances are you have found another random person who just happens to have your name. You think to yourself that you should be up there and would love to be on page 1. Just so you can show off in front of your friends.</p>
<p>So how do you optimise yourself to be on page 1? You can’t, but what you can do is optimise one of your social media profiles. The way to do this is through <a href="../../link-building">link building</a>. One of the easiest ways to do this is link from your site to your social media profile with the anchor text of your full name. If you do not have a site of your own, try guest blogging on other people’s sites or using the website known as MyBlogGuest where you can submit your articles and include the anchor text to your profiles.</p>
<p>In the majority of cases, not many people will be optimising their social media profiles for their name because they would not generate any business out of it. This is purely vanity and just something you can show off to people.</p>
<p>If you are not such a good writer then the only other thing you can do is purchase link building services, but I think the fact that you are page 1 for your name is not worth purchasing the link building services. It is worth writing some articles and including your social media profiles as the correct anchor text.</p>
<p>Most guest posting sites will let you link to a website and your social media profiles, so you can optimise not only your social media profile, but other sites at the same time, which will no doubt help to increase your <a href="/">SEO</a>campaign and the results that it will bring.</p>
<h2>Conclusion</h2>
<p>Optimising your profiles is something to do because you can, it can be used to help with social media, but unless you’re famous there is no point because there is probably a low amount of people searching for you. So it is fairly simple to optimise your profiles for your name due to the low competition.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/blog" rel="tag">Blog</a>, <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
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<div class="post-3190 post type-post hentry category-facebook category-social-media tag-facebook-2 tag-insights" id="post-3190">
<h2><a href="../../blog/facebook-insights-upgraded" rel="bookmark" title="Permanent Link to Facebook Insights Upgraded">Facebook Insights Upgraded</a></h2>
<hr/>
<p><small>November 22nd, 2011 <!-- by admin --></small></p>
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<p></p>
<p>Facebook page owners would have noticed this morning that there has been an upgrade on Facebooks’ insights. Previously there was a terrible amount of data provided, but now it has definitely had an upgrade and is somewhat useful now.<br/>
The first and most obvious change would be that when an admin goes to their page, then the insights tab shows up amongst other tabs such as the wall and photos. This is, if anything, an attempt by Facebook to nudge page owners to use their analytics a little more.</p>
<h2>The Overview</h2>
<p>When you click on the insights tab, you are taken to a quite colourful graph, this shows your pages’ reach, people talking about your page and the content you posted. Displaying the graph this way allows Facebook admins to analyse what posts did well and how they can improve their future strategy by what performed well in the past.</p>
<h2>Posts In Detail</h2>
<p>Facebook now describes very detailed information about each post. Information provided is as follows: Reach, Engaged Users, Talking About This and Virality.</p>
<h3>Reach</h3>
<p>Reach is not a new term in social media, it basically means the amount of unique people that saw your post. Reach is a fairly important factor to think about, and the higher your Reach is, the more likely you fan base will increase and become active and valuable to your business. A Reach graph is available for each post and it displays the amount of organic, paid for and viral views your post has received.</p>
<h3>Engaged Users</h3>
<p>This means the amount of users who have interacted with your post, for example clicking on it or commenting. When clicking on the number of engage users you had for that post, a pie chart will be displayed. There are two categories for this chart, the amount of stories generated to other clicks. Stories generated include when someone likes, comments or shares your post. Other clicks is anything that does not fall under that umbrella, for example clicking on the post to see how many people have liked or commented.</p>
<h3>Talking About This</h3>
<p>A person talking about your post is someone who created a post about yours. This can also count as a like or comment, basically any action that would result in content appearing on a fans wall which is related to yours. When clicking on the number, another pie chart is displayed which shows the amount of comments, likes and shares.</p>
<h3>Virality</h3>
<p>Virality is a percentage which is figured out by the talking about figure divided by reach, times 100. In essence, virality is the conversion rate of a post because the aim of each post is to engage fans, and the virality percentage displays this very well.</p>
<h2>Conclusion</h2>
<p>Facebook have greatly improved their analytics and I know that I will definitely be using them to monitor my posts to see progress and find areas on which I can improve in. Social media now has an equivalent to <a href="/">SEO </a>and their Google Analytics and that is Facebooks Insights. I think this update has been much needed and now the data that is provided is up to par there is no doubt that more and more Facebook admins will be using this service.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="/" rel="tag">insights</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-3180 post type-post hentry category-facebook category-google category-link-building category-search-engine-optimisation category-social-media category-twitter tag-engine tag-facebook-2 tag-google tag-management tag-media tag-optimisation tag-plus tag-reputation tag-search tag-seo tag-social tag-twitter" id="post-3180">
<h2><a href="../../blog/social-media-optimisation" rel="bookmark" title="Permanent Link to Social Media Optimisation">Social Media Optimisation</a></h2>
<hr/>
<p><small>November 21st, 2011 <!-- by admin --></small></p>
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<p>Optimising your social media profile is very similar to a website. There are fields like bio and name which are like the page title and description, but the main advantage is that if you are regularly using these profiles, then your page will have fresh and regular content, which Google loves. So how do you make the most of this opportunity?</p>
<p>Firstly, these profiles will naturally rank quite high when searching the name of the profile in Google. If there is a consistency in the profile names, for example all of our profiles are named either <a href="/">SEO </a>Positive or <a href="https://www.twitter.com/seopositiveltd">SEO Positive LTD</a>, these naturally rank. However, if we want our Twitter, Facebook and Google plus profiles to pop up when someone searches the name <a href="https://plus.google.com/103584357129967335126/posts">SEO Positive</a>, how do we do that?</p>
<p><a href="../../link-building">Link building</a>, it is a very simple technique that works with websites and also social media profiles. If you or your company has a blog, throw a link in to your profile, for example you can mention the word Twitter, and link your Twitter profile to that. If you want to take the more extreme route, you can use an anchor text link with your business name. This is the best thing you can do to optimise your profiles. By making an effort of linking to your profiles in each of your blogs, even if they are guest posts, then your profiles will rank higher because of this.</p>
<p>Having your social media profiles rank higher is great for things like <a href="../../reputation-management">reputation management</a>, because it makes your profiles more visible to potential customers which will not only help increase your following, but also help your customers get to know you and your company a little better.</p>
<h2>Conclusion</h2>
<p>Because your own company name is not a very competitive key term, so you should see results quite soon, and if you make a conscious effort to send links in the direction of your social media profiles, then your profiles will stay up there and not only help build your fan base or following, but help build and maintain your current reputation.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/engine" rel="tag">engine</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/management" rel="tag">management</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../../blog/tag/plus" rel="tag">plus</a>, <a href="../../blog/tag/reputation" rel="tag">reputation</a>, <a href="../../blog/tag/search" rel="tag">search</a>, <a href="../../blog/tag/seo" rel="tag">seo</a>, <a href="../../blog/tag/social" rel="tag">social</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
</div>
<div class="post-3159 post type-post hentry category-facebook category-social-media tag-ad tag-ads tag-facebook-2 tag-media tag-network tag-social" id="post-3159">
<h2><a href="../../blog/conversion-confusion" rel="bookmark" title="Permanent Link to Conversion Confusion">Conversion Confusion</a></h2>
<hr/>
<p><small>November 14th, 2011 <!-- by admin --></small></p>
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<p>There are a load of different types of conversions, but the question of Facebook ads dawns on all Fan Page owners, is it worth paying to get a few extra fans? And more importantly, will they convert?</p>
<p>A sister company of <a href="/">SEO</a> Positive, who are fairly new in their industry, however they have tried to use Facebook ads and over the period of time that they were running these adverts, their following sky rocketed. But did they convert into sales?</p>
<p>Their Facebook store did not receive any sales, however they did use voucher codes that where only advertised via their social media accounts, there were two uses of this code which means that the discount code was seen and there were conversions. It must be raised that some of the fans on Facebook may have converted but went under the radar by not using the social media codes. The only way that this can really be combatted is to have a “where did you hear about us” section somewhere on the website.</p>
<p>By having a voucher code that was just for social media, the company were able to track some of their Facebook efforts. But it is nearly impossible to track all of them due to the lack of analytics Facebook provide. The voucher code is a great idea that all social media campaigns should be including because it does give some insight into how social efforts are going.</p>
<h2>Conclusion</h2>
<p>It is difficult to say whether or not Facebook ads will result in conversions, many think that the money spent on Facebook might as well have been spent on Google Adwords because the conversion rate would be higher, this is not always the case due to website usability compared to Facebook pages, this varies between sites but it is something that will change between niches and companies. The best thing to suggest is to try and find a Facebook ads free credit code where you can test it out to see whether your business gains any benefit from Facebook ads.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/ad" rel="tag">Ad</a>, <a href="../../blog/tag/ads" rel="tag">ads</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-3139 post type-post hentry category-facebook category-in-the-press tag-anonymous tag-facebook-2 tag-media tag-network tag-social" id="post-3139">
<h2><a href="../../blog/facebook-hacked-by-anonymous" rel="bookmark" title="Permanent Link to Facebook Hacked By Anonymous?">Facebook Hacked By Anonymous?</a></h2>
<hr/>
<p><small>November 7th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>Early this year we were all made aware that Facebook was going to be hacked and destroyed by the hacktivist group called Anonymous. The attack was to happen on the 5<sup>th</sup> of November, significantly symbolising with Guy Fawkes. However, as many <a href="../../blog/category/facebook">Facebook </a>users watched their screens for signs of Anonymous activity, they were relieved of their worries, or were they disappointed?</p>
<p>The many <a href="../../blog/category/youtube">YouTube </a>videos informing its’ viewers about the “attack” amassed roughly 600,000 views. Needless to say that there are definitely more than that, but the question must be raised, did we actually want Facebook to be taken down? After we heard about all of the data mining and the many flaws of the privacy policy which includes the inability to delete your account, did we want it all to be deleted? I did to an extent. In fact, OpFacebook pushed me to delete my Facebook account because it brought awareness to the many flaws.</p>
<p>Anonymous stated that they were not attacking Facebook, and nobody believed them. We have to keep in mind that Anonymous do not have a “leader”, and the group consist of Hackers from around the world with different views and beliefs. It is without a doubt that some members of the group wanted to take down the social network, but the majority did not. On the official Anonymous twitter account, there was no mention of the Facebook plot, and OpFacebook’s <a href="../../blog/category/twitter">Twitter </a>account has not tweeted for a long time. So it is fair enough to say that the rumoured attack had no affiliation with Anonymous.</p>
<p>The fact that the operation had no affiliation to Anonymous really doesn’t matter. Facebook is still running, and it is still online. What did we expect? Facebook is Mark Zuckerbergs’ baby and I would imagine that it is practically impossible to hack into. Although I cannot say that for sure because I know nothing of hacking, regardless Facebook did not go down and it is very unlikely that it will.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/anonymous" rel="tag">anonymous</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/network" rel="tag">network</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/in-the-press" title="View all posts in In The Press" rel="category tag">In The Press</a></p>
</div>
<div class="post-3015 post type-post hentry category-facebook tag-facebook-2" id="post-3015">
<h2><a href="../../blog/the-future-of-facebook" rel="bookmark" title="Permanent Link to The Future of Facebook">The Future of Facebook</a></h2>
<hr/>
<p><small>October 11th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>In a social networking site like <a href="../../blog/category/facebook">Facebook</a>, with its half a billion users (a number growing each day), it doesn’t take a rocket scientist to gauge that it could be the perfect marketing tool, the best place to promote your goods and services to potential customers, and their friends, and their friends of friends….get the drift? This could work miracles for your business, allowing it to grow from strength to strength.</p>
<p>Facebook is arguably the world’s largest social network. Ever since its inception, it has gradually upgraded itself to surpass the status of a website that tells you what your friends are doing, and become a website that determines what you watch, hear, read and buy. It has immense potential as a consumer generating tool…when you hear that your friend has worn Nike shoes or is planning to purchase the next Mac, your purchase decisions are also shaped, directly or indirectly. In a way, thus, Facebook is a website which not just records your life offline, but one which influences, shapes and changes the course of your life.</p>
<p>To begin with, here are a few quick tips if you’re planning to market your wares on Facebook. You must think of ways to attract users. The best way to do it is to push yourself not <a href="https://www.hostingcoupons.org/">as a brand</a>, but as a representative as a community, a group of people with a common love for the product that you are marketing. Your Facebook profile should be one that’s attractive, interesting, but also representative of the product you’re trying to sell.</p>
<p>For aspiring marketers, here’s good news. Facebook also plans to change the way you find what you want online, giving stiff competition to search giants like <a href="../../blog/category/google">Google</a>. CEO Mark Zuckerberg is trying to wean you away from impersonal search engines, and encouraging you to increasingly rely on your friends to find out what movies they are watching, what music they are listening to, what games they are playing. So Facebook is all set to become a media hub, a conduit where music, cinema, literature and new can be found and shared.</p>
<p>In fact, Facebook has tied up with firms like Netflix and The Washington Post, and a number of other food, travel, and other retail brands which will give Facebook a new commercial edge. A new feature is also being planned, aptly titled Timeline. This will let users write and share their own personal histories, including milestones like prom, wedding, childbirth, vacations, etc.</p>
<p>Facebook has also devised a very unique advertising strategy, in which not the company, but the user will have the power to encourage the growth of a product. The users will soon be able to share with their friends, not just what they are thinking but a host of other sundry information – what brand of clothes, shoes you are wearing, where you are eating, what movies or music you are enjoying. This in turn will help the Facebook thinktank to evaluate what brands are most popular among their users. This unique method will help them keep a finger firmly on the pulse of the tastes and habits of the users.</p>
<p style="font-style: italic;">
<p>Once they make these evaluations, they will sell advertising accordingly, so that users have access to brands that are gaining popularity among their peer group.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/facebook-2" rel="tag">facebook</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a></p>
</div>
<div class="post-2958 post type-post hentry category-facebook category-social-media tag-edge tag-facebook-2 tag-media tag-rank tag-social" id="post-2958">
<h2><a href="../../blog/cutting-edge-facebook-techniques" rel="bookmark" title="Permanent Link to Cutting Edge Facebook Techniques">Cutting Edge Facebook Techniques</a></h2>
<hr/>
<p><small>October 8th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>Facebooks’ news feed now consists of two sections, ever since the update. The most recent news, and of course the top news feed. Now there are two ways a <a href="../../blog/category/social-media">social media</a> marketer could go with this, to constantly remain in the most recent news feed, or keep one of their posts in the top news feed. The obvious problem with staying in the most recent is spam. Eventually, your friends or fans are going to cotton on to what you’re doing and choose the option to not see any of your updates, or in the worst case, unlike you and never receive another update from you again. I know it sounds a little drastic but when representing a company via social media, you need to create the best possible image, which is why it is essential to get into the top news feed. The real question is how?… How does <a href="../../blog/category/facebook">Facebook </a>decide how important something is? By using an algorithm, which can appear to be quite complicated however nowhere near as complex as the mighty Googles’, but if we break down the algorithm, we can decipher what needs to be done to enter the top news feed.</p>
<p><a href="#"></a></p>
<p>The image displayed above shows everything that the algorithm consists of. Looking at the big picture, in this case, is not the best way forward is to look at each section in great detail.</p>
<h3>U</h3>
<p>U is at the top of the list, not necessarily meaning that is of the most importance. U says “Affinity score between viewing user and edge creator” Affinity means how strong a relationship is, in particular the relationship between the poster and the viewer. If the posts are regularly commented on, then it will have a higher affinity and be seen more because Facebook thinks that user will be interested. On the other hand a bad relationship resulting in a low amount of interaction will also result in post going under the radar. The only way that you can increase your affinity score is by engaging all members of your audience as much as possible, but there is only so much you can do to control this factor.</p>
<h3>W</h3>
<p>W translates to edge weight. There are not a set of rules to follow with this factor, but there are areas which are safe to assume. An example of one of the “heaviest” posts, tend to be media related, such as: videos, pictures and links. So if you had a very important message you wanted your fans to desperately see, the best practice would be to attach some form of media, most likely a link but if it is relevant a video or picture would do nicely. In addition, there are more things that add to the weight of the post, engagement also heavily affects the post. So if there are a lot of: likes, shares and comments… then the post will be heavier and more likely to show in the top news. To increase your weight you should first like the post yourself, also you need to create discussion by asking for opinions or answers.</p>
<h3>D</h3>
<p>D is a fairly simple element of the algorithm, even more so when it is compared to the others. D represents the age of the post; the general rule of thumb is that the older the post, the less interesting the news is. Posts tend to not be shown if they are older than two days, but this isn’t an impossible occurrence, as U and W may be so great that they counter the D. The best way to combat this factor is by posting regularly, I suggest roughly three times a day.</p>
<h3>Conclusion</h3>
<p>Facebooks algorithm can be quite tricky, even if you do understand it, the crux of the matter is that it is very difficult to control because the majority is down to your fans. The best way is to take each letter, U W and D, as separate challenges and treat them as such. All fan pages will have a different technique, you will also need to develop your own technique. You must keep in mind that social networks, especially Facebook, are constantly changing and naturally, so will your methods. Keep an open mind and try to develop with the network, instead of against it.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/edge" rel="tag">edge</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/rank" rel="tag">rank</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2891 post type-post hentry category-facebook category-google category-social-media tag-facebook-2 tag-google tag-media tag-social" id="post-2891">
<h2><a href="../../blog/the-pink-panther-of-social-media" rel="bookmark" title="Permanent Link to The Pink Panther of Social Media">The Pink Panther of Social Media</a></h2>
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<p><small>September 28th, 2011 <!-- by admin --></small></p>
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<p><a href="#"></a>The Pink Panther has been sneaking around the social media scene recently, but not in the form of the pink cat we all know and love. The Pink Panther has taken the shape of Google Plus. The network finally opened its’ gates to the public by crafting a huge arrow from the search bar, to the Google + button.</p>
<p>If we followed the melody line that created the Pink Panther theme, we are taken directly to <a href="../../blog/category/facebook">Facebook</a>, the one thing stopping Google Plus becoming the leading social network. We should all be aware of the fact that Facebook has very recently release a tonne of new features and put them all together in a new layout, no doubt an attempt to keep Google Plus at bay,<br/>
Google is primarily a search engine, with an extremely complex algorithm that no one, besides Google, knows 100%. That said, they must be able to put together some ideas about Facebook and how to beat them. When Facebook decides to update the platform with new features or a layout, the users are never happy and always complain. Google obviously cottoned on to this and realised that this is the perfect opportunity to bag some extra users in the epic war between the two networks.</p>
<p>We must ask if Google has done enough for their network. Ok, they have 50 million users now and considering that they have only recently been released to the public, which is astonishing. However, all they have really done in terms of developing the network is updating the features slightly, nothing new has been added. What was already available in the somewhat primitive versions of Google Plus are still available now. They are finer tuned than what was previous, but nothing new has been added, especially if you compare G+ to FB, seen as Facebook added tonnes of new features which have mostly likely been caused by Google.</p>
<p>The big G hasn’t really done much to advertise the network either, all that has been done is they added an arrow to their homepage, which came down on Googles’ 13th birthday anyway so it was only visible for a few days. This arrow is not extensive advertising and we all know Google could do much better. Besides the arrow, the only other form of advertising has been left to the users of Google Plus.<br/>
So why has Google done this? The one and only reason is <a href="../../blog/category/facebook">Google </a>wants its networkers, or those with potential, to be hooked by the slow rise of buzz about Google Plus. Once they are hooked, they will be more inclined to snoop around the <a href="https://www.twylah.com/laustinseo">social network</a> and slowly get to grips with it. Then when they finally have the hang of it, they will see for themselves the differences between G+ and FB, or whatever platform they were using.</p>
<p>Google have taken the country lane to get to its destination of being the top social network. They want the journey to be slow, enjoyable, and most importantly a natural route. To the present, it has seen 50 million users join the ranks of Google +, so we must play the waiting game to see if it becomes as dominant as it has become as a search engine.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/google" rel="tag">Google</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2837 post type-post hentry category-facebook category-social-media tag-business tag-facebook-2 tag-media tag-social" id="post-2837">
<h2><a href="../../blog/13-things-restaurants-can-do-with-facebook" rel="bookmark" title="Permanent Link to 13 Things Restaurants Can Do With Facebook">13 Things Restaurants Can Do With Facebook</a></h2>
<hr/>
<p><small>September 20th, 2011 <!-- by admin --></small></p>
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<p>When the economy is starving, restaurants feel it. Seats are empty and food is uncooked. Marketing strategies that once seemed unnecessary now become vital. Facebook, the world’s most popular <a href="../../blog/category/social-media">social media</a> tool, is an excellent way to get hungry mouths through the doors.</p>
<h2>Here are 13 things restaurants can do with Facebook:</h2>
<h3>1) Become “friends” with patrons</h3>
<p>Most of the people that come into a restaurant are either on Facebook or know someone who is. Having a Facebook page for the restaurant is a great way to turn casual diners into devoted eaters.</p>
<h3>2) Send coupons and discounts</h3>
<p>Friends should be rewarded. With Facebook, restaurants can access their friends and pay them back with coupons and discounts. A free appetizer or dessert is an enticing reason to come back in.</p>
<h3>3) Post reviews (all of them)</h3>
<p>People like reviews. A well-written review can help potential diners curb the risk-reward ration that comes along with trying out something new. But don’t just post the good reviews. If there are a few negative comments, leave them in.</p>
<h3>4) Advertise your servers</h3>
<p>Employees that continually provide excellent service and post higher-than-average sales can be advertised on Facebook. This shows customers the best the restaurant has to offer. Just make sure the employees are fine with being solicited.</p>
<h3>5) Engage customers</h3>
<p>Customers want to know that they are being seen and heard. With Facebook, they can be monitored even when they’re not in the restaurant. Engage customers by addressing their criticism and praising their patronage.</p>
<h3>6) Give away secrets</h3>
<p>People want to be on the inside, where the information is passed around and the keys are handed out. Give away some of the restaurants secrets – where food is purchased, how it is shipped to the store, etc. – and watch as customers flood in.</p>
<h3>7) Award frequent diner privileges</h3>
<p>If a person or group frequents the restaurant more than usual, thank them for it with frequent diner privileges. This can be the pick of a good table, half-off a dish, or a personal sit-down with the chef.</p>
<h3> Remind people of hours and holidays</h3>
<p>There’s almost nothing worse than being hungry, having a particular restaurant in mind and getting there to find it closed. Use Facebook to announce early closings, openings and holidays ahead of time.</p>
<h3>9) Post chef backgrounds</h3>
<p>By having a small chef background, which lists where they went to school or studied, what type of food they like and how they prefer to cook, guests can feel like they are dining in the comfort of their own kitchen.</p>
<h3>10) Employ multimedia</h3>
<p>Videos and audio clips add so much more to a Facebook page. Employ multimedia to make the Facebook experience more engaging. The more people want to go to the Facebook restaurant, the more they will want to go to the real one.</p>
<h3>11) List food stats</h3>
<p>The 21st century is all about health. Help people know what they are putting into their bodies by keeping food stats on <a href="../../blog/category/facebook">Facebook</a>. Calories, fat, protein, carbohydrates and other useful information should be just a few clicks away.</p>
<h3>12) Provide menus</h3>
<p>“What are you going to get?” is the most asked question in the dining world. By providing a menu on its Facebook page, a restaurant will never have to hear this question. Guests can decide what they are going to enjoy before they even get to the parking lot.</p>
<h3>13) Show restaurant history</h3>
<p>Express company pride by adding information about the restaurant’s history. Talk about where it was founded, how long ago and what its goals for the future are.</p>
<p>When it comes to restaurants, there is a direct correlation between hunger and relevance. As soon as a customer has satisfied their cravings, they move on to the next thing in their life. But with Facebook, a restaurant can remain important and visible, no matter how hungry its guests are. If you are not a fan of Facebook, get onto Google+ and see what the internet mega giant has in store for its new social networking website.</p>
<p style="font-style: italic;"><span style="font-style: normal;">Stay connected with your friends on <a href="https://www.googleinvites.net/">Google+ by getting an invite</a> and registering an account. On Google+, you can use some unique features such as Hangouts, Stream, and Circles.</span></p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/business" rel="tag">business</a>, <a href="../../blog/tag/facebook-2" rel="tag">facebook</a>, <a href="../../blog/tag/media" rel="tag">media</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2820 post type-post hentry category-facebook category-social-media category-twitter tag-media tag-online tag-presence tag-social" id="post-2820">
<h2><a href="../../blog/need-for-building-online-presence-a-quick-understanding" rel="bookmark" title="Permanent Link to Need for Building Online Presence – A Quick Understanding">Need for Building Online Presence - A Quick Understanding</a></h2>
<hr/>
<p><small>September 15th, 2011 <!-- by admin --></small></p>
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<p>Building online presence is extremely necessary in a world where everything is shifting to the virtual side. Earlier, with the advent of the internet, some companies started thinking that investing in a website was an exercise that would help them extend their presence online. Most businesses, start ups and companies online began with five page websites which were based on fixed templates. These templates presented fixed designs, color schemes and features.</p>
<p>With the onset of time, flash based sites came into existence and these had better looking graphics and gave the users some scope for interactivity. With the emergence of Social Media and hand-held devices, there are a host of possibilities which allow for integrated solutions for online presence. With applications such as <a href="../../blog/category/facebook">Facebook </a>connect and <a href="../../blog/category/twitter">Twitters</a>‘ open API, enabling website for social media presence has become lot simpler.</p>
<p><strong>Why Invest in Building Online Presence?</strong></p>
<p>The internet has become a credible source of readily available information for most users. Consumers today feel the need to conduct research before they make their purchase decisions. With the fast changing scape of the market and emergence of newer models of products and brands, the user requires a deeper level of education and research before making his purchase decision.</p>
<p>For instance, a user who is new to the world of cell phones and 3G technologies will not have all the knowhow required to make a purchase decision. He will do this based on what he reads online, the comments he receives via status updates or tweets and also by visiting technology forums online. The relevant information is accessed by the user not just by reading online.</p>
<p>He also views videos, reads blogs, looks at pictures of a product online and has a greater level of interactivity and understanding of a product before he buys it.</p>
<p><strong>A Few Tips for Building Online Presence</strong></p>
<p>In an era where consumers are accessing content rich websites, reading interactive and relevant <a href="/">blogs</a>, and watching videos which are going viral, it is time for your business to go beyond the basic four tab website.</p>
<p>There is scope for brand building online and ensuring better brand recall, thanks to the multifarious options available online. Your business needs more than just a simple web presence; it needs a digital portfolio which has widgets, video blogs, images, videos, user engagement and more.</p>
<p><strong>Don’t Just Stop There, Go Beyond!</strong></p>
<p>Your pursuit should be to make your brand an online experience, not just a presence that asserts itself. You can do this by:</p>
<ul>
<li>Ensuring that the landing pages are not just catchy, they are relevant and informative to your target audience.</li>
<li>Making your website simple to navigate. Consumers should not have a problem when going from one section to another. Navigation should be a joy on your website and not a task.</li>
<li>Including an internal search option on your website. This option is especially helpful when your business publishes blogs and white papers extensively. An integrated search option will help your target audience quickly access information without typing their query out by visiting a search engine again.</li>
<li>Making additional features such as shopping carts on your website smooth instead of collecting unnecessary details.</li>
</ul>
<p>These steps can effectively help in providing the visitors what they exactly expect and want, and can subsequently help you in formidably building online presence.</p>
<p>Author: Khadim is co-founder of SearchEnabler <a href="https://www.searchenabler.com/">SEO Platform</a>. SearchEnabler is affordable on-demand SEO software for start-ups, small business and individuals seeking to improve online visibility.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/media" rel="tag">media</a>, <a href="/" rel="tag">online</a>, <a href="/" rel="tag">presence</a>, <a href="../../blog/tag/social" rel="tag">social</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
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