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<div class="post-2585 post type-post hentry category-content category-search-engine-optimisation category-social-media category-uncategorized" id="post-2585">
<h2><a href="/" rel="bookmark" title="Permanent Link to SEO and Journalism">SEO and Journalism</a></h2>
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<p><small>August 11th, 2011 <!-- by admin --></small></p>
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<p>We’ve talked a lot about the impact of SEO on social media platforms, but, if you’re a news reporter, journalist or other general media professional, how can you use <a href="../../search-engine-optimisation">search engine optimisation</a> to your advantage? More and more users are turning to the web to search for breaking news, as the internet provides the masses with an easily-accessible, real-time news feed, ensuring that the population is kept up to date with current events second by second.</p>
<p>As an example, way back in 2009 the BBC announced that it was to start optimising its headlines for better SERPs and many other broadcasters have followed suit. This has resulted in a highly competitive battle for first page positions and triggered most online journos and bloggers to consider the advantages of good SEO.</p>
<p>Writing for web users is entirely different to writing for print. It’s true that great content will engage readers no matter where it is published, but as the internet is an ever-changing medium that‘s greatly influenced by the impatience of its users, you need to consider a couple of different points if your articles are going to gain the online recognition and attention they deserve. Creating web-friendly content is the first step towards successful search engine optimisation.</p>
<ul>
<li>Your headline is the most important part of your post. With so many other similar articles to choose from (from countless different sources), you need to be sure that your tagline offers something particularly attractive and unique. You also need to make sure that the subject of your piece is clearly stated at the very beginning of your title. Remember that your article might not be immediately recognisable as relevant to a particular subject (and therefore to a specific target audience) - readers will find your post as a result of a search but more often than not will come across it in amongst a never-ending feed of unrelated articles.</li>
</ul>
<p>Including your most important keywords and search phrases in your title will also aid your SEO efforts, as it’ll be more likely to achieve great rankings within the major search engines. The bots indexing your site consider your title tag to be one of the most crucial elements when it comes to matching up your post with a user’s specific search.</p>
<p>Naturally, these tips condemn the use of puns in your titles. Stylistically, many writers rely on wit to grab the attention of the reader, but you need to be sure that the wording you choose won’t affect your relevancy to a particular topic. By all means be creative but consider the impact on your SERPs.</p>
<ul>
<li>Make sure your article meets the criteria that will ensure it’s indexed by the Google News feed. This kind of exposure is second-to-none. There are no clear guidelines as to how to achieve this but plenty of discussions raging within online forums, and even a few vague points released by Google itself. The general gist of the ideas gathered by journalists encourage writers to include a visual element such as a relevant image in your post, not posting an article that’s simply a video or a graphic, and not updating your article once it’s been published (instead, post an entirely new piece).</li>
<li>Regardless of what you’ve heard, keyword stuffing is frowned upon. There’s been a lot of argument recently as to the ‘ideal’ keyword density for SEO and no <a href="../../seo-experts">SEO experts</a> can agree on the exact figure. With the recent updates to Google’s algorithms, most now believe that quality content surpasses the need for keyword repetition and will be ranked according to its relevancy and value. Stick with your writing style and make sure that your text is likeable and informative.</li>
</ul>
<p>Once you’ve written what you consider to be the perfect article, there are a number of tricks you can employ to extend your exposure even further. Linking is a huge part of successful search engine optimisation and can be easily achieved. Simply link back to your homepage, use keyword-rich, text-based anchor links to direct the user back to previous articles that might be of interest to the reader, link to interesting sources that will compliment your post – all of these techniques will not only impress the search engines but will make sure that your reader is gaining as much from your post as possible. After all, you’re ultimately writing your article for humans, not bots!</p>
<p>The mention of the human element brings us to the last point. The internet thrives on the ability to share links and information between infinite numbers of users. Once your post has been published, don’t just simply sit back and wait for it to be found. Actively promote your work and develop a standing within relevant circles. Make it easy for your readers to share your posts via social media platforms such as Facebook, Twitter, LinkedIn and now, of course, Google+ - set up accounts with these networks and dedicate a certain amount of time to gaining fans and recognition. This move will not only generate a huge amount of interest in your articles, it will also work in your favour when it comes to SEO. Search engines are gauging the importance of social signals in its ranking process, so the amount of ‘likes’, ‘tweets’ and ‘plus 1s’ you receive will be a great indication of your new-improved online presence!</p>
</div>
<p class="postmetadata"> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/uncategorized" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a></p>
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<div class="post-2482 post type-post hentry category-content category-search-engine-optimisation tag-content tag-copy tag-copywriting tag-how-to tag-sales-text tag-write-copy" id="post-2482">
<h2><a href="/" rel="bookmark" title="Permanent Link to A Psychological Guide to Writing Fantastic Copy">A Psychological Guide to Writing Fantastic Copy</a></h2>
<hr/>
<p><small>July 22nd, 2011 <!-- by admin --></small></p>
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<p>So we’ve dealt with the technical aspects of copywriting, but how do you learn to write with that enviable charisma and style that keeps the users interested and reduces your bounce rate? The psychological side of sales writing is intricate but interesting and something that all <a href="/">SEO companies</a> or <a href="../../seo-specialist">SEO specialists</a> should consider. Below are several points to bear in mind if you really want to play on the instincts of your audience without coming across as too pushy and intimidating.</p>
<ol>
<li>Users are not interested in how much you love your product. Along the same lines, if they want a detailed profile of your products or services they’ll go elsewhere on the site – the sales copy is intended to convey the real advantages of what you’re offering. You need to SELL your business and there’s no better way to do this than to point out how your products or services are going to benefit your potential customers.</li>
<li>To do this effectively, you need to give the user examples of the benefits in action. Part of good sales writing is to convince the user that they really can’t live without your product. Because the reader will automatically associate the relevancy of your product to their personal circumstances, you need to demonstrate how your product has helped consumers similar to them in the past. Short and simple stories are most effective. This can also be achieved by positioning flattering testimonials either in the body of the text or elsewhere on the page.</li>
<li>People like imagery. Using great metaphors and analogies will capture the imagination of the user and sustain their interest, and also prevent your text from becoming too uniform and stale.</li>
<li>A good technique to consider when writing sales copy is the ‘so what?’ philosophy. If your reader finds themselves asking ‘so what’ at any stage they’re likely to become uninterested. Discourage this by putting yourself in the consumer’s shoes. Cover all bases, explore every eventuality and tell the user why they should be excited by your product or service and everything it can do for them on a personal level.</li>
<li>Exploit the emotion of your reader to a certain degree. Individuals will first make a decision based on their emotional response to the text and tend to think about the finer details later on. For as long as possible, curb the urge for the reader to start thinking logically and ensure they have been persuaded to justify their need for your services or products. ‘Do the thinking’ for the reader and provide them with as many positive aspects to your services as possible before they find themselves beginning to dwell on the negatives. The positive aspects generally evoke good emotion; the negative aspects will pre-empt the logic.</li>
<li>Avoid making hollow promises to your readers. A good example is the use of the word ‘guarantee’ – unless you really can guarantee everything you’re claiming it’s best to avoid its use altogether. Readers are very quick at discarding copy that seems too good to be true as a standard, hollow marketing tactic and you need to inspire confidence in your business by proving that what you intend to deliver is possible.</li>
<li>Sometimes it’s effective to create a sense of urgency within the text. If readers are told that they can only get hold of these great deals for a limited time, they’re more likely to buy sooner rather than later. However, avoid lying to your audience or bullying them into making a purchase when that same deal will still be on offer the next time they visit your site.</li>
<li>Finally, ALWAYS finish your sales copy with a clear call to action. Let the user know what they need to do next and how to go about it. This could include a link to another page or clearly displayed contact details.</li>
</ol>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Content</a>, <a href="/" rel="tag">copy</a>, <a href="/" rel="tag">copywriting</a>, <a href="/" rel="tag">how to</a>, <a href="/" rel="tag">sales text</a>, <a href="/" rel="tag">write copy</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2479 post type-post hentry category-content category-search-engine-optimisation tag-a-technical-guide-to-writing-effective-copy" id="post-2479">
<h2><a href="/" rel="bookmark" title="Permanent Link to A Technical Guide To Writing Effective Copy">A Technical Guide To Writing Effective Copy</a></h2>
<hr/>
<p><small>July 21st, 2011 <!-- by admin --></small></p>
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<p>Sales copy is intended to persuade the reader to support a particular opinion or view. In the context of the web, copy is used to sell the ideas, services or products of a particular website and motivate users to enquire further or purchase an item. This kind of sales text can also be used for ads, email marketing and social media profiles. Generating well-written, captivating text for your web pages is essential, especially as part of your <a href="../../search-engine-optimisation">search engine optimisation</a> campaign – it’s also important to make sure that all the content on your website is unique otherwise you may be penalized by the search engines (duplicate content looks suspicious).</p>
<p>To make sure their site copy is of the best quality available, businesses will normally outsource their copywriting to qualified professionals, but if this isn’t a viable option for you there are simple copywriting principles you can follow to achieve similar results. It’s also best to consult a reputable <a href="/">SEO company</a> or <a href="../../seo-specialist">SEO specialist</a> for some handy advice.</p>
<ol>
<li>Identify the theme or the message of the copy – and stick to it. Users want to read clear, concise text that doesn’t digress from the main idea.</li>
<li>Set yourself a word count and don’t exceed it. Again, this won’t just help you out in terms of time management, but keeps the text direct and to the point.</li>
<li>Don’t be afraid of redrafting. You’re unlikely to get it right first time, so make sure you take time out to explore different structures and approaches to your sales copy.</li>
<li>Use short sentences to convey clear points. If your sentences are too long you run the risk of rambling and the text will look poorly constructed. As an additional note, try to limit the use of adjectives, as these can water down the content and distract readers from the idea behind the fancy words.</li>
<li>Make your strongest points at the beginning of the text and expand on them later. This is an easy way to grab the attention of the user.</li>
<li>Remember that internet browsers are impatient. They will often only spend a couple of seconds weighing up your page, and if it’s too difficult for them to find the information they need they’ll simply go somewhere else. Make your main points easy to find, perhaps with the use of well-placed titles.</li>
<li>Use your chosen keywords as the basis of your copy. It’s more important to make sure the text reads well than focusing solely on how many times your keywords are repeated, though.</li>
<li>Your keywords should also be used cleverly in the titles.</li>
<li>Finally, have a thorough read through the text before you add it to your page. You’ll be surprised how many spelling mistakes and grammatical errors get overlooked at the end of the writing process. Think carefully about how you want your text to be positioned on the page, too, as it needs to be noticeable and seize the attention of your potential customers.</li>
</ol>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">A Technical Guide To Writing Effective Copy</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2379 post type-post hentry category-content category-search-engine-optimisation tag-determining-the-right-keywords" id="post-2379">
<h2><a href="/" rel="bookmark" title="Permanent Link to Determining The Right Keywords">Determining The Right Keywords</a></h2>
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<p><small>June 1st, 2011 <!-- by admin --></small></p>
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<p>After an extensive keyword research you have finally decided on the keywords that you are going to utilise however due to the number of keywords that you have chosen you have no idea on which ones would convert best. Using the keyword research tool indeed would allow you to gather so much keyword and according to the scale that may have been set by your keyword research tool they are all viable keywords. However, in reality some keywords from your list may convert better than the others this is why it is important to narrow down your list in order for you to utilise only those keywords that would actually give you the traffic and return of investments that you need.</p>
<p>In order to determine the value or whether or not the keywords you have initially chosen is right for your SEO campaign and your website then you have to determine the value of your keyword, its relevance and its ability to convert.</p>
<p>To determine all three you have to ask yourself several questions and you have to put yourself in the shoes of the search engine user. First question that you should ask yourself is “how is your website going to benefit from the keywords that you have chosen?” Answering this question would help you determine how exactly valuable such keyword is.</p>
<p>Second question is “Is your chosen keyword relevant to the content of your website or the products that you offer?” By answering this question <a href="../../seo-consultant">SEO consultants</a> are given a better view on which of the keywords would convert better since relevance is equated with conversion.</p>
<p>Third Question that you should ask yourself or what <a href="/">SEO companies</a> should ask themselves is “Will my keywords with action question be likely clicked by the user?” It is a proven fact that call to action phrases or keywords would likely make your visitors click such link.</p>
<p>To determine the potential ROI of such keywords you or <a href="../../seo-experts">SEO experts</a> should ask themselves the question on what is the Search Demand Volume of the keyword, its Strength in terms of relevance, link power and targeting power and its Number of search results? Answering such question with a high value would mean that the potential ROI for such keyword is also high.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Determining The Right Keywords</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2372 post type-post hentry category-content tag-recycling-content-for-link-building" id="post-2372">
<h2><a href="../../blog/recycling-content-for-link-building" rel="bookmark" title="Permanent Link to Recycling Content for Link Building">Recycling Content for Link Building</a></h2>
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<p><small>May 25th, 2011 <!-- by admin --></small></p>
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<p>Content development is one of the most tedious tasks of every <a href="/">SEO company</a>, this is because of the fact that it would drain every creative juice in your brain formulating or developing viable content. With the advent of the Panda algorithm the need for fresh and well written as well as high quality content has increased. However, one question regarding content has come up and that is, “is there a need to delete previous contents posted in your blog or website?” the answer of course would depend on whether the content is original or not. If the content is of high quality and it is original then such should not be deleted, however if the content was just copied from another source then by all means delete it from your blog posts.</p>
<p>Writing a high quality content is no laughing matter because it would really take a lot out of the writer or the content developer, this is why nowadays writers are paid more or less around ten to twenty dollars per article, because there are only a few “high quality” writers or content developers out there. With such huge investment in content development such articles or blog posts need not be idle once it has surpassed its usefulness for the web page. Here are some things that you can do with your old articles or blog posts so that it would help you in your <a href="../../search-engine-optimisation">SEO campaign</a>.</p>
<p>1. Re-write your blog posts – pick out an old blog post that has gained so much attention via comments, discussions and maybe some social media likes. Re-write such blog post, this time make such post longer and in detail. Create links from the post to your other site pages related to the keyword you are using as a link, to expand and build more links you should submit such rewritten articles to article directories.</p>
<p>2. Use old articles – rewrite your old articles, especially those that were submitted to Article directories, this time however summarise everything and compress your content to around 200-300 words, from there utilise the rewritten article as news feeds and or newsletters.</p>
<p>Your investments in content development should not end with the article output but rather you should recreate it in order to serve a different purpose in the cases stated above the contents are used to build links.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Recycling Content for Link Building</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a></p>
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<div class="post-2357 post type-post hentry category-content category-search-engine-optimisation tag-avoiding-duplicate-content" id="post-2357">
<h2><a href="/" rel="bookmark" title="Permanent Link to Avoiding Duplicate Content">Avoiding Duplicate Content</a></h2>
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<p><small>May 6th, 2011 <!-- by admin --></small></p>
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<p>The release of Google’s Panda Algorithm worldwide has made several “winners” and “losers”. Winners are those who benefitted from the change in the search engine algorithm of Google while, Loser of course were those that lost their search engine results page ranking after the release of the new algorithm.</p>
<p>Google’s panda algorithm targets websites that are utilising duplicate contents in their website; this means that their contents are repeated or unoriginal. However, it should be clear to <a href="../../seo-consultant">SEO consultants</a> that duplicate content does not only emanate by copying content from other websites, there are also other ways on how one could unknowingly introduce duplicate content to his or her website.</p>
<p>One possibility of integrating a duplicate content is when developers are not consistent with their links. For example the website URL https://seopositiveltd.co.uk and URL https://seopositiveltd.co.uk/index.html may be interpreted as two separate URL but both will point to a single page and that would be the index page or the first page of the website. Inconsistency in links may result to interpreting a single page to be having a duplicate page thus to avoid this from happening it is advised that <a href="/">SEO companies</a> should be consistent in incorporating or writing their URL in their webpages.</p>
<p>Another instance when duplicate content may arise is when some of your site’s pages are still under construction and place holder pages are integrated. Place holder pages are those pages that contains generic information like “Page under construction”, which of course has higher probability of having content similar to that. To avoid this, it would be advisable to first finalise your website and all pages should already be finished to the last detail and all place holders should be changed with the actual content.</p>
<p>If the content is being shared through syndication it would be prudent for <a href="../../seo-experts">SEO experts</a> to protect the sites’ content from being copied by other people and plagiarising such content. To avoid being copied it would be wise to place a link in your content pointing to your home page or to your website, further you can also incorporate a date and timestamp on your content.</p>
<p>Utilising these strategies would definitely help protect your site from accidental duplicate contents.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Avoiding Duplicate Content</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2355 post type-post hentry category-content category-google tag-defining-quality-content" id="post-2355">
<h2><a href="/" rel="bookmark" title="Permanent Link to Defining Quality Content">Defining Quality Content</a></h2>
<hr/>
<p><small>May 4th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Ever since Google started to release the Panda or Farmer algorithm, <a href="../../seo-consultant">SEO consultants</a> have been worried about their SEO campaign especially for those who have utilised generated content for their website. This is because of the fact that <a href="/">SEO companies</a> who have been utilising low quality and auto generated contents are now being weeded out by Google in its search engine results page.</p>
<p>As a small backgrounder, the Panda algorithm was developed to identify websites that are capitalising on low quality content in order to generate their backlinks. Due to the tediousness of content development many have resorted to the use of duplicating original contents and or utilising content feeds as way of automating the incorporation of content in their website.</p>
<p>With the advent of the Panda algorithm automated content generation and duplicate contents have no place in the world of search engines, well at least for Google that is, that is why it is important nowadays that your contents should be of high quality. However the main question is what makes a quality content?</p>
<p>Google has not released any guidelines on what qualities should your content have for it to be considered as high quality content. However, the following are some guidelines that may be utilised to make use as your benchmark for quality:</p>
<p>1. Relevance – your content must always pertain to your websites’ overall theme and that it should not dwell into different topics other than what your website should contain, this would further help you utilise your chosen keywords properly and meld it into your content.</p>
<p>2. Elaborate content – your website must not only contain a single content, but rather every silo in your website must always be updated or at least some parts of your websites’ silo must be regularly updated with content where such contents are unique and of course relevant. In simple terms your content must not only be composed of a few sentences but rather it should be composed of an elaborate text.</p>
<p>3. Content must be unique – the goal of the Panda algorithm is to identify and ban websites with poor content, this is why for a content to be considered to be of high quality such should be unique and not just copied from another website.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Defining Quality Content</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
</div>
<div class="post-2298 post type-post hentry category-content category-search-engine-optimisation tag-premium-keyword-location" id="post-2298">
<h2><a href="/" rel="bookmark" title="Permanent Link to Premium Keyword Location">Premium Keyword Location</a></h2>
<hr/>
<p><small>February 17th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Keywords or sometimes known as the key phrases is regarded as one of the most crucial aspect in an SEO campaign. This is because that the keyword is utilized by search engines as the indexing or categorising mechanism, the keyword that was used could provide the avenue for internet search engines to categorise the web site.</p>
<p>This is the reason why searching and researching for top and most relevant keyword phrases is a critical step in search engine optimisation. Besides searching or researching for the appropriate keywords having the keywords to be properly placed inside the website content would be one other good solution to raise the ranking from the target website on an SEO campaign. Listed here are different areas in the website where <a href="/">SEO companies</a> could put the search terms.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Premium Keyword Location</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2288 post type-post hentry category-blog category-content tag-writing-content-for-your-website" id="post-2288">
<h2><a href="/" rel="bookmark" title="Permanent Link to Writing Content For Your Website">Writing Content For Your Website</a></h2>
<hr/>
<p><small>February 15th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>Many <a href="/">SEO companies</a> developing their websites in such a manner where they could also incorporate fresh content on a daily or weekly basis, this is because of the fact that search engines love fresh original content and by incorporating such in a static website it would help keeping their site up to date as well as search engine and user friendly.</p>
<p>This is why many <a href="../../seo-consultant">SEO consultants</a> are incorporating blog sites into their website. Blogs can accommodate multitude of posts and thus this would be effective in handling daily content posts that are required by the search engines as well as the users of such search engine. The only problem however is the type of content that should go into the blog post, obviously one should write something that would pertain or would be relevant to that of the products or services that is being offered by the website, company announcements could also go into the blog posts. To effectively write a blog post for your website it is imperative that your blog post should be relevant and useful, this means that you have to research and determine the majority of traffic that would be visiting your website, what is your target group or focus group so that you may be able to construct blog posts that are relevant to what they need or require, thus how-to’s or tutorials are the best types of blog posts that should go into your website.</p>
<p>Second, you also have to take into consideration that you will still also have to write for search engines therefore, you have to select your keywords carefully, choose the keyword or keyphrase that would most likely be utilised by the user or searcher when looking for products or services similar to what your website is offering.</p>
<p>Third exploit every opportunity you get in distributing or reaching a wider audience. Therefore, you have to integrate social bookmarking into every blog post you have, this could easily make your post go viral and thus inviting more traffic into your website.</p>
<p>Apart from writing for search engines we have to always remember that revenue will come from people who are visiting your website thus writing for them is a paramount consideration.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Writing Content For Your Website</a><br/> Posted in <a href="../../blog/category/blog" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a></p>
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<div class="post-2265 post type-post hentry category-content category-google category-seo-tools category-search-engine-optimisation tag-things-to-observe-in-the-year-of-the-mobile" id="post-2265">
<h2><a href="/" rel="bookmark" title="Permanent Link to Things to Observe in the Year of the Mobile">Things to Observe in the Year of the Mobile</a></h2>
<hr/>
<p><small>February 11th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>The year 2011 is said to be the year of the mobile because of the fact that this year is the year where computer developer companies like HP are going to release their version of the slate tablet PC that was first introduced by Apple. Looking at the trend from the last quarter of last year up to the present it would seem like more companies are jumping into the bandwagon and modifying it by developing a cheaper version of the slate tablet pc. These companies have targeted the price to range from one hundred to three hundred dollars, which is very affordable for a lot of people which would therefore mean that many people will be able to own a tablet pc and this is expected to rise at an exponential rate.</p>
<p>With the expected rise of the slate tablet pc production and ownership it is also expected many products will be searched via mobile applications or mobile search engines. As of now, many <a href="../../seo-firm">SEO companies</a> and have developed their SEO campaign in terms of optimising the website for the conventional search engines, however with the expected proliferation of the slate tablet pc optimising websites for mobile search is deemed to be imperative. The following are some simple guidelines when developing an SEO campaign for your mobile search.</p>
<p>1. Start incorporating mobile keywords in your websites’ content – mobile keywords are different from the traditional keywords that are integrated within the websites this is because of the fact that the mobile search engines would have to compensate for the limitations of the slate tablet pc. This is why it is imperative to research and include mobile keywords in your content and one of the best tools that you can utilise is Google’s mobile keyword tool.</p>
<p>2. Make your website and its content mobile friendly – this means that you have to develop your website in accordance to the standards set by the world wide web consortium and develop it also according to the mobile standards for the ultimate purpose of making your content easy to read via the different mobile devices.</p>
<p>These two guidelines will if not already are helping <a href="../../seo-experts">SEO consultants</a> tap into this new market in <a href="../../search-engine-optimisation">Search engine optimisation</a>, with the growth of the number of mobile pc owners comes the growth of mobile traffic.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Things to Observe in the Year of the Mobile</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/seo-tools" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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