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<div class="post-2038 post type-post hentry category-bing category-google category-yahoo tag-microsoft-edges-yahoo-in-search" id="post-2038">
<h2><a href="/" rel="bookmark" title="Permanent Link to Microsoft Edges Yahoo in Search">Microsoft Edges Yahoo in Search</a></h2>
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<p><small>September 27th, 2010 <!-- by admin --></small></p>
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<p>For so many years Yahoo have been the constant competition of the search engine giant, Google. Yahoo was one of the first search engines and had its share of the number one spot, however when Google emerged the Yahoo search engine was not able to recover. Microsoft on the other hand started as an Operating System company who became ambitious and have been motivated or driven to develop their own search engine, Microsoft have developed the MSN live search engine platform but after several years of being on the bottom three of the primary search engine they have decided to change several things and such change was the birth of Bing which is now Microsoft’s flagship search engine. After several attempts of being number one Microsoft remained to be in the third spot despite financing advertisements for the Bing search engine and the financing of several other endeavours that Microsoft believed to be a traffic-increasing activity, this event led to Yahoo and Bing having to merge. Failing to topple Google from the number one spot Yahoo and Microsoft have entered into an agreement where Yahoo will be using Microsoft’s search engine platform, this is for the purpose of increasing or merging the user share of the two search engine which is hoped to be enough to topple Google. This agreement was implemented only August of this year. With that implementation however came the latest survey from Nielsen showing that Bing have already surpassed Yahoo in the Month of August this is even without the effects of the merger. This would mean therefore that Bing does have the potential to increase users share independently and it is believed that with the merger Bing will gain further in terms of users share, this is an information or event that <a href="../../search-engine-optimisation">SEO companies</a> and <a href="/">SEO consultants</a> should therefore not ignore.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Microsoft Edges Yahoo in Search</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/yahoo" title="View all posts in Yahoo" rel="category tag">Yahoo</a></p>
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<div class="post-1842 post type-post hentry category-bing category-google tag-bing-targets-google-in-its-latest-upgrade" id="post-1842">
<h2><a href="/" rel="bookmark" title="Permanent Link to Bing Target’s Google in its Latest Upgrade">Bing Target’s Google in its Latest Upgrade</a></h2>
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<p><small>July 9th, 2010 <!-- by admin --></small></p>
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<p>It has been for several months now since the escalation of the battle for internet users supremacy started between Google and Microsoft. This was sparked by Microsoft’s entry to the search engine game by releasing its new search engine Bing. To add to that Microsoft also launched a multi-million ad campaign in preparation for the launch of Bing and when finally launched Microsoft have entered into a deal with Google’s long time search engine nemesis Yahoo in to a partnership. Despite of these moves done by Microsoft, Google remained steadfast and still holds the number one spot in terms of internet users share among search engines. This continuous reign of <a href="../../advertising-on-google">Google</a> may be attributed to the fact that the search engine giant is also continuously improving its search engine results algorithm in order to give users the most accurate results based on their search terms.</p>
<p>Not to mention the fact that Google was able to acquire several small companies that would help augment the different departments or divisions of the search engine giant. Microsoft, in its effort to again attempt to topple Google from the number one spot, recently released a new application, this time one that would pertain to the next generation in search and that is through mobile search. Microsoft recently released an application that is for the iPhone and the iPod touch, this is the new version of their search application which is said to collide head to head with the mobile application of the search engine giant Google. The search engine application of Microsoft would include a visual scanning features that is similar to that of Google’s Goggles application that is currently being utilised in smartphones running on Android platforms. Microsoft says that their new Bing mobile application also includes social features, one that would show status updates from a persons twitter or facebook account. It also has improvements on its Shopping and Movies sections which includes additional store links, product prices, show times and video trailers.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Bing Target’s Google in its Latest Upgrade</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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<div class="post-1534 post type-post hentry category-bing category-search-engine-optimisation tag-bing-to-upgrade-search-algorithm" id="post-1534">
<h2><a href="/" rel="bookmark" title="Permanent Link to Bing to Upgrade Search Algorithm">Bing to Upgrade Search Algorithm</a></h2>
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<p><small>March 30th, 2010 <!-- by admin --></small></p>
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<p>The world of the cloud or previously known as the internet is a fast changing world. From the initial information distribution system the cloud is now seen as a avenues for several purposes, examples of which are the internet is used for business, education and even health. Since the expansion of the internet started many uses have been seen to emerge. This is the reason why companies engaged online should also be able to cope up with the fast changing environment of the cloud. This is one of the premise on why Microsoft is going to implement an upgrade of their existing search engine system. Microsoft is set to implement such upgrade because of the fact that the search engine aims to compete with Google who is currently holding the top spot in terms of search engine users’ share. In order to do the implementation a research was first conducted by Microsoft and according to the research is that around 42% of all of Bing’s queries requires fine tuning which means that the returned results by the search engine is not very accurate as what was initially desired. To solve this initial problem Microsoft inserted in the search engine the quick tabs function which allows users to easily get to a relevant content from the given search, however, even with the quick tabs Microsoft and its users knows that there is a more accurate solution.</p>
<p>Another Upgrade that Microsoft is going to implement in their search engine algorithm is the real-time search, with its newly formed ties with Twitter, a real-time microblogging site, Microsoft is seen to be also focusing its resources in developing the real-time capabilities of the search engine, among the different real-time features are the real-time search and real-time content via the most popular shared links. For an SEO company and an <a href="../../blog">SEO</a> consultant these area’s that are lined up for upgrade should be focused on as it may give due advantage for those who are first in following the new features.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Bing to Upgrade Search Algorithm</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-1438 post type-post hentry category-bing category-yahoo tag-u-s-department-of-justice-says-yahoo-microsoft-deal-makes-bing-competitive" id="post-1438">
<h2><a href="/" rel="bookmark" title="Permanent Link to U.S. Department of Justice Says Yahoo-Microsoft Deal Makes Bing Competitive">U.S. Department of Justice Says Yahoo-Microsoft Deal Makes Bing Competitive</a></h2>
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<p><small>February 23rd, 2010 <!-- by admin --></small></p>
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<p>The battle for the number one spot in terms of users’ share have been escalating since the last weeks of last year, acquisitions of smaller but potential companies have been made and the biggest deal have been forged. All these happened because both Microsoft and Yahoo would like to topple the search engine giant, Google from its number one position which the search engine company is still holding up to today. On the other hand the search engine giant Google have made its own acquisition of different small venture with the goal of maintaining its lead over the two contenders in the search engine field and also to return to the <a href="/">search engine company</a> former employees who have ventured into their personal business.</p>
<p>The biggest merger in terms of internet companies was that between Yahoo and Microsoft but this merger came under fire as there were contentions that such deal was unfair and biased. The complaint reached the U.S. Department of Justice and proceeded to investigate the case. After the investigation was done the U.S. Department of Justice found the deal to be valid as it is beneficial to Microsoft’s Bing. The Department of Justice further contended that since Microsoft will be able to handle the backend of Yahoo searches Bing will have three times the search queries. This will thus enable Bing to increase the speed of its automated learning capacity which would thus enable the search engine to display more accurate and relevant results. This would thus further mean that searchers or users will be able to find what they are looking for the first time around.</p>
<p>With the steady gain in terms of search engine users <a href="https://www.bing.com/">Bing</a> is now seen as a valid and strong competitor against the search engine giant Google, and with the approval of the U.S. Department of Justice regarding the merger it is clear that Google is being threatened in its hold to the number one position in terms of user share.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">U.S. Department of Justice Says Yahoo-Microsoft Deal Makes Bing Competitive</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/yahoo" title="View all posts in Yahoo" rel="category tag">Yahoo</a></p>
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<div class="post-1276 post type-post hentry category-bing tag-the-new-bing-features" id="post-1276">
<h2><a href="/" rel="bookmark" title="Permanent Link to The New Bing Features">The New Bing Features</a></h2>
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<p><small>November 16th, 2009 <!-- by admin --></small></p>
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<p>For several months since its launch Microsoft’s Bing is still undergoing major upgrades wherein several features are being added. It is the hope of Microsoft that with these features integrated Bing would be able to entice more clients or internet users. Among the latest features that Microsoft has added in their search engine is and integration with the computational knowledge search engine Wolfram Alpha, this would make searching for computation answers easier because it is what wolfram alpha provides, this feature would then enable the display of not just links but also computations and answers.</p>
<p>Microsoft also added a feature that is centered on the different tasks for the search engine to do, this is integrated in the homepage of <a href="https://www.bing.com/">Bing</a>. At first glance there is not much change but if you click on the different categories you will be given a more centered search option pertaining to that category, like for example if you click on travel several related keywords would be seen such as cheap flights among others.</p>
<p>Microsoft is also enhancing Bing’s database of local information that would cater to hundreds if not thousands of cities, mostly these would center on incorporating neighborhoods, local attraction and information and other points of interests. The data gathered would later be placed or integrated in a high resolution slide show.</p>
<p>With its integration with the social media network facebook, connecting with friends, finding events and shopping through facebook is now made easier and a lot more convenient for both Facebook and Bing users.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">The New Bing Features</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a></p>
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<div class="post-1260 post type-post hentry category-bing tag-bing-getting-serious-in-the-competition" id="post-1260">
<h2><a href="/" rel="bookmark" title="Permanent Link to Bing Getting Serious In the Competition">Bing Getting Serious In the Competition</a></h2>
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<p><small>November 12th, 2009 <!-- by admin --></small></p>
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<p>For over several months now Microsoft have been implementing strategies that would help augment their search engine services as well as their online advertising services. These actions are being done in order to develop or improve their ranking in terms of internet users share, where the highest share is currently with the search engine giant Google. Google have been a dominant force in the field of search engine and online advertising apart from they have been successful in some other areas such as offering features like the webmasters tools. The integration of different tools have also been one of Microsofts thrusts in order to gain more internet users. This is the reason why Microsoft’s Bing have merged with the pioneer in the field of internet search, <a href="https://www.yahoo.co.uk/">Yahoo</a>. Their merger is one of the perceived steps into gaining more internet users. Another of these perceived steps are the development of their search engine that would include search results from the computational search engine tool Wolfram Alpha. Wolfram alpha is a different type of a search engine as its algorithm pertains to actionable data instead of just showing a bunch of links. Therefore, expect that searches entered into Bing that would pertain to actionable data results from Wolfram Alpha would be integrated in Bings Search engine results page. This upgrade to <a href="https://www.bing.com/">Bing</a> is just another step into achieving Bing’s grand plan of becoming the first company to topple the search engine giant Google and make their mark not only in the operating systems but also in the field of search engines and online services.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Bing Getting Serious In the Competition</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a></p>
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<div class="post-1250 post type-post hentry category-bing tag-bing-leads-google-in-terms-of-internets-users-length-of-stay-on-site" id="post-1250">
<h2><a href="/" rel="bookmark" title="Permanent Link to Bing Leads Google in Terms of Internets Users’ Length of stay on Site">Bing Leads Google in Terms of Internets Users’ Length of stay on Site</a></h2>
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<p><small>November 9th, 2009 <!-- by admin --></small></p>
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<p>If there is one thing that Microsoft should celebrate is their being number one in the total number of time spent by the internet user to their website. With the constant battle for supremacy in terms of internet users’ share which Google dominates, makes Microsoft very happy as according to the latest statistical data gathered by comScore. The increase in the total time spend by the user in Microsofts web pages is a proof that there Microsoft do have loyal traffic going their way and that these traffics does not only pertain to incidental or lose traffics, these are instead traffics that are interested in what the site has to offer, this is beneficial to Microsoft as it also reduces the bounce rate of the website as a whole. The survey conducted by comScore yielded a result that Google does not want to reminisce because for the first time Microsoft have defeated search engine giant, garnering a total of 14.5% share of the time spent by users in their website globally whereas the search engine giant only got 9.3% in the global scale regarding their share of the total time spent by the different users in their website. Coming in third is Yahoo who got a total time share percentage of 6.3%, Facebook garnering the fourth in terms of total time share globally with 5.1% and Tencent Inc. is ranked at number five with 3.3%.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Bing Leads Google in Terms of Internets Users’ Length of stay on Site</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a></p>
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<div class="post-1235 post type-post hentry category-bing category-google tag-microsoft-vs-google-this-time-on-online-advertising" id="post-1235">
<h2><a href="/" rel="bookmark" title="Permanent Link to Microsoft vs Google This time on Online Advertising">Microsoft vs Google This time on Online Advertising</a></h2>
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<p><small>November 3rd, 2009 <!-- by admin --></small></p>
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<p>Microsoft battling Google or Google battling Microsoft is not a new story anymore. Ever since Microsoft has entered the online business most specifically the search engine field these two titan companies in their own original niches, Microsoft for operating system and Google for search engines, have been constantly locking horns. In one of its unprecedented move Microsoft has, after revamping its search engine from MSN to Bing, acquired a partnership deal with the pioneer in the search engine field, Yahoo. With this partnership Microsoft hopes to rake in Yahoo’s internet users share and thus increase such share into a number that would then close the gap between them and Google.</p>
<p>Now in a more recent move from Microsoft, the operating system giant has announced that they have already inked a deal with OpenX Technologies, this latter being an independent ad server for Web Publishers. OpenX is known to have a base of around one hundred fifty thousand (150,000) websites which generates around three hundred billion ads in a month.</p>
<p>In the deal that was entered into by Microsoft and OpenX these companies will be cross-marketing with one another as well as refer publishers to each other, and with OpenX’s base number of websites Microsoft hopes to generate and promote their content advertisements and further hoping that this move would be dubbed as the adsense killer. This move by Microsoft clearly shows that the Redmond company is trying to battle Google on different aspects in the online business that is currently being dominated by the search engine giant. With this move coming from Microsoft it is to be expected that Google will also release their own techniques on how to take on their most persistent competitor.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Microsoft vs Google This time on Online Advertising</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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<div class="post-1196 post type-post hentry category-bing category-google category-internet-news tag-google-and-facebook-to-enter-the-music-scene" id="post-1196">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google and Facebook to Enter the Music Scene">Google and Facebook to Enter the Music Scene</a></h2>
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<p><small>October 23rd, 2009 <!-- by admin --></small></p>
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<p>Well do not expect Google and Facebook to produce record labels anytime soon, but the two leaders in their own niches the search engine and the social network respectively are going to enter the music scene in a different way. Utilising their already existing online features <a href="https://www.google.co.uk/">Google</a> will be allowing users to listen to sample songs and then allowing the same to purchase the song directly from its search results page. With this feature Google will not only provide search to the music industry it will actually help sell the different songs online. This move by the search engine giant is viewed by most online advertisers and <a href="/">SEO</a>’s to be a step towards increasing its lead in the field of search against Microsoft’s <a href="https://www.bing.co.uk/">Bing</a>. This service by Google is said to be powered by Lala.com and iLike.com, the process will be that a Lala link will allow the users to listen to the full song only once and then when such user would like to download then he or she must pay around $1 for a copy of such song.</p>
<p>The leader on the social media network, <a href="https://www.facebook.com/">Facebook,</a> on the other hand will also be offering its users an option to listen and download music through their website. Being a social media network, the songs will form part of its existing virtual gifts feature where such songs will be added to its store. United States users will be able to send friends songs that can only be played online for US$0.10 while for US$0.90 a user will be able to send a copy of the song which can be downloaded and transferred.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Google and Facebook to Enter the Music Scene</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/internet-news" title="View all posts in Internet News" rel="category tag">Internet News</a></p>
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<div class="post-1156 post type-post hentry category-bing tag-why-bing-struggles" id="post-1156">
<h2><a href="/" rel="bookmark" title="Permanent Link to Why Bing Struggles">Why Bing Struggles</a></h2>
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<p><small>October 7th, 2009 <!-- by admin --></small></p>
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<p>In the field of search engine optimisation there is only one target search engine and that is Google. Google has been revered as the search engine giant that many other search engines are trying to topple down. Up until today Google have not been overtaken by any other search engine, this is despite of the fact that competitors to Google like Yahoo and Bing have already joined forces in order to help each other out in trying to remove the title of being number one in search engine field from Google. It took a merger and a change from MSN to Bing for Microsoft to at least increase one percent in their internet users’ share. But even with that Google is still way far ahead of Bing, so why is it that after spending millions of dollars in advertising and in restructuring their search engine department from redesigning the search query page to hiring top professionals in the field, Bing has not even scratched the surface?</p>
<p>Well this is because <a href="https://www.bing.co.uk/">Bing</a> is not a household name unlike for Google. We can hear people say nowadays “I will Google you” but no one really is saying “I will Bing you”. Becoming a household name takes years or an intensive marketing campaign targeting the right niches and audiences. Although Bing had already brought out their advertising arsenals it did not even make Bing popular locally. Many <a href="/">SEO</a>’s believe that Bing must also become a household name in order for it to at least give Google a run for its money.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Why Bing Struggles</a><br/> Posted in <a href="../../blog/category/bing" title="View all posts in Bing" rel="category tag">Bing</a></p>
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