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<div class="post-2238 post type-post hentry category-analytics category-content category-google category-seo-tools category-search-engine-optimisation category-social-media tag-creating-and-determining-content-quality" id="post-2238">
<h2><a href="/" rel="bookmark" title="Permanent Link to Creating and Determining Content Quality">Creating and Determining Content Quality</a></h2>
<hr/>
<p><small>February 2nd, 2011 <!-- by admin --></small></p>
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<p>Content up to now is considered to be one of the most sought after factor in the field of <a href="../../search-engine-optimisation">search engine optimisation</a>, this is because of the fact that content is still one of the best factor to utilise to increase keyword visibility, aside from that, a website rich with content would mean an increase in the probability of being indexed by the most popular search engines like Google, Yahoo and Bing. However how does one determine content quality or what are the parameters in considering whether or not a content is good or not?</p>
<p>To determine content quality one must have a good method of analysing such content. First step that one must do is to find a good measuring application, for those <a href="../../seo-experts">SEO experts</a> and <a href="../../seo-consultant">SEO consultants</a> with a small budget using Google Analytics, would do, however it would not hurt to add other analytics program to your arsenal. To measure the success of your content several parameters should be taken into consideration and these are the following:</p>
<p>1. Make it your goal that your content is visible – visibility does not pertain on the physical visibility pertaining to fonts, rather it pertains to the ability of your content to be easily seen by users and webcrawlers. For users, making your content interesting would make it visible to users, choose a topic that would be interesting and relevant to your readers and their needs respectively.</p>
<p>2. Actual readership must be measured, this means that with your analytics programs you have to measure the number of people who actually read your website content, this way you will be able to understand what are the specific contents in your websites are actually gaining traffic.</p>
<p>3. Provide an Avenue for sharing your contents – as much as possible incorporate in your content different buttons that would enable the reader to share your content to the different social media network websites.</p>
<p>4. Generate Leads through your content – through your content you are given the avenue to convince your readers to purchase or avail of the services or products you are selling.</p>
<p>These four guidelines could help you create a good content that would not only be interesting for your reader but very much crawlable for the search engine bots.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Creating and Determining Content Quality</a><br/> Posted in <a href="../../blog/category/analytics" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/seo-tools" title="View all posts in SEO Tools" rel="category tag">SEO Tools</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2229 post type-post hentry category-analytics category-google tag-using-analytics-results-to-track-your-own-trends" id="post-2229">
<h2><a href="/" rel="bookmark" title="Permanent Link to Using Analytics Results to Track Your Own Trends">Using Analytics Results to Track Your Own Trends</a></h2>
<hr/>
<p><small>January 24th, 2011 <!-- by admin --></small></p>
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<p>Many <a href="../../seo-consultant">SEO consultants</a> are anchoring their <a href="/">SEO</a> campaign or efforts on the different current trending topics. However, for those <a href="../../seo-experts">SEO experts</a> who are focused only on one niche it would be impossible to keep track of trending topics especially so if such niche is not really frequently trending. Trending issues may be tracked through Google trends and other third party website tracking application but as you may already noticed if you are a fan of such applications that it does not focus in on a single topic rather it presents a myriad of different trending topics. You may be able to focus on a topic through its trend search but you might just be disappointed on the results. A better way of a focused analysis on your chosen niche and even on your website is through your analytics. The analytics application is able to track visits to your website thus any data gathered from analytics would help you understand and determine the current trending topic in your webpage. First we have to understand several key features of analytics which is essential in determining your trending topic.</p>
<p>1. Pages/Visit – this part of your analytics application displays the average number of pages viewed for every visit.</p>
<p>2. Visits – a database of the number of unique visits initiated by the visitor to your website.</p>
<p>3. % New Visits – As the name implies this would be the total percentage of traffic or people who visited your website for the very first time.</p>
<p>4. Avg Time on Site – this is the time or average amount of time that your visitor spend viewing your website.</p>
<p>For you to become successful in tracking trends in your website it is imperative to give a full interpretation on the data gathered from the features as stated above. For the Visits feature you have to identify first the niche and the most likely causes of entry of traffic in your website, identify the traffic pattern and from there determine any spikes in data that could happen which could mean a trending in your website, this concept also is true with the data on Pages/Visits feature. For the Avg time on site again you have to determine the total average time spent by the user on your site before determining any sudden increase on data which you could later on interpret as a trend on your site and finally the % of New Visit determine a monthly average number of new users and if there are sudden increases that could be a trend in your site. Finding sudden spikes in your data could mean a trend on your website thus it would be time to investigate to determine what caused the spiking of data and how you could harness it to keep a steady increase in your traffic.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Using Analytics Results to Track Your Own Trends</a><br/> Posted in <a href="../../blog/category/analytics" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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