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<div class="post-2907 post type-post hentry category-google tag-google" id="post-2907">
<h2>Can Anyone Stop the Google Giant?</h2>
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<p><img style="margin: 0 20px 20px 0;" src="../forum/uploads/articles/2011/9/Psurvey.png" border="10" alt="Google Monster" width="223" height="300" align="left"/><br/>
No idea why but Google makes me think of that giant marshmallow man from Ghostbusters - lumbering along crushing everything in its path with obese feet and the odd groan of pleasure for ambient terror. It doesn’t really make sense, I know, but imaginations don’t have to.</p>
<p>Google is a giant, that’s a fact, and though its competitors are also vast and powerful it’s hard to think of a formidable opponent who could take a decent shot at online dominance. Not even Facebook packs enough punch to knock this traditional search engine off its gargantuan feet. It’s like pitching Papa Smurf against The Hulk; you wouldn’t even see him wobble. To me, this implies that Yahoo, Bing, vertical search engines and other e-commerce sites are merely support acts in an Oscar winning performance that’s got Google in the starring role.</p>
<p>Wow, it sounds like I’m being paid by Google to make immensely exaggerated statements about their size and power in order to psychologically diss the opposition. They aren’t I swear – they probably wouldn’t have liked the marshmallow man example if they were. I’m an internet user and the truth is I trust Google because I always have, and my perception of them is solid. The fact that my mom refers to the internet as “THE Google” pretty much means she thinks Google IS the internet – and I don’t think she’s the only one.</p>
<p>Really, I don’t.</p>
<p>Since its launch in 1998 from a garage in California, the company which aimed to “organise the world’s information and make it universally accessible and useful” has done just that. Today they process about 24 petabytes of data every 24 hours (one petabyte is equal to a thousand terabytes) and deal with more than a billion search requests ranging from animal rights or quantum theory to snot balls. It’s not an easy job but someone has to do it. Google’s algorithm ensures we’re not only given the most pertinent information when we surf, but because of rankings, <a href="/">search engine optimisation</a> and other factors, the internet is a place of aspiring and ever progressing creativity and relevance.</p>
<p>There’s also their vast product range, the latest of which is <a href="../blog/category/google">Google </a>Wallet, a concept that allows consumers to pay for things by swiping their Smartphone. When the giant wanted to launch Google Video and it didn’t work so well, they simply caught the scent of another company who had refined the art of online videos – YouTube- and swept them off their feet. Grrr!</p>
<p>It’s not like they haven’t worked hard for it, so instead of questioning whether Google can be stopped, shouldn’t the question be ‘why would anyone want to stop them’? Remember when they used laser beams and an explosion to get rid of the fat, scary marshmallow man? The streets were filled with sticky goo that made a revolting mess everywhere – and a mess is exactly what the internet was before Larry met Sergey and they gave Google life. Now the internet is pretty and I for one like it that way.</p>
<p style="font-style: italic;">
<p>Warren Kings is an online content writer and writes various online content covering everything from online surveys,<a href="https://puresurvey.co.za/surveys/customer.aspx">customer surveys</a> and <a href="https://www.twylah.com/laustinseo">Social Media</a>.</p>
<p>Tags: <a href="../blog/tag/google" rel="tag">Google</a></p>
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