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<div class="post-2391 post type-post hentry category-announcements tag-pagerank" id="post-2391">
<h2><a href="/" rel="bookmark" title="Permanent Link to SEO Positive Gain A PageRank 8">SEO Positive Gain A PageRank 8</a></h2>
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<p><small>June 28th, 2011 <!-- by admin --></small></p>
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<p>Yesterday saw the latest PageRank update by Google across their index. SEO Positive and our clients are happy to announce that all sites increased in PageRank, with many clients gaining a PageRank of 5 and above. This is fantastic and therefore does come down to the link building that SEO Positive have carried out over the past months after the last update in January.</p>
<p>SEO Positive have officially gained a PageRank of 8 which is almost unheard of, and is actually unheard of within the SEO industry for an SEO Agency to actually achieve. Being the only UK <a href="/">SEO</a> company with a PageRank 8 homepage, and many PageRank 7 inner pages, this is a huge testimant to the quality of work that SEO Positive are able to provide.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">PageRank</a><br/> Posted in <a href="../../blog/category/announcements" title="View all posts in Announcements" rel="category tag">Announcements</a></p>
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<div class="post-2388 post type-post hentry category-facebook category-social-media tag-leveraging-facebook-for-your-website" id="post-2388">
<h2><a href="/" rel="bookmark" title="Permanent Link to Leveraging Facebook For Your Website">Leveraging Facebook For Your Website</a></h2>
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<p><small>June 7th, 2011 <!-- by admin --></small></p>
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<p>It is without a doubt that the field of Social Media is widely becoming a “force to reckon with” in terms of driving traffic to a website. Many <a href="/">SEO companies</a> have observed that the use of Social media to promote one’s page or website does have an effect, especially in the increase of the websites’ traffic. This is the reason why every <a href="../../seo-consultant">SEO consultant</a> is studying how they can use or exploit social media in order to have it work to their advantage.</p>
<p>Many <a href="../../seo-specialist">SEO specialists</a> have of course turned to the top social media network and that is Facebook. Facebook is one viable source of traffic because of the fact that it has more than half a billion users and not to mention the fact that such social media is popular among different walks of life.</p>
<p><a href="../../seo-experts">SEO experts</a> who would like to leverage or use Facebook to their advantage may do so by observing the following steps.</p>
<p>1. Incorporate the “Like” button on your website and if possible place such button on both the top and bottom part of every article in your webpage, this is because according to the research conducted by Facebook that placing the “like” button on top and below the article or content increases the probability that the user will click such button.</p>
<p>2. Talk to your clients and potential client therefore you must also allow your clients to add their comment. Adding a comment box and answering such comments would definitely show the genuineness of your business.</p>
<p>3. Incorporating Multimedia and or Videos may also help increase the interest of your users and thus it would also increase the time spent by your users in your website or your Facebook page.</p>
<p>4. Incorporating like buttons near your videos and images may also increase the probability of gaining more traffic and “likes”.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Leveraging Facebook For Your Website</a><br/> Posted in <a href="../../blog/category/facebook" title="View all posts in Facebook" rel="category tag">Facebook</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2386 post type-post hentry category-link-building tag-factors-affecting-link-value" id="post-2386">
<h2><a href="/" rel="bookmark" title="Permanent Link to Factors Affecting Link Value">Factors Affecting Link Value</a></h2>
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<p><small>June 6th, 2011 <!-- by admin --></small></p>
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<p><a href="/">SEO companies</a> know that one of the most tedious as well as valuable task next to content development is link building. Link building is an equal ranking factor with that of content development which every <a href="../../seo-consultant">SEO consultant</a> should perform or conduct properly in order to achieve the ranking that they so desire. There are several ways on building links like submission to article directories, directory sites, commenting and plainly gaining a link through social media and recommendations from other websites.</p>
<p>However, building links does not mean that you blindly add your site URL via these methods this is because some links may prove to be valueless and may help in increasing your rankings rather it might even contribute to the decline in your ranking. This is why before you are to start with your link building process it is advisable that you are to first know how your links are valued.</p>
<p>1. Site Authority –when you try to gain a link from another website it would be best that you gain such link from authority sites, although there are no direct indications which sites are authoritative the Google page rank may be a good implied indication of a sites authority thus the higher the Google page rank the more authority such web page has.</p>
<p>2. Trust Rank – when building your links it is also imperative that you determine the trust rank of the website you want to link from. Determining the trust rank basically involves the determination on who or which sites are linking to the website that you are going to link from. This process according to <a href="../../seo-experts">SEO experts</a> is likened to determining the link neighbourhood of a specific website.</p>
<p>3. Relevance – according to the research conducted by <a href="../../seo-firm">SEO firms</a>, links coming from websites that are related to your target websites would be given more weight or value by the search engine rather than those links that comes from unrelated source. Thus it would be better for an SEO Company or SEO consultant to research on the list of websites or directories that are related to his or her website and build links from that rather than wasting your time building links on unrelated websites.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Factors Affecting Link Value</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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<div class="post-2383 post type-post hentry category-search-engine-optimisation tag-the-value-of-keyword-research" id="post-2383">
<h2><a href="/" rel="bookmark" title="Permanent Link to The Value of Keyword Research">The Value of Keyword Research</a></h2>
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<p><small>June 3rd, 2011 <!-- by admin --></small></p>
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<p><a href="/">SEO companies</a> both novice and professional sometimes find it difficult to start an SEO campaign. This is because of the fact that the beginning or what is known as the first process in an SEO campaign is already very tedious. This is considered as such because of the fact that the time and resources that has to be utilised in this endeavor is enormous. This process is called keyword research.</p>
<p>Keyword research involves the process of searching or identifying the current activities in the search engine field. This means that you have to know what the current trends in the search engine field are and what are the words or phrases that are currently “hot” in relation to your online business or your website. Keyword research is considered to be one of the cornerstones of SEO because of the fact that keyword research is the launching pad for every SEO campaign, no <a href="../../seo-consultant">SEO consultant</a> in his right mind would start an SEO campaign without any keyword research process.</p>
<p>Keyword research although it seems as a daunting task such task gives you more than the benefit of knowing which terms to target in terms of your SEO campaign. Another benefit that you could gain from keyword research is that you will be able to have a glimpse on the behavior of your potential client and in marketing such information is a “golden nugget”. This is because of the fact that knowing the behavior of your clients will give you an idea on the things that the majority want.</p>
<p>With keyword research also, you are able to react properly to the changing demands of the market that you are going to involve yourself with. You will also be given an idea which of the different products or services related to your business is being actively searched by potential clients and finally with keyword research you are able to determine whether there is going to be a demand shift in the market.</p>
<p>All information that you would be able to gather and learn from keyword research could prove to be very valuable information thus such process should never be skipped in every SEO Campaign.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">The Value of Keyword Research</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2381 post type-post hentry category-search-engine-optimisation tag-how-to-optimise-your-domain-name" id="post-2381">
<h2><a href="/" rel="bookmark" title="Permanent Link to How to Optimise Your Domain Name">How to Optimise Your Domain Name</a></h2>
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<p><small>June 2nd, 2011 <!-- by admin --></small></p>
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<p>Choosing the domain name for your website may prove to be very easy. Of course that is if you would just want your domain name as something that would be describing your website and not actually your entire business. Should you want your website to become an income generating website then optimising it for SEO purposes would be the best way to go. This means therefore that aside from optimising the different parts of your website from content to the link that is pointing to your website, one of the best SEO strategy is also by optimising your websites’ domain name.</p>
<p>Although not a popular aspect in search engine optimisation many <a href="/">SEO companies</a> should be able to incorporate the optimisation of the target websites’ domain name in order to increase their chances of being ranked better in the different search engines than their competitor.</p>
<p>Having established the importance of optimising the domain name of a website, the following are the different tips on how one can optimise the domain name.</p>
<p>1. Pick a domain name that is unique – the reason for this is that you would want to build your brand around that domain name that you have chosen and that if you would utilise a domain name that resembles that of another website then such would create confusion which will redound to the benefit of the domain name that came ahead of you.</p>
<p>2. When choosing the domain name, make it to a point that the domain name is going to be easy to type or encode. This is because of the fact that lengthy domain names with confusing structure would give room to typographical errors and where such errors committed by the user might be beneficial to another website.</p>
<p>3. If your website’s purpose is for commercial purposes then it would be better to choose a domain name that has a dot com (.com) domain extension. Many <a href="../../seo-consultant">SEO consultants</a> have observed that using a dot com has given users the impression that the website is a lot more reliable and trustworthy.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">How to Optimise Your Domain Name</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2379 post type-post hentry category-content category-search-engine-optimisation tag-determining-the-right-keywords" id="post-2379">
<h2><a href="/" rel="bookmark" title="Permanent Link to Determining The Right Keywords">Determining The Right Keywords</a></h2>
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<p><small>June 1st, 2011 <!-- by admin --></small></p>
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<p>After an extensive keyword research you have finally decided on the keywords that you are going to utilise however due to the number of keywords that you have chosen you have no idea on which ones would convert best. Using the keyword research tool indeed would allow you to gather so much keyword and according to the scale that may have been set by your keyword research tool they are all viable keywords. However, in reality some keywords from your list may convert better than the others this is why it is important to narrow down your list in order for you to utilise only those keywords that would actually give you the traffic and return of investments that you need.</p>
<p>In order to determine the value or whether or not the keywords you have initially chosen is right for your SEO campaign and your website then you have to determine the value of your keyword, its relevance and its ability to convert.</p>
<p>To determine all three you have to ask yourself several questions and you have to put yourself in the shoes of the search engine user. First question that you should ask yourself is “how is your website going to benefit from the keywords that you have chosen?” Answering this question would help you determine how exactly valuable such keyword is.</p>
<p>Second question is “Is your chosen keyword relevant to the content of your website or the products that you offer?” By answering this question <a href="../../seo-consultant">SEO consultants</a> are given a better view on which of the keywords would convert better since relevance is equated with conversion.</p>
<p>Third Question that you should ask yourself or what <a href="/">SEO companies</a> should ask themselves is “Will my keywords with action question be likely clicked by the user?” It is a proven fact that call to action phrases or keywords would likely make your visitors click such link.</p>
<p>To determine the potential ROI of such keywords you or <a href="../../seo-experts">SEO experts</a> should ask themselves the question on what is the Search Demand Volume of the keyword, its Strength in terms of relevance, link power and targeting power and its Number of search results? Answering such question with a high value would mean that the potential ROI for such keyword is also high.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Determining The Right Keywords</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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