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<div class="post-2376 post type-post hentry category-search-engine-optimisation tag-understanding-the-three-main-goals-of-seo" id="post-2376">
<h2><a href="../../blog/understanding-the-three-main-goals-of-seo" rel="bookmark" title="Permanent Link to Understanding The Three Main Goals of SEO">Understanding The Three Main Goals of SEO</a></h2>
<hr/>
<p><small>May 31st, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p><a href="/">SEO companies</a> have a wide understanding of what search engine optimisation is however many find themselves lost on their SEO goals or objectives. This may be due to the fact that <a href="../../seo-consultant">SEO consultants</a> are focused on the detailed goals of SEO like getting into the first page of search engines or gaining a high page ranking. These goals may be correct and also required however such goals may not be easily understood by the different clients of <a href="../../seo-firm">SEO firms</a>. It is a known fact that not all SEO clients are well versed in the workings of search engine optimisation thus such clients or potential clients may not find the need for such SEO service.</p>
<p>In order to convince clients and or potential clients the goals of search engine optimisation should be properly discussed and explained. Moreover, <a href="../../seo-experts">SEO experts</a> must make clients and potential clients realise and understand the different goals of SEO and what it means in their business. The following are two of the Main Goals of SEO.</p>
<p>1. Acquisition of Web Traffic – if a client has established a website, it is important to make them realise that a website is nothing without web traffic and that the return of investments can be gained via web traffic and nothing else. It is the actual people who visit your website who will make the purchase of the item that you are selling.</p>
<p>2. Branding and Visibility – as what was stated above a website is useless without web traffic and there is more to that, for a website to gain web traffic the best approach would be for the website to become visible. Visibility as a goal means that the website should be on the top of the search engine results page.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Understanding the Three Main Goals of SEO</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2374 post type-post hentry category-google category-search-engine-optimisation tag-gaining-traffic-from-google-news" id="post-2374">
<h2><a href="../../blog/gaining-traffic-from-google-news" rel="bookmark" title="Permanent Link to Gaining Traffic from Google News">Gaining Traffic from Google News</a></h2>
<hr/>
<p><small>May 26th, 2011 <!-- by admin --></small></p>
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<p>Good and High Quality Content and high quality backlinks, all these, you have already incorporated in your website and you ask yourself what is next? This question always leaves <a href="../../seo-consultant">SEO consultants</a> dumbfounded, maybe because of the fact that they have focused all their efforts and resources into generating such content and backlinks, however the third element that could be and should be considered is traffic. <a href="/">SEO companies</a> may say that traffic will come along when you have already ranked high via the different search engines, while this may be true there are other ways to get or acquire your traffic without going into the waiting period of Search engine optimisation.</p>
<p>One way to gain traffic is via the inclusion of your website into Google News, traffic can be generated from Google news especially so that there are millions who are subscribed to such Google service. This millions of Google news users may help your website gain more traffic however inclusion to the Google news feature does not come easy there should be a certain degree of work that you should perform in order to generate the traffic that you require. The following are some tips that you should do to increase your chances of being included in the Google news feature.</p>
<p>1. Incorporate fresh and news worthy content in your website. You should always develop your content to be news worthy so that you will be able to gain the “nod” of Google news, further offer more like providing the ability to comment from your users and by making your content to be significant and timely.</p>
<p>2. Include your website to Google’s index, there are two ways to do this, first is to let the indexing come naturally via the crawlers or speed your indexing by requesting for an inclusion.</p>
<p>3. Make sure that your content will be indexed by Google this is why you can either add numbers to your URL to specify the specific content or you can also have your “news” quickly indexed by using the Google news sitemap.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Gaining Traffic from Google News</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2372 post type-post hentry category-content tag-recycling-content-for-link-building" id="post-2372">
<h2><a href="../../blog/recycling-content-for-link-building" rel="bookmark" title="Permanent Link to Recycling Content for Link Building">Recycling Content for Link Building</a></h2>
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<p><small>May 25th, 2011 <!-- by admin --></small></p>
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<p>Content development is one of the most tedious tasks of every <a href="/">SEO company</a>, this is because of the fact that it would drain every creative juice in your brain formulating or developing viable content. With the advent of the Panda algorithm the need for fresh and well written as well as high quality content has increased. However, one question regarding content has come up and that is, “is there a need to delete previous contents posted in your blog or website?” the answer of course would depend on whether the content is original or not. If the content is of high quality and it is original then such should not be deleted, however if the content was just copied from another source then by all means delete it from your blog posts.</p>
<p>Writing a high quality content is no laughing matter because it would really take a lot out of the writer or the content developer, this is why nowadays writers are paid more or less around ten to twenty dollars per article, because there are only a few “high quality” writers or content developers out there. With such huge investment in content development such articles or blog posts need not be idle once it has surpassed its usefulness for the web page. Here are some things that you can do with your old articles or blog posts so that it would help you in your <a href="../../search-engine-optimisation">SEO campaign</a>.</p>
<p>1. Re-write your blog posts – pick out an old blog post that has gained so much attention via comments, discussions and maybe some social media likes. Re-write such blog post, this time make such post longer and in detail. Create links from the post to your other site pages related to the keyword you are using as a link, to expand and build more links you should submit such rewritten articles to article directories.</p>
<p>2. Use old articles – rewrite your old articles, especially those that were submitted to Article directories, this time however summarise everything and compress your content to around 200-300 words, from there utilise the rewritten article as news feeds and or newsletters.</p>
<p>Your investments in content development should not end with the article output but rather you should recreate it in order to serve a different purpose in the cases stated above the contents are used to build links.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Recycling Content for Link Building</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a></p>
</div>
<div class="post-2370 post type-post hentry category-link-building tag-determining-a-long-term-link" id="post-2370">
<h2><a href="/" rel="bookmark" title="Permanent Link to Determining a Long Term Link">Determining a Long Term Link</a></h2>
<hr/>
<p><small>May 19th, 2011 <!-- by admin --></small></p>
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<p>As far as search engine optimisation is concerned and as far as many <a href="/">SEO companies</a> believe and has observed, the two main factors that an <a href="../../seo-consultant">SEO consultant</a> should focus on and these are content and links. The former means the development of the text that would be posted on the target website and that such should be unique and well written for users to read and for the search engines to easily crawl and “understand”.</p>
<p>With regards to link building one popular practice is to comment on blogs with high PR ranking with the hope that your comment will be accepted and thus allowing you to get a backlink from such website. Indeed the use of quality content and backlinks are the major factors that would contribute to the success of such SEO campaign. With regards to back-linking one must choose wisely on to what website should be targeted for linking, and determine whether the link will last for a long term or not. It is important for <a href="../../seo-firm">SEO firms</a> to incorporate the factor of longevity in terms of the existence of the link. However, the question is this, how does one determine whether the link would be existent for a long time or not? The following are some of the ways of determining the quality of the link:</p>
<p>1. The topics or the target domains should be consistent with the general thrust or theme of the website. This would mean that the target domains and the topics contained within their website should be closely related to the theme or business page that you are promoting. Mismatch in the theme with the sites being linked to would mean that your links would only have temporary effects and would later on diminish.</p>
<p>2. A long term link is also one that would be existing as long as the page or the website is existing. This means that when you link to a website make sure that your link will become a vital part of the website that the administrators of the website you are linking to will never delete such link.</p>
<p>3. The website you are getting your link from must be observed constantly on whether or not such website is also improving its rankings. This is because if the website you are linking to is constantly trending upward then such website can be regarded as authority and or significant as compared to a website that is on a constant decline which means that no improvement is being incorporated thus having a link from such site might only prove to be detrimental your link building campaign.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Determining a Long Term Link</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
</div>
<div class="post-2365 post type-post hentry category-search-engine-optimisation tag-three-signals-to-watch-out-for" id="post-2365">
<h2><a href="/" rel="bookmark" title="Permanent Link to Three Signals to Watch Out For">Three Signals to Watch Out For</a></h2>
<hr/>
<p><small>May 17th, 2011 <!-- by admin --></small></p>
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<p>It has always been reiterated by a lot of <a href="/">SEO companies</a> that the process of search engine optimisation is a continuing process. This is because of the fact that SEO does not end after you have reached your goal of ranking in page one of Google or any other search engine. After the fact that you have you achieved your goal you must now work to keep that ranking that you have.</p>
<p>The search engine results pages are so dynamic that one day you may be on top and the next day you might find yourself at the bottom. This is why post SEO evaluation and maintenance processes are important if you would want to stay on top of any search engine results page rankings. In maintaining your position in the search engine results page and also in assessing or evaluating whether your website would actually earn a revenue after several months of hard work in your SEO campaign you should then take note of the following signals which when left unsolved will cause a bigger problem in the long run among which is your website dropping from the rankings.</p>
<p>The following are the signals that should therefore be taken care of:</p>
<p>1. Low Rate of Loyal Visitors – the increased number of loyal visitors or those users that constantly return to your site means that you have a very useful website that people are constantly visiting, thus if your website has a low rate of loyal visitors then that would mean that it is a signal about your websites’ uninteresting features.</p>
<p>2. High Abandonment of the Shopping Cart – if you notice a lot of people visiting your site however they do not seem to complete their order in the cart which might mean that the product is unappealing or your target audience does not have the capability to pay you online according to your websites’ payment scheme.</p>
<p>3. Having a high bounce rate – if your website analytics shows that your site has over 50% bounce rate you should be concern because that would mean that people visiting your site does not actually read or visit your site for information rather they immediately revert to other websites. In order to solve this problem incorporating an interesting landing page might help in the decrease of your websites’ bounce rate.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Three Signals to Watch Out For</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2360 post type-post hentry category-search-engine-optimisation tag-guidelines-for-locally-targeted-seo" id="post-2360">
<h2><a href="/" rel="bookmark" title="Permanent Link to Guidelines for Locally Targeted SEO">Guidelines for Locally Targeted SEO</a></h2>
<hr/>
<p><small>May 9th, 2011 <!-- by admin --></small></p>
<div class="entry">
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<p>There will be a lot of instances wherein you produce or develop a website that is focused or is going to target or capture local audiences. “Local” in this context may be targeting audiences from a specific country or even a specific state or a city. Although general <a href="../../search-engine-optimisation">SEO techniques</a> would suffice, a precise audience target would require a lot more “local” approach. The “local” approach would make the website to be ranked better in the local search engine results page. The following are some strategies that may be utilised to make SEO efforts a lot more localised:</p>
<p>1. When choosing for a domain name it would be advisable to prioritise the use of a Country Code Top Level Domain that would pertain to the country or locality being targeted. For example if you are targeting the United Kingdom then choosing a .co.uk top level domain is the best choice. However, if the country code top level domain is not available then use the generic top level domain like .com, .net among others.</p>
<p>2. With hosting your website, it would be a wise choice to utilise a local hosting company for the country or locality where you are targeting your audience. This is to give your website a DNS that would be pertaining to the same country that you are targeting.</p>
<p>3. When building links it is advisable to first build your links from directories or websites that are also targeting the same locality. This is because of the fact that these sites in the same locality could bring more page rank value to your website than those sites that are hosted or are targeting other locations.</p>
<p>4. When utilising the Google webmaster tool it would be best to set your website and your webmaster tool to the country that you are targeting.</p>
<p>With the evolution of internet technology as well as search engine algorithms it is understandable that there should be different SEO strategies that would be developed and these local SEO strategies would greatly help your local SEO campaign.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Guidelines for Locally Targeted SEO</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2357 post type-post hentry category-content category-search-engine-optimisation tag-avoiding-duplicate-content" id="post-2357">
<h2><a href="/" rel="bookmark" title="Permanent Link to Avoiding Duplicate Content">Avoiding Duplicate Content</a></h2>
<hr/>
<p><small>May 6th, 2011 <!-- by admin --></small></p>
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<p>The release of Google’s Panda Algorithm worldwide has made several “winners” and “losers”. Winners are those who benefitted from the change in the search engine algorithm of Google while, Loser of course were those that lost their search engine results page ranking after the release of the new algorithm.</p>
<p>Google’s panda algorithm targets websites that are utilising duplicate contents in their website; this means that their contents are repeated or unoriginal. However, it should be clear to <a href="../../seo-consultant">SEO consultants</a> that duplicate content does not only emanate by copying content from other websites, there are also other ways on how one could unknowingly introduce duplicate content to his or her website.</p>
<p>One possibility of integrating a duplicate content is when developers are not consistent with their links. For example the website URL https://seopositiveltd.co.uk and URL https://seopositiveltd.co.uk/index.html may be interpreted as two separate URL but both will point to a single page and that would be the index page or the first page of the website. Inconsistency in links may result to interpreting a single page to be having a duplicate page thus to avoid this from happening it is advised that <a href="/">SEO companies</a> should be consistent in incorporating or writing their URL in their webpages.</p>
<p>Another instance when duplicate content may arise is when some of your site’s pages are still under construction and place holder pages are integrated. Place holder pages are those pages that contains generic information like “Page under construction”, which of course has higher probability of having content similar to that. To avoid this, it would be advisable to first finalise your website and all pages should already be finished to the last detail and all place holders should be changed with the actual content.</p>
<p>If the content is being shared through syndication it would be prudent for <a href="../../seo-experts">SEO experts</a> to protect the sites’ content from being copied by other people and plagiarising such content. To avoid being copied it would be wise to place a link in your content pointing to your home page or to your website, further you can also incorporate a date and timestamp on your content.</p>
<p>Utilising these strategies would definitely help protect your site from accidental duplicate contents.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Avoiding Duplicate Content</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2355 post type-post hentry category-content category-google tag-defining-quality-content" id="post-2355">
<h2><a href="/" rel="bookmark" title="Permanent Link to Defining Quality Content">Defining Quality Content</a></h2>
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<p><small>May 4th, 2011 <!-- by admin --></small></p>
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<p>Ever since Google started to release the Panda or Farmer algorithm, <a href="../../seo-consultant">SEO consultants</a> have been worried about their SEO campaign especially for those who have utilised generated content for their website. This is because of the fact that <a href="/">SEO companies</a> who have been utilising low quality and auto generated contents are now being weeded out by Google in its search engine results page.</p>
<p>As a small backgrounder, the Panda algorithm was developed to identify websites that are capitalising on low quality content in order to generate their backlinks. Due to the tediousness of content development many have resorted to the use of duplicating original contents and or utilising content feeds as way of automating the incorporation of content in their website.</p>
<p>With the advent of the Panda algorithm automated content generation and duplicate contents have no place in the world of search engines, well at least for Google that is, that is why it is important nowadays that your contents should be of high quality. However the main question is what makes a quality content?</p>
<p>Google has not released any guidelines on what qualities should your content have for it to be considered as high quality content. However, the following are some guidelines that may be utilised to make use as your benchmark for quality:</p>
<p>1. Relevance – your content must always pertain to your websites’ overall theme and that it should not dwell into different topics other than what your website should contain, this would further help you utilise your chosen keywords properly and meld it into your content.</p>
<p>2. Elaborate content – your website must not only contain a single content, but rather every silo in your website must always be updated or at least some parts of your websites’ silo must be regularly updated with content where such contents are unique and of course relevant. In simple terms your content must not only be composed of a few sentences but rather it should be composed of an elaborate text.</p>
<p>3. Content must be unique – the goal of the Panda algorithm is to identify and ban websites with poor content, this is why for a content to be considered to be of high quality such should be unique and not just copied from another website.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Defining Quality Content</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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