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<div class="post-2319 post type-post hentry category-link-building tag-what-you-should-know-about-link-building" id="post-2319">
<h2><a href="/" rel="bookmark" title="Permanent Link to What you should know about Link Building">What you should know about Link Building</a></h2>
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<p><small>February 25th, 2011 <!-- by admin --></small></p>
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<p>The road to a good ranking in Google and other Search engines is considered to be a very rough road as one must tackle several stages in the development of the website. These three stages are Web Development stage, SEO/content development stage and the Link Building Stage.</p>
<p>The third stage is of course necessary in order to establish a websites’ reputation and it can only be possible by building links to a website, this is because of the fact that every site linking to your target website is considered to be a vote to that target website. It is therefore necessary to acquire links to your target website, however there are several aspects that <a href="/">SEO companies</a> should understand about link building and these are the following:</p>
<p>1. The process of link building does not happen overnight, if you want to gain high quality links then you have to be patient in building your links. Be choosy on who will be linking to your website as it may also affect your ranking, remember linking to bad neighborhood may besmirched your online reputation.</p>
<p>2. Link building needs every <a href="../../seo-consultant">SEO consultant’s</a> attention. Many <a href="/">SEO companies</a> consider link building as a process that could take the backseat in their campaign however it should be a process that is supposed to be up there with other basic SEO processes. This is because of the fact that it would take time before the site will gain or before the link building efforts are going to be realised.</p>
<p>3. Always document your link building efforts. Link building is a process where there are no known metrics and because it is focused on gaining links from various sources that may number even up to hundreds of thousands documenting each would give you the metrics that you need to put value on your link building effort. Further, this documentation would also give you the needed information on knowing which sites are giving you the boost in terms of your site’s reputation.</p>
<p>For <a href="/">SEO companies</a> understanding these link building facts would greatly increase their link building plan for their future websites.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">What you should know about Link Building</a><br/> Posted in <a href="../../blog/category/link-building" title="View all posts in Link Building" rel="category tag">Link Building</a></p>
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<div class="post-2315 post type-post hentry category-google tag-google-explains-how-to-lift-serp-ban" id="post-2315">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Explains How to Lift SERP Ban">Google Explains How to Lift SERP Ban</a></h2>
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<p><small>February 23rd, 2011 <!-- by admin --></small></p>
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<p>Google is the primary search engine where most <a href="/">SEO companies</a> are gearing their SEO campaign. This means that since Google is a household name and it is the most popular choice by many internet users many of those <a href="../../seo-consultant">SEO consultants</a> are focusing the SEO efforts towards making their target website optimised according to Google’s algorithm.</p>
<p>However, because of the fact that Google’s algorithm is a best kept secret and due to the numerous number of people trying to scam others into believing that their system would work in making their site appear in the first page of Google by utilising black hat techniques would make their website to be prone to being banned by Google. In a recent YouTube video launched by Matt Cutts (who is popularly known as one of Google’s spokesperson) he gave several tips on how to lift the ban implemented by Google on your site.</p>
<p>In his video Matt first defined the difference between an algorithmic and a manual penalty where the latter pertains to the action being taken by Google on sites reported to them, while the other is a ban emanating from the discovery of the algorithm about the sites’ violation of Google’s ranking factors.</p>
<p>For an algorithmic ban the penalty can easily be lifted if you remove the different aspects of site that have caused the ban in the first place. Lifting the ban is fairly easy just change your website following standards set by Google, using the webmaster tool may help guide you in this endeavour.</p>
<p>For those that were manually banned, these manual flags are called “time-outs” which are being implemented for a certain length of time based on the gravity of the offense committed. Since this is time bounded which means that there is a definite time for it to lapse then once that time has expired your site will again move up in rankings. Should you want to expedite the lifting of a manual penalty you can file a request for reconsideration addressed to Google.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Google Explains How to Lift SERP Ban</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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<div class="post-2312 post type-post hentry category-google category-search-engine-optimisation tag-how-to-determine-your-websites-seo-health" id="post-2312">
<h2><a href="/" rel="bookmark" title="Permanent Link to How to Determine your Website’s SEO Health">How to Determine your Website’s SEO Health</a></h2>
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<p><small>February 22nd, 2011 <!-- by admin --></small></p>
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<p>Every <a href="../../seo-consultant">SEO consultant</a> is focused on making their target website gain the goal for their SEO campaign as far as that target website is concerned. Many <a href="/">SEO companies</a> however are sometimes implementing their SEO Campaign months if not years after the website was launched.</p>
<p>The problem for this is that Google already started to crawl the website once it is live and online. This is why those <a href="../../seo-consultant">SEO consultants</a> who were just hired to conduct search engine optimisation efforts on the website should first know the current state of the website based on its SEO health.</p>
<p>Diagnosing the Health of a website SEO-wise is fairly easy. An <a href="/">SEO company</a> would just need to identify the current state of the different ranking factors and indicators of the said website. The first factor that could easily be checked is the current page ranking of a website. Page ranking is considered as an indicator of a website’s reputation. This because of the fact that page ranking considers the number of sites linking to your website taking into consideration also the quality of the link by determining the page rank of the site linking to you.</p>
<p>Second indicator is the cache status of the target website, if Google is regularly cache the target website then it is on the right track however if the caching is not up-to-date then this could be an indicator that the website was flagged and the site may have some problem in terms of being crawled by the search engine bots.</p>
<p>Third indicator is the total number of links going outside of the target website or commonly known as outbound links. If your site have more outbound links then your site will get lesser amount of link popularity as it is being distributed to the sites you are linking to.</p>
<p>Fourth is the age of your website, Google and other search engines favour websites that are existing for a long period of time rather than those that have just been made live.</p>
<p><a href="../../seo-consultant">SEO consultants </a>should always look for these indicators of a website’s SEO health prior to taking on planning their search engine optimisation approach.</p>
</div>
<p class="postmetadata">Tags: <a href="https://www.seopositiveltd.com/blog/tag/how-to-determine-your-website%e2%80%99s-seo-health" rel="tag">How to Determine your Website’s SEO Health</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2309 post type-post hentry category-google category-search-engine-optimisation tag-demystifying-page-ranking" id="post-2309">
<h2><a href="/" rel="bookmark" title="Permanent Link to Demystifying Page Ranking">Demystifying Page Ranking</a></h2>
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<p><small>February 21st, 2011 <!-- by admin --></small></p>
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<p>For <a href="/">SEO companies</a>, establishing a websites’ reputation is vital, the reason being with the fact that a website having a high reputation is prioritised by many internet users. With the entire internet world being open to various kinds of websites discerning the trustworthiness of the site is often a quite boring process. For this reason Google have developed the page ranking system.</p>
<p>The page ranking system is a way of measuring the net pages’ value based on the presence in the quantity and quality of links both incoming and outgoing. Page ranking would view the links both incoming and outgoing as a “vote” for the web site. The page ranking is computed utilizing a sophisticated formula and vote-tallying mechanism. The page ranking of a website is awarded by Google with the scale derived from one toten (1 to 10). The page ranking scale is not a linear scale in which the distinction between rank 3 and 4 is lesser compared to the difference on rank 4 and 5. Google initially is claimed to get favoured usually websites that have an increased google page rank, this is why many <a href="/">SEO consultants</a> are getting obsessed with link building processes and or strategies.</p>
<p>However, prudent <a href="../../seo-consultant">SEO consultants</a> are aware that although linking to your website and also using a page ranking is vital there isn’t any basis for someone to be enthusiastic about building links. Obsession to linking would sometimes lead an SEO consultant or a search engine optimization company to turn to some black hat techniques which rather than helping inside the increase in the page ranking or even the search engine page ranking would even be detrimental to the desired output in the backlink building campaign.</p>
<p>According to Google although page ranking is really away of determining or establishing the trustworthiness of your website or web site there are Google’s page rank just isn’t an absolute solution. This is because of the fact that a higher google page rank doesn’t guarantee a top Google search engine results page ranking. Second Google’s optimization algorithm is not entirely based on one way links. This is the reason why prudent <a href="/">SEO companies</a> would treat chasing page ranking as a hobby and not really an absolute SEO strategy.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Demystifying Page Ranking</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
</div>
<div class="post-2302 post type-post hentry category-pay-per-click tag-increasing-your-conversion-with-aida" id="post-2302">
<h2><a href="/" rel="bookmark" title="Permanent Link to Increasing Your Conversion with AIDA">Increasing Your Conversion with AIDA</a></h2>
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<p><small>February 18th, 2011 <!-- by admin --></small></p>
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<p>Many marketing specialists are now turning into the field of internet marketing where they apply traditional marketing techniques on their internet marketing strategies. The fusion of these traditional with modern marketing techniques or strategies has proven to be helpful in increasing the revenue for a company.</p>
<p>One of the modern marketing strategy that can be fused with a traditional marketing technique is <a href="../../pay-per-click">Pay Per Click Advertising</a> or commonly known as PPC. Every <a href="/">PPC consultant</a> is aware of the fact that a PPC campaign would only be considered to be successful if it has a high conversion rate, that is, there are many visitors who will avail of the products or services being offered by the company. Of course, traffic is important in PPC however it is a lot more important if this traffic would convert or would avail of the products or services as offered in the target website. Advertising online is no different than the conventional advertising using the tri-media, that is print, radio and television. This is the reason why traditional marketing techniques if done correctly may help increase the conversion rate of a PPC campaign.</p>
<p>One of the most helpful PPC campaign strategies is by utilising landing pages as a way to engage the interest of your traffic or potential clients. However, a mere landing page without substance would also be useless. This is where the traditional AIDA principle would come in. AIDA stands for Attention, Interest, Desire, Action. In a landing page, observing the AIDA principle would help increase your conversion if done right of course. Let us break down what AIDA’s role is in PPC.</p>
<p>1. Attention – this means that your landing page should grab the attention of the user, everyone knows that it is very easy for an internet user to navigate away from the site that he is currently viewing, therefore your design of the landing page should catch the attention of the user.</p>
<p>2. Interest - Along with capturing the attention of the user or your landing page visitor it is important to also spark the interest of the user, catchy text or phrases may be used to accomplish this.</p>
<p>3. Desire – your content information must arouse the desire of the user to get the product or avail of the services that your company or website is offering. Discounts, promos and reward points may be offered.</p>
<p>4. Action – your landing page must also contain action phrases such as “buy now!” among other texts in order to engage the client to make the purchase.</p>
<p>AIDA principle is one of these traditional marketing strategies being utilised in advertising using the tri-media and which is also applicable for use in modern internet marketing , a technique that could prove to be useful in increasing your PPC campaigns conversion rate.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Increasing Your Conversion with AIDA</a><br/> Posted in <a href="../../blog/category/pay-per-click" title="View all posts in Pay Per Click" rel="category tag">Pay Per Click</a></p>
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<div class="post-2300 post type-post hentry category-search-engine-optimisation tag-factors-affecting-search-engine-optimisation-ranking" id="post-2300">
<h2><a href="/" rel="bookmark" title="Permanent Link to Factors Affecting Search Engine Optimisation Ranking">Factors Affecting Search Engine Optimisation Ranking</a></h2>
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<p><small>February 18th, 2011 <!-- by admin --></small></p>
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<p>An internet site that’s newly uploaded over the web wouldn’t normally stand an opportunity against websites which are already live for a very extensive period of time. For the reason many websites which are already live for a long period have already been prominent through different ways like SEO or any online marketing methods. That doesn’t mean however that new websites would not have the opportunity to be a little more popular than others sites which were live for a considerably long period.</p>
<p>The good thing about conducting a web business is the fact gaining traffic and conversion won’t rest solely on the period of time the website is live on the internet, instead it really is dependent upon the different ranking factors, these ranking factors are integrated inside the algorithm from the search results but it really is important to also take note that each internet search engine algorithm can be a closely guarded secret by search results companies.</p>
<p>Many <a href="/">SEO companies</a> have been researching and taking keen observation about the different factors which could affect their websites’ ranking and for that reason common ranking factors were found to be the following.</p>
<p>1. Keyword frequency inside the content of the website is recognized by search engines like Yahoo being a ranking factor. How many logical times that a search term or a keyword is utilized in the content from the site could alter the ranking of your website. Logical amount of times would mean that the keyword wouldn’t normally just can be found within the article but alternatively it had been used as part of the statement in the content. It has to continually be remembered that merely placing the keyword in the article or content may not be as valuable as having to incorporate the keywords to bestrongly related with the article.</p>
<p>2. The location of the key phrase or the keyword would also matter, if your keyword is given paramount importance then it should be placed in the title tag of the website and further the keyword is positioned in the header one tag.</p>
<p>3. The variety of links specifically the backlinks can be considered as a ranking factor. However, for any links to be considered as a ranking factor, the backlinks have to be strongly related to your website. Furthermore aside from the level of the links quality of links also would matter.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Factors Affecting Search Engine Optimisation Ranking</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2298 post type-post hentry category-content category-search-engine-optimisation tag-premium-keyword-location" id="post-2298">
<h2><a href="/" rel="bookmark" title="Permanent Link to Premium Keyword Location">Premium Keyword Location</a></h2>
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<p><small>February 17th, 2011 <!-- by admin --></small></p>
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<p>Keywords or sometimes known as the key phrases is regarded as one of the most crucial aspect in an SEO campaign. This is because that the keyword is utilized by search engines as the indexing or categorising mechanism, the keyword that was used could provide the avenue for internet search engines to categorise the web site.</p>
<p>This is the reason why searching and researching for top and most relevant keyword phrases is a critical step in search engine optimisation. Besides searching or researching for the appropriate keywords having the keywords to be properly placed inside the website content would be one other good solution to raise the ranking from the target website on an SEO campaign. Listed here are different areas in the website where <a href="/">SEO companies</a> could put the search terms.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">Premium Keyword Location</a><br/> Posted in <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2295 post type-post hentry category-google tag-understanding-search-algorithms" id="post-2295">
<h2><a href="/" rel="bookmark" title="Permanent Link to Understanding Search Algorithms">Understanding Search Algorithms</a></h2>
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<p><small>February 17th, 2011 <!-- by admin --></small></p>
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<p>Every <a href="../../seo-consultant">SEO consultant</a> is after one biggest part of the search engines and that’s the search engine’s algorithm. Google algorithm is considered to be the principal reason why the search engines exists in fact it is also the explanation fora good search engine optimisation. Google algorithm is the main application utilized by search enginesto process the ranking of every website that are online. The various search engine algorithm would function to index and also get the website strongly related the search term with the user.</p>
<p>The major search engines algorithm boasts the proportions on ranking different websites which are indexed or the ones that are only in its database and wherein such ranking is the cause of information on <a href="/">SEO companies</a> who may wish to optimise their client website according to the search engines’ algorithm, the one thing that makes SEO to be a tedious task is because of the fact that Google search algorithms are kept like a closely guarded secret by internet search engine companies.</p>
<p>Therefore no <a href="../../seo-agency">SEO agency</a> would actually be aware of the complete criteria or process how a website is ranked. It is crucial to get an <a href="../../seo-consultant">SEO consultant</a> and or a search engine optimisation company to know different classifications or types of search engine algorithms so as to determine a great venue within their SEO campaign. Are mainly different types of Google search algorithms.</p>
<p>1. Key or List Search - such an algorithm is focusing its search by hunting for a key. The type of search being done by this algorithm is linear that is, it searches through the database just as if it really is looking by having a list. This can be in comparison with research online of the list where to control your emotions all the way through. This sort of search results algorithm would take a great deal of time prior to the particular email address particulars are returned due to procedure that the search engine algorithm is following.</p>
<p>2. Branching or Tree Search - this type of search is focused on trying to find the broadest or even the most general data approximately, essentially the most specific. This is like considering a tree from your trunk for the branches and to the particular leaves. This algorithm looks at the data as well as reference to one of the most specific data, this really is regarded as applicable in web search since data over the web is linked with the other person.</p>
<p>These are just both the kinds of internet search engine algorithm. You can still find other forms that’ll be discussed in later articles.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Understanding Search Algorithms</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a></p>
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<div class="post-2288 post type-post hentry category-blog category-content tag-writing-content-for-your-website" id="post-2288">
<h2><a href="/" rel="bookmark" title="Permanent Link to Writing Content For Your Website">Writing Content For Your Website</a></h2>
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<p><small>February 15th, 2011 <!-- by admin --></small></p>
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<p>Many <a href="/">SEO companies</a> developing their websites in such a manner where they could also incorporate fresh content on a daily or weekly basis, this is because of the fact that search engines love fresh original content and by incorporating such in a static website it would help keeping their site up to date as well as search engine and user friendly.</p>
<p>This is why many <a href="../../seo-consultant">SEO consultants</a> are incorporating blog sites into their website. Blogs can accommodate multitude of posts and thus this would be effective in handling daily content posts that are required by the search engines as well as the users of such search engine. The only problem however is the type of content that should go into the blog post, obviously one should write something that would pertain or would be relevant to that of the products or services that is being offered by the website, company announcements could also go into the blog posts. To effectively write a blog post for your website it is imperative that your blog post should be relevant and useful, this means that you have to research and determine the majority of traffic that would be visiting your website, what is your target group or focus group so that you may be able to construct blog posts that are relevant to what they need or require, thus how-to’s or tutorials are the best types of blog posts that should go into your website.</p>
<p>Second, you also have to take into consideration that you will still also have to write for search engines therefore, you have to select your keywords carefully, choose the keyword or keyphrase that would most likely be utilised by the user or searcher when looking for products or services similar to what your website is offering.</p>
<p>Third exploit every opportunity you get in distributing or reaching a wider audience. Therefore, you have to integrate social bookmarking into every blog post you have, this could easily make your post go viral and thus inviting more traffic into your website.</p>
<p>Apart from writing for search engines we have to always remember that revenue will come from people who are visiting your website thus writing for them is a paramount consideration.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Writing Content For Your Website</a><br/> Posted in <a href="../../blog/category/blog" title="View all posts in Blog" rel="category tag">Blog</a>, <a href="../../blog/category/content" title="View all posts in Content" rel="category tag">Content</a></p>
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<div class="post-2285 post type-post hentry category-google category-search-engine-optimisation tag-optimising-your-site-for-google" id="post-2285">
<h2><a href="/" rel="bookmark" title="Permanent Link to Optimising Your Site For Google">Optimising Your Site For Google</a></h2>
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<p><small>February 15th, 2011 <!-- by admin --></small></p>
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<p>Google is known for being the most commonly used search engine in the world, this is proven by the fact that every month the search engine company rakes in an average of sixty to seventy percent (60%-70%) of internet users while the remaining thirty percent is subdivided among other search engines. This has given justice to the fact that Google has become a household name and considered as the most popular search engine. It is therefore of these reasons that Google has become the primary target of <a href="../../seo-consultant">SEO consultant</a>s in terms of setting their goal for their SEO campaign.</p>
<p>Google is focused on delivering to the users the most relevant result for their specific search that is why the search engine algorithm is constantly being updated in order to attain this objective. Google has several guidelines released for those who are beginners in the field of search engine optimisation and the following are some of those recommendations for optimising your website as well as some recent observations regarding the update in Google’s ranking factor.</p>
<p>1. Research for the best keyword that you will be incorporating in your websites’ title tag, meta tag and in your websites’ content. Keywords should be properly researched according to what majority of search engine users would enter in the search query box for such keyword to be effective.</p>
<p>2. Create quality links, it would be best if you use your keyword or anything relevant to the page you are linking to instead of using the phrase “Click here”.</p>
<p>3. Increase your site reputation by building links from reputable websites, a websites’ reputation may be known via it’s page rank.</p>
<p>4. Be social. That is you should promote your website in different social media platforms.</p>
<p>5. Develop your site in order to increase page load time. With the recent update on Google’s search algorithm the search engine company has included in its ranking factor the speed of a websites’ load time.</p>
<p>6. Incorporate fresh, keyword-rich and original content, this is of course easily achieved through the integration of blogs in your website.</p>
<p>These are some of the guidelines that many <a href="/">SEO companies</a> are following, nothing is however stopping you from becoming creative and developing your own strategy but in doing so you should bear in mind the do’s and don’ts in SEO.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">Optimising Your Site For Google</a><br/> Posted in <a href="../../blog/category/google" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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