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."..rMyVillage Contributors PackContents
MyVillage Intro Page 2
Staff/Contacts Page 3
About MyVillage � background and history Page 4

Why contribute? Page 6

How to contribute Page 7

Make the most of your contributions Page 8

Online Articles � hints and tips Page 9

Content Suggestions Page 11
Glossary Page 12



MyVillage Intro

Traffic Information: 700,500 monthly unique users, 2.5 million page impressions.

Largest UK Network of city guides online serving entertaining, varied and relevant LOCAL content.

MyVillage launched its New Social Networking Platform in October 08 with traffic expected to double within a year.

Sites:NETWORK: Aberdeen, Belfast, Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, Hexham, Inverness, Leeds, Leicester, Liverpool, Livingston, London, Manchester, Newcastle, Norwich, Nottingham, Oxford, Plymouth, Preston, Sheffield, SouthamptonLONDON: Balham, Battersea, Bloomsbury, Brent, Brixton, Camberwell, Camden, Castle, Chelsea, Chiswick, City of London, Clapham, Covent Garden, Docklands, Dulwich, Elephant and Castle, Enfield, Fitzrovia, Fulham, Greenwich, Hackney, Hammersmith, Hampstead, Haringey, Herne Hill, Highgate, Holborn, Hounslow, Hoxton, Islington, Kensington, Kentish Town, Kings Cross, Knightsbridge, Leicester Square, Maida Vale, Marylebone, Mayfair, Newham, Notting Hill, Paddington, Putney, Queens Park, Shepherd's Bush, Shoreditch, Soho, South Bank, Southwark, St James, St John's Wood, Stoke Newington, Strand, Streatham, Tooting, Tower Hamlets, Victoria, Wandsworth, West End, Wimbledon

Staff/Contacts: Roifield Brown � Managing Director HYPERLINK "mailto:boss@myvillage.co.uk" boss@myvillage.co.uk � MSN:  HYPERLINK "mailto:roifield@hotmail.com" roifield@hotmail.comMike Heaps � Project Manager HYPERLINK "mailto:mike@myvillage.co.uk" mike@myvillage.co.uk � MSN:  HYPERLINK "mailto:mikeheaps@hotmail.com" mikeheaps@hotmail.comBarry Antrobus � Senior Developer HYPERLINK "mailto:barry@myvillage.co.uk" barry@myvillage.co.uk � MSN:  HYPERLINK "mailto:barry@webmediauk.co.uk" barry@webmediauk.co.ukThea Wunder � Production and Design HYPERLINK "mailto:thea@myvillage.co.uk" thea@myvillage.co.uk � MSN:  HYPERLINK "mailto:theawunder@hotmail.com" theawunder@hotmail.comValentina Sutto � Account Manger HYPERLINK "mailto:valentine@myvillage.co.uk" valentina@myvillage.co.uk � MSN:  HYPERLINK "mailto:valentinasutto@hotmail.com" valentinasutto@hotmail.comSian Pickles � Editor HYPERLINK "mailto:sian@myvillage.co.uk" sian@myvillage.co.uk � MSN:  HYPERLINK "mailto:sian_in_india@hotmail.com" sian_in_india@hotmail.comTom Cole � Data Editor HYPERLINK "mailto:tom@myvillage.co.uk" tom@myvillage.co.uk � MSN:  HYPERLINK "mailto:tomhughcole@gmail.com" tomhughcole@gmail.comLandi Shehu � Accounts HYPERLINK "mailto:landi@myvillage.co.uk" landi@myvillage.co.ukIf you�ve got any suggestions, recommendations, questions or queries, please feel free to contact us directly via our email or MSN accounts � or if you just wanna chat we�re usually online and always happy to have a natter. 
About MyVillage

MyVillage is the largest network of local entertainment city guides, covering 63 London areas and 23 major UK cities.

Our national network of sites provide local features, reviews, listings, events and social networking, where members can create events, groups and discussions, make friends, add music, photos and videos, and write reviews and blogs.

Users can book hotels and restaurants online, as well as find love, jobs and homes locally.

What makes us different?

Whilst other social networking sites focus on fostering global relationships, MyVillage is all about bringing people together - not just virtually, but in real life too.

Everyone who visits, joins and uses MyVillage has at least one thing in common - the place where they live, work or socialise.

MyVillage gives users the capacity not just to mirror their real life online, but to actually enhance it, by promoting events, creating groups, making friends, arranging dates and ultimately networking with people who hang out in their neighbourhood.

Whether you want to discuss a local issue, shout about a common cause, write or read reviews, or find out who's putting what on where - this is 'the' place to make the most of 'your' place.

How we got to where we are:

MyVillage was created in 1999 by Roifield Brown, as a way to connect with his local community in Notting Hill London. The site first launched under the guise of www.portowebbo.co.uk and served the neighbourhoods of Ladbroke Grove, Westbourne Grove, Notting Hill and Portobello - providing business listings, reviews, local features and forums, this comprehensive guide quickly gained a dedicated audience.

In 2000, local businessman Adam Cole bumps into www.portowebbo.co.uk whilst looking for a plumber. He immediately recognises it as a great concept and invests.

The company is rebranded as MyVillage and in 2001 the first suggestion of a network is born with the launch of sister sites, mykensington and mychelsea. Later that year the network expands radically, taking in all postcodes within central London. The content and technology continues to expand alongside the geographical reach, with additional forums, local news, event listings and online dating added to the fold.

Following resounding success and media accolades, in 2002 MyVillage goes national, launching 23 city sites throughout the UK. The network continues to add new functionality to the fold, via restaurant and hotel online booking, local classifieds and property search, and in 2008 MyVillage adds social networking to the platform.


Why contribute?

Get local online

Take control of your local site

Dictate what appears online
Tell the world what�s going on

Network with people who actually live/work in your city

You're the experts in your local neighbourhood, which means you know what counts

We provide a platform but essentially the sites are for you to develop as you see fit 
We�re providing enhanced promotion on the site which means your contributions get more profile
MyVillage has excellent google SEO ranking, which means by publishing to our site, your work gets great promotion to a wider audience 


How to contribute:

CMS access available to editor@ people � allowing users to add articles, venues and category promotions
Check out online listings and advise us on openings, closures and relocations � new info can be sent direct to  HYPERLINK "mailto:tom@myvillage.co.uk" tom@myvillage.co.uk, whilst editor@ have access to add new venues direct to CMS
Articles: post ideas and pick up wanted stuff from contributors group. See �Online Articles � hints and tips� for more information.
Blogs � create regular columns, gossip, hints and tips to your local neighbourhood
Video/Pix � use video and pix to illustrate your article i.e. a photographic/video guide to your local area, video interviews
Music play lists � create music play lists to illustrate music/bars/clubbing articles/interviews/reviews
Make friends and network � when new users in your city join myvillage get in touch and make friends, ask questions and make suggestions. Utilise other online media to promote your city site, if you find independent bloggers/forums get to know them, tell them about myvillage and invite them to join
Make the most of your contributions: 
Become No 1 in your area

Promote yourself and your contributions � via social book marking sites, such as Digg, Delicious, Face Book � see the footer menu on MyVillage pages

Pimp your posts - add images, video, music samples/play lists, invite friends and share pages/posts

Invite everyone you know - 6 degrees of separation i.e. you might not know the editor of the guardian, but someone you know, might well know someone who knows someone etc etc.

Make MyVillage YOUR portfolio - MyVillage is a social network like any other BUT you have complete control over how you use it. Why not use your profile page as a portfolio of work. Upload videos and playlists, photos and even articles from other places. We don't mind.

Online Articles � hints and tips

Short, sharp and concise: 300 words preview/review, 500 words feature/interview
Headings - The heading at the top of the page should make absolutely clear what the page contains or concerns. The text under the heading must not repeat the heading information (see redundancy, below right).

Subheadings - If the page text exceeds 300 words, subheadings will help the reader scan the page efficiently and happily.

The first paragraph should surmise the important facts and contain relevant key words for the entire article 

Boldface - Depending on the content, words or phrases in boldface can help readers find what they want. Combining boldface and subheadings could lead to visual noise, so do not overdo it. Combining links and boldface text in the same paragraph could have the same unsightly result.

Lists - Numbered, bulleted or other indented lists help the reader make sense of the information on the page. In many print contexts, lists would look ugly and thus are not used. On Web pages, lists work well in almost all contexts. Like paragraphs, lists appeal more to the reader when they are short.

Brevity - Write tight. Omit all unnecessary words.

Sentence Structure - Be straightforward. While a meandering introductory clause may seem like a good idea to you, the reader might stop reading -- before she gets to the heart of your sentence.

Say What You Mean - Try saying it out loud before you write it. We tend to speak more directly than we write. We get to the point more quickly, too, when we can see the listener's eyes glazing over.

Redundancy - Reading the same information twice wastes a person's time
Short Paragraphs - A 100-word paragraph looks pretty long on a Web page. Long paragraphs send a signal to the reader: This will require effort. The writer expected you to have a lot of spare time. Sit down and read awhile. Short paragraphs send a different message: I'm easy! This won't take long at all! Read me!
Cross reference wherever possible, this allows us to �push� users around the sites and ultimately increases our page impressions i.e. link through to bars and restaurant listings, discussions, images, photos etc.  
If creating an event, ensure that you include all the relevant information i.e. what, where, when (dates and times), website link
If promoting a local organisation/venue/business and providing a link, request a reciprocal link i.e. lots of links pointing at our site = good SEO

Content Suggestions:

Top 5: shopping/bars/restaurants/clubbing/spas and salons/Sunday slobbing/hidden gems/art and culture etc. 

Local cause: profile of a local charity/organisation that is doing great work in your neighbourhood

Unsung heros: know a local bus driver or lollypop lady who is always there with a smile? Give them a shout out via myvillage

Up and coming: artists, bands, performers in your city who you tip for the top

Events: an underground club night, arts festival or interactive exhibition?

Mini area guides: Moseley (Birmingham), Northern Quarter (Manchester), Chapel Town (Leeds), Cold Harbour Lane (Brixton) etc. 

And more ( 


Glossary

Unique Users � the number of individuals who visit the site
Page Impressions � the number of pages that are viewed
SEO � Search Engine Optimisation = being top of the Google Search results for key word terms i.e. Bars in Birmingham
Social Media � Face Book, MySpace, Twitter etc
Social Bookmarking � Diggit, Delicious etc

Key Words � words that relate to the subject that is being discussed on page i.e. bars, Birmingham, Barbican, eating, restaurants
PAGE  


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