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    <td align="RIGHT"><b><font size="1" color="#FFFFFF"> Health & Beauty</font></b></td>
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    <td width="1%" align="left" valign="top"> <img src="../../images/health_beauty/sunshine.jpg" width="100" height="200"></td>
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          <td colspan="2" bgcolor="#990033"><font size="1" color="#FFFFFF"><b>Health 
            & Beauty - E: <font size="1"><a href="mailto:health@myvillage.co.uk">health@myvillage.co.uk</a></font></b></font></td>
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          <td valign="top" colspan="2"><font size="1"><b><font color="#FFCC00">Feature:</font> 
            </b></font><b><font size="1" color="#FFFFFF"> Getting Protected - 
            09/08/01<a name="get"></a></font></b></td>
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          <td valign="top"><img src="../../images/health_beauty/sun.jpg" width="100" height="100"></td>
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            <p><font size="1">It's all very well slapping on the sun cream, but 
              the best way to block the sun's harmful rays is to cover up. Now 
              clothing manufacturers are coming to the rescue.</font></p>
            <p><font size="1">This summer, like countless before, many of us will 
              go on holiday to a hot destination and burn, and thereby increase 
              our chances of developing skin cancer. While people have finally 
              got the message that they should use sunscreens, many are still 
              not aware of their shortcomings.</font></p>
            <p><font size="1">A sun protection factor (SPF) of 15, for example, 
              will only enable you to stay out in the sun 15 times longer without 
              burning if it is applied in the same quantity as the manufacturer 
              did when testing it. Research has shown that most people use considerably 
              less, and are typically getting one-third of the protection they 
              think they are.</font></p>
            <p><font size="1">One of the best ways of protecting skin against 
              the sun is, of course, to cover up. For those willing to forgo an 
              all-over tan, help is at hand to determine which clothes offer more 
              protection than others. The British Standards Institution (BSI) 
              has launched a new logo, depicting a blazing sun, which clothing 
              manufacturers will be allowed to put on their products' labels if 
              they reach the correct specifications. They will have to offer a 
              SPF of at least 30, which allows for wear, tear and stretch, all 
              of which can reduce the amount of protection by half. The logo is 
              likely to be available by next year.</font></p>
            <p><font size="1">David Woolliscroft, general manager of the BSI, 
              said he expected that most major clothing manufacturers will want 
              to be involved. "We already have a British standard for protective 
              clothing, but this one will be applicable to all the European countries. 
              The big thing about it being European is that many of us take holidays 
              in sunny places in Europe, and you will be able to go into a shop 
              and buy a T-shirt, and know what level of sun protection you are 
              buying. It's likely to be on T-shirts and shorts. We are also expecting 
              it to be used for some winter sports clothes as well. Some younger 
              people often go snowboarding in fairly light-weight clothes."</font></p>
            <p><font size="1">Those who do not have clothes already labelled with 
              their sun protection factor, and who are looking for something to 
              take away with them on a hot holiday, should hold garments up to 
              the light to see how much they let in, advises Dr Colin Driscoll, 
              who runs the sun radiation group for the National Radiological Protection 
              Board. While most clothes offer a reasonable amount of protection, 
              the best choice would be something with a tight weave and loosely 
              fitted. People who find they only have loose-weaved garments in 
              their wardrobe should choose those in a dark colour, as the dyes 
              will absorb a large proportion of the UV rays. The dyes in strong 
              coloured clothes (even pink or yellow) will provide adequate absorption. 
              The fibres of pure white clothes usually contain brightening agents 
              which also absorb UV rays, as well as reflect them. The worst colour 
              to choose is off-white, and very pale colours. "These tend not to 
              have the brightening agents, and the dyes in them are not strong 
              absorbers. They will allow the ultraviolet to come through, as determined 
              by the weave of the fabric," said Dr Driscoll.</font></p>
            <p><font size="1">Mothers who wisely insist that their children should 
              wear T- shirts on the beach, or at the poolside, should be aware 
              that their tops will loose some protection when wet, as the weight 
              of the water makes the fibres stretch. Nevertheless, for many experts, 
              clothes remain the first line of defence. "Clothes should be the 
              main means of protection, and I feel that sunscreens ought to be 
              the last element," said Dr Driscoll. He added, however, that sunscreens 
              did have an important role to play. A good quality broadband sunscreen 
              should be used on the parts of the body not normally covered, such 
              as the face, hands, feet, and lower arms and legs. "Wear a hat and 
              seek shade," he also advised. </font></p>
            <p>&nbsp;</p>
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          <td width="30%"><font color="#FFFFFF" size="1"><b>Features</b></font></td>
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              2001</a></b></font></p>
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