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<div class="content"><h1><span style="color: #800000;">FOOD</span> PROVENANCE AND YOUR BUSINESS</h1>
<ul>
<li><strong>Red House Hotel, Coupar Angus</strong></li>
<li><strong>Wednesday 22nd February and Wednesday 14th March 2012 (<a target="_blank" href="http://lovetoeatperthshire.co.uk/pdf/Food_Provenance_workshops.pdf">Click here to download PDF</a> ... opens in a new window)</strong></li>
</ul>
<p>Blairgowrie and East Perthshire Tourist Association Ltd are pleased to offer you the opportunity to attend a half day workshop which will be delivered by Merritt-Harrison Catering Consultancy.</p>
<p>WHY IS FOOD TOURISM IMPORTANT FOR YOUR BUSINESS?</p>
<p>Whatever your business, it goes without saying that in today’s competitive market, good food is a really powerful means to attract and entertain visitors. By offering fresh ingredients and local dishes, you are more likely to attract visitors in the first place and entice them back. Whether you are a small B & B or a large hotel, restaurant or visitor attraction, providing good food for your visitors will improve your bottom line.</p>
<h2><span style="color: #800000;">FIVE</span> <span style="color: #000000;">REASONS WHY YOU NEED WORLD CLASS, SCOTTISH FOOD!</span></h2>
<ol>
<li>You can charge a premium if you serve locally sourced or produced food with provenance.</li>
<li>You will increase sales – food encourages visitors to stay longer which will lead to a greater incidental spend in all areas.</li>
<li>You will give your visitors a more memorable experience – offer good fresh food and you can make your business stand out from the competition!</li>
<li>You can broaden your market – quality food and drink can attract visitors who would not typically be drawn to your business or attraction.</li>
<li>You will be supporting local businesses and the local economy, sustaining your community and ultimately benefit your business.</li>
</ol>
<p><strong>Your food offering does not have to be an expensive banquet. It is the quality of the food, the food provenance and the overall experience, including service, that have the potential to significantly alter your bottom line and enhance the visitor experience.</strong></p>
<h2><span style="color: #800000;">WHAT <span style="color: #000000;">YOU CAN EXPECT FROM THE WORKSHOP</span></span></h2>
<h3>Key aims will include:</h3>
<ul>
<li>Develop and understand the potential for use of local produce i.e. the business model for applying a provenance premium.</li>
<li>Tools currently available – web based resources and guides, food forums and other networks.</li>
<li>Area specific opportunities – local, regional, seasonal.</li>
<li>Practical application – menu development, promotional activity, site interpretation.</li>
<li>The “sell” – staff development and training.</li>
<li>Supplier links.</li>
<li>Participant pack to take away and use with staff.</li>
</ul>
<p>There will be a nominal charge (non refundable) of £10 per person to cover refreshments on arrival and a local produce lunch. Coffee and biscuits will be served at 10.00 am and it is expected that the workshop will finish around 12.30 pm, followed by lunch and then an opportunity to network with local suppliers. (Supported by Scotland Food and Drink).</p>
<p>In order to reserve a space, please contact Nicola Liddell on
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</script> or tel: 07801277017. Cheques should be made payable to BEPTA LTD. Please advise of any dietary requirements at the time of booking. Places are very limited, so early booking advised.</p>
<p>Please forward your cheque payment to: Nicola Liddell (LTE Admin), Trelawney, Easter Bendochy, By Blairgowrie, PH13 9HU.</p>
<p align="center"><span style="font-size: 8pt;"><strong>This event is funded through Perth and Kinross Council’s ‘Developing Rural Tourism Project’ <br/>which is funded by the European Regional Development Fund (ERDF)</strong></span></p>
<p align="center"><span style="font-size: 8pt;"><strong>LOVE TO EAT IS BEING PART-FINANCED BY THE SCOTTISH GOVERNMENT AND THE EUROPEAN COMMUNITY RURAL TAYSIDE LEADER 2007-2013 PROGRAMME</strong></span></p>
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