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<p><font size="1"><b>Camden Lifestyle :::<font color="#FFCC00"><br>
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<td colspan="2" valign="top"> <font face="Verdana, Arial, Helvetica, sans-serif" size="2" color="#FFFFFF"><b>Interview
with Shirley Geek (Camden Designer - Jo Conrad) </b></font><font size="1"><i><br>
by Mandy</i></font><font size="2"> </font><font size="1"><br>
<i><br>
<b>please note: </b>They have now moved to Shoreditch, Feb 2004.</i><br>
</font>
<p><font size="1">Jo Conrad is the designer behind Shirley Geek,
which aims to bring a little 'girly chic' to us all! We spoke
to Jo before her fashion show (see end of page), in her recently
acquired workshop / shop on the second floor of Camden Lock
Market. Shirley Geek has certainly come a long way from her
outside market stall, even Emma Bunton has been photographed
clutching one of her handbags... </font></p>
<p><font size="1"><b>How did you start in the fashion business?</b>
<br>
My training was in illustration rather than fashion, but I
have always made and customised my own clothes and accessories
as a hobby and had an interest in fashion from an early age.
Friends were often saying that I should try to sell my creations,
so after 7 years making props for animated films and adverts,
I decided to start making clothes and bags in the evenings
after work and took on a stall at Camden market when I had
made enough stock, and it grew from there. </font></p>
<p><font size="1"><b>What made you choose Camden as your design
outlet?</b> <br>
I first visited Camden market when I was 13, and fell in love
with the atmosphere and diversity of styles and characters
that you find there, and I used to come up on day trips from
Bristol as often as possible. Then when my boyfriend and I
got animation work in London, we chose Camden as the area
we'd like to live as there are so many nice bars and restaurants
and a real community feeling, and I also found the market
the most friendly to take part in out of the ones I tried,
which was very handy! </font></p>
<p><font size="1"><b>How would you describe your designs?</b>
<br>
I have become much more girly in the last couple of years
than I used to be, but still like to have a quirky edge, so
I suppose my designs are a combination of retro imagery with
a glamorous touch. </font></p>
<p><font size="1"><b>What influences you in your work?<br>
</b> I love the 1950's era most and generally get inspired
by anything that was designed in that period, especially in
America. But I also love the Japanese's kooky sense of style,
child-like objects like toys and sweets, and luxurious boudoir
items that make you feel sexy! </font></p>
<p><font size="1"><b>What do you enjoy the most about creating
fashion?</b> <br>
It's so rewarding to make things that are really personal
to you, and find that other people like them too and owning
them actually makes them feel good about themselves. I don't
think the novelty of that will ever wear off! </font></p>
<p><font size="1"><b>What advice would you give any new designers
out there?<br>
</b> You do have to work very hard to make it succeed, but
if you have confidence in your designs and love what you do
it won't feel like work. Taking a market stall is a very good
way to build up slowly without too much risk, and is an excellent
way to get feedback to help you evolve your product. </font></p>
<p><font size="1"><b>What do enjoy doing when you're not working?</b>
<br>
I can't really remember to be honest, as I haven't really
stopped since I started a year ago! But now things are in
place and starting to settle down a bit I can't wait to spend
more time with friends, and go out for nice meals or to see
plays with my boyfriend. And shopping! The one disadvantage
about making things for other people to buy is you don't have
any time to go shopping for yourself, but I suppose it is
quite handy being able to rustle myself up something new for
a night out now and then! </font></p>
<p><font size="1">Shirley Geek was recently one of the stars
of the Camden Fashion Show 'Significant Other'. This was a
catwalk event held on a cool evening in September...<br>
<b><a href="../../camden/fashion-significant-other-show/">read more</a></b></font></p>
<p><font size="1">To see more of Shirley Geek designs and to
buy online visit her website:</font><br>
<font size="1"><a href="http://www.shirleygeek.co.uk/" target="_blank"><b>www.shirleygeek.co.uk</b></a></font></p>
<p></p>
<p> </p>
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<td height="14" bgcolor="#990033"><font size="1" color="#FFCC00"><b>Extras</b></font></td>
<td bgcolor="#990033"><font size="1" color="#FFCC00"><b> <img src="../../images/homepage/cat/arts_spacer.gif" width="4" height="1">Camden
Features </b></font></td>
<td bgcolor="#990033"><font color="#FFFFFF" size="1"><b><font size="1" color="#FFCC00"><img src="../../images/homepage/cat/arts_spacer.gif" width="4" height="1"></font><font color="#FFCC00">National
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