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<p><b><font size="3" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:12.0pt;font-family:Arial;color:#CCCCCC;font-weight:bold">16
May 2005</span></font><font size="4" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:13.5pt;font-family:Arial;color:#CCCCCC;font-weight:
bold"><br>
FREE ENTRY TO THE CAVERN CLUB WITH YOUR TICKET FOR LIVERPOOL</span></font></b></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC">In March of this year, the brand new tourist
smart card for the city – <b><span style="font-weight:bold">your
ticket for liverpool</span></b> was launched. Since then,
visitors to Liverpool have been using the card to gain free
entry and discounts at many of the city’s top attractions
– including </span></font></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><font size="2" color="red" face="Arial"><span lang="EN-US" style="font-size:10.0pt;
font-family:Arial;color:red;font-weight:bold">FREE ENTRY TO THE CAVERN CLUB
BEFORE 11PM AND A FREE GIFT WITH PURCHASES OVER £15</span></font></b></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC;font-weight:bold">your ticket for liverpool</span></font></b><font color="#cccccc"><span lang="EN-US" style="color:#CCCCCC">
</span></font><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC">saves you both time and money. With a free
handy cardbook, you can plan your trip in advance, and there
is no need to carry round lots of cash as admission to many
of the attractions is FREE with the card when you buy it
online for just £24.99 – however, until July 22, there
card is a special introductory offer of £19.99. See <a href="http://www.livesmart.tv/liverpool">www.livesmart.tv/liverpool</a>
for more information.</span></font></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC">There are also DISCOUNTS on tours and in shops,
bars and restaurants as well as free city centre bus travel
on the brand new, environmentally friendly CATCH bus.</span></font></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><u><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:10.5pt;
font-family:Arial;color:#CCCCCC">Dave Jones, Cavern City Tours</span></font></u></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="#cccccc" face="Arial"><span style="font-size: 11.0pt; font-family: Arial; color: #CCCCCC" lang="EN-US">Livesmart's
<span style="font-size: 11.0pt; font-family: Arial; color: #CCCCCC">your
ticket for liverpool</span> highlights the strength and
quality of the tourist product that Liverpool as a
destination has to offer. The willingness of the
public and private sector in Liverpool to support this new
tourism initiative demonstrates the vision that exists in
the City in the build up towards its year as European
Capital of Culture in 2008 and beyond.</span></font></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC">Participating attractions include:</span></font></p>
<p style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="#cccccc" face="Arial"><span lang="EN-US" style="font-size:11.0pt;
font-family:Arial;color:#CCCCCC">The Beatles Story, Mersey Ferries, Magical
Mystery Tour, Liverpool Cathedrals, Liverpool Football Club,
Cavern Club, Merseytravel, FACT Arts Centre, Williamson
Tunnels, The Radisson SAS Hotel, Lewis’s Department store,
Ha Ha Bar and Canteen, and many more.</span></font></p>
<p><font size="2" color="#cccccc" face="Arial"><span style="font-size:11.0pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";
color:#CCCCCC;mso-ansi-language:EN-GB;mso-fareast-language:EN-GB">For more
details and to buy the card, visit <a href="http://www.livesmart.tv/ticketforliverpool/" target="_blank">www.livesmart.tv/liverpool</a></span></font></p>
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