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<blockquote>
<p align="left"><font color="#CCCCCC" face="Arial" size="2">20
January 2005</font></p>
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<blockquote>
<p align="left"><font color="#CCCCCC"><b><font face="Arial" size="4">A
Hard Day's Fight ' - Trouble at the Top - <br>
</font><font face="Arial" size="3">BBC2 January 25th 9.50pm</font></b></font></p>
<p align="left"><font color="#CCCCCC"><br>
<font size="2"><font face="Arial">Liverpool's new fab four -
Dave, Bill, George and Ray - are the power behind the city's
thriving Beatles Industry.</font><br>
<font face="Arial">Owners of the Magical Mystery Tour and the
legendary Cavern Club, they are prepared to risk everything to
achieve their business dream - the world's first
Beatles-themed hotel.</font></font></font></p>
</blockquote>
<ul>
<p><font face="Arial" color="#CCCCCC" size="2">The 'Hard
Day's Night' Hotel proposes to be a 120-bedroomed
state-of-the-art hotel - the ultimate shrine to their
heroes.</font></p>
<p><font face="Arial" color="#CCCCCC" size="2">Starting at
sub-basement level, the plans link the basement of their
city centre site, via a tunnel, right into their own Cavern
Club: 'Where it all began.' Each floor would be dedicated to
a Beatles album: each room uniquely decorated with murals,
created by Hollywood's favourite airbrush artiste, Shannon.
No space will be wasted in telling the musical history of
the Beatles. Even the rooftop will have a penthouse-suite
designed to echo the Rooftop Concert, where the Beatles
played their last ever gig.</font></p>
<p><font face="Arial" color="#CCCCCC" size="2">Cavern City
Tours , their company, was founded in 1985 by schoolteacher
Bill Heckle and taxi driver Dave Jones as a consequence of
John Lennon's death. Millions of fans flocked to the city to
grieve and Liverpool was unprepared.</font></p>
<p><font color="#CCCCCC" size="2"><i><font face="Arial">"The
catalyst for me was when a cabbie pulled up beside me on the
rank and boasted how he had just made a packet. He had taken
some Japansese tourists to Sefton Park; told them it was
Strawberry Fields. Those people had travelled half way round
the world on a pilgrimage and that dope showed them a bit of
grass - after that I thought to myself something has to be
done to cater for these people."</font></i> <font face="Arial">Dave
Jones.</font></font></p>
<p><font face="Arial" color="#CCCCCC" size="2">So Dave and
Bill used their savings to buy a 1950's bus and painted it
up to look like the bus in the film 'Magical Mystery Tour.'
With Apple's blessing, they acted as tour guides, taking
people round all the iconic city locations relevant to the
Beatles. Overnight their business became a roaring success.
Up to 500 people a week started taking the tours and Dave
and Bill gave up their day jobs to focus solely on the
Beatles business.</font></p>
<p><font face="Arial" color="#CCCCCC" size="2">In 1991 an
opportunity arose for them to buy the Cavern Club, so with a
third partner, George Guinness, they expanded their empire.
Ray Johnston then joined the business as a booking manager
for the Cavern. With the popularity of their tours they
teamed up with Liverpool Council to run a week-long 'Beatles
Convention' every August Bank Holiday Weekend. Beatles
tribute bands from all over the world flocked to Liverpool
to play in a carnival atmosphere.</font></p>
</ul>
<blockquote>
<p><font face="Arial" color="#CCCCCC" size="2">Then in 1992
Bill had a dream to turn the grade II listed building next
door to the Cavern into the 'Hard Days Night Hotel.'</font></p>
<p><font face="Arial" color="#CCCCCC" size="2">So, flushed
with success, they bought the building and, confident the
project would go ahead, threw all the paying tenants out.
From 1997 to 2001 they experienced a series of disasters as
developer after developer pulled out of the project. Soon
they had poured a million pounds of company profits into a
what was now becoming a derelict building.</font></p>
</blockquote>
<ul>
<p><font face="Arial" color="#CCCCCC" size="2">This film
follows their struggle from 1997 to 2016 - as they
strive to keep their dream alive.</font></p>
<p align="center"><font face="Arial" size="3" color="#FFFFFF"><b>Hotel
Information Line +44 (0)151 236 1964</b></font></p>
</ul>
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