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<div class="post-935 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-adwords tag-click-through-rate tag-clicks tag-ctr tag-google-adwords tag-impressions tag-search-network-2" id="post-935">
<h2><a href="../../tutorials-sub/ctr-improve-google-adwords" rel="bookmark" title="Permanent Link to How to get higher CTR?">How to get higher CTR?</a></h2>
<hr/>
<p><small>November 18th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fctr-improve-google-adwords.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>There are a number strategies and ways how to increase your ppc campaign’s CTR (Click Through Rates). So I’ll try to give you some tips, how to improve your <a href="../../pay-per-click" target="_blank">PPC campaign</a>‘s Click Through Rates (CTR).</p>
<p>1. <strong>Target right Audience.</strong> The most important thing before planning any <a href="../../pay-per-click" target="_blank">PPC campaign</a> is to select right keywords and phrases you want to target. These keywords should be related to your product or service you want to advertise via your PPC campaign. It is not recommended to choose very obvious keywords which may generate a lot of impressions and huge amount of low quality clicks. To get higher CTR you may have to use descriptive keywords, so your text will be displayed only for users who are interested to your product.</p>
<p>2.<strong> Use Appropriate Keywords Matching. </strong>Google Adwords uses various methods of targeting like: Broad Match targeting (PPC Management), Phrase Match targeting (“PPC Management”), Exact Match targeting ([<a href="../../pay-per-click" target="_blank">PPC Management</a>]) and Advanced Broad Match targeting (“+PPC +Management”). By using these keyword targeting methods you may reach more targeted audiences and avoid irrelevant impressions as well as clicks.</p>
<p>3. <strong>Negative Keyword Strategy. </strong>By implementing negative keyword strategy you can reduce your advertising costs and bring more relevant visitors to your website. It is important to select negative keywords properly, because you have to make sure that your negative keywords won’t influence search phrases you want to be advertised for.</p>
<p>4. <strong> Create relevant ad groups for different keywords. </strong>You will be able to maximize your Click Through Rates by creating relevant ad groups for similar keyword sets.</p>
<p>4. <strong>Write a compeling copy of text ads. </strong>Another important factor for maintaining healthy CTR is to write a compelling ad copy, by including keywords used in the search query (Automatic keyword insert) and using strong call to action elements.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">click through rate</a>, <a href="/" rel="tag">clicks</a>, <a href="/" rel="tag">ctr</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">impressions</a>, <a href="/" rel="tag">search network</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-885 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-dynamic-search-ads tag-google-adwords tag-pay-per-click tag-ppc tag-text-ads" id="post-885">
<h2><a href="../../tutorials-sub/dynamic-search-ads-google-adwords" rel="bookmark" title="Permanent Link to Beta Version of Dynamic Search Ads in Google Adwords">Beta Version of Dynamic Search Ads in Google Adwords</a></h2>
<hr/>
<p><small>October 20th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fdynamic-search-ads-google-adwords.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>A lot of ecommerce websites, might have thousands of products that might temporarily change their stock availability, or just adding a lot of new products to their website on daily basis. So, even if you’ve got very well managed Google Adwords campaigns with thousands of keywords and very themed ad groups it is hard to keep your adwords account updated with every product change.</p>
<p>To resolve this problem Google are launching “Dynamic Search Ads” which will help to keep your ads automatically updated with your stock changes.</p>
<p>So, how “Dynamic Search Ads” functionality will work:</p>
<ul>
<li>Dynamic Search Ads will get fresh data about your ecommerce website listings via Google organic crawl system.</li>
<li>Dynamic Search Ad will be triggered whenever relevant search occurs in Google.</li>
<li>Google will dynamically generate text ad’s headline, use description template written by advertiser and use the most relevant destination URL.</li>
</ul>
<p>This additional functionality will allow you to stay in full control and target various part of you website, even if you want to target entire website, specific product category or pages with specific keywords.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/dynamic-search-ads" rel="tag">dynamic search ads</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="../../tutorials-sub/tag/pay-per-click" rel="tag">pay per click</a>, <a href="../../tutorials-sub/tag/ppc" rel="tag">ppc</a>, <a href="../../tutorials-sub/tag/text-ads" rel="tag">text ads</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-781 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-google-adwords tag-keywords-lists tag-negative-keywords tag-negative-keywords-list" id="post-781">
<h2><a href="/" rel="bookmark" title="Permanent Link to How to Use Negative Keyword Lists">How to Use Negative Keyword Lists</a></h2>
<hr/>
<p><small>August 1st, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fnegative-keyword-lists-google-adwords.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>As negative keywords management and selection being very complex task is very important to keep the keywords listed in small groups. Keeping negative keywords in small lists will make negative keyword management much easier, because you just can assign negative keywords list for multiple campaigns.</p>
<p>Lets say you are an online store selling wood flooring and want to avoid visitor who are looking for local store or showroom. So you can use negative keyword lists to add all the UK’s towns and counties.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">keywords lists</a>, <a href="/" rel="tag">negative keywords</a>, <a href="/" rel="tag">negative keywords list</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-725 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc tag-google tag-google-adwords tag-pay-per-click tag-pay-per-click-management tag-ppc-management" id="post-725">
<h2><a href="../../tutorials-sub/top-right-side-text-ad-performance" rel="bookmark" title="Permanent Link to How To Monitor Top v Side Text Ad Performance">How To Monitor Top v Side Text Ad Performance</a></h2>
<hr/>
<p><small>July 19th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Ftop-right-side-text-ad-performance.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google Adwords has just anounced about showing “Top v Side” performance in the segments section. Whilst<a href="https://www.seopositive.co.uk/pay-per-click.php"> managing Google Adwords</a> account it is very important to distinguish that average position metrics are not very accurate, because it shows the average position of the top and right hand side ads. Top v Side segmentation will help to understand which ads are performing better shown on the top slot or right hand side, whilst taking into the account relationships between the conversions, clicks and other KPI metrics.</p>
<p><a href="#"></a></p>
<p>Top v Side segment is available in campaign, ad group, ads and keyword level. To start using Top v Side segment click on the “Segment” button and select “Top v Side”</p>
<p>Happy analysing!</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="../../tutorials-sub/tag/pay-per-click" rel="tag">pay per click</a>, <a href="../../tutorials-sub/tag/pay-per-click-management" rel="tag">pay per click management</a>, <a href="../../tutorials-sub/tag/ppc-management" rel="tag">ppc management</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
</div>
<div class="post-716 post type-post hentry category-display-network category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-conversion-tracking tag-conversions tag-google tag-google-adwords tag-search-funnels" id="post-716">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Adwords Search Funnels">Google Adwords Search Funnels</a></h2>
<hr/>
<p><small>April 7th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-adword-search-funnels.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>In order make smarter decisions while making changes for your Adwords account there is very useful tool called “<strong>Search Funnel Analysis</strong>“. You can find this tool under the “Reporting and Tools” tab and link to to “Conversions”. As you may know Google is attaching conversions to the last click made. But before making the last decision to buy or not users tends to come back to the website via different sources, because they are comparing prices and looking for the best deal. So it is important to know what was the role of adwords before getting the sale.</p>
<p>Search Funnel Analysis are providing 8 types of different reports:</p>
<ul>
<li>Assist Clicks and Impressions;</li>
<li>Assisted Conversions;</li>
<li>First-Click Analysis;</li>
<li>Last Click Analysis;</li>
<li>Top Paths;</li>
<li>Time lag;</li>
<li>Path Length.</li>
</ul>
<p><iframe title="YouTube video player" width="425" height="349" src="https://www.youtube.com/embed/Wwj5W0UzAlo" frameborder="0" allowfullscreen></iframe></p>
<p>I am following my next post about each of the search funnel report.</p>
</div>
<p class="postmetadata">Tags: <a href="/" rel="tag">conversion tracking</a>, <a href="/" rel="tag">conversions</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">search funnels</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
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