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<div class="post-935 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-adwords tag-click-through-rate tag-clicks tag-ctr tag-google-adwords tag-impressions tag-search-network-2" id="post-935">
<h2><a href="../../tutorials-sub/ctr-improve-google-adwords" rel="bookmark" title="Permanent Link to How to get higher CTR?">How to get higher CTR?</a></h2>
<hr/>
<p><small>November 18th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fctr-improve-google-adwords.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>There are a number strategies and ways how to increase your ppc campaign’s CTR (Click Through Rates). So I’ll try to give you some tips, how to improve your <a href="../../pay-per-click" target="_blank">PPC campaign</a>‘s Click Through Rates (CTR).</p>
<p>1. <strong>Target right Audience.</strong> The most important thing before planning any <a href="../../pay-per-click" target="_blank">PPC campaign</a> is to select right keywords and phrases you want to target. These keywords should be related to your product or service you want to advertise via your PPC campaign. It is not recommended to choose very obvious keywords which may generate a lot of impressions and huge amount of low quality clicks. To get higher CTR you may have to use descriptive keywords, so your text will be displayed only for users who are interested to your product.</p>
<p>2.<strong> Use Appropriate Keywords Matching. </strong>Google Adwords uses various methods of targeting like: Broad Match targeting (PPC Management), Phrase Match targeting (“PPC Management”), Exact Match targeting ([<a href="../../pay-per-click" target="_blank">PPC Management</a>]) and Advanced Broad Match targeting (“+PPC +Management”). By using these keyword targeting methods you may reach more targeted audiences and avoid irrelevant impressions as well as clicks.</p>
<p>3. <strong>Negative Keyword Strategy. </strong>By implementing negative keyword strategy you can reduce your advertising costs and bring more relevant visitors to your website. It is important to select negative keywords properly, because you have to make sure that your negative keywords won’t influence search phrases you want to be advertised for.</p>
<p>4. <strong> Create relevant ad groups for different keywords. </strong>You will be able to maximize your Click Through Rates by creating relevant ad groups for similar keyword sets.</p>
<p>4. <strong>Write a compeling copy of text ads. </strong>Another important factor for maintaining healthy CTR is to write a compelling ad copy, by including keywords used in the search query (Automatic keyword insert) and using strong call to action elements.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">click through rate</a>, <a href="/" rel="tag">clicks</a>, <a href="/" rel="tag">ctr</a>, <a href="../../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a>, <a href="/" rel="tag">impressions</a>, <a href="/" rel="tag">search network</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-809 post type-post hentry category-conversion-tracking-pay-per-click-ppc category-google-adwords-2 category-pay-per-click-ppc category-search-network tag-adwords tag-analytics-goals tag-conversion-tracking tag-google tag-import-google-analytics-goals tag-imported-goals tag-pay-per-click tag-ppc tag-trackign-code" id="post-809">
<h2><a href="/" rel="bookmark" title="Permanent Link to How To Import Google Analytics Goals to Google Adwords">How To Import Google Analytics Goals to Google Adwords</a></h2>
<hr/>
<p><small>August 8th, 2011 <!-- by admin --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fimport-google-analytics-goals-google-adwords-conversion-tracking.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>To fully understand your Google Adwords account performance is important to analyze your paid search visitor’s behavior using Google Analytics stats. As Google Analytics and Google Adwords being one fully integrated system, Google allows to import Google Analytics goals to Google Adwords Conversion tracking interface. This functionality allows to measure different conversions than view of key page. Let’s say one of your goals is based on time spent on site or number of pages visited, Google Adwords won’t be able to measure that kind of conversion, but Google Analytics will, so you just have to setup time spent on time as a goal and import this goal to Google Adwords.</p>
<p>To import Google Analytics into the Google Adwords you have to follow the setps:</p>
<p>1. Login to you Adwords Account and Hover over “reporting and Tools” then select “Conversions”</p>
<p>2. Click on the button “Imported from Google Analytics”</p>
<p><a href="../../wp-content/uploads/2011/08/imported_google_analytics.jpg"><img class="alignnone size-full wp-image-810" title="imported_google_analytics" src="../../wp-content/uploads/2011/08/imported_google_analytics.jpg" alt="" width="327" height="91"/></a></p>
<p>3. Then select The Goals you want to import and click on “Import”</p>
<p>Happy analysing!</p>
<p></p>
<p></p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">analytics goals</a>, <a href="/" rel="tag">conversion tracking</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">import google analytics goals</a>, <a href="/" rel="tag">imported goals</a>, <a href="../../tutorials-sub/tag/pay-per-click" rel="tag">pay per click</a>, <a href="../../tutorials-sub/tag/ppc" rel="tag">ppc</a>, <a href="/" rel="tag">trackign code</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/conversion-tracking-pay-per-click-ppc" title="View all posts in Conversion Tracking" rel="category tag">Conversion Tracking</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-710 post type-post hentry category-display-network category-pay-per-click-ppc category-search-network tag-adwords tag-discplay-network tag-google tag-keyword-themes tag-topic" id="post-710">
<h2><a href="../../tutorials-sub/contextual-targeting-by-topics" rel="bookmark" title="Permanent Link to Update on Contextual Targeting">Update on Contextual Targeting</a></h2>
<hr/>
<p><small>March 30th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fcontextual-targeting-by-topics.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>The latest Google update for Display Network Contextual targeting is that you will be able to use targeting not only by keyword themes, audiences and <strong>by topics</strong>.</p>
<p><a href="#"></a></p>
<p>To start using targeting by Topics, click on the Topics tab and select the topics you want to target. Also you are able to exclude particular topics where you do not want your ads to be seen.</p>
<p>This update will make live easier for many advertisers using Google Display Network. From now there are 7 variations how you can reach your visitors on Display Network:</p>
<p>a. By Keywords Themes only;</p>
<p>b. By Topics only;</p>
<p>c. By Topics and Keyword Themes;</p>
<p>d. By Audiences and Keyword Themes;</p>
<p>e. By Audiences Only;</p>
<p>f. By Audiences and Topics;</p>
<p>g. By Audiences, Keyword Themes and Topics;</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">discplay network</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">keyword themes</a>, <a href="/" rel="tag">topic</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/search-network" title="View all posts in Search Network" rel="category tag">Search Network</a></p>
</div>
<div class="post-700 post type-post hentry category-display-network category-google-adwords-2 category-pay-per-click-ppc tag-adwords tag-google tag-location-targeting" id="post-700">
<h2><a href="../../tutorials-sub/google-adwords-location-targeting-advanced-option" rel="bookmark" title="Permanent Link to Google Adwords Location Targeting Advanced Options">Google Adwords Location Targeting Advanced Options</a></h2>
<hr/>
<p><small>March 25th, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-adwords-location-targeting-advanced-option.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google has just announced about new location targeting feature for search network. This feature will allow target your ads more precisely and reach more targeted audience for your business</p>
<ul>
<li>The first new advanced location option is “<em>Targeting method</em>” which allows to “<em>Target using either physical location or search intent</em>“, “<em>Target using physical location: Device-based location signals</em>” and “<em>Target using search intent: Location terms in user queries</em>“</li>
</ul>
<p>Example:</p>
<p>You have MOT test service in Chelmsford and you want to advertise for people who are physically located in Chelmsford. You are not interested to show your ads for people who are located somewhere in UK and adding “Chelmsford” to their search queries. You can reach these potential clients with a new targeting option “<em>Target using physical location: Device-based location signal</em>“.</p>
<p><a href="#"></a></p>
<ul>
<li>Second new option is “<em>Exclusion method</em>” which allows to “<em>Exclude by physical location only</em>” or “<em>Exclude by physical location and search intent</em>“</li>
</ul>
<p>Example:</p>
<p>You run uPVC doors installation company and are advertising installers based Leeds. You don’t want to advertise Doncaster installers and people who are based in Doncaster. There is an option “<em>Exclude by physical location and search intent</em>” which help to advertise your service only for people who are based in Leeds only.</p>
<p><a href="#"></a></p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="../../tutorials-sub/tag/location-targeting" rel="tag">location targeting</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/display-network" title="View all posts in Display Network" rel="category tag">Display Network</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
</div>
<div class="post-697 post type-post hentry category-google-adwords-2 category-pay-per-click-ppc tag-adwords tag-google tag-google-checkout" id="post-697">
<h2><a href="/" rel="bookmark" title="Permanent Link to Google Checkout Badge on Google Adwords Ads">Google Checkout Badge on Google Adwords Ads</a></h2>
<hr/>
<p><small>March 23rd, 2011 <!-- by Evaldas --></small></p>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Ftutorials.seopositiveltd.co.uk%2Fgoogle-checkout-badge-google-adwords-ads.php&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>First of all you have to install Google Checkout payment on your website. One of the main requirements to get Google Checkout badge activated is to place Google Checkout badge before login pages. It most cases this page has to be Shopping Basket. Google recommends to put this button below the general “Go to Checkout” button.</p>
<p><a href="#"></a></p>
<p>Also this Google Checkout button has to be sourced from Google servers. Another important requirement is that this button has to link directly to the Google Checkout page, not to the internal Checkout page.</p>
<p>Full list of <a href="https://checkout.google.com/support/sell/bin/answer.py?answer=42896" target="_blank">Google Checkout Badge requirements can be found here</a>.</p>
<p>After all the requirement above is meet than you have to link your Google Adwords and Google Checkout accounts. Login to your Google Checkout then search for the “Settings” tab and select “Google Adwords”. Add your Adwords Customer ID number. After your submit your data Google Checkout team will manually review your account and will send you confirmation email.</p>
</div>
<p class="postmetadata">Tags: <a href="../../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="../../tutorials-sub/tag/google" rel="tag">google</a>, <a href="/" rel="tag">google checkout</a><br/> Posted in <a href="../../tutorials-sub/category/pay-per-click-ppc/google-adwords-2" title="View all posts in Google Adwords" rel="category tag">Google Adwords</a>, <a href="../../tutorials-sub/category/pay-per-click-ppc" title="View all posts in Pay Per Click PPC" rel="category tag">Pay Per Click PPC</a></p>
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