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Ad Rotation Settings: Optimise for Conversions</title>
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<div class="post-664 post type-post hentry category-display-network category-pay-per-click-ppc tag-ad-rotation tag-ads tag-adwords tag-conversions tag-google-adwords" id="post-664">
<h2>Ad Rotation Settings: Optimise for Conversions</h2>
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<p>Google has just announced about new Google Adwords ad rotation setting option: “<em>Optimise for conversions: Show ads expected to provide more conversions</em>“. This ad rotation setting will be showing ads that are converting better.</p>
<p>Before there were only two ad rotation settings:</p>
<ul>
<li>Optimise for Clicks - Shows ads expected to provide more clicks;</li>
<li>Rotate - Show ads more evenly.</li>
</ul>
<p><a href="#"></a></p>
<p>Ad rotation options that were available before helped to show ads with higher Click Through Rates more often. But there is a thing that ads with higher click through rates are not always converting better.</p>
<p>You have to enable Google Conversion Tracking if you want to be able to use “<em>Optimise for conversions: Show ads expected to provide more conversions</em>” option.</p>
<p>Tags: <a href="/" rel="tag">ad rotation</a>, <a href="/" rel="tag">ads</a>, <a href="../tutorials-sub/tag/adwords" rel="tag">adwords</a>, <a href="/" rel="tag">conversions</a>, <a href="../tutorials-sub/tag/google-adwords" rel="tag">google adwords</a></p>
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