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<div class="post-3096 post type-post hentry category-social-media tag-marketing tag-measure tag-roi tag-social-media" id="post-3096">
<h2><a href="../../blog/social-media-marketing-–-how-to-measure-roi" rel="bookmark" title="Permanent Link to Social Media Marketing – How To Measure ROI">Social Media Marketing – How To Measure ROI</a></h2>
<hr/>
<p><small>October 20th, 2011 <!-- by admin --></small></p>
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<p>Social medias are great when it comes to raising brand awareness or connecting with a huge amount of potential customers for free. <a href="../../blog/category/social-media">Social media</a> marketing is getting more and more popular with websites like Facebook, Twitter and Google Plus. Anyone can sign up, log in and start creating their campaign and not pay any money at all. However, there is something else at stake here – time and effort. How do you know you are getting the right value for the time you have invested in marketing your business?</p>
<p>The return of investment is a factor which everyone is concerned about and it is logical that people would like to see measurable results. If your goal is to drive more traffic to your website, then you might want to know if your efforts actually result in sales (conversions).</p>
<p>There are two metrics which you should consider when it comes to measuring your social media marketing involvement and the results you get from it:</p>
<p>Klout Score – Klout is a website that gives you a “Klout Score” based on how influential you are on Facebook and Twitter. Your influence is mostly measured by how many friends/followers you have and how many each one of them has. Some critics say that the Klout Score is a useless metric because followers on Twitter can be bought easily and friends can be added effortlessly even if you don’t know them. However, considering how hard it is to measure something like online influence in the first place, Klout is actually helpful if you know your friends and you didn’t add them just to get a higher score (the same thing goes for Twitter).</p>
<p>Google Alerts – This tools is a bit more useful than the previous one. Google Alerts basically lets you know when your brand (or as specific keyword) has been mentioned online. You can easily find out if your popularity online increases with the number of alerts you receive. The more it grows the better.</p>
<p>Google Analytics – <a href="../../blog/category/google">Google </a>Analytics will actually help you find out if the visitors you get from your social media marketing campaigns are actually turning into sales. Recently, that wasn’t very easy to do but thanks to the new version of Google Analytics getting this kind of data is much easier. The most important thing you need to know about getting that data is how Google can find out if a visitor has actually bought anything from your website. You will need what is known as a “qualifying event”. A good idea is to tell Google that a sale has been made if the visitor lands on your “Thank you” page which only happens after a purchase. Google Analytics also offers a lot more helpful options you can play with.</p>
<p>As you can see, tracking your ROI and influence online is becoming easier than ever. The social media data is not so hard to get anymore and with improved tools like Google Analytics you can find out what your conversion rate is and if it is increasing or declining.</p>
<p style="font-style: italic;">
<p>Atanas Valchev works for one of the leading <a href="/">SEO </a>companies in Bulgaria - <a href="https://www.seopal.bg/" target="_blank">SEO PAL</a>. You can read some of his other interesting posts at the official SEO PAL Blog.</p>
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<p class="postmetadata">Tags: <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/measure" rel="tag">measure</a>, <a href="../../blog/tag/roi" rel="tag">ROI</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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<div class="post-2866 post type-post hentry category-search-engine-optimisation tag-blog tag-business tag-internet tag-marketing" id="post-2866">
<h2><a href="../../blog/a-business-blog-–-one-of-the-best-internet-marketing-strategies" rel="bookmark" title="Permanent Link to A Business Blog – One of the Best Internet Marketing Strategies">A Business Blog – One of the Best Internet Marketing Strategies</a></h2>
<hr/>
<p><small>September 29th, 2011 <!-- by admin --></small></p>
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<p>Chances are, you’ve heard lots of other marketers talking about the benefits of using a blog as an internet marketing strategy. Depending on your level of experience online, your only contact with blogs may have been a few written by stay at home moms or dog lovers, and if so you’re probably wondering just what a blog like that could do to help you out.</p>
<p>The truth is, blogs are not only a powerful ally for your online business, but they happen to be one of the best internet marketing strategies out there. With a blog you have free range to try out a variety of different techniques, testing the waters to see what works and what doesn’t before you invest a lot of money in a paid advertising launch. Here are some of the top reasons why you should consider using a blog in your marketing campaign.</p>
<h2>Blogs are Free</h2>
<p>This should appeal to any business owner who has a sense of where their money is going. We’ve all heard the saying that “nothing is free,” but in this case it’s actually not true (for the most part). Should you choose to go this route, there are plenty of free blogging platforms, including Blogger, WordPress, and LiveJournal, that you can use for your business without spending a penny. Now, you can also work with paid services that give you more control over the design and setup of the <a href="../../blog">blog</a>, but it really just depends on what your goals are.</p>
<h2>Blogs Provide Fresh Content for Search Engines</h2>
<p>SEO is your biggest priority for internet marketing, and there’s nothing that search engines love more than fresh, keyword filled content. It doesn’t take much to update the blog several times a week – a few posts as short as 350 words or so are all you really need. You can either write these yourself or hire a freelance writer to take care of the job. Do some keyword research and then fill your blog posts with those keywords so that they attract more search engine traffic. This is especially helpful if you operate an e-commerce site that doesn’t have much changing content.</p>
<h2>Blogs Are the Ultimate Backlink Source</h2>
<p>With a blog you get unlimited backlinks, essentially, and that makes them one of the most valuable internet marketing strategies you could ever employ. Every post can have a link back to your main website, meaning that your backlink growth is only limited by how many posts you make. Not only are these quality backlinks, but you can anchor them in your targeted keywords and place these right in the middle of highly relevant content. That’s <a href="/">SEO </a>gold.</p>
<p>Many websites have multiple business blogs so that the backlinks are coming from different domains, so consider that as an option if you have the time to set up three or four different blogs and update them regularly. Either way, blogs are an excellent idea for any internet marketer.</p>
<p style="font-style: italic;">
<p>Nickie John is an avid Internet marketer who pushes for responsible habits in online consumerism. She has a team of Internet marketing specialists who help her run her site as well as manage the many blogs that she contributes to. If you’re interested in Nickie’s <a href="https://www.internetmarketingwealthsecrets.com/">Internet marketing strategy</a> or you would like to find out more on Internet marketing strategies, vist her website.</p>
</div>
<p class="postmetadata">Tags: <a href="../../blog/tag/blog" rel="tag">Blog</a>, <a href="../../blog/tag/business" rel="tag">business</a>, <a href="../../blog/tag/internet" rel="tag">internet</a>, <a href="../../blog/tag/marketing" rel="tag">marketing</a><br/> Posted in <a href="../../blog/category/search-engine-optimisation" title="View all posts in Search Engine Optimisation" rel="category tag">Search Engine Optimisation</a></p>
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<div class="post-2677 post type-post hentry category-social-media category-twitter tag-increase tag-internet tag-marketing tag-traffic tag-twitter" id="post-2677">
<h2><a href="https://www.seopositiveltd.com/blog/how-to-use-twitter-as-internet-marketing-tool-to-increase-traffic" rel="bookmark" title="Permanent Link to How to Use Twitter As Internet Marketing Tool To Increase Traffic">How to Use Twitter As Internet Marketing Tool To Increase Traffic</a></h2>
<hr/>
<p><small>September 9th, 2011 <!-- by admin --></small></p>
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<p><img class="alignleft" title="Twitter" src="../../wp-content/uploads/2010/10/Twitter-Newspaper.png" alt="Twitter" width="200"/>Twitter can be used as a good marketing tool. However, there are things which can be done in order to increase its traffic and hence become more effective. The higher the traffic gets to your account, the more it is desired as it will reach to many people.</p>
<p>The username selected to be chosen should be one that is very relevant to the topic of discussion. The need to have a good username will make it possible for those users searching for specific topics to be able to locate your profile. Then on twitter, you should not be following others but you should be getting others to follow you instead. This should be done as many have fallen victims to just becoming followers and not realizing of the benefit they would gain from twitter by having others follow them. This means that, to increase your traffic and have people following you instead so as to have them get to know about some product you would want them to know. This however does not mean that, you just stop following others completely.</p>
<p>Another way to increase your traffic on <a href="../../blog/category/twitter">twitter </a>is ensuring that, you do regular posting to probably three or four accounts. This will automatically make a broader reach of those who will see the posting and probably do the following. In order to have multiple twitter accounts, one will be required to have several email accounts to enable multiple accounts on twitter. The good thing is that, it will increase the view and following on twitter and as a result, will encourage many to follow. Then on these multiple accounts, one should be able to post probably three times a day and ensuring that the posting are interesting to read in order to have the much desired following.</p>
<p>In the endeavor to increase the traffic, it will be necessary to use a very good and pleasing description which will motivate a person to read more. This is just as one would desire to have a good article title, so should one choose a desirable description. This will increase the number of following than it would have been if one just placed a link to the article. The post again should remain relevant to the content you are dealing with.</p>
<p>It will also be for the benefit of the owner, it he or she goes to the extent of looking for those like-minded people so that, they can do business with them and share out their ideas. The more you have a lot of activities going on through your account, the more will be the traffic and consequently is the reaching out of the desire message about your product.</p>
<p style="font-style: italic;"><span style="font-style: normal;">Jimmy Adams works at <a href="https://www.rebatesvalley.com/" target="_blank">RebatesValley</a>, a Coupon Website. RebatesValley Provides <a href="https://www.rebatesvalley.com/coupons/drugstore.com" target="_blank">Drugstore.com coupon code</a>, <span><a href="https://www.rebatesvalley.com/coupons/bodybuilding" target="_blank">bodybuilding.com coupons</a></span> and coupons for various online stores.</span></p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">increase</a>, <a href="../../blog/tag/internet" rel="tag">internet</a>, <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="/" rel="tag">traffic</a>, <a href="../../blog/tag/twitter" rel="tag">Twitter</a><br/> Posted in <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a>, <a href="../../blog/category/twitter" title="View all posts in Twitter" rel="category tag">Twitter</a></p>
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<div class="post-2665 post type-post hentry category-email-marketing category-social-media tag-email tag-marketing tag-social-media" id="post-2665">
<h2><a href="/" rel="bookmark" title="Permanent Link to Top Tips To Integrate Social Media and Email Marketing">Top Tips To Integrate Social Media and Email Marketing</a></h2>
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<p><small>September 7th, 2011 <!-- by admin --></small></p>
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<p>Email marketing being diluted by social media is becoming a commonly heard complaint especially when, even today many ecommerce sites depend on email marketing to get a larger chunk of a targeted clientele. Statistics disclosed by email marketing providers indicate that <a href="../../blog/category/email-marketing">email marketing</a> initiatives still account for 20-25 % of overall revenue for many ecommerce businesses with social media being responsible for merely 1%.</p>
<p>However, it needs to be remembered that both email marketing and <a href="../../blog/category/social-media">social media</a> can coexist, rather than see one substitute the other. The marketing set up of businesses has room for both and therefore they have to look for increased revenue through the use of both email and social media, and by integrating them effectively to yield best results. This is possible by using the following tips:</p>
<ol>
<li><strong>Use emails to drive traffic to blogs- </strong>Blogs are a great source of useful content and can be effectively used as sources of content for email newsletters. As digital partners, each can benefit the other since email newsletters can give blog addresses for more content.<strong> </strong></li>
<li><strong>Using Social Media to amplification in emails- </strong>email sending platforms have also woken up to the effectiveness of social media in spreading word about businesses. Hence many have started adding social bookmarks and sharing options including social sharing toolbars on the newsletters they send on behalf of companies. Some platforms tweet links as well for users to get emails via <a href="../../blog/category/twitter">Twitter</a>. All this helps in amplifying the impact of email marketing and extending its reach.<strong> </strong></li>
<li><strong>Conversions through conversations-</strong> Social media is generally a medium to converse since people sharing something in common use them to communicate. This very aspect can be used beneficially to get conversions and increase email subscriptions. These social networks have an amazing ripple effect, as people follow the recommended activities of friends and others. Promotional posts placed occasionally also have a big conversion impact. On Facebook, conversations lead to conversions on business page walls, and also through techniques like “fangating”, which necessitate subscribing to emails to avail of special offers. <strong> </strong></li>
<li><strong>Social media for frequent updates-</strong> Email marketing involves periodic emails followed by long periods of silence. Here, social media can be used to fill the gap with updates on Facebook, Twitter and <a href="../../blog">blog </a>posts. This increases brand recall and the brand stays in the mind of customers.<strong> </strong></li>
<li><strong>Social media as a viable alternative to emails-</strong> for those consumers who do not like emails or are not inclined to spend time reading them, can be approached through social media, since Facebook and other networks are more regularly accessed.<strong> </strong></li>
<li><strong>Social networks need emails- </strong>emails are the easiest way to communicate, send notifications and basically “get in touch’. Users find emails reliable despite the easy route offered by social networks to update their friends.<strong> </strong></li>
<li><strong>Emails are taken more seriously – </strong>social media networks are transient and not always taken seriously. Often, an update read an hour ago is forgotten, or even lost in a long list of updates. Emails on the other hand are taken more seriously due to the sense of permanence attached to them. The message sent through mails has a bigger impact.</li>
<li><strong>Emails and social media can be personalized-</strong> Since both are method of direct communication, they can be personalized as per the demands of the individual. Social media is personal to start with, while emails can be made personal through the data base.</li>
</ol>
<p>Social media envelopes emails as well since it can be integrated as a means of keeping in touch. If the two work closely together they promise more business promotion and success than any other medium.</p>
<p>This a guest post from Neil at eMobileScan, he is head of online marketing for a total of 18 European websites, all under the eMobileScan brand, specialising in Mobile computers like the <a href="https://emobilescan.de/p-3189-datalogic-memor-handgehaltene-computer.aspx">datalogic Memor</a> and the Motorola ES400 EDA.</p>
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<p class="postmetadata">Tags: <a href="/" rel="tag">email</a>, <a href="../../blog/tag/marketing" rel="tag">marketing</a>, <a href="../../blog/tag/social-media" rel="tag">Social Media</a><br/> Posted in <a href="../../blog/category/email-marketing" title="View all posts in Email Marketing" rel="category tag">Email Marketing</a>, <a href="../../blog/category/social-media" title="View all posts in Social Media" rel="category tag">Social Media</a></p>
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