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<div class="post-2036 post type-post hentry category-seo-tools tag-shortlisting-your-long-list-of-keywords" id="post-2036">
<h2>Shortlisting Your Long-list of Keywords</h2>
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<p>For an SEO campaign one of the cornerstones that it is based is on the list of keywords that are going to be used in the website. This is because of the fact that these keywords play a role on the search engine ranking. One of the very first step that is always being done in identifying keywords is by building a list of the different keywords, at the first stage of list building of your keywords an SEO consultant or an <a href="/">SEO company</a> would only do some sort of brainstorming on what the possible keywords maybe, this raw identification of keywords is done in order to build such keywords list. This in effect however will yield a very long list of keywords that are potential and related to the target website. The yielding of a long list of keywords is an expected event as there really are a lot of keywords that are related with any websites, meaning there are a lot of words that can be thought of as having a high relationship, relevance or association with the website.</p>
<p>With this long list of keywords it is a rule in Search engine optimisation that one must only utilise three to four keywords to optimise. This the main reason why it is imperative for an SEO company or an SEO consultant to short-list such list of keywords. The following are some guidelines that may help in the short listing of the keywords:</p>
<p>1. Look at your keyword list and identify those keywords that has a lose affinity with your desired search terms, in a long list of keywords there is bound to be some keywords that are not related or are loosely related with your website or target website.</p>
<p>2. Using <a href="../search-engine-optimisation">SEO</a> tools or a search engine feature identify keywords with very high competition, a highly competitive keywords means that there are a lot, in millions, of websites using such keywords thus giving you no chance at all except if your SEO campaign is unlimited in budget.</p>
<p>3. Put yourself in your clients shoes and identify keywords that may be commonly overlooked and have it delisted in your list of keywords.</p>
<p>Tags: <a href="/" rel="tag">Shortlisting Your Long-list of Keywords</a></p>
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