File: //home/seopositiveltd.co.uk/blog/need-for-building-online-presence-a-quick-understanding.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "https://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="https://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head profile="https://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>Need for Building Online Presence - A Quick Understanding « SEO Positive Blog</title>
<link rel="canonical" href="https://www.seopositiveltd.co.uk/blog/need-for-building-online-presence-a-quick-understanding" />
<link rel="stylesheet" href="https://www.seopositiveltd.co.uk/blog/wp-content/themes/seopositive/style.css" type="text/css" media="screen"/>
<link rel="pingback" href="https://www.seopositiveltd.co.uk/blog/xmlrpc.php"/>
<!--[if IE 6]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie6.css" type="text/css" media="screen" />
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie7.css" type="text/css" media="screen" />
<![endif]-->
<script src="../ajax/libs/jquery/1.4.2/jquery.min.js" type="text/javascript"></script>
<script type="text/javascript" src="https://www.seopositiveltd.co.uk/blog/wp-includes/js/comment-reply.js?ver=20090102"></script>
<link rel="index" title="SEO Positive Blog" href="https://www.seopositiveltd.co.uk/blog"/>
<link rel="start" title="Link Building Tip #1" href="https://www.seopositiveltd.co.uk/blog/link-building-tip-1"/>
<link rel="shortlink" href="https://www.seopositiveltd.co.uk/blog/?p=2820"/>
<meta name="tweetmeme-title" content="Need for Building Online Presence � A Quick Understanding"/>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/AC_RunActiveContent.js" type="text/javascript"></script>
<!-- Place this tag in your head or just before your close body tag -->
<script type="text/javascript" src="https://apis.google.com/js/plusone.js">
{lang: 'en-GB'}
</script>
</head>
<body class="single single-post postid-2820">
<div id="wrapper">
<div class="hidden"></div>
<div id="header">
<div class="hidden">
<img src="../wp-content/themes/seopositive/images/misc/main-but-ro.png" width="129" height="31" alt="SEO"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-drker-ro.jpg" width="144" height="33" alt="SEO Positive"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-ro.jpg" width="144" height="33" alt="Top SEO"/>
</div>
<div id="logo"><a href="https://www.seopositive.co.uk/"><img src="../wp-content/themes/seopositive/images/misc/seo-positive.png" alt="SEO Positive The Online Promotion Company" width="231" height="75"/></a></div>
<div id="header-info">
<div class="menu-top-container"><ul id="menu-top" class="menu"><li id="menu-item-4228" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4228"><a href="https://my.seopositive.co.uk/">Client Login</a></li>
<li id="menu-item-4227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4227"><a href="https://www.seopositive.co.uk/careers.php">Careers</a></li>
<li id="menu-item-4229" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4229"><a href="https://www.seopositive.co.uk/partners.php">Partners</a></li>
</ul></div>
<div class="clear"></div>
<div class="call-us"><g:plusone></g:plusone> 0800 088 6000</div>
<div class="clear"></div>
</div>
<div class="clear"></div>
</div>
<div id="content-container">
<div id="content" class="narrowcolumn" role="main">
<ul id="menu-main">
<li class="non-active"><a href="/">Home</a>
<ul class="first non-active"><li class="non-active"><a href="/">Home</a></li></ul>
</li>
<li class="non-active"><a href="../about-us">About us</a>
<ul class="non-active"><li class="non-active"><a href="../about-us">About us</a></li></ul>
</li>
<li class="non-active"><a>Services</a>
<ul class="dropdown non-active"><li class="non-active"><a>Services</a></li></ul>
<ul class="services-bg non-active">
<ul class="non-active">
<li class="non-active"><a href="../search-engine-optimisation">Search Engine Optimisation</a></li>
<li class="non-active"><a href="../pay-per-click">Pay Per Click Management</a></li>
<li class="non-active"><a href="https://www.webdesignpositive.co.uk/">Website Design</a></li>
<li class="non-active"><a href="../website-design-portfolio">Design Portfolio</a></li>
</ul>
<ul class="non-active">
<li class="non-active"><a href="../email-marketing">Email Marketing</a></li>
<li class="non-active"><a href="../reputation-management">Reputation Management</a></li>
<li class="non-active"><a href="../link-building">Link Building</a></li>
<li class="non-active"><a href="../hosting">Hosting</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../search-engine-optimisation">SEO Services</a>
<ul class="non-active"><li class="non-active"><a href="../search-engine-optimisation">SEO Services</a></li></ul>
</li>
<li class="non-active"><a href="../pay-per-click">PPC Services</a>
<ul class="non-active"><li class="non-active"><a href="../pay-per-click">PPC Services</a></li></ul>
</li>
<li class="non-active"><a>Testimonials</a>
<ul class="dropdown non-active"><li class="non-active"><a>Testimonials</a></li></ul>
<ul class="testimonials-bg non-active">
<ul class="non-active">
<li><a href="../seo-testimonials">Search Engine Optimisation</a></li>
<li><a href="../ppc-testimonials">Pay Per Click</a></li>
<li><a href="../web-design-testimonials">Website Design</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../awards">Awards</a>
<ul class="non-active"><li class="non-active"><a href="../awards">Awards</a></li></ul>
</li>
<li class="non-active"><a href="../contact-us">Contact us</a>
<ul class="non-active"><li class="non-active"><a href="../contact-us">Contact us</a></li></ul>
</li>
<li class="active"><a>Blog</a>
<ul class="last active"><li><a href="../blog">Blog</a></li></ul>
</li>
</ul>
<div id="main-content">
<div id="content-left">
<div class="navigation">
<div class="alignleft"><p><a href="../blog/getting-your-business-on-facebook" rel="prev">« Getting Your Business On Facebook</a></p></div>
<div class="alignright"><p><a href="../blog/how-can-a-blog-improve-your-seo" rel="next">How Can a Blog Improve Your SEO? »</a></p></div>
</div>
<div class="clear"></div>
<hr/>
<div class="post-2820 post type-post hentry category-facebook category-social-media category-twitter tag-media tag-online tag-presence tag-social" id="post-2820">
<h2>Need for Building Online Presence - A Quick Understanding</h2>
<hr/>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fneed-for-building-online-presence-a-quick-understanding&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Building online presence is extremely necessary in a world where everything is shifting to the virtual side. Earlier, with the advent of the internet, some companies started thinking that investing in a website was an exercise that would help them extend their presence online. Most businesses, start ups and companies online began with five page websites which were based on fixed templates. These templates presented fixed designs, color schemes and features.</p>
<p>With the onset of time, flash based sites came into existence and these had better looking graphics and gave the users some scope for interactivity. With the emergence of Social Media and hand-held devices, there are a host of possibilities which allow for integrated solutions for online presence. With applications such as <a href="../blog/category/facebook">Facebook </a>connect and <a href="../blog/category/twitter">Twitters</a>‘ open API, enabling website for social media presence has become lot simpler.</p>
<p><strong>Why Invest in Building Online Presence?</strong></p>
<p>The internet has become a credible source of readily available information for most users. Consumers today feel the need to conduct research before they make their purchase decisions. With the fast changing scape of the market and emergence of newer models of products and brands, the user requires a deeper level of education and research before making his purchase decision.</p>
<p>For instance, a user who is new to the world of cell phones and 3G technologies will not have all the knowhow required to make a purchase decision. He will do this based on what he reads online, the comments he receives via status updates or tweets and also by visiting technology forums online. The relevant information is accessed by the user not just by reading online.</p>
<p>He also views videos, reads blogs, looks at pictures of a product online and has a greater level of interactivity and understanding of a product before he buys it.</p>
<p><strong>A Few Tips for Building Online Presence</strong></p>
<p>In an era where consumers are accessing content rich websites, reading interactive and relevant <a href="/">blogs</a>, and watching videos which are going viral, it is time for your business to go beyond the basic four tab website.</p>
<p>There is scope for brand building online and ensuring better brand recall, thanks to the multifarious options available online. Your business needs more than just a simple web presence; it needs a digital portfolio which has widgets, video blogs, images, videos, user engagement and more.</p>
<p><strong>Don’t Just Stop There, Go Beyond!</strong></p>
<p>Your pursuit should be to make your brand an online experience, not just a presence that asserts itself. You can do this by:</p>
<ul>
<li>Ensuring that the landing pages are not just catchy, they are relevant and informative to your target audience.</li>
<li>Making your website simple to navigate. Consumers should not have a problem when going from one section to another. Navigation should be a joy on your website and not a task.</li>
<li>Including an internal search option on your website. This option is especially helpful when your business publishes blogs and white papers extensively. An integrated search option will help your target audience quickly access information without typing their query out by visiting a search engine again.</li>
<li>Making additional features such as shopping carts on your website smooth instead of collecting unnecessary details.</li>
</ul>
<p>These steps can effectively help in providing the visitors what they exactly expect and want, and can subsequently help you in formidably building online presence.</p>
<p>Author: Khadim is co-founder of SearchEnabler <a href="https://www.searchenabler.com/">SEO Platform</a>. SearchEnabler is affordable on-demand SEO software for start-ups, small business and individuals seeking to improve online visibility.</p>
<p>Tags: <a href="../blog/tag/media" rel="tag">media</a>, <a href="/" rel="tag">online</a>, <a href="/" rel="tag">presence</a>, <a href="../blog/tag/social" rel="tag">social</a></p>
</div>
</div>
</div>
<div id="sidebar">
<h3 class="widget-title">Pages</h3> <ul>
<li class="page_item page-item-1673"><a href="../blog/advertising" title="Advertising">Advertising</a></li>
<li class="page_item page-item-2014"><a href="../blog/internet-world" title="Internet World 2011">Internet World 2011</a></li>
</ul>
<h3 class="widget-title">Authors</h3>
<ul><li>Ben Austin</li><li>Danielle Haley</li><li>Danny Hall</li><li>Evaldas Balcius</li><li>Lewis Austin</li><li>Matt Wood</li><li>Peter Andrease</li> </ul>
<h3 class="widget-title">Categories</h3> <ul>
<li class="cat-item cat-item-989"><a href="../blog/category/analytics" title="View all posts filed under Analytics">Analytics</a>
</li>
<li class="cat-item cat-item-3"><a href="../blog/category/announcements" title="View all posts filed under Announcements">Announcements</a>
</li>
<li class="cat-item cat-item-4"><a href="../blog/category/bing" title="View all posts filed under Bing">Bing</a>
</li>
<li class="cat-item cat-item-78"><a href="../blog/category/blog" title="View all posts filed under Blog">Blog</a>
</li>
<li class="cat-item cat-item-5"><a href="../blog/category/click-fraud" title="View all posts filed under Click Fraud">Click Fraud</a>
</li>
<li class="cat-item cat-item-6"><a href="../blog/category/content" title="View all posts filed under Content">Content</a>
</li>
<li class="cat-item cat-item-7"><a href="../blog/category/email-marketing" title="View all posts filed under Email Marketing">Email Marketing</a>
</li>
<li class="cat-item cat-item-984"><a href="../blog/category/facebook" title="View all posts filed under Facebook">Facebook</a>
</li>
<li class="cat-item cat-item-8"><a href="../blog/category/google" title="View all posts filed under Google">Google</a>
</li>
<li class="cat-item cat-item-9"><a href="../blog/category/in-the-press" title="View all posts filed under In The Press">In The Press</a>
</li>
<li class="cat-item cat-item-10"><a href="../blog/category/internet-news" title="View all posts filed under Internet News">Internet News</a>
</li>
<li class="cat-item cat-item-11"><a href="../blog/category/link-building" title="View all posts filed under Link Building">Link Building</a>
</li>
<li class="cat-item cat-item-12"><a href="../blog/category/pay-per-click" title="View all posts filed under Pay Per Click">Pay Per Click</a>
</li>
<li class="cat-item cat-item-1212"><a href="../blog/category/reputation-management" title="View all posts filed under Reputation Management">Reputation Management</a>
</li>
<li class="cat-item cat-item-562"><a href="../blog/category/search-engine-optimisation" title="View all posts filed under Search Engine Optimisation">Search Engine Optimisation</a>
</li>
<li class="cat-item cat-item-14"><a href="../blog/category/seo-glossary" title="View all posts filed under SEO Glossary">SEO Glossary</a>
</li>
<li class="cat-item cat-item-15"><a href="../blog/category/seo-tools" title="View all posts filed under SEO Tools">SEO Tools</a>
</li>
<li class="cat-item cat-item-16"><a href="../blog/category/social-media" title="View all posts filed under Social Media">Social Media</a>
</li>
<li class="cat-item cat-item-17"><a href="../blog/category/twitter" title="View all posts filed under Twitter">Twitter</a>
</li>
<li class="cat-item cat-item-1"><a href="../blog/category/uncategorized" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-18"><a href="../blog/category/website-design" title="View all posts filed under Website Design">Website Design</a>
</li>
<li class="cat-item cat-item-19"><a href="../blog/category/website-hosting" title="View all posts filed under Website Hosting">Website Hosting</a>
</li>
<li class="cat-item cat-item-20"><a href="../blog/category/yahoo" title="View all posts filed under Yahoo">Yahoo</a>
</li>
<li class="cat-item cat-item-1103"><a href="../blog/category/youtube" title="View all posts filed under YouTube">YouTube</a>
</li>
</ul>
<h3 class="widget-title">Archives</h3> <ul>
<li><a href="../blog/2011/12" title="December 2011">December 2011</a></li>
<li><a href="../blog/2011/11" title="November 2011">November 2011</a></li>
<li><a href="../blog/2011/10" title="October 2011">October 2011</a></li>
<li><a href="../blog/2011/09" title="September 2011">September 2011</a></li>
<li><a href="../blog/2011/08" title="August 2011">August 2011</a></li>
<li><a href="../blog/2011/07" title="July 2011">July 2011</a></li>
<li><a href="../blog/2011/06" title="June 2011">June 2011</a></li>
<li><a href="../blog/2011/05" title="May 2011">May 2011</a></li>
<li><a href="../blog/2011/04" title="April 2011">April 2011</a></li>
<li><a href="../blog/2011/03" title="March 2011">March 2011</a></li>
<li><a href="../blog/2011/02" title="February 2011">February 2011</a></li>
<li><a href="../blog/2011/01" title="January 2011">January 2011</a></li>
<li><a href="../blog/2010/12" title="December 2010">December 2010</a></li>
<li><a href="../blog/2010/11" title="November 2010">November 2010</a></li>
<li><a href="../blog/2010/10" title="October 2010">October 2010</a></li>
<li><a href="../blog/2010/09" title="September 2010">September 2010</a></li>
<li><a href="../blog/2010/08" title="August 2010">August 2010</a></li>
<li><a href="../blog/2010/07" title="July 2010">July 2010</a></li>
<li><a href="../blog/2010/06" title="June 2010">June 2010</a></li>
<li><a href="../blog/2010/05" title="May 2010">May 2010</a></li>
<li><a href="../blog/2010/04" title="April 2010">April 2010</a></li>
<li><a href="../blog/2010/03" title="March 2010">March 2010</a></li>
<li><a href="../blog/2010/02" title="February 2010">February 2010</a></li>
<li><a href="../blog/2010/01" title="January 2010">January 2010</a></li>
<li><a href="../blog/2009/12" title="December 2009">December 2009</a></li>
<li><a href="../blog/2009/11" title="November 2009">November 2009</a></li>
<li><a href="../blog/2009/10" title="October 2009">October 2009</a></li>
<li><a href="../blog/2009/09" title="September 2009">September 2009</a></li>
<li><a href="../blog/2009/08" title="August 2009">August 2009</a></li>
<li><a href="../blog/2009/07" title="July 2009">July 2009</a></li>
<li><a href="../blog/2009/06" title="June 2009">June 2009</a></li>
<li><a href="../blog/2009/05" title="May 2009">May 2009</a></li>
<li><a href="../blog/2009/04" title="April 2009">April 2009</a></li>
<li><a href="../blog/2009/03" title="March 2009">March 2009</a></li>
<li><a href="../blog/2009/02" title="February 2009">February 2009</a></li>
<li><a href="../blog/2009/01" title="January 2009">January 2009</a></li>
<li><a href="../blog/2008/12" title="December 2008">December 2008</a></li>
</ul>
<h3 class="widget-title">Blogroll</h3>
<ul class="xoxo blogroll">
<li><a href="../link-building">Link Building</a></li>
<li><a href="../pay-per-click">Pay Per Click</a></li>
<li><a href="https://www.micrositez.co.uk/seo.html">SEO</a></li>
<li><a href="../blog">SEO Blog</a></li>
<li><a href="/">SEO Company</a></li>
<li><a href="../news-sub/index">SEO Positive News</a></li>
<li><a href="../tutorials-sub/index">SEO Positive Tutorials</a></li>
<li><a href="https://www.websitedesignpositive.co.uk/">Website Design</a></li>
</ul>
</div>
<div class="clear"></div>
</div>
</div>
</div>
<div id="footer" role="contentinfo">
<div id="footer-content">
<div class="footer-section">
<h3>Additional Pages</h3>
<div class="menu-additional-pages-container"><ul class="menu" id="menu-additional-pages"><li class="menu-item menu-item-type-custom menu-item-645" id="menu-item-645"><a href="../my-sub/index">Client Login</a></li>
<li class="menu-item menu-item-type-post_type menu-item-44" id="menu-item-44"><a href="../terms">Terms & Conditions</a></li>
<li class="menu-item menu-item-type-post_type menu-item-270" id="menu-item-270"><a href="../privacy-policy">Privacy Policy</a></li>
<li class="menu-item menu-item-type-custom menu-item-2699" id="menu-item-2699"><a href="../tutorials-sub/index">Tutorials</a></li>
</ul></div></div>
<div class="footer-section">
<h3>Sitemaps & Feeds</h3>
<div class="menu-sitemaps-feeds-container"><ul class="menu" id="menu-sitemaps-feeds"><li class="menu-item menu-item-type-post_type menu-item-697" id="menu-item-697"><a href="../sitemap">Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-699" id="menu-item-699"><a href="https://www.seopositiveltd.co.uk/sitemap.xml">XML Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-2740" id="menu-item-2740"><a href="../blog">Blog</a></li>
<li class="menu-item menu-item-type-custom menu-item-2761" id="menu-item-2761"><a href="../news-sub/index">News</a></li>
</ul></div></div>
<div class="footer-section footer-section-big">
<h3>Our Address</h3>
<p><strong>Chelmsford Head Office</strong><br/>Milstrete House<br/>29 New Street<br/>Chelmsford<br/>CM1 1NT</p>
</div>
<div class="footer-section">
<h3> </h3>
<p><strong>London Head Office</strong><br/>3rd Floor<br/>1 Ropemaker Street<br/>London<br/>EC2Y 9HT</p>
</div>
<div class="footer-section footer-section-small no-padding-right">
<h3>Social Links</h3>
<a href="/" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/rss-icon.png" alt="RSS Feed"/></a>
<a href="https://twitter.com/seopositiveltd" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/twitter-icon.png" alt="Twitter"/></a>
<a href="https://www.youtube.com/user/seopositive" target="_blank" rel="nofollow"></a>
<h3>W3C Compliant</h3>
<img src="../wp-content/themes/seopositive/images/misc/w3c-css.png" alt="Valid CSS" class="compliant"/>
</div>
<div class="clear"></div>
</div>
<div id="footer-btm">
<p>© Copyright 2011 SEO Positive Ltd | Registered company in England & Wales | Company Number: 06643590 | VAT Number: 974449769</p>
</div>
</div>
</div>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jqueryui.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jquery.anythingslider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/mac-screen-slider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/class.horinaja.jquery.js" type="text/javascript"></script>
<script src="../wp-content/themes/seopositive/js/javascript.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/read-more.js" type="text/javascript"></script>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
</body>
</html>