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<div class="post-2925 post type-post hentry category-social-media tag-engine tag-media tag-optimization tag-search tag-seo tag-serps tag-social" id="post-2925">
<h2>How Does Social Media Influence SEO and SERPs?</h2>
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<p><span style="font-weight: normal;">When businesses design an Internet marketing budget, search engine optimization (SEO), insofar as it increases rankings on search engine result pages (SERPs), is a common, if not mandatory, consideration. Marketers go to great lengths to select the appropriate keywords and densities for article marketing, and building robust sets of articles and back links featuring these keywords is a priority. An oft-overlooked way of increasing SEO, namely the development of a social media presence, may well become the most vital of techniques as social media continues to grow and become a major Internet service offering.</span></p>
<h2>The Major Players</h2>
<p><a href="../blog/category/google">Google </a>and Bing have both publicly confirmed that links shared through social media, particularly links with a high degree of activity in the form of comments, likes, and reshares, impact search engine optimization. Taking into account user +1′s through the Google+ network is at least partially responsible for some of the recent shakeup in search engine rankings associated with Google’s Panda update.</p>
<p>Search engine optimization has evolved to be a more holistic marketing effort. Utilizing all of the marketing means at your disposal means developing a robust social presence, strong article marketing efforts, keywords and links shared widely across the Internet, and companion blogs, developed by the marketer, which share additional blog posts and back links to the main site. It’s no longer enough to simply stuff keywords to a particular density and hope the search engines pick up the pages. You may have even seen a steady decrease of your search engine result placement for existing pages developed and marketing in this fashion.</p>
<h2>How to Win the Game</h2>
<p>Enhancing your existing <a href="/">SEO </a>by sharing your articles on a social site and encouraging users to comment and like the pages does not take an extremely strong existing social presence to be effective. To start with no additional time commitment, you can share links with the fans you already have by automatically syndicating your blog’s RSS feed to your <a href="../blog/category/facebook">Facebook </a>page. A more effective way to address the social aspect of the network is to write an additional 20-30 words on any article that you are posting to your blog, particularly a thought-provoking summary that invites questions, and using this as a lead-in to your article link on Facebook or Google+.</p>
<p>Unfortunately, if your article marketing efforts are primarily composed of low-quality, spun article content, you won’t see the kind of social activity necessary to achieve solid search engine optimization from your social networks. This is why it’s becoming crucial to develop quality content, rather than barely-readable computer-generated content. Link-bait articles, or articles designed to be widely shared, benefit your search engine optimization efforts more than any other article marketing due to the benefits of social sharing.</p>
<p>Remember these two key features of social networks. First, they often pull the meta description when your link is shared, so really play up your meta tags. Second, you need to make sure that you are using a URL shortener that does a 301 redirect to your page. A good example is bit.ly.</p>
<p>It’s a known fact that Google and Bing have been using activity on Facebook since at least 2010 to influence search engine rankings. Failing to take advantage of social media, particularly now, as the medium is emerging and it is easy to develop a strong following, is a common oversight by SEO experts, some of which are stuck in traditional article marketing strategies, others who do not realize the additional SEO benefit that social sharing creates. Avoid these pitfalls by developing a social presence early on all of the popular social networking sites, including Facebook, Google+, and Twitter.</p>
<p>Posted by Greg Henderson, an Internet Marketer and SEO Associate an <a href="https://www.myfreeemailsearch.com/"><strong>email search</strong></a> site and free public records site: RecordsProject & MyFreeEmailSearch.</p>
<p>Tags: <a href="../blog/tag/engine" rel="tag">engine</a>, <a href="../blog/tag/media" rel="tag">media</a>, <a href="../blog/tag/optimization" rel="tag">optimization</a>, <a href="../blog/tag/search" rel="tag">search</a>, <a href="../blog/tag/seo" rel="tag">seo</a>, <a href="../blog/tag/serps" rel="tag">serps</a>, <a href="../blog/tag/social" rel="tag">social</a></p>
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