File: //home/seopositiveltd.co.uk/blog/google-updates-yet-again.html
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "https://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="https://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head profile="https://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>Google Updates Yet Again! « SEO Positive Blog</title>
<link rel="canonical" href="https://www.seopositiveltd.co.uk/blog/google-updates-yet-again" />
<link rel="stylesheet" href="https://www.seopositiveltd.co.uk/blog/wp-content/themes/seopositive/style.css" type="text/css" media="screen"/>
<link rel="pingback" href="https://www.seopositiveltd.co.uk/blog/xmlrpc.php"/>
<!--[if IE 6]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie6.css" type="text/css" media="screen" />
<![endif]-->
<!--[if IE 7]>
<link rel="stylesheet" href="/wp-content/themes/seopositive/ie7.css" type="text/css" media="screen" />
<![endif]-->
<script src="../ajax/libs/jquery/1.4.2/jquery.min.js" type="text/javascript"></script>
<script type="text/javascript" src="https://www.seopositiveltd.co.uk/blog/wp-includes/js/comment-reply.js?ver=20090102"></script>
<link rel="index" title="SEO Positive Blog" href="https://www.seopositiveltd.co.uk/blog"/>
<link rel="start" title="Link Building Tip #1" href="https://www.seopositiveltd.co.uk/blog/link-building-tip-1"/>
<link rel="shortlink" href="https://www.seopositiveltd.co.uk/blog/?p=3164"/>
<meta name="tweetmeme-title" content="Google Updates Yet Again!"/>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/AC_RunActiveContent.js" type="text/javascript"></script>
<!-- Place this tag in your head or just before your close body tag -->
<script type="text/javascript" src="https://apis.google.com/js/plusone.js">
{lang: 'en-GB'}
</script>
</head>
<body class="single single-post postid-3164">
<div id="wrapper">
<div class="hidden"></div>
<div id="header">
<div class="hidden">
<img src="../wp-content/themes/seopositive/images/misc/main-but-ro.png" width="129" height="31" alt="SEO"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-drker-ro.jpg" width="144" height="33" alt="SEO Positive"/>
<img src="../wp-content/themes/seopositive/images/misc/action-but-ro.jpg" width="144" height="33" alt="Top SEO"/>
</div>
<div id="logo"><a href="https://www.seopositive.co.uk/"><img src="../wp-content/themes/seopositive/images/misc/seo-positive.png" alt="SEO Positive The Online Promotion Company" width="231" height="75"/></a></div>
<div id="header-info">
<div class="menu-top-container"><ul id="menu-top" class="menu"><li id="menu-item-4228" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4228"><a href="https://my.seopositive.co.uk/">Client Login</a></li>
<li id="menu-item-4227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4227"><a href="https://www.seopositive.co.uk/careers.php">Careers</a></li>
<li id="menu-item-4229" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4229"><a href="https://www.seopositive.co.uk/partners.php">Partners</a></li>
</ul></div>
<div class="clear"></div>
<div class="call-us"><g:plusone></g:plusone> 0800 088 6000</div>
<div class="clear"></div>
</div>
<div class="clear"></div>
</div>
<div id="content-container">
<div id="content" class="narrowcolumn" role="main">
<ul id="menu-main">
<li class="non-active"><a href="/">Home</a>
<ul class="first non-active"><li class="non-active"><a href="/">Home</a></li></ul>
</li>
<li class="non-active"><a href="../about-us">About us</a>
<ul class="non-active"><li class="non-active"><a href="../about-us">About us</a></li></ul>
</li>
<li class="non-active"><a>Services</a>
<ul class="dropdown non-active"><li class="non-active"><a>Services</a></li></ul>
<ul class="services-bg non-active">
<ul class="non-active">
<li class="non-active"><a href="../search-engine-optimisation">Search Engine Optimisation</a></li>
<li class="non-active"><a href="../pay-per-click">Pay Per Click Management</a></li>
<li class="non-active"><a href="https://www.webdesignpositive.co.uk/">Website Design</a></li>
<li class="non-active"><a href="../website-design-portfolio">Design Portfolio</a></li>
</ul>
<ul class="non-active">
<li class="non-active"><a href="../email-marketing">Email Marketing</a></li>
<li class="non-active"><a href="../reputation-management">Reputation Management</a></li>
<li class="non-active"><a href="../link-building">Link Building</a></li>
<li class="non-active"><a href="../hosting">Hosting</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../search-engine-optimisation">SEO Services</a>
<ul class="non-active"><li class="non-active"><a href="../search-engine-optimisation">SEO Services</a></li></ul>
</li>
<li class="non-active"><a href="../pay-per-click">PPC Services</a>
<ul class="non-active"><li class="non-active"><a href="../pay-per-click">PPC Services</a></li></ul>
</li>
<li class="non-active"><a>Testimonials</a>
<ul class="dropdown non-active"><li class="non-active"><a>Testimonials</a></li></ul>
<ul class="testimonials-bg non-active">
<ul class="non-active">
<li><a href="../seo-testimonials">Search Engine Optimisation</a></li>
<li><a href="../ppc-testimonials">Pay Per Click</a></li>
<li><a href="../web-design-testimonials">Website Design</a></li>
</ul>
<div class="clear"></div>
</ul>
</li>
<li class="non-active"><a href="../awards">Awards</a>
<ul class="non-active"><li class="non-active"><a href="../awards">Awards</a></li></ul>
</li>
<li class="non-active"><a href="../contact-us">Contact us</a>
<ul class="non-active"><li class="non-active"><a href="../contact-us">Contact us</a></li></ul>
</li>
<li class="active"><a>Blog</a>
<ul class="last active"><li><a href="../blog">Blog</a></li></ul>
</li>
</ul>
<div id="main-content">
<div id="content-left">
<div class="navigation">
<div class="alignleft"><p><a href="../blog/conversion-confusion" rel="prev">« Conversion Confusion</a></p></div>
<div class="alignright"><p><a href="../blog/search-engine-blogtimisation" rel="next">Search Engine Blogtimisation »</a></p></div>
</div>
<div class="clear"></div>
<hr/>
<div class="post-3164 post type-post hentry category-google category-search-engine-optimisation tag-algorithm tag-engine tag-google tag-optimisation tag-search tag-seo tag-update" id="post-3164">
<h2>Google Updates Yet Again!</h2>
<hr/>
<div class="entry">
<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><iframe src="https://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.seopositiveltd.co.uk%2Fblog%2Fgoogle-updates-yet-again&style=normal&b=2" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>
<p>Google announced yesterday that there have been some more changes in their annoying algorithm. A total of 10 changes have been made public but that does not necessarily mean there isn’t any more.</p>
<p>For the full list, visit their <a href="https://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html">inside search blog</a> for the full details. The most important update is most likely the freshness update. It was announced on the 3<sup>rd</sup> but has been added to this list, this somewhat emphasises how important the freshness factor is.</p>
<p>The freshness update is looking for the most recent content in a nutshell. Google believes that it is more likely for someone to be searching for information that is more up to date, instead of historical information. However some may be using Google to research past events, the majority use Google for recent updates. That is what the update is telling us anyway.</p>
<h2>SEOh NO!</h2>
<p>No need to panic in terms of <a href="/">SEO</a>, we all know that Google loves content and it always will. This freshness update may have become somewhat of a surprise but this update can be used to an advantage. The majority of people do have a blog which naturally relates to their business, so if you are not already, just make sure your blog is regularly updated.</p>
<p>Tags: <a href="../blog/tag/algorithm" rel="tag">algorithm</a>, <a href="../blog/tag/engine" rel="tag">engine</a>, <a href="../blog/tag/google" rel="tag">Google</a>, <a href="../blog/tag/optimisation" rel="tag">optimisation</a>, <a href="../blog/tag/search" rel="tag">search</a>, <a href="../blog/tag/seo" rel="tag">seo</a>, <a href="../blog/tag/update" rel="tag">update</a></p>
</div>
</div>
</div>
<div id="sidebar">
<h3 class="widget-title">Pages</h3> <ul>
<li class="page_item page-item-1673"><a href="../blog/advertising" title="Advertising">Advertising</a></li>
<li class="page_item page-item-2014"><a href="../blog/internet-world" title="Internet World 2011">Internet World 2011</a></li>
</ul>
<h3 class="widget-title">Authors</h3>
<ul><li>Ben Austin</li><li>Danielle Haley</li><li>Danny Hall</li><li>Evaldas Balcius</li><li>Lewis Austin</li><li>Matt Wood</li><li>Peter Andrease</li> </ul>
<h3 class="widget-title">Categories</h3> <ul>
<li class="cat-item cat-item-989"><a href="../blog/category/analytics" title="View all posts filed under Analytics">Analytics</a>
</li>
<li class="cat-item cat-item-3"><a href="../blog/category/announcements" title="View all posts filed under Announcements">Announcements</a>
</li>
<li class="cat-item cat-item-4"><a href="../blog/category/bing" title="View all posts filed under Bing">Bing</a>
</li>
<li class="cat-item cat-item-78"><a href="../blog/category/blog" title="View all posts filed under Blog">Blog</a>
</li>
<li class="cat-item cat-item-5"><a href="../blog/category/click-fraud" title="View all posts filed under Click Fraud">Click Fraud</a>
</li>
<li class="cat-item cat-item-6"><a href="../blog/category/content" title="View all posts filed under Content">Content</a>
</li>
<li class="cat-item cat-item-7"><a href="../blog/category/email-marketing" title="View all posts filed under Email Marketing">Email Marketing</a>
</li>
<li class="cat-item cat-item-984"><a href="../blog/category/facebook" title="View all posts filed under Facebook">Facebook</a>
</li>
<li class="cat-item cat-item-8"><a href="../blog/category/google" title="View all posts filed under Google">Google</a>
</li>
<li class="cat-item cat-item-9"><a href="../blog/category/in-the-press" title="View all posts filed under In The Press">In The Press</a>
</li>
<li class="cat-item cat-item-10"><a href="../blog/category/internet-news" title="View all posts filed under Internet News">Internet News</a>
</li>
<li class="cat-item cat-item-11"><a href="../blog/category/link-building" title="View all posts filed under Link Building">Link Building</a>
</li>
<li class="cat-item cat-item-12"><a href="../blog/category/pay-per-click" title="View all posts filed under Pay Per Click">Pay Per Click</a>
</li>
<li class="cat-item cat-item-1212"><a href="../blog/category/reputation-management" title="View all posts filed under Reputation Management">Reputation Management</a>
</li>
<li class="cat-item cat-item-562"><a href="../blog/category/search-engine-optimisation" title="View all posts filed under Search Engine Optimisation">Search Engine Optimisation</a>
</li>
<li class="cat-item cat-item-14"><a href="../blog/category/seo-glossary" title="View all posts filed under SEO Glossary">SEO Glossary</a>
</li>
<li class="cat-item cat-item-15"><a href="../blog/category/seo-tools" title="View all posts filed under SEO Tools">SEO Tools</a>
</li>
<li class="cat-item cat-item-16"><a href="../blog/category/social-media" title="View all posts filed under Social Media">Social Media</a>
</li>
<li class="cat-item cat-item-17"><a href="../blog/category/twitter" title="View all posts filed under Twitter">Twitter</a>
</li>
<li class="cat-item cat-item-1"><a href="../blog/category/uncategorized" title="View all posts filed under Uncategorized">Uncategorized</a>
</li>
<li class="cat-item cat-item-18"><a href="../blog/category/website-design" title="View all posts filed under Website Design">Website Design</a>
</li>
<li class="cat-item cat-item-19"><a href="../blog/category/website-hosting" title="View all posts filed under Website Hosting">Website Hosting</a>
</li>
<li class="cat-item cat-item-20"><a href="../blog/category/yahoo" title="View all posts filed under Yahoo">Yahoo</a>
</li>
<li class="cat-item cat-item-1103"><a href="../blog/category/youtube" title="View all posts filed under YouTube">YouTube</a>
</li>
</ul>
<h3 class="widget-title">Archives</h3> <ul>
<li><a href="../blog/2011/12" title="December 2011">December 2011</a></li>
<li><a href="../blog/2011/11" title="November 2011">November 2011</a></li>
<li><a href="../blog/2011/10" title="October 2011">October 2011</a></li>
<li><a href="../blog/2011/09" title="September 2011">September 2011</a></li>
<li><a href="../blog/2011/08" title="August 2011">August 2011</a></li>
<li><a href="../blog/2011/07" title="July 2011">July 2011</a></li>
<li><a href="../blog/2011/06" title="June 2011">June 2011</a></li>
<li><a href="../blog/2011/05" title="May 2011">May 2011</a></li>
<li><a href="../blog/2011/04" title="April 2011">April 2011</a></li>
<li><a href="../blog/2011/03" title="March 2011">March 2011</a></li>
<li><a href="../blog/2011/02" title="February 2011">February 2011</a></li>
<li><a href="../blog/2011/01" title="January 2011">January 2011</a></li>
<li><a href="../blog/2010/12" title="December 2010">December 2010</a></li>
<li><a href="../blog/2010/11" title="November 2010">November 2010</a></li>
<li><a href="../blog/2010/10" title="October 2010">October 2010</a></li>
<li><a href="../blog/2010/09" title="September 2010">September 2010</a></li>
<li><a href="../blog/2010/08" title="August 2010">August 2010</a></li>
<li><a href="../blog/2010/07" title="July 2010">July 2010</a></li>
<li><a href="../blog/2010/06" title="June 2010">June 2010</a></li>
<li><a href="../blog/2010/05" title="May 2010">May 2010</a></li>
<li><a href="../blog/2010/04" title="April 2010">April 2010</a></li>
<li><a href="../blog/2010/03" title="March 2010">March 2010</a></li>
<li><a href="../blog/2010/02" title="February 2010">February 2010</a></li>
<li><a href="../blog/2010/01" title="January 2010">January 2010</a></li>
<li><a href="../blog/2009/12" title="December 2009">December 2009</a></li>
<li><a href="../blog/2009/11" title="November 2009">November 2009</a></li>
<li><a href="../blog/2009/10" title="October 2009">October 2009</a></li>
<li><a href="../blog/2009/09" title="September 2009">September 2009</a></li>
<li><a href="../blog/2009/08" title="August 2009">August 2009</a></li>
<li><a href="../blog/2009/07" title="July 2009">July 2009</a></li>
<li><a href="../blog/2009/06" title="June 2009">June 2009</a></li>
<li><a href="../blog/2009/05" title="May 2009">May 2009</a></li>
<li><a href="../blog/2009/04" title="April 2009">April 2009</a></li>
<li><a href="../blog/2009/03" title="March 2009">March 2009</a></li>
<li><a href="../blog/2009/02" title="February 2009">February 2009</a></li>
<li><a href="../blog/2009/01" title="January 2009">January 2009</a></li>
<li><a href="../blog/2008/12" title="December 2008">December 2008</a></li>
</ul>
<h3 class="widget-title">Blogroll</h3>
<ul class="xoxo blogroll">
<li><a href="../link-building">Link Building</a></li>
<li><a href="../pay-per-click">Pay Per Click</a></li>
<li><a href="https://www.micrositez.co.uk/seo.html">SEO</a></li>
<li><a href="../blog">SEO Blog</a></li>
<li><a href="/">SEO Company</a></li>
<li><a href="../news-sub/index">SEO Positive News</a></li>
<li><a href="../tutorials-sub/index">SEO Positive Tutorials</a></li>
<li><a href="https://www.websitedesignpositive.co.uk/">Website Design</a></li>
</ul>
</div>
<div class="clear"></div>
</div>
</div>
</div>
<div id="footer" role="contentinfo">
<div id="footer-content">
<div class="footer-section">
<h3>Additional Pages</h3>
<div class="menu-additional-pages-container"><ul class="menu" id="menu-additional-pages"><li class="menu-item menu-item-type-custom menu-item-645" id="menu-item-645"><a href="../my-sub/index">Client Login</a></li>
<li class="menu-item menu-item-type-post_type menu-item-44" id="menu-item-44"><a href="../terms">Terms & Conditions</a></li>
<li class="menu-item menu-item-type-post_type menu-item-270" id="menu-item-270"><a href="../privacy-policy">Privacy Policy</a></li>
<li class="menu-item menu-item-type-custom menu-item-2699" id="menu-item-2699"><a href="../tutorials-sub/index">Tutorials</a></li>
</ul></div></div>
<div class="footer-section">
<h3>Sitemaps & Feeds</h3>
<div class="menu-sitemaps-feeds-container"><ul class="menu" id="menu-sitemaps-feeds"><li class="menu-item menu-item-type-post_type menu-item-697" id="menu-item-697"><a href="../sitemap">Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-699" id="menu-item-699"><a href="https://www.seopositiveltd.co.uk/sitemap.xml">XML Sitemap</a></li>
<li class="menu-item menu-item-type-custom menu-item-2740" id="menu-item-2740"><a href="../blog">Blog</a></li>
<li class="menu-item menu-item-type-custom menu-item-2761" id="menu-item-2761"><a href="../news-sub/index">News</a></li>
</ul></div></div>
<div class="footer-section footer-section-big">
<h3>Our Address</h3>
<p><strong>Chelmsford Head Office</strong><br/>Milstrete House<br/>29 New Street<br/>Chelmsford<br/>CM1 1NT</p>
</div>
<div class="footer-section">
<h3> </h3>
<p><strong>London Head Office</strong><br/>3rd Floor<br/>1 Ropemaker Street<br/>London<br/>EC2Y 9HT</p>
</div>
<div class="footer-section footer-section-small no-padding-right">
<h3>Social Links</h3>
<a href="/" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/rss-icon.png" alt="RSS Feed"/></a>
<a href="https://twitter.com/seopositiveltd" target="_blank" rel="nofollow"><img src="../wp-content/themes/seopositive/images/misc/twitter-icon.png" alt="Twitter"/></a>
<a href="https://www.youtube.com/user/seopositive" target="_blank" rel="nofollow"></a>
<h3>W3C Compliant</h3>
<img src="../wp-content/themes/seopositive/images/misc/w3c-css.png" alt="Valid CSS" class="compliant"/>
</div>
<div class="clear"></div>
</div>
<div id="footer-btm">
<p>© Copyright 2011 SEO Positive Ltd | Registered company in England & Wales | Company Number: 06643590 | VAT Number: 974449769</p>
</div>
</div>
</div>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jqueryui.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/jquery.anythingslider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/mac-screen-slider.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/class.horinaja.jquery.js" type="text/javascript"></script>
<script src="../wp-content/themes/seopositive/js/javascript.js" type="text/javascript"></script>
<script src="https://www.seopositiveltd.co.uk/wp-content/themes/seopositive/js/read-more.js" type="text/javascript"></script>
<!--Plugin WP Missed Schedule 2011.0920.2011 Active-->
</body>
</html>